Latest / The Relentless Pursuit of Winning Podcast / How Leaders Recover From Burnout: Escaping the Survival Trap | Dr. Wayne D. Wilson
Transcript
- 0:00You're putting out fire after fire after fire.
- 0:02You're not enjoying your work anymore.
- 0:04There isn't a sense of community in it.
- 0:07If I were gonna go back I would say the first thing that I needed to
- 0:11do is tell somebody I'm drowning.
- 0:12I had people that were so angry at me,
- 0:15because I didn't raise the flag and say help.
- 0:17We would have done anything to help you.
- 0:19And they were right.
- 0:20You gotta be willing to kind of swallow the pride pill and ask for some help.
- 0:25Winning is a combination of small victories stacked on top of one another.
- 0:31It's not one big decision. It's not one big thing.
- 0:33It's about the small, little, sustainable victories.
- 0:53Hey folks, welcome back to another episode of the Relentless Pursuit
- 0:56of Winning Podcast. My name is Rick Meekins.
- 0:58I'm gonna be your host as usual.
- 0:59And in our studio we have Wayne Wilson.
- 1:01How are you today, sir?
- 1:03I'm doing well, Rick. I am excited to be here in the Relentless Pursuit
- 1:07of Winning podcast. Thank you for having me.
- 1:09We are grateful that you're here.
- 1:10This is gonna be an outstanding show.
- 1:12I love I love sh I love shows where,
- 1:14you know, we get into the journey,
- 1:15we get in a little bit deep. And so I I think we're gonna be able to do that
- 1:18on this episode. So, folks, before we get started,
- 1:21if you haven't done already, I would be grateful if you would like,
- 1:24subscribe, and hit the bell so that you can get updates every time we drop
- 1:26a new episode. And without further ado,
- 1:28let's get to it. So, Wayne, you've done a lot in your life.
- 1:31Give our audience a little bit of background on who you are and what you
- 1:34do and why you do what you do.
- 1:35My favorite way to start this conversation is the Farmers commercial.
- 1:39You know the Farmers commercial?
- 1:41Like, “We are Farmers,” that one?
- 1:42Yeah.
- 1:43Mm. I
- 1:44I I know a thing or two because I've seen a thing or two.
- 1:46Right. Yeah.
- 1:47I love it. Okay. ~
- 1:49Yeah. So so I started my career thinking I was gonna be an advertising agent
- 1:55and work in advertising. I started as a mass communications major in college.
- 1:59I got involved in all the media.
- 2:01~
- 2:01Mm-hmm.
- 2:02worked at a television station editing film,
- 2:05worked as the the editor of of the college newspaper.
- 2:08worked was the was the general manager of the college radio station.
- 2:12I was getting my fingers in all the different kind of media and I was gonna
- 2:16go be an advertising agency. And then I
- 2:18Mm.
- 2:18graduated from college and my first job was selling advertising and I hated it.
- 2:23I hated
- 2:24Mm-hmm.
- 2:25it. And it was awful. And what really was happening was that God was calling
- 2:30me to to service.
- 2:32And I came home one day in tears and told my wife,
- 2:34I said, I can't do this. I I can't do
- 2:36Mm.
- 2:36this. and so we designed a transition and I went to the Southern Baptist Theological
- 2:41Seminary. I was thought I was gonna go in Christian broadcasting.
- 2:45and that was really just a doorway.
- 2:47When I got there, I had to take some pastoral care and counseling classes.
- 2:52Mm.
- 2:53And it was just a requirement.
- 2:54And I'm telling you, Rick, I fell in love with those professors.
- 2:58The the the leaders in that department were the most authentic,
- 3:03genuine, strong human beings I had ever met in my life.
- 3:07And again, I came home and said to my wife,
- 3:09I don't really know what they do,
- 3:11but I want to be like that. I want to be like
- 3:14them and I got hooked. I got a job on an adolescent psychiatric unit working three
- 3:20to eleven. And I transferred to the Department of Pastoral Care and Counseling.
- 3:25I got a master's degree in pastoral care,
- 3:27pastored a couple of churches,
- 3:28worked in hospitals as chaplains,
- 3:30worked in the state psychiatric hospital as a chaplain,
- 3:33and then went back and got my doctorate in counseling and organizational psychology.
- 3:38And I have been on a mission. I was for 30 years to really help people grow,
- 3:45~
- 3:45Mm.
- 3:46become better versions of themselves and to
- 3:48Mm-hmm.
- 3:48really honor who God has called them to be.
- 3:52And then I got
- 3:52Hmm.
- 3:53into helping organizations become that.
- 3:55And that was a whole new ball game.
- 3:57And so I built counseling centers in North Carolina with Wake Forest Baptist Health.
- 4:03For almost 20 years, for 18 years,
- 4:05I built four different counseling centers in four different cities.
- 4:08They were all nonprofit Christian counseling centers.
- 4:10and that's how I spent almost 20 years of my life.
- 4:14And then Rick, I just did not take good care of myself.
- 4:17And at 50, I I burned out. I burned
- 4:20Mm.
- 4:20and I crashed and burned. It was not pretty.
- 4:22I don't want to tell you in their listeners that story today.
- 4:25Mm-hmm.
- 4:25it was
- 4:25just not a good thing. But it's because I did not take good care of myself.
- 4:29I did not learn to be a leader who valued self care.
