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Going from Social to the Super Bowl, with Lucas Coyle, Director of Brand Media & Awareness at MANSCAPED (CTV Mini-Series Episode #3)
TV isn’t just a brand channel anymore. And if you still think it is, you’re already behind.
Daniel sits down with Lucas Coyle, Director of Brand Media & Awareness at MANSCAPED, alongside Mauricio Lizarazu from Tatari, to break down how MANSCAPED turned TV from a test channel into a real growth engine and what it took to go from social-first Marketing to a Super Bowl moment.
From treating TV with the same rigor as digital to learning that female-skewing channels could drive surprising results for a men’s grooming brand, Lucas shares how MANSCAPED built a smarter, more modern TV strategy.
They…
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