Latest / The Relentless Pursuit of Winning Podcast / Overcoming Limiting Beliefs: Staying Motivated When Business Gets Hard | Justin Goodbread

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Overcoming Limiting Beliefs: Staying Motivated When Business Gets Hard | Justin Goodbread · The Relentless Pursuit of Winning Podcast

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We as business owners, we have to live dangerous,
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or in my case, we have to be relentless.
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If we're gonna accomplish our vision,
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our purpose, our calling, our life,
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there's no place for timidity.
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There's no place for passivity.
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My limiting belief has always been pride.
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You need that wife, that teacher,
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that friend, that that colleague to help you achieve the goal that I've
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set in front of you.
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It's not the infancy that kills us,
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it's whenever we get comfortable.
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as entrepreneurs.
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Mm-hmm.
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We now start doing what I call the sand castle effect.
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We're not letting go what needs to happen in that tranche to get us re-excited.
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If you're feeling stuck or you're not feeling as energized as you have in the past,
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it helps to understand where you are in the journey.
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Ladies and gentlemen, we are back with another episode of the Relentless Pursuit
0:55
of Winning podcast. My name is Rick Meekins.
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I am your host, as usual. And in our studio,
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we have Justin Goodbread. How are you today,
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sir?
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My friend Rick, man, I am living a dream.
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I was often saying I'm too blessed to be depressed on this beautiful
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day here in East Tennessee.
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Loving that, loving that, loving that.
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Folks, before we get started, if you haven't done it already,
1:12
would love it. If you'd like, subscribe,
1:13
hit the bell so you can get updates every time we drop a new episode.
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And without further ado, let's get to it.
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Justin, you show it with the be relentless on your shirt.
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You're ready, you're ready to get it.
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I love it.
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Yeah, this is my two words,
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man. I met a friend of mine years ago.
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He's a public speaker here in East Tennessee named Derek Savage.
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He actually said, he goes, live dangerous.
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Live dangerous. You
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Mm-hmm.
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everybody says, be careful. He's like,
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no, live dangerous. We as business owners,
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we have to live dangerous, or in my case,
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we have to be relentless. If we're gonna accomplish what I often say our vision,
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our purpose, our calling, our life,
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the very thing that God designed us for,
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if we're gonna do that, then man,
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there's no place for timidity.
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There's no place for passivity.
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So just wake up in the morning.
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Charge hell with a water pistol,
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go around the wall, through the wall,
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under the wall, over the wall,
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whatever it's gonna take, but get to the freaking wall to accomplish
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the things that you have in front of you.
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So you gotta be relentless, or else,
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man, this world is just gonna pass up and you're never gonna,
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you're gonna look back one day with regret.
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And I don't know about you, Rick,
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but I don't wanna live with regret.
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I don't.
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No, definitely not, definitely not.
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I I I kinda I kind of fear that.
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You know, it's like you heard the story about like the tombstone,
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you know, you got your birth date and your end date,
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Yeah. The dash.
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and you know, it's like you
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want to make sure what's in between it matters.
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Yeah, that's that's important for me.
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I love the idea, an idea idea.
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My my interest is in creating impact.
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You know, I wanna help folks, you know,
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entrepreneurs want to work with,
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you know, other types of folks,
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just help them make a difference and help them make a difference in the world,
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in their own world. So cool, man.
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~
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So you talked about you come right out of the gate,
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you're talking about hit the wall.
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How do you prioritize? You know,
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you've got a lot you've had a lot going on in your life.
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How do you figure out, you know,
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what that one thing, that two thing,
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three thing, whatever that's gonna be for the day is gonna be.
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You know, there was a song written by the birds years ago who talks about that
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there's a season, everything turn,
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turn, turn. You know, there's a season.
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People probably sing it in their head now.
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I was like, thanks, Justin. I'm gonna be singing this the rest of my day.
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But it comes from Ecclesiastes,
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and Ecclesiastes talks about there is there's seasons of life.
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There's time for goodness, there's time for heartache,
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there's times to plant, there's time to read.
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Whenever we deal with life, if we look back,
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you know, you and I have a little bit of gray in our beards.
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When we look back now, we've had some heartaches in our life.
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We've had some times whenever we were just kind of walking blindly.
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We had some times where we wonder,
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man, what in the world? And we had some time saying,
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Man, this is the greatest thing since sliced bread.
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Maybe better than meat lovers pizza.
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Definitely better than pineapple and pizza,
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Definitely.
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Rick. Okay. We've had some of
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those days in our life. Whenever we come to us as business owners,
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it ultimately comes down to there was something that launched us forward.
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Maybe it was we were working for somebody and we saw that,
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hey,
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I don't like the way they're treating other employees.
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I don't like the way they're doing solving this solution.
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We can do it better. Before you know it,
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for whatever reason, we find ourselves in a entrepreneurial position where
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now we have taken the plunge, if you will.
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We've jumped into the deep end maybe not even knowing what swimming is,
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much less knowing how to swim.
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And when that happens, what we often are looking for are those individuals around
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us who have somewhat had some,
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I use air quotes for this, success.
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And they at least
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Yeah.
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they look like they've had success.
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Well, you and
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Yeah, yeah.
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I both know now with some seasonality that all that glitters is not gold,
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as the old saying goes. But to your to your point,
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yeah, seriously. To your point,
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whenever we're trying to determine what that vision is or what that purpose with
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that calling, it often comes in the quietness.
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It often comes in the darkness.
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It often comes in the valleys.
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You know, I you and I were talking beforehand,
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I love I love the woods. That's where my place of solace is.
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That's the place where I go and get away.
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In fact, I'm leaving tomorrow to go away for 14 days to the North Pole where
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no one's at except for maybe the abominable snowman.
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And in that moment, I'm gonna have a little bit of chance of clarity.
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And so whenever I get rested and clear,
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or whenever I'm going through hard times,
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I realize that there's more to life than Justin.
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There's more to life than the pride and the ego that I often have possess.
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And we as business owners, we're often very tenacious,
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very, and some of us are egotistical.
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I'm probably the biggest one out there because we're capable,
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we're highly capable people. But as we push through this,
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Rick, what happens is that our purpose,
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our calling, our vision.
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Through all those things, almost like the master stone begins to take shape.
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Yeah.
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And sometimes it is discovered in a season,
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sometimes it may take multiple seasons in my own life.
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I was 19 years of age. I was sitting at a conference.
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Dr. Miles Monroe, you and I were talking about him,
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he wrote a ton of books, the African-American Brother.
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He's now with Jesus, but he wrote a ton of books on character
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and vision and calling. I remember him talking,
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I was on stage, man, and he's hammering it out.
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And then right behind him, one of my heroes,
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Zig Ziggler, gets up. And Rick,
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What?
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he says,
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he's like, he says, Hey, friends,
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pull out a half a sheet of paper.
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Now, Rick, you gotta remember,
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I'm 19. Everybody is minor your age now.
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They got gray on their faces and their hair,
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like you and I do. And I'm looking
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Right.
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around all these old cats, and they pull out a half a sheet of paper.
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So I pull out a half a sheet of paper,
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and I'm sitting there, man, ready to roll.
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And ri and Zig Ziggler, he said,
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I'd like for you to write the numbers one through three.
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Well, I'm from Georgia. I knew how to do that.
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I had three fingers, I can count real fast.
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Right one through three down. And he said,
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I'd like for you write your wildest dreams that you want to accomplish in the next,
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and he paused. He got real quiet.
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That room was that quiet. It was quiet,
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Rick.
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Uh-huh.
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In the next 20 years. Now, I've been a lot of this conference,
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I've never heard him do before.
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I'm sitting there and I say, next 20 years,
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what do I want to accomplish? At that point,
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Rick, if someone would have said,
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Justin, what you're calling, what's your purpose?
