I'm Spending 90 Days Cracking Instagram For My Ecommerce Business (Here's The Plan)
Two founders, both wildly successful, just gave completely opposite advice about whether ecom operators should build a personal brand — and Matt is running a 90-day experiment to find out which one is right for founders like us.
Episode Summary
Davie Fogarty (the $200M-a-year founder behind The Oodie) reckons founders shouldn't bother with personal brand until they're past $10 million — the opportunity cost of a single YouTube video runs to roughly $3,200 of founder time, and that money tests paid-ads creative far more effectively. Daniel Priestley and Alex Hormozi argue the opposite. AI can…
The skinny
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