- 4:33I gave my all to the mission, gave my all to the work,
- 4:37~
- 4:38Hmm.
- 4:38and did not take good care of myself.
- 4:40So that caused the transition.
- 4:42I left mental health completely and started
- 4:44Mm-hmm.
- 4:45pivot coaching and consulting,
- 4:47pivot services. It was actually my pivot.
- 4:49It was my pivot from
- 4:51mental health ministry to coaching.
- 4:53And I was coaching nonprofit leaders.
- 4:55I was coaching small business owners in the area.
- 4:58Uh-huh.
- 5:00And one of my clients that I was coaching owned a company called Snider Fleet
- 5:04Solutions. And he hired me to coach internally.
- 5:07And they didn't have any learning and development
- 5:08Nice.
- 5:11at Snider. They they had at the time over 500 employees,
- 5:14600 employees. They didn't have any orientation.
- 5:16Mm.
- 5:17They didn't have any training at all.
- 5:18Mm.
- 5:19About three, four months after I went to work there,
- 5:22they acquired about 40 locations.
- 5:25They went from 600, 700 employees to 1200.
- 5:29Sure.
- 5:30And so we went relentlessly building training programs.
- 5:34And I founded and built and implemented Snider University,
- 5:38which was a learning and development platform across the entire organization from
- 5:42employee orientation to executive coaching.
- 5:45and did that for almost ten years.
- 5:47Now I built and ran that. so I've worked now in a company,
- 5:51over a thousand employees in eleven states,
- 5:54eighty seven locations. I've built counseling centers in North Carolina area.
- 5:58I've pastored churches. Like I said,
- 6:00I know a thing or two because I've seen a thing or two.
- 6:03That's
- 6:05absolutely amazing. That's absolutely amazing.
- 6:07Thank you. Thank you so much for sharing.
- 6:08You know, the one one of the things that I always think about w you know,
- 6:12when someone goes into coaching is,
- 6:13you know, what what is it that you carried forward
- 6:16Yeah.
- 6:17from like your your experiences?
- 6:19my gosh. You know, the one of the things that I'm grateful for is it seems like that
- 6:23that one stage of my life prepares me for the next stage.
- 6:27Mm-hmm, mm-hmm.
- 6:29Right. And and I don't think that's accidental.
- 6:32And and I what I'm doing now, it takes everything I've learned.
- 6:36It it takes everything I've ever learned.
- 6:39not only to own and and lead.
- 6:43pivot coaching and consulting and to be an entrepreneur and to be self employed,
- 6:47but to then coach executives,
- 6:50to coach executives in companies that are across this country and
- 6:55to lead small business owners and building their own business requires both
- 7:01the personal element
- 7:02Of being a counselor for 20 years and understanding how people learn
- 7:06and grow and being involved in adult education and and in churches
- 7:10and helping on how people learn,
- 7:12how adults learn. and every everything that I have learned previously,
- 7:17I've brought into what I'm doing now,
- 7:19which is really an honor. I don't think I could be here had I
- 7:22not been starting counseling centers from scratch and building
- 7:26Yeah.
- 7:26those and
- 7:27pastoring churches and leading.
- 7:28That's where I learned to lead was with John Maxwell and pastoring churches
- 7:33in the eighties and it's just all built on itself.
- 7:36Have you experienced that kind of thing yourself?
- 7:38I I have, I have, I have. I'm I mean,
- 7:40I I even think about like what I'm doing now with with the podcasting.
- 7:44I had never ever had any intention of of doing any sort of podcasting.
- 7:48Someone had just presented that idea to me.
- 7:50Yeah, yeah.
- 7:50And,
- 7:51you know, because of my experiences with so many different companies
- 7:55and so many founders, like as a as a consultant,
- 7:57as a coach, you
- 7:58Yeah. Yeah.
- 7:59know, I'm able to ask, I'm able to understand.
- 8:02you know, the guests I think at,
- 8:03you know, a deeper level and ask questions.
- 8:05You know, even from even from my own experiences.
- 8:07You know, I think about, you know,
- 8:09going way back, you know, thirty years ago when I had a restaurant.
- 8:12You know, there's there's applications from that experience that,
- 8:15you know, I certainly bring here into into these conversations.
- 8:18The learning, the knowledge builds on itself.
- 8:20It does. It does. It's it I think it's it's so important,
- 8:23you know, and it's it's so important to be able to,
- 8:26you know, take information from one place or whatever and be able to apply it,
- 8:30you know, in a in a different area.
- 8:32You know, you as a coach, you know,
- 8:33you look at, you know, one business in one industry and then you look
- 8:37at another business in a different industry and you're just like,
- 8:40There's opportunity to use this process or system or resource or whatever.
- 8:44Here, nobody's thinking of that.
- 8:46And your client gets extraordinary.
- 8:47So give you
- 8:48so I'll give you an example of that.
- 8:50I when I went Snider Fleet Solutions,
- 8:53a part of what that business owner,
- 8:55that that owner wanted to do when he hired me was to provide learning
- 8:59and development opportunities for his mid mid-level managers and his executives.
- 9:04That was really the scope of the offering.
- 9:06And as we got there, we started asking,
- 9:08okay, yeah, that's great for the mid-level managers,
- 9:11regional managers, and the directors and the VPs,
- 9:13but what what about that first-time commercial branch manager who's never been
- 9:17a manager before? What about that guy who's supervising in a warehouse
- 9:21and has never led people before?
