Latest / Business Class: The Global Tourism Leadership Conversation / You Belong in Every Room: Leadership Lessons from Birmingham’s Dan Williams
Transcript
- 0:29SPEAKER_00: Let's just have a discussion, man.
- 0:30SPEAKER_00: Whatever you want to know.
- 0:31SPEAKER_00: Let's just talk.
- 0:32SPEAKER_00: I'm pretty easy, man.
- 0:33SPEAKER_00: I'm pretty laid back.
- 0:35SPEAKER_00: I don't take myself too seriously.
- 0:37SPEAKER_00: Dan Williams, president and CEO of the Greater Birmingham Convention of Visitors Bureau.
- 0:43SPEAKER_00: Welcome to the show.
- 0:44SPEAKER_00: Thanks for having me.
- 0:46SPEAKER_01: This seat that you're in now is somewhat new.
- 0:50SPEAKER_01: Although you've been settling in for a little bit.
- 0:52SPEAKER_01: How did you come to be in Birmingham?
- 0:54SPEAKER_00: Settling in a little bit, but uh it's nine months and it feels like it's been much longer.
- 1:00SPEAKER_00: Came to be in Birmingham.
- 1:01SPEAKER_00: I had gone through the process.
- 1:03SPEAKER_00: I had in Cleveland a number of years, which kind of built my foundation.
- 1:08SPEAKER_00: And then Columbus really honed my skill set and created who I am today.
- 1:14SPEAKER_00: And I just love all the great things we were able to do in that city over the 13 years I was there.
- 1:20SPEAKER_00: But I think, you know, there comes a time where you just feel like, hey, what's next?
- 1:25SPEAKER_00: And so this opportunity had come open.
- 1:28SPEAKER_00: And we all I had a perception of the South and Alabama, even though I had come here as a kid because my uncle coached uh what is it, HBCUs here?
- 1:40SPEAKER_00: I had come down here as a kid, and I'm like, I don't know if that's for me.
- 1:45SPEAKER_00: Then came down November of 24 for Coalition of Black Meeting Professionals, and I'm like, wait a minute, Birmingham is much different than I thought it was.
- 1:55SPEAKER_00: And then amazingly enough, the opportunity had come open.
- 2:01SPEAKER_00: Um, I was contacted by Surgewide, and the rest is history.
- 2:05SPEAKER_00: And again, been here a little more than nine months and loving every minute of it.
- 2:12SPEAKER_01: In what way were you most surprised by the city?
- 2:16SPEAKER_00: I was most surprised by the beauty.
- 2:19SPEAKER_00: It's interesting that when you think of an urban environment, you think of the city, but you get down here, you see the beautiful green spaces.
- 2:29SPEAKER_00: There's mountains around us, you can hike, and then you could drive three hours away, and you could be on some beautiful white sandy beaches.
- 2:39SPEAKER_00: So it is the beauty of the city and the state, how eclectic and innovative the people in the city are.
- 2:47SPEAKER_00: The dining scene is amazing.
- 2:50SPEAKER_00: I've literally gained 20 plus pounds as I've eaten my way through the city.
- 2:56SPEAKER_00: But yeah, it's just it is a cool city.
- 2:59SPEAKER_00: This city is a whole vibe, and I absolutely love it.
- 3:01SPEAKER_00: Like you could literally be downtown having a phenomenal dinner or phenomenal lunch.
- 3:07SPEAKER_00: You want to walk it off later on one of the amazing trails through the you can do that here.
- 3:13SPEAKER_00: And then, you know, it's a cool city.
- 3:18SPEAKER_01: So you mentioned honing some skills over the last two of these things.
- 3:23SPEAKER_01: What skills do you think best prepared you for where you're at?
- 3:27SPEAKER_00: First and foremost, leading with empathy.
- 3:31SPEAKER_00: I was in Columbus during COVID and being chief sales officer, it was always about the numbers.
- 3:36SPEAKER_00: And hey, we gotta knock this down and we gotta do this, and no, we gotta produce.
- 3:42SPEAKER_00: COVID made you take a step back and made you understand that there's more to life than just hitting your numbers.