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I wouldn't be able to answer. So you know what I wrote down?
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I said, number one, I'm gonna marry a smoking hot girl.
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Ha ha number one,
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Yeah.
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right? I'm 19. Emily's in my life in a second.
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Number two, write a New York Times bestseller.
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Okay. Number three, become a Deca-millionaire become worth $10 million before
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the age of 40. That was
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Okay.
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my purpose. That was the calling.
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And so I put all the energy behind that.
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Question. Mm-hmm. Yeah.
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And then life happens. When life happens,
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it has you question those things.
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Fast forward about 16 years, and here I am now 36 years of age.
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And Emily's in my wife, thank God.
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She's everything to me at this point.
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You and I said she's she's just amazing.
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She's loved my life.
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I had written a number one Wall Street Journal bestseller,
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never a New York Times bestseller,
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and we were not near to where near $10 million net worth.
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Ha ha ha.
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So I
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remember looking at this and saying,
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what if I got hyper focused on that promise I made the 19-year-old self?
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Mm-hmm.
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You know what I was able to accomplish all three of those things?
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well, we didn't hit New York Times bestseller yet.
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We're getting close. we haven't hit that yet,
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but we were able to hit everything else within a three-year period of time,
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four-year period of time.
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So the purpose and the vision of the calling is gonna come out of turmoil,
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it's gonna come to an abrupt position,
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it's gonna come out of a disruption like Zig Ziggler did in that moment,
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and then
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Yeah.
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it's gonna be challenged every single day.
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We're gonna face adversity. He's trying to rock us from that.
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Yeah. Yeah, yeah, yeah, yeah.
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Yeah. So it's it's that it's that what I guess you're alluding to is like looking
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at every single day is like how do I make progress towards this goal?
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Towards making ten million dollars.
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Toward is that kind of what you did?
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Yep. Yep.
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James Clear wrote the book Atomic Habits.
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He talks about the 1% daily increase,
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right? And how it
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multiplies over a year's time.
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A phenomenal book, great concept there.
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Ultimately it becomes being relentless.
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Let's use your term, my term, right?
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Being relentless
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Mm-hmm.
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on the impact or the out desired outcome that we want to have and keeping that same
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thing singular. I'll give you an example.
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At the age of 16, I was with my father and we were in ~ Daytona,
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Florida.
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In the Daytona Florida Speedway,
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the Daytona 500 Speedway, and it's a huge racetrack.
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Mm-hmm.
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And at Thanksgiving time, they have all these hot rods,
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man. I mean, they're 50s and 60s,
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these muscle cars, like man-man type cars.
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And I can remember walking by this Shelby Cobra,
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1964 Shelby Cobra. Beautiful little car.
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Next. Yeah.
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And
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the price tag on that time, this is 30-something years ago now,
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the price tag was like $800-something thousand dollars.
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And I looked at that car and I looked at my dad,
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I That is that car is beautiful.
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I'd never seen that before in my life,
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Rick.
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Mm-hmm.
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And he
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and I've looked at the owner, I That is a beautiful car.
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I'm gonna own one of these one day.
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And the owner kind of smirked,
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and my dad looked at me, he said,
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and one day you will. So I got a little die-cast model of that Shelby Cobra 1964
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car at the age of 16 for a birthday present.
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That was it. And I've had that little die cast model now for over three decades.
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That that vision, if you will,
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that desire set in front of my computer screen,
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set in front of my life now for 30 years.
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Guess what's in the garage?
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1964, Shelby Cobra, right? Because it
8:49
Yeah, buddy.
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became the thing I possessed that I they obsessed on.
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And as I obsessed on that one thing,
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it came to fruition. The same is true with our business,
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the same is true with our life.
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If we obsess over having unbelievable families,
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unbelieving being unbelievable parents,
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we're gonna do that. If we obsess over having unbelievable businesses that provide
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freedom, impact, revenue, whatever it may be,
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it's going to do that. As the old saying goes,
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you reap a harvest where you place an emphasis.
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And so it's that daily decision to be
9:15
dedicated and laser focused on whatever it is you desire.
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You know, I I I I get that. And you know,
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I I see people that, you know,
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they put the million dollar check on their wall or or whatever that is.
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I need to understand from you,
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because I know that you coach a lot of folks as well.
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What are what are those I'm gonna use the term limiting beliefs,
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what are those things that keep people from actually achieving what they're setting
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out to achieve? What do you what do you see?
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What kind of patterns are you seeing?
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I'll be honest about myself, okay?
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I see no I see a lot of different limiting beliefs.
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So let me talk about Justin first and what I often see in other entrepreneurs.
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My limiting belief is pride.
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Okay.
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We're capable individuals. I'm a highly capable person.
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I've not found many things in my life that I've been able to look at,
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and I don't say this braggadocious being my chest,
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but when whenever you have a tenacious or relentless mindset that
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I'm gonna do something, if somebody tells you you can't do it,
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well, you're gonna show them and you're gonna go and grab the bull by the horn.
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So
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Yeah.
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For me,
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My limiting belief has always been pride.
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Anytime I went so ~ almost like a hubris pride of my own life,
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good Lord has a way of smacking me upside the head and showing you you can't
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do this on your own. You need that wife,
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that teacher, that friend, that that colleague to help you achieve
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the goal that I've set in front of you.
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For
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Yeah.
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others, it may be, it may not be pride.
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It just may be at the point where they have don't have a little bit of faith.
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They don't have the belief. They are not clear.
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I I remember whenever I met with my coach,
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I was thirty-six years of age.
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We had not yet reached Deca Millionaire status,
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and I wanted to have a network greater than 10 million to work what
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I had my 19-year-old self. And at that point,
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Rick, we were broke, dude. We we had gone through a seven years,
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what I call it tribulation. We lived in a little double-wide mobile home.
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And I kid you not, on Christmas Day,
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I'm laying in the floor of the mobile home with a Red Ryder BB gun shooting mice
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as my kids are opening presents,
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as they're running through the kitchen floor.
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You can't make this up, brother.
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Yeah, that's literally where we're at in that that phase of our life.
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And I remember saying, But Emily,
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my wife, Emily, we will be worth $10 million in less than 48 months.
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And I my I went to meet my coach,
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the person I hired. He said, he said,
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Justin, I'm gonna charge you $10,000 a month to help you get there.
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Are you ready? And I was like,
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Did you not hear that I was broke,
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man? I'm living in a double-eyed trailer.
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Our truck is off this broken down the front yard,
11:17
man. We are killing ourselves.
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He said, It's not that you need to pay me,
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you have to pay me. And I was like,
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What don't I find out? What he ended up teaching me in that moment is that.
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He made the statement. He said,
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Justin, how bad do you want it?
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How bad do you want the $10 million plus net worth?
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I pretty freaking bad, dude. I'm tired of being broke.
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I'm tired of being poor. I think I can do a lot of good if I had done have
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to focus on money. He said, he made this statement,
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Rick. He said, can you touch it?
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Like, what? I literally dude, you're smoking crack.
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He's like, no, no, no, seriously.
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Can you touch it? Can you feel what it would be like if you had $10 million?
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I can remember him.
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Ricky's sitting there in a bat like a bathrobe at the pool,
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he's smoking a big old cigar, like he was part of the mafia,
11:55
right? He says, This man's
11:56
~ huh.
11:56
highly successful. And he leans up and he's like,
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Hey, brother, can you touch it?
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I'm like, What do you mean, can I touch it?
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He said, Can you can you see it?
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I Yeah. He goes, Can you taste it?
12:05
yeah, I can taste it. Can you smell it?
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And I'm like, yeah, you know, I get into it at moment.