- 9:23And so we started thinking about the entire organization.
- 9:26And that led us to really have this sense of purpose.
- 9:30Of creating a culture in the organization.
- 9:33We called it a people first culture.
- 9:35We said if if you take care of your people and you grow your people,
- 9:38that the organization will grow with it.
- 9:40And so our our method was to put people first.
- 9:43You know where I learned people first organizational cultures?
- 9:47Pastor in the church. Right?
- 9:47Where's that? Of course,
- 9:51of course.
- 9:52And
- 9:53And so people would kinda ask me,
- 9:54How do you think about what you're doing of being the director
- 9:58of professional development for a company like Snider?
- 10:01And I said, I have a congregation of twelve hundred people in eleven states.
- 10:07You know, you you you never would have made you know from the outside,
- 10:10you never would have made that connection.
- 10:11Just like, this guy's just really good with people.
- 10:11Never, never, never, never,
- 10:13~
- 10:15never. I would never have put that together,
- 10:18ever. Yeah.
- 10:20Amazing.
- 10:21Amazing. one of one of you you you're you use servant leadership as your
- 10:25as your leadership style
- 10:26~ man.
- 10:26and and what you and the way you train people.
- 10:28First and foremost, for our audience,
- 10:31you know, just
- 10:31Mm.
- 10:31provide some context on what servant leadership is.
- 10:35Servant leadership is a term that's been around a long time and
- 10:40has taken many forms, right? I learned it I learned it in graduate school.
- 10:44then when I moved to North Carolina,
- 10:46the the Center for Congregational Health that was part of
- 10:49the hospital had relationships with the Center for the Center for
- 10:53creative leadership in Greensboro
- 10:54Mm-hmm.
- 10:55and they and they really focused on this thing called servant leaders.
- 10:59And it was really about the leader's primary purpose.
- 11:04is to facilitate, encourage, and help those in in the business doing the work.
- 11:10That the leader is not the one doing all the work.
- 11:14The one the leader is not the person kind of at the top of the hierarchy.
- 11:18It's like
- 11:18Mm.
- 11:18if you take that typical leadership pyramid where the leader's at the
- 11:23top and the workers are at the bottom,
- 11:25you flip it upside down.
- 11:27Yeah. Yeah.
- 11:27And now the leader is supporting the entire organization.
- 11:32and and equipping and facilitating and empowering and resourcing
- 11:37the entire organization. So the leader's primary purpose is to serve,
- 11:42not to be the beneficiary of the organization.
- 11:46The the leader is always a beneficiary of the organization.
- 11:50But the mindset of servant leadership has always been flipping that
- 11:55flipping that organizational chart on its head and the leader is serving
- 12:01as a point of reference, as a as a purpose.
- 12:04does that help is that help? Is that
- 12:07It it does, it does. And but I th I think the point of confusion sometimes with
- 12:12it is, you know, we still, you know,
- 12:14John Maxwell, you know, had said,
- 12:15I think it was John Maxwell said,
- 12:17you know, if you're a leader and nobody's following you,
- 12:19you're you're not a leader. You know.
- 12:20And my leader. Yeah.
- 12:21The there's there's the there's the vision casting that the leader does,
- 12:26which is, you know, the that primary,
- 12:29you know, that primary function.
- 12:30You know, we've we've got to create a vision for
- 12:33people that are following us to do.
- 12:34And so, you know, you talked about the upside down organization.
- 12:37You talked about the idea of of the leader essentially serving those that
- 12:41are in support positions. How does that work with the vision for the organization?
- 12:46How does that work with set with setting the pace for how the organization
- 12:51is going and where it's going,
- 12:52et cetera, et cetera?
- 12:53Sorry, these things slip into my head and I can't help Proverbs twenty twenty nine
- 12:58eighteen, where there is no vision.
- 12:59People wander about aimlessly.
- 13:01It it's the translation
- 13:02Exactly. Exactly.
- 13:03and the message the is when there there's no vision.
- 13:07People just wander around. They just wander about.
- 13:09They have no sense of direction.
- 13:10Yeah. Yeah.
- 13:11~
- 13:12you know, there's there's a reason why Simon Sinek's TED talk and and video
- 13:19on the why is the number one watch TED talk and and YouTube video clip
- 13:24in the world ever.
- 13:25And that is because he v so eloquently captured the power of a why.
- 13:32Why are we doing this? What is this about?
- 13:34Why am I here? Why is this important?
- 13:36Mm-hmm, mm-hmm.
- 13:38What are we doing? Why are we doing this?
- 13:40I saw this live at Snider Fleet Solutions.
- 13:44I mean, you can't make putting on commercial truck tires.
- 13:48Sexy. You just can't do it. It's dirty.
- 13:49huh. ~
- 13:50It's dirty. It's hard. It's hot.
- 13:53it happens 24 hours a day. It's on done on the side of the road a lot.
- 13:57it's tough work. But when you attach that to the fact that you are a lifesaver,
- 14:03that the person showing up in a commercial tire truck,
- 14:05changing tires on for a semi-truck on the side of the road is saving lives,
- 14:11Mm-hmm.
- 14:11and and that the branch manager's
- 14:13Purpose is to build a business that supports the employees of that organization.
- 14:18And we're here to enrich the lives.
- 14:21This was our motto. We're here to go the extra mile to enrich the lives
- 14:25of our employees, customers, and vendors.