- 3:53SPEAKER_00: I saw a lot of people that I thought were extremely strong in the industry really struggle, struggled mentally.
- 4:01SPEAKER_00: So I had to take a step back and I had to look at my staff and my team, and I had to go, hey, how are you doing?
- 4:07SPEAKER_00: How are you feeling mentally?
- 4:09SPEAKER_00: Like you it just made you take a step back and understand.
- 4:13SPEAKER_00: And then when I came out of that, when we all came out of COVID, it really changed the way I approached leadership.
- 4:21SPEAKER_00: It was no longer just about production.
- 4:24SPEAKER_00: It was no longer, I always had great relationships with my team, but it made me really, really look at the bigger picture.
- 4:32SPEAKER_00: So instead of asking, you know, or worried, being worried about the numbers, worry about their well-being, worry about their mental health, understand how they're doing.
- 4:41SPEAKER_00: They may be having a bad day, something may have happened at home that is dictating different things at work and maybe their performance.
- 4:50SPEAKER_00: So that's what I had to do.
- 4:51SPEAKER_00: And now translating into this position, instead of just managing sales, I am managing an organization.
- 5:00SPEAKER_00: So really the first 30, 60, 90 days was me just getting to know the people of this organization, having individual meetings with everyone.
- 5:10SPEAKER_00: It didn't matter what role they had, but to understand what made them tick, how they work, what things were most important to them, how their family was like so.
- 5:22SPEAKER_00: It opened my eyes to a way of empathetic leadership.
- 5:27SPEAKER_01: I understand what you're saying.
- 5:27SPEAKER_01: So when you think about like community alignment, yes, you know, what two or three words do you think are gonna resonate best with the community in Birmingham?
- 5:38SPEAKER_00: That's good.
- 5:39SPEAKER_00: Trying to think of some of the meetings and some of the instances I've participated in.
- 5:45SPEAKER_00: Quite frankly, is alignment and communication works.
- 5:49SPEAKER_00: And and the reason I say that is because when you have a community that is fully aligned, actually, I got an even better word for you, is trust.
- 6:00SPEAKER_00: When you have a community that trusts one another, that they're all going to do the right thing.
- 6:05SPEAKER_00: We may not agree on everything, but if we could trust one another that we're gonna do what's best for this community, that's what brings it all together.
- 6:14SPEAKER_00: I think we struggle with that a little bit right now in this community.
- 6:17SPEAKER_00: We may stay, there's just a lot of silo mentality here.
- 6:21SPEAKER_00: And I think as we get to know one another and get to trust one another, that it's important that it's better for our residents, it's better for the community.
- 6:30SPEAKER_00: It's just if we can learn to trust, we're gonna move this thing along.
- 6:34SPEAKER_00: And I think that is probably the one word that I would hope would come out of this is trusting one another.
- 6:42SPEAKER_01: Yeah, it's important to think for the community to understand why.
- 6:46SPEAKER_01: And that is so that we can all thrive together.
- 6:50SPEAKER_01: Agreed.
- 6:51SPEAKER_00: Agreed.
- 6:51SPEAKER_00: If you weren't doing this job, what would you be doing?
- 6:54SPEAKER_00: I would be a pediatrician.
- 6:57SPEAKER_00: It's interesting.
- 6:59SPEAKER_00: So my executive assistant, who is amazing, she is the same.
- 7:03SPEAKER_00: She keeps my calendar as she does for me on my anniversary every month.
- 7:09SPEAKER_00: So 16th of every month, she gets me something.
- 7:14SPEAKER_00: And it's some kind of little gift.
- 7:16SPEAKER_00: And it's so I'm gonna show you what she got me.
- 7:20SPEAKER_00: She got me the operation game.
- 7:24SPEAKER_00: Oh, that's a good one.
- 7:25SPEAKER_00: Classic.
- 7:26SPEAKER_00: She got me the operation game.
- 7:28SPEAKER_00: I'm sorry, it's blurring a little bit.
- 7:30SPEAKER_00: So she got me that game.
- 7:31SPEAKER_00: The reason she got me that, she goes, if you were Dr.
- 7:36SPEAKER_00: Dan, you wouldn't be my super dan.