12:10
He said, and we're gonna go. And as long as you lean into that,
12:13
that limited belief. What oftentimes we have as business owners is we
12:16
get this wild harebrained idea.
12:18
And we're not 100% confident in it.
12:20
We're not willing to burn the ships.
12:21
We're not willing to put everything at risk for that one outcome.
12:25
We're not willing to say, you
12:26
Mm.
12:26
know what, even if it doesn't happen,
12:28
I have to do it because I'd rather try and fail than not try and look back with
12:31
Mm. Mm.
12:32
regret. And that
12:34
to me is probably the one that most of us as entrepreneurs,
12:37
now here's where it gets even harder,
12:38
Rick. It's not the infancy that kills us,
12:40
it's whenever we get comfortable.
12:42
as entrepreneurs. When we start making
12:42
Mm-hmm. Mm-hmm.
12:43
enough money that we feel a little comfortable,
12:45
when we start making enough money,
12:46
we can do those things we desire to do financially,
12:48
or when we
12:48
Yeah.
12:49
have a little bit of impact, a little bit of things,
12:50
that now we get comfortable and We now start doing what I call
12:53
the sand castle effect.
12:54
Where we get on the beach, we build a little sand castle with our kids,
12:57
and the waves start coming in.
12:58
So what do we do? We build a moat around the sandcastle trying to protect it.
13:00
Yeah.
13:01
It's like we're gonna protect our influence,
13:03
we're gonna protect our wealth.
13:04
We're not gonna take the same risk that we did before.
13:07
We're not gonna go as hard forward as we did before.
13:09
No about that, yeah.
13:09
And now when we
13:10
start to have a little bit of comfort,
13:12
that is what separates, as Jim Collins famous wrote in his book,
13:15
Good to Great, that's what separates the average business owner from being
13:18
Mm, mm-hmm,
13:18
the business owners who's master.
13:20
mm-hmm.
13:20
And that is that protectivism
13:21
that we just get comfortable. So I think it's for everybody it's different,
13:25
but those are what I often see for the business owners.
13:26
Mm mm. Have you ever gotten to a point where,
13:29
you know, you're you're you're building your company,
13:32
you're running your company, and you get to a place where you're you're stalled.
13:35
You know, you you talked about like desert desert season earlier.
13:38
and you get, I don't know, mentally stalled,
13:41
you get tired, you know, you're up here,
13:42
you're doing the thing every day,
13:44
but you're not you're you're not seeing progress.
13:46
Have you have you been there before?
13:48
Yeah, yeah, I think every person,
13:49
every business owner has. I
13:51
I learned a concept though that can help every business owner.
13:54
If you're feeling stuck or you're not feeling as energized as you have in the past,
13:57
it helps to understand where you are in the journey.
13:59
So I learned this simple concept years ago,
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Rick, and it goes like this: one,
14:03
three, one, three, one, three,
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one, three, one. Okay, so just repeat one and three.
14:08
As a business owner, for those of us who launched or started a business,
14:11
we remember what it's like to go from no income to
14:15
To perhaps $10,000 a month, as my first one.
14:17
Man, that's
14:17
Mm-hmm.
14:18
all about hustle. It's all about proof of concept.
14:20
Can we achieve that? And in
14:21
Yeah.
14:21
the early days, it's like we're gonna roll our sleeves up,
14:23
we're gonna charge hell with water business,
14:24
we're gonna make it happen because it's all tenacious.
14:26
We break through
14:27
Yeah, yeah.
14:27
with that first one, that $100,000 a month.
14:29
I'm sorry, the $10,000 a month,
14:31
the three is $30,000 a month. Okay,
14:34
when we go from one to three, the game changes on us,
14:36
right? And so now we're perhaps,
14:38
depending on the the flavor of the business we have.
14:41
Now we're having to hire our first assistant,
14:43
perhaps, or our our first employee,
14:45
or maybe we're having to buy bringing subcontractors for the first time.
14:48
And now our piece of the pie got smaller.
14:50
We're still making pretty good money,
14:51
but it got smaller. So the game change.
14:53
Here's where here's where that the the the glass ceilings,
14:57
our energy kicks in. We don't feel the fire in our belly like we once had.
15:00
Is when we break through to the next one.
15:02
The next one, so we we went from 10,000 a month or 120,000 a year.
15:06
30,000 a month to 360, between that 360,000 a year revenue and a million dollars
15:10
in revenue, 80% of business owners live there.
15:13
80%. Okay? What happens in that area is that we,
15:17
the business owner, it the business revolves around us.
15:21
We're at the epicenter of our business.
15:22
Everything flows to us. We say things like,
15:24
we gotta work on our business versus in our business,
15:26
but where we lose the fire in our belly is we get burnt out because.
15:30
We carry the weight almost like Atlas does on the book book Atlas Shrug.
15:33
We carry the weight on our shoulders and everything's hammering us at that point.
15:36
And the reality is that we have to surround ourselves between that
15:40
360 and that million dollars with one or two or three other teammates that
15:44
can carry some of the weight. It's almost like Paul Bearers carrying the casket.
15:46
Yeah.
15:47
You gotta have some
15:48
other people help carry the casket with you.
15:50
So we get stuck and we get feel like,
15:52
man, no one else can do it like me.
15:54
Employees suck. They always come in,
15:56
they leave, and we have all these things that happen because we don't realize that
16:00
in that time period, it's all about delegation.
16:03
That's the magic word there that most of us don't master.
16:05
So you go in the next
16:05
Mm-hmm.
16:06
three, a million to three million dollars,
16:08
there's about 10% of us as business owners that will break through
16:11
a million dollars and hit that one to three.
16:12
During that where when we start feeling it yet again,
16:15
is because we haven't systematized.
16:17
Systemization kicks in at that point.
16:19
That's where we have
16:20
Mm-hmm.
16:20
to take everything that's in our brain and put it in place where others
16:23
can work with it. By the way, let's just one more step further.
16:26
You go from three million to ten million.
16:28
There's my next one. All that is about automation.
16:30
And then we
16:31
Mm-hmm.
16:31
can keep going. So whenever we feel the weight of this,
16:34
we don't have the we don't have the fire in our belly.
16:37
We feel weighted down. We don't have that spisma rink,
16:40
as my dad used to say. It's like this little this thing that we can just charge
16:42
out with a water pistol. More than likely it's because we're in that tranche.
16:46
And We're not letting go what needs to happen in that tranche to get us re-excited.
16:50
I'll tell
16:50
Mm.
16:51
you, until you break through, as a general rule,
16:53
until you break through a million dollars of revenue,
16:55
it's boring, it's hard, it's a pain in the butt.
16:56
Once you get up to an hour where you're working on systems and then you ultimately
16:59
Mm-hmm.
17:00
get up to automation, dude, it's fun.
17:01
It's fun being a business owner at that point,
17:03
but it's hard to break through those.
17:03
Mm-hmm.
17:06
Yeah, yeah. I can imagine. I can imagine.
17:08
You've you've worked with co you gave me the impression you've worked with coaches
17:11
for the past what, twenty odd years,
17:13
yeah? Something like that?
17:14
I have.
17:14
I've had coaches for almost thirty years.
17:16
So t tell me about the benefit.
17:18
This is this is one of the conversations I really want our audience to
17:21
to to really benefit from. Tell us why you feel having a coach is so important.
17:27
So I've reached a point in my life where I'm not solving for income.
17:30
And I don't say that like prideful.
17:31
I say that just as a frame of reference.
17:33
Had a lot of success over 36 years of business.
17:36
And yet today I have five coaches in my life.
17:38
The five coaches, what they show me is a couple of things.
17:41
One, they hold even high performers accountable to our goals.
17:45
That's
17:45
Mm-hmm.