- 14:28We're here to make a difference in the lives of those people.
- 14:31All of a sudden, changing tires makes whole new ballgame.
- 14:36Yeah, yeah.
- 14:38But it's about the why.
- 14:39And visions are not a mission statements.
- 14:41It's not what we're here to accomplish.
- 14:43Visions is why are we here? What is this about?
- 14:43Right. Yeah. Yeah.
- 14:47What is our purpose?
- 14:47Yeah.
- 14:48And if you do a vision statement right,
- 14:51it captures people's hearts, it captures their imagination,
- 14:54it motivates them to get up in the middle of the night and go to work when they
- 14:59get called in, when they don't really feel like it and they don't want to.
- 15:02When they
- 15:02Mm-hmm.
- 15:03know why they're doing it and they have a purpose for doing it,
- 15:06it changes everything.
- 15:06Yeah, yeah, absolutely.
- 15:07No one
- 15:08can do that but the leader. You you can't delegate that to to
- 15:11Right.
- 15:12other people. The leader has to do it,
- 15:14has to communicate it, and it has to be consistent and they gotta do
- 15:18it over and over and over and over again.
- 15:21Yeah.
- 15:22Yeah. It's like remember why we're here,
- 15:23guys. Remember why we're here,
- 15:25right?
- 15:25Remember how we were here?
- 15:25Remember what we're here to do.
- 15:27Everybody remember why we're here?
- 15:28Remember why we're
- 15:28Mm-hmm.
- 15:29here to do today? Yeah. Every day.
- 15:31I
- 15:31that that is so amazing. I your your your comment about you know
- 15:35how uninteresting changing tires is,
- 15:37but you know, the idea of of saving lives.
- 15:39That's that's very different. I've I've got a I've got a client where we're we're
- 15:43working on his story, you know,
- 15:46and and essentially, you know,
- 15:47he he sells chicken, you know,
- 15:48but the why behind that is an incredible story.
- 15:52Yeah, right? Yeah.
- 15:53You know, and it's it's
- 15:54absolutely I'm I'm absolutely excited to to to work on his project because
- 15:58of his why.
- 15:59Yeah. See? Even you get excited when the why is clear.
- 16:03And
- 16:03Mm-hmm.
- 16:04and lots of times a leader will get caught in what is known in the four executions,
- 16:11four disciplines of execution,
- 16:12as a lag measure. That the the money,
- 16:15the profit, the you know, the things that come from the business.
- 16:19Well that's not the why. That's a that's a that's a result.
- 16:22That's a that's a benefit of it's not
- 16:23Yeah, it was
- 16:24It's not the why. It's it's not why you're doing it.
- 16:27So the the question becomes, you know,
- 16:29and and you know, we're we're speaking to entrepreneurs,
- 16:31the question becomes what you know,
- 16:33I mean the the why behind, you know,
- 16:35servant leadership. You know, I mean from a tactical perspective,
- 16:38you know, it it kind of makes sense.
- 16:39We make sure that people have,
- 16:40you know, what what they need and and all of that.
- 16:42But you know, what is what is the real why behind that?
- 16:44What are the and then, you know,
- 16:46what are what are the outcomes?
- 16:47What kind of benefits do you see for the organization as a whole?
- 16:51Rick, I don't know what you I don't know kind of how your process as a as a leader,
- 16:56as a coach, as a consultant works,
- 16:58but one of the first questions that I always ask small business owners
- 17:01and entrepreneurs, one of the first questions I need to understand is so tell
- 17:05me why you started your business,
- 17:07Rick.
- 17:07Mm, mm hmm, mhm.
- 17:09And it's usually the third or fourth reason that they give me,
- 17:12you know, the the fifth why, you know,
- 17:13that game, the five whys, right?
- 17:14Yes. Yes.
- 17:15It's usually
- 17:16the fourth or fifth one. I go,
- 17:18tell me why you really started this.
- 17:19And then it gets emotional. Now they're talking about family and time with their
- 17:23family. And now they're talking about real stuff.
- 17:25And I'm like, all right, now that you now right there you can't forget that.
- 17:29Now we're gonna build on that,
- 17:30right?
- 17:31Mm-hmm.
- 17:31And when you start hiring employees and you're not the only,
- 17:34you're not the solopreneur anymore,
- 17:36and you start building the team,
- 17:37they're there for the same reason that you started your business ~
- 17:41Mm-hmm.
- 17:42is to support their family and to provide for their family.
- 17:45And they want the same kinds of margin and benefits and time with their family that
- 17:50you do. So remembering all of that becomes a a lens to which you
- 17:54You remember why we're here and what this is about.
- 17:57And now you're serving. Now, now you're showing up.
- 18:00And if you're scaling that business,
- 18:03you're growing that business, you're not scaling it just for profit.
- 18:07You're not scaling it just for that new house or that new car.
- 18:11Though those things will come.
- 18:13Mm-hmm.
- 18:13You're scaling it for people. And
- 18:16And when you s when you're serving and you're serving other people,
- 18:20y whatever it is that you're doing,
- 18:22it it has a purpose that centers around other people.
- 18:26And now you're making a difference in the world.
- 18:28And that's that that adds a different flavor.
- 18:31I think it adds a different flavor to to any business and organization.
- 18:37Yeah, yeah, that that that makes sense.