- 7:38SPEAKER_00: She calls me super dan because I I like to go from sunup to sundown.
- 7:43SPEAKER_00: And that is just hilarious to me.
- 7:45SPEAKER_00: But yeah, I wanted to be a pediatrician, man.
- 7:48SPEAKER_00: I even as a kid, I used to practice my signatures.
- 7:52SPEAKER_00: And I would always get some great pens, and I have a great pen with a calligraphy tip on it that I use to sign everything here, but I wanted to be a doctor.
- 8:02SPEAKER_00: I was gonna be a doctor.
- 8:05SPEAKER_01: That's how do you think the job now is like medicine?
- 8:11SPEAKER_00: I think it's like medicine because you got to figure out how you relate to people.
- 8:15SPEAKER_00: You gotta be able to relate to people, you got to be personable, you got to be welcoming, you gotta understand the ins and outs, the nuances of a community.
- 8:26SPEAKER_00: You gotta be surgical in the way you operate.
- 8:30SPEAKER_00: I think you can relate it.
- 8:32SPEAKER_00: I want to be a doctor.
- 8:33SPEAKER_01: How do you want the people on our team to describe?
- 8:38SPEAKER_00: I want them to describe me as a leader that was willing to do whatever it took.
- 8:45SPEAKER_00: I want them to describe me as a leader that removed all barriers for them to be successful.
- 8:51SPEAKER_00: I want them to look at me as a leader who didn't care about his title, but was willing to do whatever it took for our organization to be successful.
- 9:03SPEAKER_00: I want them to look at me as an empathetic leader that cared about them first over anything business related, which I do.
- 9:16SPEAKER_00: I want them to look at me as a leader that does not take things or I don't take things seriously.
- 9:24SPEAKER_00: I take them seriously, but I like to laugh.
- 9:28SPEAKER_00: This job, what we do, is not life or death.
- 9:32SPEAKER_00: There are people out there doing much more important things.
- 9:37SPEAKER_00: There are doctors, there are military, there are people out there doing what we do should be fun, should be enjoyable, should we should laugh every day.
- 9:49SPEAKER_00: And when you convey that outward, your community sees that and they get excited about it.
- 9:55SPEAKER_00: And so that's how I really want my staff.
- 9:57SPEAKER_00: My staff rarely hears me say president and CEO.
- 10:01SPEAKER_00: Rarely.
- 10:02SPEAKER_00: Because I am one of them.
- 10:04SPEAKER_00: And that's how I run the organization.
- 10:06SPEAKER_00: I expect them to push me just as much as I'm gonna push them.
- 10:10SPEAKER_00: Yeah, that's how I want my staff to remember me.
- 10:13SPEAKER_01: What is something about probably surprised most of the people that maybe a hobby or something that just makes you laugh and smile?
- 10:24SPEAKER_00: I'm I I love my great Danes.
- 10:26SPEAKER_00: I have great Danes, I love my dogs.
- 10:29SPEAKER_00: Staff knows I love my dogs, people know I love my dogs.
- 10:34SPEAKER_00: How many do you have?
- 10:35SPEAKER_00: I have two, and I would get plenty more.
- 10:38SPEAKER_00: If I had the space, once I settle in, there probably there could be two more on the horizon.
- 10:44SPEAKER_00: Yeah, I'm a great dane kind of guy.
- 10:46SPEAKER_00: I'm a big guy.
- 10:48SPEAKER_00: So I we need big dogs.
- 10:50SPEAKER_00: Outside of me wanting to be a pediatrician, and I think that's about it, man.
- 10:55SPEAKER_00: I'm a bad golfer.
- 10:56SPEAKER_00: So people who know me know I'm a bad golfer right now for nothing.
- 11:01SPEAKER_00: Once I find the time, it's all.
- 11:03SPEAKER_00: But right now I'm pretty bad.
- 11:05SPEAKER_00: The only golf tournament I've signed for would have to have else.
- 11:09SPEAKER_01: Yeah.
- 11:11SPEAKER_01: That's it.
- 11:12SPEAKER_01: Yeah, I agree.