17:46
one. Number two is they often I'm paying for a shortcut.
17:49
I'm willing to use somebody else's lifetime experiences and all the people that they
17:52
have worked with and grab the data points from them and apply it to my life.
17:55
And so I've I've almost got like the the the the the vortex where I
17:59
can just like jump through time and shrink the time stand for me.
18:02
So I'll give you a real life example.
18:04
One of my coaches is a podcast coach.
18:06
Now
18:06
Mm-hmm.
18:07
you and I were talking, Rick. I've got almost 700 podcasts on my own.
18:10
I got 300 hours of me talking on my podcast.
18:13
I talk all the time on podcasts everywhere,
18:15
but yet I have a high podcast coach.
18:17
Whenever I hired my podcast coach,
18:19
my podcast was non-existent, top five globally.
18:23
We had a good audience, but now if you look at it,
18:25
I don't know what it is today as we're recording this,
18:27
but we're typically floating between number 50 and number 75 to 80
18:32
in the global business owner category of the of the podcasting.
18:36
We're the top 100 of all podcasts in the world in business right now.
18:40
So whenever I hired the coach,
18:41
he showed me how to do things that I because the outcome that
18:44
I wanted that abbreviated the output.
18:46
So years ago, whenever I was in in high school,
18:49
we had a coach, I had a wrestling coach,
18:51
I had a soccer coach. Somebody
18:51
Mm. Mm.
18:52
could look at it. I I remember when I was twenty-two,
18:55
I was good in business and I was like,
18:57
I don't need this pride, that's my Achilles for me,
18:59
I mentioned earlier. I don't need to do this,
19:00
I can figure out my own, I could DIY myself,
19:02
I could book, read a book, or listen to podcasts,
19:05
whatever it may be. And I can remember watching Michael Phelps.
19:08
You know the the decorated athlete,
19:08
Mm. Mm-hmm.
19:10
right? The swimmer.
19:10
I can't remember him watching Rick.
19:12
And for those of you who are in the who are in the video world or not
19:15
in the video world, here's what he here's what I saw.
19:17
He is doing the freestyle and he's fixing with another goal.
19:19
We didn't know at that point that he was gonna,
19:21
the amount of goals he was gonna take during those Olympics.
19:23
And the the cameras panned over to his coach,
19:27
his swim coach. He had a swim coach,
19:29
he had a dietitian coach, he a massage coach,
19:30
he had various people around him that were helping him.
19:32
Mm-hmm.
19:32
And his
19:33
swim coach held his hand up in the air,
19:35
held his arm straight up in the air,
19:36
like I'm doing here on the train,
19:37
almost like you would say hi five way up in the air.
19:39
And he brought it down and put a 45 degree angle on his elbow.
19:43
He just basically put his hand look where it looked like a 45 degree.
19:46
And Michael
19:46
Mm-hmm.
19:47
shook his head. That's all that happened.
19:49
I looked at my, I looked at my family at the time and said,
19:51
Y'all see that? That coach just did something really funny.
19:54
And Michael shook his head. Now,
19:55
afterwards, what we saw when the interview,
19:57
the reporter said, Hey Michael,
19:59
what did your coach tell you? He said,
20:02
My coach saw something I didn't see.
20:03
He said that my arm had dripped it out from the top of my head where
20:07
I entered the water and I wasn't entering the exact plane.
20:09
And if I did not correct that,
20:10
I would not have hit that world record.
20:12
So his
20:12
Wow.
20:13
coach saw something that even the most decorated athlete could not
20:16
see in that moment and pointed something out,
20:18
which led to Michael's world record.
20:20
In that moment, I can remember sitting there saying,
20:22
my goodness, I've already had success as a business owner,
20:25
I've already exited one business owner,
20:26
multi-million dollar position.
20:27
Yeah. Yeah.
20:28
And
20:28
I'm pretty successful, but you know what?
20:30
I can't read the label when I'm inside the jar.
20:32
I need somebody who can help me avoid
20:33
Yeah.
20:34
making the mistakes. And so since that time,
20:36
Rick, I think coaches are the ultimate cheat code.
20:39
I mean, it's like,
20:40
Yeah.
20:40
you know, like back on Nintendo,
20:42
A B, A, B, A, B, Slate, right,
20:43
up, down, up, down, left, right,
20:44
select, start, you like the old contra cheat code.
20:46
That's what it is for us as business owners.
20:48
And if we don't have a coach, we're out here stumbling in the dark
20:52
and we're not gonna be in the top performers.
20:53
We're just not.
20:53
Mm.
20:54
We're gonna be Laciday as one mediocre,
20:56
and I don't wanna do
20:57
Mm mm, I feel you. I feel you.
20:59
I feel you. Yeah, one one of the other things that we run into as
21:02
as business owners is is is things happen.
21:05
You know, we get sidelined. You know,
21:06
you we were talking briefly about about COVID,
21:08
you know, and you and you had that experience.
21:10
and you know, I'd be you know,
21:11
you're I'd I'd love it if you tell that story,
21:13
but you know, the other piece to that is is getting back on the horse,
21:17
you know, because we get disrupted and we don't have a choice in that.
21:20
So you want to share that story and then
21:21
I don't think there's a business owner.
21:22
Kind of how you got back.
21:23
Yeah, sure.
21:23
I I don't think there's a business owner here that has been in business more than
21:26
about two days who hasn't been kicked in the teeth or hit in
21:29
the face with something. Whether it be a a customer,
21:32
an employee, your own ambitions just fell in flat,
21:34
we're all gonna get hit with something.
21:35
I I would reach the point of my life,
21:37
we were ~ we were about forty years of age.
21:39
There's been about ten well, we're during COVID,
21:40
whatever many however years that was now.
21:43
And ~ and Emily, my wife, my bride,
21:46
had gotten sick and we didn't know what it was.
21:48
Ultimately it came down to she had a chel 12% chance to live.
21:51
We had to have a specialist come in.
21:53
And so Rick, we're having this conversation.
21:55
I'm the guy who had the conversation with his kids that mama might not come home.
21:59
She might not come home. Here I have a successful business.
22:02
It's running without me. I'd done everything we just talked about through
22:05
automation, assist meditation,
22:06
all those things. I had a good team
22:07
Yeah.
22:07
that was pushing forward. and I'm but I'm up at the hospital,
22:10
we're trying to figure out what's going on.
22:11
And she had to have this high-risk surgery.
22:13
She came out of the surgery, Rick,
22:15
and she looked at me and she made a statement.
22:17
~ during that time period, and it was like a a hit in the gut,
22:21
almost like you know, your buddies would do after you just came off a hill,
22:23
they hit you and you lose the wind.
22:25
I'm just happy my wife's alive.
22:27
That's literally what I'm
22:27
Mm-hmm.
22:27
thinking. I'm I'm a big salty,
22:29
I'm in there crying, the doctor's trying like console me.
22:31
I'm like, dude, I'm just happy.
22:32
I'm a slobbering mess, as you might imagine,
22:34
as most men would be if their bride's in the hospital and and went
22:36
Mm-hmm.
22:37
through that circumstance. I'm happy that I'm not gonna be a widow,
22:39
I'm happy I get to tell their kids mama's come home.
22:41
I'm happy about all this stuff,
22:42
and I'm just a lot of emotions.
22:44
And then she wakes up.
22:45
And Rick, the first thing she asked me was how to go,
22:48
not not how to go. First thing she asked me,
22:50
she looked at me as only a bride can and she said,
22:53
Justin, yes, dear. What is another million dollars gonna do for us?
22:57
Talking about getting knocked down,
22:58
that was the moment. Okay.
22:59
Well.
22:59
I went from a high, high to low,
23:01
low, and I could not answer her.