- 18:38That makes sense. You it's it's a I I like the you know,
- 18:42we're we're here for a bigger purpose,
- 18:43you know, than than money. and I I always look there was the story kind
- 18:47of escapes my memory, but there was one leader I I learned servant leadership
- 18:51at Regent University. I went there for ~ yeah,
- 18:53Reason yep, yep, yeah, excellent,
- 18:54went there for about a year. ~
- 18:55yeah. Yeah.
- 18:57And one of the stories that they told us about was,
- 18:59I think it was like a paper mill or something like that.
- 19:01And the leader always put his employees first.
- 19:04He always took care of them. You know,
- 19:05he was doing the the the little things.
- 19:07And they had, you know, I don't know,
- 19:0830, 40 year employees or something like that.
- 19:10And one day the paper mill burns down.
- 19:13Mm.
- 19:13And the leader continued paying his team,
- 19:16even though the paper mill was burned down.
- 19:18And you know what? They came back and like times are tough.
- 19:22And these folks stepped in.
- 19:24where they needed to and they work for free.
- 19:25You know, they work for reduced pay and,
- 19:27you know, they were totally committed not just to the vision for the company,
- 19:32but to that leader.
- 19:33Did you see this story play out during the pandemic?
- 19:36You know, I I think with my company actually.
- 19:39with my company, I think my team stayed on,
- 19:42you know, longer than they could have.
- 19:45You know what I'm saying?
- 19:45We had people
- 19:46we had people taking voluntary pay cuts,
- 19:49~
- 19:49Yeah.
- 19:51of trading hours of
- 19:52Yeah.
- 19:53because we were in it together,
- 19:55Rick.
- 19:56Right.
- 19:56Right? We this we were we were in this together and and it was about getting through
- 20:03a a really tough crisis as
- 20:06Yeah.
- 20:06as a team, as a group, as an organization.
- 20:09You're not gonna you're just not gonna get that if it's
- 20:12If you're not if your business is is about what the owner gets from it,
- 20:17you're not gonna get you're not gonna have that.
- 20:17Mm-hmm. Yeah.
- 20:19You're never gonna have
- 20:20If those relationships were transactional,
- 20:21you know, you're you're not gonna get that.
- 20:23It's like, okay, well, you can't pay me,
- 20:23Never you'll never have that. Never.
- 20:25then I'm out the door, or you're
- 20:26gonna cut my pay, I'm out the door.
- 20:27And, you know, I I I think it's and I've I've actually seen servant leaders where
- 20:33they helped people that didn't fit out the door and helped them get into,
- 20:37you know, a better fit, better fit organization.
- 20:40Yeah. Yep. Yep.
- 20:40~ it was interesting.
- 20:42There was a guy, Jordan, he was he was a
- 20:44He was a guest earlier. And he talked about the fact that a woman had to leave.
- 20:49She found a job that was gonna pay her twice what he could pay her.
- 20:53And she was so upset. She didn't want to tell him that she had to take care
- 20:57of her family though. And it was it was really tough.
- 20:58Yep. Yep. Okay.
- 20:59And he it was one of
- 21:00those things where as the leader,
- 21:02he kinda when she came in the office,
- 21:03he kind of knew already what was happening.
- 21:05Yeah, yeah, yeah, yeah.
- 21:06You know,
- 21:07and then, you know, she had such a hard time.
- 21:09And it's it's like it's you know,
- 21:10it's it's one of those,
- 21:12It's one of those heartfelt stories.
- 21:13But the interesting thing is like she was working on a project that
- 21:17was just taking a long time to do.
- 21:19Mm-hmm.
- 21:20And
- 21:20they were able to finish the project while she was gone.
- 21:23They called her up and said, Hey,
- 21:24guess what? We finished the project.
- 21:26And she was just as elated as if she'd been on the team.
- 21:26Right. Right. Right.
- 21:31Happens all the time. Happens all the time.
- 21:33I was talking to a manager that had left Snider and was working for another company.
- 21:38And he the the the branch that he was a branch manager of,
- 21:42he was branch manager, then he went to and went to regional manager.
- 21:45The first
- 21:45Mm-hmm.
- 21:46branch that he was a manager of,
- 21:47employees were calling him, they were celebrating that they had hit a new milestone,
- 21:51they had hit a new target.
- 21:52They were calling him.
- 21:53wow.
- 21:54And and they were celebrating,
- 21:55hey, remember we started this and we're there,
- 21:57we hit it and they're where they're calling him.
- 21:59Right? And they're
- 22:00Yeah, yeah, yeah.
- 22:01still thinking about the the the the goal that they had set together
- 22:05and chasing it together. Yeah.
- 22:07Yeah. One one
- 22:07It
- 22:08of my friends had had talked about a lot of times,
- 22:11you know, if we look if we look at companies the way we look at communities,
- 22:14like the old school communities,
- 22:16you know, it's just like everybody's bringing their different skill set,
- 22:20you know, to make the community survival.
- 22:22You know, so it's not just about,
- 22:24you know, earning money, but it's about,
- 22:25hey, if everybody does their job,
- 22:27then the community thrives. If ever if people don't,
- 22:30then you know, it's it's a lot harder.
- 22:32And it all comes down to the leader.
- 22:33How's the leader
- 22:34leading that community. Absolutely love
- 22:36Yeah.
- 22:36that.
