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Product-Market Fit vs Go-To-Market Fit and When You’re Actually Ready to Scale with Mark Roberge
When should a company actually scale?
Most founders give the same answer:
“When we have product-market fit.”
In this episode of Revenue Problem Solvers, I sit down with Mark Roberge, co-founder of Stage 2 Capital, and author of the new book The Science of Scaling, to break down why that answer is necessary, but not sufficient.
Mark breaks down a mistake he sees repeatedly as companies grow: confusing product-market fit with go-to-market fit, and trying to scale before the foundation is ready.
We cover:
What product-market fit really means and why it’s a leading indicator of retention
Why…
The skinny
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