23:02
Some people get knocked down by a lawsuit.
23:04
Some people get locked down by a business,
23:06
an employee taking a customer.
23:08
Some people get locked, knocked down by a big customer.
23:10
That in that moment shook everything I had within me,
23:13
Rick. And I was sat
23:14
Yeah.
23:14
there and I just looked at her,
23:16
mouth open, no, no statement. And she dozed off because of the anesthesia,
23:20
went back, and I just I had to walk out,
23:22
lost
23:22
Yeah.
23:23
it.
23:23
I called my coach, because I had a coach who was helping me scale my company,
23:26
right? I called him, I said, Coach,
23:28
here's what she just said. He said,
23:29
What'd you say? I said, I was speechless.
23:31
And then she went right back off because of anesthesia.
23:33
And he said, Well, whenever we see each other tomorrow,
23:35
we're gonna talk about that. So the next day I see him and he Justin,
23:38
I'm asking to you slightly different.
23:39
If you had unlimited time and unlimited resources,
23:42
what would you do tomorrow that you're not doing today?
23:44
Now that clicked in my head. And I said,
23:46
You know what I would do? My life word is impact.
23:49
You've used that already today.
23:50
I wanna
23:50
Mm-hmm.
23:50
impact people. I believe that each of us have a unique experience and
23:53
I wanna I wanna pour back, as Dr.
23:55
Miles Monroe once time said, he said the saddest place is a cemetery,
23:58
not because somebody died, that's just life,
24:00
but because so much of their wisdom died with them and they didn't share it.
24:04
That little dash that you
24:04
Yeah, yeah, yeah.
24:05
mentioned earlier in our conversation,
24:06
it's there and I'm like I
24:08
Would I would impact people's lives.
24:09
I would get on the radio, I'd get on TV,
24:10
I'd get on stage and say, there is a better way to do whatever it is.
24:14
There's a better way to scale a business.
24:15
There's a better way to reach decamillionaire status by new books and talk about.
24:18
There's a better way to do this than the grind and living this life,
24:21
you know, as the old country is saying,
24:23
get all you can, can all you get,
24:24
and sit on your can, man. There's a better way than that.
24:26
Here's let me let me show you if a country boy can do this,
24:29
you can too. And I told him that,
24:31
and then he said, Great, then why aren't you?
24:33
Mm.
24:33
Rick, in that conversation,
24:35
it led me to a point to walk away from a seven-figure salary,
24:38
sell my business, totally disrupt my life,
24:40
turn around and start writing,
24:42
speaking, and now coaching a small sect of highly skilled professionals.
24:47
And in that time period, this last three,
24:50
four years I've been doing this,
24:51
brother, there is not a day that goes by that I don't that I don't dread now.
24:55
I mean that I that I dread getting out of bed.
24:57
It's like every day. I looked at the calendar last night,
24:59
I said,
25:00
Man, I get to go talk to Rick Meekins today.
25:02
It's gonna be fire. It's gonna be,
25:02
Ha ha ha ha.
25:03
I can't help
25:03
it bring the A game. We're gonna impact some people.
25:05
And that's the way I show up because I'm having the time of my life.
25:08
But it
25:08
Yeah.
25:09
only shows up whenever you get kicked in the face,
25:11
hit in the teeth, figure out what it is that you're designed for.
25:14
So I don't think I have all the answers,
25:16
brother, but I do know that I've been around a little while and I've seen
25:19
a lot of business owners succeed.
25:20
And those who get clear on their calling and clear on their purpose
25:23
and clear on what the way that God uniquely equipped them,
25:25
man, they live a life like nine.
25:27
Yeah, yeah, yeah, yeah. It's it's almost like that,
25:29
you never work a day in life, you know.
25:31
I'd love to hear your thoughts on some of the tools or some of the
25:36
the ideas or thoughts that you feel have made you successful,
25:39
or you know, perhaps, you know,
25:40
what makes a successful entrepreneur?
25:42
You know, ~ my newest framework that we're working on,
25:45
this is actually a book that's gonna be coming out here in the next
25:47
six months or so, is called the Decamillionaire Way.
25:50
Mm-hmm.
25:50
And this is after thirty-three years of starting,
25:53
scaling, and exiting companies.
25:54
I've had seven companies that I've started,
25:56
scaled and or exited for seven,
25:59
eight, and nine figure valuations.
26:00
So I've had a a lot of fun times.
26:02
I've had a times where I've had four hundred employees all the way down
26:05
to three employees. I've been there,
26:06
right?
26:07
~ what the Decamillionaire Way is,
26:09
is a framework that shows me how do I reach freedom.
26:12
Now, most of us would automatically put a dollar sign for freedom.
26:16
That's fine. That's where many of us
26:17
Mm-hmm.
26:17
are because we're trying to win more business,
26:19
trying to maybe close, maybe, maybe pad our bank account for our future success.
26:23
That's fine. But for
26:24
Mm-hmm.
26:24
some of us, freedom may be how do I have more time now to spend
26:27
Mm-hmm.
26:27
my family? It may be how do I use the influence to go out and write a book?
26:31
It may be how do I start a podcast like you've done?
26:33
For freedom could be various things for different people.
26:35
Yeah.
26:35
The way I look at the decamillionaire status is there's five steps.
26:38
There's five steps. First of all,
26:40
before I go there, what is a decamillionaire?
26:41
DECA Millionaire is someone who has a $10 million more net worth.
26:44
Now, before you say, man, that seems awful crazy,
26:46
here's the data points. There's 33 million small business owners
26:49
in the United States. 28 million of us are service-based,
26:53
which means we provide our time and our service,
26:55
like the HVAC company, the plumber,
26:57
the gardener, the financial advisor,
26:59
you and I as coaches, various people,
27:01
we have a service-based business.
27:02
Mm-hmm.
27:02
Of
27:03
those 28 million in the service-based business,
27:05
the goal that the average, the mean,
27:06
if we were bell curve this out,
27:08
the mean we're shooting for is roughly $240,000 of annual revenue.
27:12
So let's say $20,000 a month.
27:14
Mm-hmm.
27:15
So we work really hard to get to $20,000 a month,
27:17
and that's the goal that most of us do.
27:18
What we don't realize though is because we're really good,
27:21
we hate taxes, and we have good advisors.
27:23
Is that we end up putting our family on the payroll,
27:25
we end up paying for our cell phone on the pay out of the company.
27:27
We we take our vacations out of the company and call them various things that
27:30
IRS allows us to do. But before you know it,
27:32
what happens is those of us who are successful,
27:35
who are tenacious, who charge hell,
27:36
who are relentless, like you and I talk about,
27:38
we reach that 20,000 or more in income,
27:41
but then we end up having 10,000,
27:43
15,000 a month and extra benefits cooked into the company.
27:46
So our total income, what we call our float.
27:49
Our total float is three, four,
27:51
five hundred thousand dollars a year.
27:53
So now
27:53
Mm-hmm.
27:54
we get to a point sometime in this journey of entrepreneurship to where,
27:57
okay, I'm tired or I want to do something else.
28:00
And
28:00
Yeah.
28:01
we get ready to exit, or we get ready transition it to a team member,
28:04
to an outside buyer, to a family member,
28:05
whatever it may be. And we get the price,
28:08
the offer price, and we're like,
28:09
what the it what if I if I get this much money,
28:12
I gotta cut my lifestyle down by this much.
28:14
So
28:15
Here's a cut there's a concept
28:16
Mm.
28:16
that the financial industry uses called the 4% rule.
28:19
I basically
28:19
Mm-hmm.
28:19
say, you know, if you had $10 million earning 5%,
28:22
that gives you $500,000 a year.
28:24
That's about where the mean average of business owners try to aspire to.
28:28
So I
28:28
Mm-hmm.