- 22:37Yeah. Yeah. Yeah. That sense of community is easy to get easy to get lost
- 22:41in a big world, in a virtual world,
- 22:44and in
- 22:44Mm-hmm.
- 22:44a in a world of big corporations,
- 22:47it's hard
- 22:47Mm.
- 22:47because we don't sometimes we don't live in communities anymore.
- 22:51We we you know, we we live we live isolated or we li we live in in large,
- 22:57large organizations or cities or whatever.
- 23:00And we lose a sense of, you know,
- 23:01get your meat from the butcher and
- 23:03Yeah. Yeah,
- 23:03Right.
- 23:04we do. We do. We do. It's it's funny like going up to New York
- 23:07or something like that and you ha still have like the little shops and you know,
- 23:10everybody knows everybody. Even though it's a big city,
- 23:13it's it's it's amazing. The the sense of of human touch is you know,
- 23:17you can't you that can't be overstated.
- 23:18I don't think that can be overstated.
- 23:19I don't
- 23:20think so either. I don't think so.
- 23:21Yeah. Yeah.
- 23:22One of the one of the challenges that that we talked about briefly,
- 23:26is and I wanna dive into it, is is the survival trap.
- 23:29Do you w you wanna explain to
- 23:29Yeah. Yeah.
- 23:31our audience what that is?
- 23:32Well the survival trap The survival trap grows out of transactional relationships.
- 23:38Mm-hmm.
- 23:39this survival trap is I experienced it.
- 23:42I'll I'll I'll give the I'll give the listeners a short version of this story.
- 23:47when I went when I when I went to work at running the counseling centers
- 23:51for Wake Forest, there was a clear sense of mission.
- 23:53I absolutely knew that I knew that I knew what I was there to do
- 23:57and and really genuinely knew that God had prepared me,
- 24:00designed me, and called me to do this.
- 24:02And and and and we did it for many,
- 24:04many years. And then fifteen years in,
- 24:08now it's now there's four counseling centers,
- 24:11there's four nonprofit boards,
- 24:12there's twenty some staff members,
- 24:15there's payroll, there's there's fundraising events,
- 24:20there's there's accounts receivables,
- 24:22there there's
- 24:22Th there's bit there's insurance billing that has to be done.
- 24:26I got lost in the weeds, Rick.
- 24:28I I
- 24:29Mm.
- 24:30run in four businesses and l and being an egg an ex executive over four counseling
- 24:35centers, and it had become about the day to day tasks.
- 24:40You know, the you get lost in the weeds,
- 24:42you know that that idea
- 24:43Yeah.
- 24:43of being lost in the weeds. And so I went from mission and purpose
- 24:47to s just surviving. Just
- 24:49showing up day to day and it was just about hitting payroll or or or just about,
- 24:53you know, making enough money in the fundraiser to tur keep the lights
- 24:57on and pay the rent. And now it's not about those human beings who come
- 25:00to the counseling center anymore.
- 25:02And I'm and I'm I'm the leader and I'm doing exactly what God called me to do,
- 25:05but I I'm I'm not really immersed in the mission anymore.
- 25:09I'm just surviving.
- 25:10Let me tell you it was not fun.
- 25:11And it was, and it made, it made,
- 25:14it made it really hard. And that's where I I really started becoming aware
- 25:19of the pressure, of of the
- 25:21Mm-hmm.
- 25:21sense of being under pressure.
- 25:23And what is that about? And what
- 25:23Mm-hmm. Yeah. ~
- 25:26drives a leader, an entrepreneur,
- 25:29a business executive who's living constantly under pressure?
- 25:34Well, I can almost guarantee you.
- 25:37Then in one way or another they have slipped into survival.
- 25:39Yeah, yeah, yeah.
- 25:40And what we
- 25:41talked about earlier, sense of purpose,
- 25:43sense of mission, sense of a vision
- 25:44Yeah.
- 25:45for the business, connection to the people associated with it.
- 25:48They've lost it. They lost track of it.
- 25:50If they had it, if they had it,
- 25:52I had it, and then I
- 25:53Mm.
- 25:53lost track of it.
- 25:54Mm-hmm. Mm-hmm. Mm-hmm. And just just because of the
- 25:56And if you've never had it, if it's always
- 25:58been a transactional business,
- 26:00if it's always been y you know,
- 26:02build the business, sell it, flip it,
- 26:05make money and move on, if it's always been about the transaction,
- 26:09then the organization has never had a purpose other than just profit.
- 26:13And that is a formula for survival.
- 26:16What what are what are symptoms of slipping into that?
- 26:20You know, you went into the business with one city organization,
- 26:23you know, you're you're totally mission oriented,
- 26:25et cetera, et cetera, and you're going on you're and you're on a s
- 26:28I imagine you were on a slippery slope and then suddenly,
- 26:31you know, you're in a different place.
- 26:32Yeah, it it occurs
- 26:33over if you if you start a business with a clear purpose,
- 26:37a clear why, and then all and then you and then you find yourself in survival mode,
- 26:41you're experiencing day to day pressure,
- 26:44you're focused on all the challenges in front of you.
- 26:47It's it's You're putting out fire after fire after fire.
- 26:51You're
- 26:51Yeah.
- 26:52not You're not enjoying your work anymore.
- 26:54There isn't a sense of community in it.
- 26:56all you're doing is solving one problem after another problem.
- 26:59Right.
- 27:00It happens over time. It's it's a gradual slipping of focus and sense
- 27:06of purpose and mission
- 27:07Yeah.