- 11:14SPEAKER_01: Anything beyond that, it's just it's not my fault.
- 11:17SPEAKER_00: No, I love it.
- 11:18SPEAKER_00: It's such a challenging game, and the problem is you have to put time into it.
- 11:24SPEAKER_00: If you don't put time, you're just not gonna, and I don't have time right now.
- 11:28SPEAKER_00: Quite frankly, I don't have time right now.
- 11:30SPEAKER_01: So what's something the people who love you most would tell you?
- 11:36SPEAKER_00: People who love me most would tell my grandchildren.
- 11:41SPEAKER_00: I will make time for my grandchildren.
- 11:45SPEAKER_00: And I don't have favorites.
- 11:48SPEAKER_00: I do want to say I don't have favorites.
- 11:51SPEAKER_00: But my namesake, Carl Daniel Williams IV, we call him Quad.
- 12:00SPEAKER_00: He's my guy.
- 12:02SPEAKER_00: He's my, yeah, I make time for Quad.
- 12:05SPEAKER_00: I fly across the country for Quad.
- 12:08SPEAKER_00: Quad how old is he now?
- 12:10SPEAKER_00: Quad is three.
- 12:13SPEAKER_00: Still little.
- 12:14SPEAKER_00: Oh, yeah, that's my guy.
- 12:15SPEAKER_00: All my sons are grown, they're gone, which is good.
- 12:20SPEAKER_00: They're grown, gone, and off the payroll, which is a great thing.
- 12:25SPEAKER_00: But I have five grandchildren, and well, actually, one is coming.
- 12:30SPEAKER_00: My oldest son, they just found out they're gonna have a boy, so there's six coming.
- 12:36SPEAKER_00: But Quad is the first boy, and he's Pop Pop's boy, and he's a car fanatic like I am, and like a my guy.
- 12:45SPEAKER_00: How are you most like each of your parents?
- 12:49SPEAKER_00: My mother's strong.
- 12:51SPEAKER_00: She is a strong black woman, which I am extremely proud of.
- 12:56SPEAKER_00: My parents actually divorced when I was younger, when I was in my early teens, but they were both very much an integral part of my life and may continue to be.
- 13:09SPEAKER_00: But my mother, strong black woman, gonna say what she feels, and you're gonna feel what she says.
- 13:16SPEAKER_00: I tend to be very open and honest with people, especially as I'm getting older.
- 13:23SPEAKER_00: I don't pull a lot of punches.
- 13:25SPEAKER_00: I say what I mean, and I mean what I say, but I'm empathetic about it and I say it in a nice tone.
- 13:32SPEAKER_00: My father is very even keeled.
- 13:36SPEAKER_00: My father is cooler than the other side of the pillow, very even keeled.
- 13:42SPEAKER_00: You will never know my father is upset unless he has a specific tone, but very even keeled, very cool, very calculated in responses.
- 13:54SPEAKER_00: Although I say what I mean, and I mean what I say, I am very calculating, very calm.
- 14:00SPEAKER_00: You'll never see me sweat.
- 14:02SPEAKER_00: I'm very even keeled like my father.
- 14:04SPEAKER_00: I am very direct like my father.
- 14:07SPEAKER_00: I'm very laid back like my father.
- 14:09SPEAKER_00: I don't take myself too seriously.
- 14:11SPEAKER_00: Talking to my dad, probably by every other day.
- 14:13SPEAKER_00: My father is probably my best friend, quite frankly.
- 14:19SPEAKER_01: What is a trait that you might witness of people who are working with you and around you that just gets under your skin?
- 14:31SPEAKER_00: A trait that I do not do well with I don't do well with fluff.
- 14:41SPEAKER_00: Just be direct with me.
- 14:43SPEAKER_00: I prefer open and honest as compared to fluff and beating around the bush.
- 14:51SPEAKER_00: And I've worked with some people like that in the past, and it just never I we're adults, we should be able to have an adult conversation.
- 15:04SPEAKER_00: It's okay to agree to disagree, and that's fine, but just be direct with me.
- 15:11SPEAKER_00: Don't I can handle it, I can truly handle it.
- 15:15SPEAKER_00: Let's come out of our discussion with a solution.
