Latest / Brighter Path: Data, Marketing, Entertainment, and Storytelling
What Won D23? Plus This Week’s Biggest Box Office, Streaming & Franchise Moves
What actually won D23 2026?
This week, I break down why Avengers: Doomsday delivered the strongest immediate conversion, how X-Men and Tangled materially changed audience perception, and why Cars may have been the event’s most interesting franchise commercialization story.
Then we move into this week’s box office, streaming, music, CTV, gaming and licensing signals, from The End of Oak Street and PAW Patrol to Spider-Man: Brand New Day, Tame Impala, Squishmallows, Mattel and WEBTOON.
Because the biggest entertainment story is rarely the announcement itself.
It is where the audience goes next.
The skinny
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