- 27:07and connection to the people that you're doing it with.
- 27:10And and it really is a result an end result.
- 27:13What you notice, what I noticed,
- 27:15what I should have noticed, what I help leaders notice now is if we get
- 27:20on three or four coaching calls and all they're talking about is the
- 27:23the fire in front of them. They solve one fire,
- 27:26they go to the next fire, they go to the next fire,
- 27:28they go to the next fire, you're in survival.
- 27:31Obviously that's not sustainable.
- 27:32I mean, that's something that would lead to burnout.
- 27:35That's something that leads to,
- 27:36hey, you know what, I quit, I can't do this anymore.
- 27:38I can't do this anymore. That is exactly where it leads to.
- 27:41I've seen it in I've seen it commercial branch managers and tire centers.
- 27:45I've seen it in warehouse managers.
- 27:47I've seen it in counseling center directors.
- 27:49I've I've seen it in therapists.
- 27:50They just get to that place and that's where you're headed is and
- 27:54you hear yourself saying it first.
- 27:56You don't you don't say it out loud first,
- 27:56Mm-hmm. Mm-hmm.
- 27:57but you hear
- 27:58yourself thinking, I can't I can't do this.
- 28:00I can't keep doing this. And and that's
- 28:02Yeah.
- 28:03You you're you're in deep water when you hear yourself thinking.
- 28:06Yeah, yeah, yeah, yeah. And I imagine you're saying it to yourself.
- 28:10You're not even looking to other people to say,
- 28:13Hey, you know what, I can't do this,
- 28:15right? Right.
- 28:15No, I was ashamed to say it out loud,
- 28:17right? I mean, I
- 28:18I'd started most of these counseling centers and from scratch and built them
- 28:22Yeah.
- 28:23and and built the team and recruited the not recruited the board members and and
- 28:27Yeah.
- 28:28cast the vision and and I c how could I s how could I say I can't do this
- 28:32Right.
- 28:32anymore? I can't say that, right?
- 28:35And so you end up isolating yourself out of a sense of shame that that
- 28:39That I can't I can't say that out loud.
- 28:41I can't admit that. And that's just that just that just adds to
- 28:45the complexity of it. Now, now you can't,
- 28:47you're thinking it. You're you're hearing
- 28:49Mm-hmm.
- 28:49yourself stinking it and you wake up.
- 28:51You wake up. First thing when you wake up.
- 28:54I don't know if you've ever experienced this.
- 28:55First your eyes open, first thing you then you think,
- 28:57gosh. man. man. gosh. And you're stinking about.
- 29:01The the crisis that you gotta solve that day that and you're saying,
- 29:04my gosh. And
- 29:05Yeah.
- 29:06it's just not fine.
- 29:07We we so how do how do we get out of that?
- 29:09I mean so it sneaks up on us, right?
- 29:12So it's not like we're necessarily gonna say,
- 29:14Hey, I'm I'm I'm turning into this.
- 29:16And because what we do is we say,
- 29:18Hey, well, this is just a one time thing.
- 29:20You know, I'm just gonna deal with this,
- 29:21you know, real quick and I'm gonna move on to the next thing and I'm
- 29:23not gonna worry about the relationship.
- 29:25that becomes a pattern, you know,
- 29:26and suddenly, you know, we're in this pressure pot,
- 29:27Mm, mm. Mm, mm-hmm.
- 29:29we're in this pressure cooker.
- 29:30How do we how do we reverse this?
- 29:31How do we get out of that space so we can get back to operating at
- 29:36our highest and best?
- 29:37Mm-hmm.
- 29:37Well, you know how a minute ago you were talking about how
- 29:41This occurs over time and becomes a gradual thing.
- 29:45Well, that's the way you're gonna solve it.
- 29:47I don't know you were gonna say that.
- 29:48Yeah.
- 29:49You are not gonna flip a switch and change this overnight.
- 29:52If I were gonna go back and coach me,
- 29:54I would say the first thing that I needed to do is tell somebody I'm drowning.
- 29:59I'm drowning here.
- 29:59Mm,
- 30:00mm.
- 30:00and and figure out what that was about,
- 30:03right? Because you're not going to get out of that by yourself.
- 30:06That that was what tripped me up.
- 30:07What what sent me straight to burnout.
- 30:10and I had people when it k when it when I when I crashed and hit the wall
- 30:13and I and I left, I had people that were so angry at me,
- 30:16Rick, because I didn't raise the flag and say help.
- 30:20They s they they said, I We would have done anything to help you.
- 30:23And they were right.
- 30:24Mm-hmm, mm-hmm.
- 30:25So you gotta speak up and and and you got You gotta be willing to kind
- 30:30of swallow the pride pill and put the ego aside and raise the flag and
- 30:35and and ask for some help. And that can be I've come in a variety of different ways.
- 30:38It a
- 30:39Mm-hmm.
- 30:39variety of different kinds of help.
- 30:40But but you can't one, you can't do it alone.
- 30:43And two, then it's a gradual process of kind of unraveling what got raveled up.
- 30:48Yeah.
- 30:49Right. And so sometimes you're doing everything yourself.
- 30:51And now you've got to face that.
- 30:53I I work with business entrepreneurs who built businesses and then
- 30:56now they're trying to scale it and still doing everything themselves
- 30:59and they can't scale it'cause they're doing everything themselves.