- 15:19SPEAKER_00: Let's talk through it regardless, good, bad, ugly.
- 15:22SPEAKER_00: Let's talk about it, let's be direct about it, let's be open and honest about it, come out of our discussion with a solution and then move on.
- 15:30SPEAKER_00: Typically, it's business, it's not personal.
- 15:32SPEAKER_00: So let's just have it direct and open.
- 15:35SPEAKER_00: People who are indirect, but people are indirect or fluffy and can't get to it.
- 15:42SPEAKER_00: I don't do well with that.
- 15:44SPEAKER_00: What is the most kind thing someone has ever done for you?
- 15:50SPEAKER_00: Buy me gifts every anniversary of my hire date.
- 15:54SPEAKER_00: I'm like, because I don't even think about it, Stephen, because I'm so locked in.
- 16:00SPEAKER_00: I love what I do, and I'm grateful to this community that has accepted me, a northern boy with open arms into this southern community and fed me like it has.
- 16:43SPEAKER_00: And I tell my staff that, and I appreciate them more than they'll ever know.
- 16:48SPEAKER_00: The way they've responded to me is probably the nicest thing outside of anything that my family does, but this is my family too.
- 16:57SPEAKER_00: And the things that they do for me and how they make me want to come in here every day and grind for them, that's the nicest thing to me.
- 17:06SPEAKER_00: What advice would you give 20-year-old self?
- 17:10SPEAKER_00: You belong in every room and make your voice heard.
- 17:13SPEAKER_00: You don't have to sit by the sideline, you don't have to wait your turn.
- 17:16SPEAKER_00: The only way that you get into these roles and these opportunities is you gotta go, you gotta grab the bull by the horns.
- 17:25SPEAKER_00: You gotta make your voice heard.
- 17:27SPEAKER_00: You can't sit by the wayside.
- 17:28SPEAKER_00: 20-year-old self, that's what I'm telling you now.
- 17:31SPEAKER_00: You belong in every room.
- 17:34SPEAKER_00: And what is something that you wish more people knew about I wish people knew that Birmingham isn't the black and white images that you saw in the 60s.
- 17:52SPEAKER_00: We changed the world with how we addressed racism and civil rights here.
- 17:57SPEAKER_00: But the city is moving forward and has moved forward.
- 18:01SPEAKER_00: It's exciting, it's dynamic, it's it's all the things I was saying earlier.
- 18:06SPEAKER_00: It's a cool urban environment and beautiful green space, and it's a cool city.
- 18:13SPEAKER_00: And I want people to give it a chance, give it an opportunity, come see what we have because it's an amazing destination.
- 18:20SPEAKER_00: You will feel very welcomed in Birmingham, believe me, and you will eat extreme.
- 18:26SPEAKER_00: I can vouch.
- 18:28SPEAKER_00: Yeah, come back anytime, brother.
- 18:30SPEAKER_01: I appreciate it.
- 18:31SPEAKER_01: What did I not ask that you wish I did?
- 18:35SPEAKER_00: Stephen, you did a phenomenal job.
- 18:37SPEAKER_00: I don't think there was anything that you didn't touch.
- 18:40SPEAKER_00: I mean, I like how this wasn't all about numbers and everything like that.
- 18:46SPEAKER_00: No, I like it was just a conversation.
- 18:49SPEAKER_00: So no, I thought you did an amazing job.
- 18:53SPEAKER_00: What's something you'd like to ask me?
- 18:55SPEAKER_00: Where do I recognize you from?
- 18:57SPEAKER_00: Like I've seen your I've seen your stuff, but I look back at your, but I know you from somewhere.
- 19:03SPEAKER_00: And it's not this.
- 19:04SPEAKER_00: Where where were you at previously?
- 19:07SPEAKER_01: So I started my career in tourism development sales.
- 19:12SPEAKER_00: Okay.
- 19:12SPEAKER_01: I worked in New York City for museums, attractions, restaurants, theater.
- 19:17SPEAKER_01: Okay.
- 19:17SPEAKER_01: For about 14 years or so.
- 19:20SPEAKER_01: I did all of the trade show circuit.
