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Expedia’s Brand & Creative Strategy Playbook with Natalie Wills, SVP of Marketing and Creative at Expedia Group | Ep. 408
What does it take to run Marketing for multiple global brands at once without losing creativity or performance?
Daniel sits down with Natalie Wills, SVP of Marketing & Creative at Expedia Group, to break down how she leads Marketing across Hotels.com, Expedia, and Vrbo…all at the same time.
Natalie shares her unconventional path into Marketing (from economics to global brand leadership), and then dives into the real strategy behind Expedia’s latest campaigns, including how mascots like “Bellboy” drive memorability in a crowded market and why bringing back nostalgic brand assets can outperform…
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