Ep. 57 - Owning the Merchant: Embedded Payments, Hyper-Growth & the Future of Hospitality — with yetipay's Oliver Pugh
In this episode, hosts Grant Evans and Justin Hanna are joined by Oliver Pugh, Co-Founder of yetipay, to unpack how embedded payments are reshaping the economics of hospitality — and what it really takes to scale fast in the process.Oliver shares the journey behind yetipay’s rapid growth from £400k to £5m revenue in just 18 months, and why the biggest unlock wasn’t just product — it was rethinking who owns the merchant relationship. The conversation dives into what “embedded payments” actually means in practice, and why the traditional POS-to-PSP handoff model is still holding platforms…
The skinny
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