Latest / AdTech Heroes - Interviews with Advertising Technology Executives
Ep. 2: On Digital Advertising from a Publisher’s Perspective with Lucy Marchington, Media Director at the Financial Times
In this week’s episode of
AdTech Heroes podcast, we chat with Lucy Marchington, Media Director at the Financial Times.
During Lucy’s time at the Financial Times, she has established the audience marketing and commercial product teams, supported the growth of content sales, and changed the company’s overall approach to buying.
The episode begins with Lucy talking more about her career and background. With experience in selling and buying media, Lucy speaks about the differences between the two and which role she prefers.
Lucy then discusses the importance of keeping up with new technology in…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.