28:29
call the decamillionaire way is how do you reach that?
28:32
How do you reach the point to where you can get freedom where money's
28:34
no longer an issue? So there's five steps.
28:36
First step, relentless examination.
28:38
I'm sorry, relentless foundation.
28:39
Relentless foundation
28:40
Mm-hmm.
28:40
is what you and I have been talking about.
28:42
What are you willing to abandon?
28:44
What is it that you want to charge with all of your Vim,
28:47
all of your vigor, everything in your life?
28:48
What is it that you're going to strive for that even if you don't reach it,
28:52
you're better off trying and failing than not trying at all?
28:55
What is that? If we can get that
28:56
Mm-hmm, yeah.
28:57
clear, like you and I've been talking about,
28:58
then we can go to the next phase,
29:00
which is relentless examination.
29:02
This is this is the difficult work.
29:04
We as business owners, we do the hard work all the time.
29:07
We don't do
29:07
Mm-hmm.
29:07
the difficult work. The difficult work is the introspective things.
29:11
It's the way I talk about it, Rick,
29:12
is man, I love pancakes. I do,
29:14
I love pancakes, bananas on top,
29:16
a little bit of cream, maybe a little whipped cream,
29:18
maybe a little some little maple syrup,
29:19
but I love pancakes. Have you ever seen a one-sided pancake?
29:22
No,
29:23
Amen.
29:24
it's always two sides. We as business owners,
29:26
we put all of our eggs in the basket,
29:28
we put all of our strength and mindset to the business.
29:31
And there's 286
29:31
Mm-hmm.
29:33
metrics in the average business out there that a buyer is gonna look at
29:36
to say this is a very solid, viable.
29:39
highly valuable business. So
29:40
Mm-hmm.
29:40
we put all of our energy there,
29:42
but the opposite side of that pancake is how's our faith?
29:45
How's our family, friends, fitness,
29:46
and finances? Those other things over here.
29:48
So the relentless examination is about how do we balance those out?
29:52
How do we create,
29:53
Mm-hmm.
29:53
like you and I were talking about beforehand,
29:55
how do we create that leverage so that we can breathe,
29:56
so we actually have a life outside of the identity of our business ownership.
30:00
So Relentless Foundation, Relentless Examination,
30:02
then we go to one of my favorites,
30:03
relentless execution. I think I saw it in your book behind you,
30:06
execution.
30:07
Right? Because
30:07
Mm-hmm.
30:07
execution is where things fall off on.
30:09
We get all these ideas, but we don't carry through with it.
30:11
So how do we execute relentlessly?
30:13
Then the fourth step is relentless exit.
30:16
How do we build companies to where we can exit,
30:19
to where somebody can run it? We can have the golden goose,
30:22
if you will. How do we build a company to where we can sell it,
30:25
perhaps, and go do something else like I've done?
30:27
How do you build a company where you can pass it down to your children?
30:30
That's the relentless exit phase.
30:31
And then
30:31
Yeah.
30:32
finally, the fifth one is relentless freedom.
30:34
Because freedom is gonna come whenever you
30:36
Position your life, not just your company,
30:39
your life where you're able to answer the question my coach asked me.
30:42
If you, Rick, Meekins, had unlimited time and unlimited resources and
30:47
you knew you couldn't fail, brother,
30:48
what would you do tomorrow if you're not doing today?
30:49
Yeah. ~
30:50
When you
30:51
get line all those things up, man,
30:53
now this world that we live in,
30:55
this vision that you have becomes
30:56
Yeah.
30:57
not a job, not laborious, not a not a not a sludge.
31:02
It becomes a sufficient when you get in the morning and it's like,
31:03
okay, girl, here we go. Let's get up.
31:05
We got to charge him with a water
31:06
Okay.
31:06
pistol today because you know that every single day is gonna yield
31:09
you that much closer to that relentless freedom.
31:11
Yeah man. Yeah man. That's good stuff.
31:13
That's good stuff. Are there are there any ~ any personal habits that
31:16
you feel have really poured into your success?
31:19
So I'm there's three that I would that I personally do.
31:22
This isn't for everybody. I I love how Alex Himozzi says,
31:24
I've been successful, I didn't have the four-hour work week,
31:27
I didn't do the miracle morning.
31:28
I didn't I love how he says that because each of us are different.
31:30
So for me, there's a few things that I do.
31:32
~ number one, I read a book a week.
31:34
I'm a voracious reader. I love reading books.
31:36
I've been doing that since I was 16.
31:38
And for me, it allows me to
31:40
See other people's concepts. I often heard that a great writer has to
31:44
be a great reader, a great speaker has to be a great reader.
31:46
And I want to be exceptional, man.
31:48
I want to be some of the best of the best in my lifetime.
31:50
I'm not there yet. I know I'm weak and anemic,
31:53
but I want to be there where people say,
31:54
Man, that guy helped me. I know he's a little southern,
31:57
he's little country, and he's got his funny accent.
31:59
He looks kind of funny, but he helped me.
32:01
I want to be that individual. I want to pour my life into others.
32:03
So I've been a voracious reader.
32:04
Number two, my coach challenged me.
32:06
He said, about every six weeks,
32:08
you need to take a break.
32:09
And you need to take a break to be a father,
32:11
a friend, a husband, and put a hobby there.
32:14
In my case, it may be a farmer,
32:16
a hunter, a fisher, or whatever.
32:17
So about every four to six weeks,
32:19
somewhere I take a break. Where it may be a Saturday,
32:22
Sunday, Monday, man. And we me and my wife,
32:24
it's if it's our time in our younger days when we were poor,
32:26
we would go to the Holiday and Express and we would get a pizza
32:29
and some buffalo wings and some popcorn and we'd veget the bed
32:32
and just watch cartoons or whatever it was for four days straight just to get away.
32:35
Nice.
32:36
Now
32:36
I'm at the point where it's like,
32:37
okay, I'm leaving tomorrow to go to the North Pole for 14 days because
32:41
I need that rest from my mind.
32:42
So number two is take care of yourself.
32:44
Take care
32:44
Mm-hmm.
32:45
of those important. So number one is reader,
32:46
number two is yourself. And number three is I
32:47
Yeah.
32:48
do have this ritual that I do every morning.
32:50
It's kind of silly. It's me. I get up every morning and I typically will
32:54
go work out three days a week.
32:56
Four two days a week I don't, but I go work out three days a week and then
32:59
I come home and I sit in the hot tub.
33:00
And I sit in a hot tub for about an hour and a half,
33:02
Rick, and I watch my girls. We have deer in the backyard.
33:04
I watch my girls every morning.
33:05
I feed them and I watch, sit out there and watch them.
33:07
And all I do is I take my thoughts from the previous day.
33:10
Like I'll do this tomorrow morning with you and I conversation.
33:12
I'll say, man,
33:13
Mm-hmm.
33:13
I wonder what Rick asked me that I could have been proved better on.
33:15
And I'll take my thoughts and I'll journal them.
33:17
Just using dictation. And I'm sitting there and I'm thinking,
33:20
I'm doing my meditation. I do my devotions out there.
33:22
I listen to music. I write music.
33:24
I do this various things. And it's my hour a day just to kind of get my world set.
33:28
It's typically been three, four,
33:29
five o'clock in the morning, early in the morning,
33:31
whenever I wake up, and then I'm ready to go.
33:33
So those are the three things I do.
33:34
They may not work for somebody else.
33:35
Somebody else may have a different ritual and that's fine,
33:37
but those are what I
33:37
Yeah, for sure, for sure. I I think it's about,
33:39
you know, finding that finding that thing.
33:41
You know, finding those things that that kind of feed you,
33:43
you know, and finding that cadence.