- 19:22SPEAKER_01: So all of those tourism trade shows.
- 19:25SPEAKER_01: You've probably seen each other there.
- 19:27SPEAKER_01: I did consulting.
- 19:29SPEAKER_01: I've actually worked with Birmingham.
- 19:30SPEAKER_01: Tara worked.
- 19:31SPEAKER_01: Oh, yeah.
- 19:32SPEAKER_01: Loved her.
- 19:33SPEAKER_01: She's my director of workforce development now.
- 19:37SPEAKER_01: I love her.
- 19:38SPEAKER_01: So you can ask Tara what her daughter did to entertain me when I was in Birmingham.
- 19:45SPEAKER_01: Okay.
- 19:46SPEAKER_01: Okay.
- 19:47SPEAKER_01: She set me up with her daughter.
- 19:48SPEAKER_01: We spent a night out in Birmingham, and it was unforgettable, is the word that I'll use.
- 19:54SPEAKER_01: Uh but yes, Tara's great.
- 19:56SPEAKER_01: So she actually participated in some of the sales mission and some of the development projects that I did through my consulting work.
- 20:02SPEAKER_01: And it was along the way of that destination development tourism promotion work that I realized I loved the learning.
- 20:11SPEAKER_00: That's awesome.
- 20:12SPEAKER_01: And it was that love for learning that led to figuring out how people learn, why so much of the education in the tourism industry was terrible.
- 20:21SPEAKER_01: Right.
- 20:22SPEAKER_01: And what could be done to fix it.
- 20:24SPEAKER_01: That's where learn tourism started.
- 20:26SPEAKER_01: When COVID struck, my destination work evaporated overnight.
- 20:30SPEAKER_01: And I had the choice.
- 20:39SPEAKER_00: Yeah.
- 20:40SPEAKER_01: We're at a space that we offer the technology for anybody that wants to go on, or for courses, we build custom courses, look for certification.
- 20:50SPEAKER_01: We have 75,000 learners.
- 20:53SPEAKER_00: That's awesome.
- 20:56SPEAKER_01: We're in a really cool spot.
- 20:57SPEAKER_01: We work about 60 destinations on things like Forest Ambassador Programs, uh training for travel trade that can be broadcast worldwide languages.
- 21:06SPEAKER_01: And we talk, you know, if there's something that you need to learn, we can teach it.
- 21:11SPEAKER_00: Awesome.
- 21:12SPEAKER_00: Steven, I know you met Tara.
- 21:14SPEAKER_00: They are some of the best people I've ever met before.
- 21:16SPEAKER_00: Like Bridget, my assistant, she's literally a saint, brother.
- 21:21SPEAKER_00: She's a saint.
- 21:23SPEAKER_01: Tara's we she and I have traveled quite a bit together on the sales mission.
- 21:30SPEAKER_01: She's good.
- 21:32SPEAKER_01: She's just one of those people that you can't be in her presence and not feel better about yourself and about the world around you.
- 21:36SPEAKER_00: Right.
- 21:37SPEAKER_00: She will make sure you smile enough.
- 21:39SPEAKER_00: They're cut from the same clock.
- 21:41SPEAKER_00: Some of the best people I've ever met in my life.
- 21:43SPEAKER_00: And the majority of my staff has been here 20 plus, 30 years.
- 21:49SPEAKER_00: This has been their only job out of high school.
- 21:52SPEAKER_00: Like they're amazing.
- 21:53SPEAKER_00: They're great staff.
- 21:55SPEAKER_00: And they care about what they do.
- 21:56SPEAKER_00: Yes, they do.
- 21:58SPEAKER_01: I appreciate your time.
- 22:00SPEAKER_01: I know you're a busy guy.
- 22:01SPEAKER_01: You're probably walking into three other meetings right now.
- 22:06SPEAKER_01: I appreciate you, and I hope you have a fantastic afternoon.
- 22:09SPEAKER_01: Thank you for sharing your story.
- 22:11SPEAKER_00: Hey, I appreciate it, Steven.
- 22:12SPEAKER_00: You have a Google, man.
- 22:14SPEAKER_01: I'll do my best.