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How Consultative Selling Builds Customer Trust with Larry Freedman
Great salespeople do more than build relationships. They know how to challenge customers, uncover real needs, and turn conversations into action.
In this episode of Sales Against the Odds, host Lee Brumbaugh sits down with Larry Freedman, Founder of Inspire Impact Consulting and a sales leader with more than 30 years of experience at AstraZeneca and Sanofi. Larry shares what separates strong sales leaders from average ones, including how to balance support with accountability and coach teams to sell more consultatively.
Larry explains why product knowledge, selling skills, and relationship…
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