33:45
I I love the as as we were talking about earlier,
33:47
you know, I love the idea of you're just taking a you know,
33:50
taking a couple days off, you know,
33:52
you know, on the weekend, taking a long weekend.
33:53
I I think that's so powerful. ~ I'm looking forward to doing some more of that.
33:56
one of the one of the other things that you've you've mentioned a number
34:00
of times has to do with your faith.
34:02
And I'm really curious, you know,
34:04
how did how is your faith
34:05
impacted your business, whether it's the way that you do business
34:09
or your expectations or or even like some of the the directions that you've taken
34:14
with your business.
34:15
~ I'll give you the real life data ~ fact here that opened my eyes up.
34:19
So I was born and raised in the South.
34:21
I was a typical Sunday go-to-church.
34:23
You know, mom and dad drugged me.
34:24
I was a drug baby. They drugged me to church Sundays and Wednesdays multiple times
34:27
a week, sung in the choir, did the Iwana program.
34:29
That's the way I was raised.
34:31
Mm-hmm.
34:31
And, you know, I I okay, I'm a Christian.
34:33
I'll put that in parentheses. And I whenever I launched my podcast back in about 16,
34:38
2016, I talked a little bit about it.
34:40
I showed up authentic authentically and
34:42
Those were the days when there weren't as much competition and we
34:45
had hundreds of thousands of downloads per episode.
34:47
And then I sold the company, had to exit on the company,
34:50
and the buyer said, Hey, look,
34:52
~ good bread, we love you, but you can't talk about your faith.
34:55
You can't talk about your southern heritage,
34:57
because it may be offensive to some people.
34:59
You gotta watch the language you use.
35:01
I use a lot of southern slurs,
35:02
you know, just like get on out of here type of things,
35:05
you know, that dog won't hunt.
35:06
They said, You can't do that because we have clients all over the c world that
35:08
you can't. So I ended up
35:10
I call it whitewashing, like you would whitewash a wall,
35:12
if you will, like painted it white.
35:12
Mm-hmm. Mm-hmm.
35:13
I ended up
35:14
whitewashing who I was and moving my authenticity authenticity away.
35:17
And what
35:18
Mm.
35:18
we saw happen, Rick, is that within nine months' time,
35:21
hundreds of thousands of followers on multiple platforms all vanished,
35:25
less than 2,000 followers. Nine months' time went away.
35:28
Whenever Charlie Kirk was assassinated,
35:28
Wow. ~
35:31
I was sitting there and I was writing a sheet of music.
35:33
I've been playing the piano, I was writing some music,
35:34
and I didn't know that event was gonna happen.
35:36
And in that moment, I made a commitment to myself that you know what
35:39
I'm gonna be authentically Justin.
35:41
I'm gonna be
35:41
Mm-hmm.
35:42
myself. I'm gonna be a country boy born and raised in the South who loves people,
35:46
who married a beautiful Filipino girl that we just said we'll have the time
35:49
of our life, man. I'm
35:49
Mm-hmm.
35:50
gonna pour into people. You know what part of my part of my journey is,
35:53
yes, I like to hunt and I like to fish and I talk a little funny,
35:55
and I I I don't like pineapple on my pizza and I have a smart call phone called
35:59
an Android. Now you won't ever catch me with an iPhone.
36:01
I have these little funny things,
36:02
but you know what? I'm also a Christian.
36:03
And I'm not gonna beat you over here with a Bible.
36:05
But I'm gonna tell you who I am.
36:06
And if you ask me a question like you just did,
36:07
I'm gonna say, you know, I'm a Christian.
36:09
I believe everybody should know Jesus.
36:10
But you know, there's some principles.
36:12
I mean, he is the most quoted person in the world.
36:14
We have a whole, we have a whole civilization surrounded around his
36:18
his interests in the world. So,
36:19
what it's done for me is when I lean back in the authenticity of who
36:23
I was and didn't shy away from my faith,
36:26
what I thought would happen was my brothers and sisters out there who maybe have
36:30
a different perspective, is gonna be like,
36:32
We can't talk to him. He's radical.
36:33
He can't. It didn't happen, Rick.
36:35
You know what happened? Some of my dearest friends now are Buddhist and Muslims,
36:39
if it means I'm a Christian. Some of my closest friends are on the opposite side
36:43
of the political aisle than I am.
36:44
Because now
36:44
Mm-hmm.
36:45
they know here's who Justin is.
36:47
And he's comfortable enough in his person that he can speak authentically about
36:52
himself and help others from a framework.
36:54
We know where he's coming from.
36:55
We don't agree with him. Crap,
36:56
Yeah.
36:56
man, I don't agree with myself half the time.
36:58
We don't
36:58
agree with him, but we respect him.
37:01
When I moved authentically after Charlie Kirk's assassination,
37:03
what we saw happen was we moved from a few hundred thousand downloads
37:07
per quarter to now almost five,
37:08
six million downloads per quarter of
37:10
Amazing.
37:11
just being authentic. So if somebody's out there and you have
37:14
a position that's radical, whatever it may be,
37:16
it may be political, it may be financial,
37:18
it may be that you're gonna take the proverbial brick of your industry,
37:21
like I did in the financial world.
37:22
I said financial advisors should not invest your 401k.
37:25
Brother, it pissed a lot of financial advisors off.
37:27
But it's a brick that I was wanna throw through a window because I believe it.
37:30
And when I stood authentically on it,
37:32
people began looking. And it's no longer just another talking head on a podcast.
37:37
It's somebody who's different,
37:38
who's unique, who people can agree with or disagree with.
37:42
And you know what? At the end the day,
37:43
if we do or don't, man, I still love you.
37:45
We're gonna have fun, we're gonna have a conversation.
37:47
And we may not change each other's minds,
37:48
but there's a mutual respect that came from me being authentically in your question,
37:53
Sherry Mike.
37:53
Wow, wow, wow. I I didn't that's not the answer I expected.
37:56
I appreciate that. That was beautiful,
37:57
Yeah. Amen.
37:57
man. That's absolutely beautiful.
37:59
I want to I I have a I have a question.
38:01
You're you're gonna love it. one of the questions I asked all of
38:03
my guests is obviously the name of the show is the Relentless Pursuit
38:06
of Winning Podcast, right? So winning is something that we can typically define
38:11
the challenge that we have sometimes is maintaining that relentless pursuit.
38:15
What are you going to recommend to our audience in order to encourage them
38:18
to maintain that relentless pursuit?
38:20
wow. That's a powerful question.
38:21
So I'm gonna answer the way my brain's processing.
38:24
First of all, what does the term winning mean?
38:25
We may be able to change it out with success.
38:28
And so I think if we can determine what that is for each of us,
38:31
it helps us determine the how do we stay motivated to that end.
38:34
So for example, success for me is this.
38:37
I picture this, it's not biblical,
38:39
Rick, but it's the way I think is a.
38:40
I figure myself when I go to heaven,
38:42
Peter's gonna open the gates and I walk in and Jesus and God's there,
38:45
and they're gonna be like, hey,
38:47
Justin, here's who you could have been if you had a little faith,
38:50
if you had just taken that extra step,
38:52
if you had just not given up too early,
38:54
if you had done this, here's what I had for you.
38:56
Man,
38:57
Mm.
38:57
I want that. I don't even know what that is,
38:59
but I want to be in a position to where I'm able to pour it on the field.
39:03
And then whenever I hopefully get to heaven,
39:04
when I get to heaven, I'm entering to an exhausted man that I've done everything
39:07
I can. So that to me is success.
39:09
So now, if I'm gonna pursue that success,
39:11
then all I have to do is fix my eyes on that image.
39:15
And no matter what comes, the way I think about it,
39:16
my mind is almost like these glasses.
