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POP Pulse: Why Cutting Prices Is Killing Small Businesses & Franchise Owners & How To ACTUALLY Attract Customers
Are you lowering prices to win more customers? That strategy may actually be destroying your business or franchise.
Cliff breaks down the dangerous pricing mistake many small business owners and entrepreneurs make during inflationary periods. Using real-world examples from franchises and major brands like McDonald’s, Starbucks, Netflix, Chipotle, and Ford, Cliff explains why successful companies raise prices while struggling businesses race to the bottom.
In this episode, you will discover:
• Why discounting destroys your profit margins
• Why franchise systems often outperform independent…
The skinny
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