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TRP 324: Doubling Down on a Niche with Sharon Toerek
Most professionals fear niching down. Sharon Toerek did the opposite — and built a nationally recognized law firm by going all in on one market.
In this episode, Scott Love talks with Sharon Toerek, marketing and intellectual property attorney and founder of Toerek Law (Legal + Creative), about exactly how she doubled down on a niche — and how you can too. Whether you're a lawyer, consultant, or agency owner, this conversation is packed with practical steps to move from generalist to go-to expert.
You'll learn:
The difference between a vertical niche and a horizontal niche (and which one is…
The skinny
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