39:18
I'm getting older, dude. I can't see without them.
39:20
What I believe with all my heart is this is that God created Rick Meekings unique
39:25
and Justin Goodbread unique, and everybody's listening to us unique.
39:27
There's 8.2 billion people in the world.
39:29
Brother, do you realize that no one else has your experience?
39:32
No one else has your gifts.
39:33
No one else has your abilities.
39:35
No one else has it. You're uniquely and wonderfully made.
39:37
So am I. And if I realize that I am unique and there's something there's only
39:42
I can do. And then when I get to
39:43
Mm-hmm.
39:44
heaven and my picture of heaven,
39:46
that there's a picture of Justin that he could be,
39:49
then the pursuit of that, the energy to drive forward to the outcome ends
39:55
up being not laborious. It ends up being almost spiritual,
39:58
if you will. It ends up being some position
39:59
Mm-hmm, mm-hmm.
40:00
where it's like, okay.
40:01
I want to get that. Let me look today on on if I'm taking a step closer
40:05
to perhaps where I could be. Am I
40:05
Mm-hmm. Mm-hmm.
40:07
taking a step closer to being 100% my best self?
40:11
And honestly, brother,
40:11
Mm.
40:12
there are many days when at the end the day,
40:13
it's like, man, I didn't give them it all today.
40:15
Man, I wasn't, yeah, I was a guest on that podcast.
40:17
I didn't bring it about. I didn't bring my game.
40:18
I didn't,
40:18
Yeah.
40:19
I I had that team member there.
40:20
I could have handled that differently.
40:21
I need to apologize and work on that tomorrow.
40:22
There's many days
40:23
Yeah.
40:23
like that. And I think the pursuit of winning is about all the failures that
40:28
we have day in, day out.
40:29
all those micro failures, identifying them,
40:32
but then couching them in in in distinction and proximity to where
40:37
we ultimately see ourselves in the future.
40:39
I think that is the
40:39
Mm-hmm.
40:39
definition of pursuit of
40:41
Mm-hmm. Mm-hmm. Mm-hmm. Mm-hmm.
40:43
I I've never considered the idea of looking at winning based on your your eternal
40:49
resting place. You know what mean?
40:50
looking at, you know, standing before God and say,
40:52
Hey, you know what? this is this is where I am.
40:55
How how do I level up? I I think that's I think that's brilliant.
40:58
I think that's brilliant. Cool,
41:00
man. what's something you want to leave our audience with?
41:02
Leave I love this statement. Here's there's a simple term that I learned,
41:06
or simple concept I learned years ago.
41:07
So my degree is actually horticulture.
41:09
You probably realize I grew up in the south on the country farm,
41:12
and I just keep things super simple.
41:14
Here's what I learned years ago:
41:15
you reap what you sow. Well, we heard that,
41:18
right? We've heard that our whole life.
41:19
We if we put corn in the ground,
41:20
we're not gonna get okra. We're gonna get corn.
41:22
But here's some other things that we gotta remember as business owners.
41:24
We're gonna we're gonna reap and proportion.
41:27
Let me go back.
41:27
We're going to reap only if we plant in the fertile soil.
41:30
So, as business owners out there,
41:32
wherever we're sowing our seeds,
41:34
our product, our marketing, our branding,
41:35
whatever it is, it's got to land in fertile soil.
41:37
You've got to make sure that you're aligning your widget,
41:40
your service with the people who are receptive to that.
41:42
Number one. Number two, you're going to reap in a different season than you've sown.
41:47
It's
41:47
Mm-hmm.
41:48
the summertime here in East Tennessee.
41:50
We're getting corn that we now on the on the tassel that we plant in the springtime.
41:54
Mm-hmm.
41:54
Whenever
41:54
whenever we plant things in our business,
41:56
we're not gonna get it tomorrow.
41:57
We're gonna plant things, and it may be a different decade before we receive,
42:00
but we're gonna reap in a different season.
42:02
We're gonna reap
42:02
Mm.
42:02
what we sow, but we're gonna reap in proportion to what we sow.
42:05
Here's where so many of us as business owners mess up.
42:07
We try something very anemically.
42:10
We plant this little seed here,
42:12
let's stand back and watch it grow,
42:13
and it doesn't grow as fast as we want.
42:15
So, that didn't work, we're gonna go over here.
42:17
The reality
42:17
Mm-hmm.
42:18
is that if we were to take a whole handful of seeds and throw them out there.
42:21
You realize that one kernel of corn gets two ears per stalk,
42:24
and on each ear of corn there are hundreds,
42:26
not thousands, of kernels of corn.
42:28
We're gonna reap in proportion to what we sow,
42:30
but we're always going to reap what we sow.
42:33
So my challenge to every business owner out there is when you take a step back
42:37
and you do that hard, introspective work and you identify what is it that
42:41
you truly desire.
42:42
What is it that you believe God Almighty has put you on earth for?
42:45
What are your skill sets? What is this something that is unique
42:47
of your abilities that no one else possesses that you have a passion
42:50
for and you're willing to charge hell with a water pistol?
42:52
On your worst day, Rick, I'm talking about,
42:54
dude, your dog got ran over. You woke up with a fever,
42:57
your wife mad at you, and the car broke down.
42:59
You're gonna get out of bed that morning,
43:01
you're gonna go meet that individual,
43:02
that customer, because you know that you can rock their world.
43:04
On that day, what is that, what is that thing that you know you can deliver to them?
43:09
If you get that crystal clear,
43:09
I mean,
43:10
then
43:10
what the enemy is going to do is he can't rob your purpose.
43:14
He can't rob your vision.
43:15
I'm gonna use
43:16
He can't, because that's God given.
43:18
I believe that with all my heart,
43:19
Rick. But what he can do is he can dilute our focus.
43:21
He can distract us. He can take and put blinders on us and make our vision blurry.
43:25
It's up for us every single day as business owners to just take a step back.
43:29
Why are you in business? What are you trying to solve?
43:32
What are you trying to achieve?
43:33
Who are you impacting? Who are you serving?
43:35
And once you get clear on that.
43:37
Then everything else melts away.
43:39
And you're gonna see, man, the enemy,
43:40
he is so crafty. He knows how to discourage you.
43:43
He knows how to keep you from moving forward.
43:45
And as soon as we can rec recognize those things,
43:47
like, man, get out of here. I'll slap the stupid off your face.
43:49
Let's go for it. We're gonna charge you with a water pistol.
43:51
That's my encouragement for our business owners out.
43:54
Awesome, awesome, awesome. ~ someone wants to get in touch with you,
43:57
what's the best way to do that?
43:58
Yeah, I love people when they connect with me on YouTube.
44:00
We have a YouTube channel that we share things specifically for financial advisors,
44:04
but here's what I'll tell you.
44:04
If you're not a financial advisor,
44:06
look, they got it freaking hard.
44:07
They got this compliance world that most business owners don't live in.
44:10
If you want to watch some cool things on how to scale your business,
44:12
take it. Chew out the chew the chicken off the bones,
44:15
spit out the bones, and you can have some things on the YouTube channel called
44:17
Justin Goodbread. Our podcast is DECA Millionaire Decoded,
44:21
top 100
44:21
Yeah.
44:21
podcasts. And you can find me the one the only Justin Goodbread on Instagram.
44:25
You'll see a little bit about my life,
44:26
and I'll encourage you every day with the best I can.
44:28
Awesome, beautiful, Justin. It's been an amazing conversation.
44:31
Thank you so much for your time.
44:32
Thanks for having me, Rick.
44:33
Absolutely, absolutely. And
44:34
folks,
44:34
thank you so much for watching or listening to another episode
44:37
of the Relentless Pursuit Winning Podcast.
44:38
We'll catch you next time.