- 31:01They haven't
- 31:01Mm-hmm.
- 31:02they haven't learned to delegate,
- 31:04build leaders, hold people accountable.
- 31:06They haven't learned to do that yet.
- 31:07So they're
- 31:07Mm-hmm.
- 31:07doing everything yourself. Maybe it's that,
- 31:09right? Maybe maybe you don't trust people,
- 31:11so you take everything on yourself.
- 31:13I just talked with a lawyer not too long ago who just kind of needed
- 31:17to be in control of everything.
- 31:18He just was afraid.
- 31:19Mm-hmm.
- 31:19Right. So it's
- 31:20a trust thing. So you gotta kind of figure out what's driving the isolation,
- 31:24what's driving the sense of being in the weeds all the time,
- 31:28and just kind of start unraveling it backwards.
- 31:32and it will ultimately and this is probably one of the things,
- 31:35the hardest things I have to do as a coach,
- 31:36you can talk about what you've experienced.
- 31:39But ultimately the leaders gotta face the reality that you that they've probably
- 31:44created this in one way or another,
- 31:46or they've been a part of creating this.
- 31:49This did not happen to you, my friend.
- 31:51You
- 31:51Yeah.
- 31:52created this.
- 31:53Yeah. Yeah, that's a hard pill to swallow.
- 31:55my gosh, right? No, it took me it took me probably five years looking back
- 32:00on what happened to me to realize,
- 32:02I I kinda gotta take some responsibility for a lot of that.
- 32:06that that I created that. and so you it's a it's a long it's ultimately
- 32:11a long hard look in the mirror and changing some of the way that you lead
- 32:16t to fix it, to unravel it. Ultimately.
- 32:18Yeah, yeah, yeah. No.
- 32:20Doesn't start there, but ultimately it's gonna end in being a different kind
- 32:21That's that's brilliant though,
- 32:24because I mean
- 32:24of leader.
- 32:24it's it's such an important lesson,
- 32:26you know, and and not just not just for yourself,
- 32:28you know, it's like you're you're develop you're gonna ultimately likely develop
- 32:32other leaders as well. And to be able to show them and remind them and exemplify.
- 32:35I promise you, if you're in surviv
- 32:37I promise you, sir, if you're in survival mode and you figure it out,
- 32:41one of the things you're gonna do differently is you're gonna learn
- 32:44to build other leaders around you.
- 32:46And you're gonna
- 32:46Yeah, yeah, yeah.
- 32:48relearn to rely on them and treasure them and lead with them.
- 32:52And that is the solution. Yeah,
- 32:54Yeah. Yeah. That's that's gold.
- 32:55that is the solution.
- 32:57I think leading from experi or,
- 32:58you know, teaching that from experience is is really
- 33:00Yeah.
- 33:01just so much more authentic. You know,
- 33:02it's like one thing to
- 33:03~
- 33:03do it from theory. It's like, well,
- 33:05you know, you're gonna burn out,
- 33:06da da da, but something else to say,
- 33:07you know what happened to me? I don't want that to happen to you.
- 33:10I mean, that's that's an important conversation.
- 33:10Yeah. Yeah. Yeah.
- 33:12Do you want to talk about your book?
- 33:13Yeah. You you
- 33:14Yeah. the the book is the book is something that I give to new clients to say,
- 33:21here's what here's where we're headed,
- 33:23here's what we're gonna do. And we're gonna I promise you,
- 33:26if you're my client, Rick, and you and I are in a conversation.
- 33:29I'm gonna look you in the eye and I'm gonna say,
- 33:30I'm gonna promise you, we're gonna move you from pressure to purpose.
- 33:34Promise you. And we're gonna we're gonna peel the onion and we're gonna
- 33:38get there together. And there are five basic things that need to happen.
- 33:41I call them moves.
- 33:43Mm-hmm.
- 33:43They're because they're they're not steps like eight,
- 33:46you do this and then you do this.
- 33:47It's kind of like a process that you work through,
- 33:50and when you get to a certain stage,
- 33:51you move into the next one.
- 33:53Mm-hmm,
- 33:53mm-hmm.
- 33:54And so they're move, there it's a movement.
- 33:56And and and the first one is you gotta take stock.
- 33:59So P I V O T Pivot is both my business,
- 34:03my pivot, and it's my process.
- 34:04Mm-hmm.
- 34:06In quick summary, the acronym PIVOT is pause in the present,
- 34:11take stock of what's going on.
- 34:13P I internalize that. What are the internal
- 34:17messages that you're that are driving that?
- 34:19What are the beliefs driving that?
- 34:21What are the feelings driving that?
- 34:22What are the fears driving that?
- 34:24W w what are the values that should be driving that?
- 34:27So you gotta do a little introspection,
- 34:29a little reflection. So internalize that.
- 34:32When you've got a clear picture of the present,
- 34:35what's going on, and you've internalized that and you kind of clarified your values.
- 34:39Now you can build a new vision.
- 34:41There's hard research that says you cannot create a picture of the future until
- 34:45you have kind of cleared the cobwebs of the past.
- 34:49If you're living in the past, you're living in fear,
- 34:51you're living in regret, you're you can't create a new vision.
- 34:54You can't do it.
- 34:54Mm.
- 34:55So once you've kind of cleared the cobwebs,
- 34:57now we're going to create a new vision,
- 34:59a p a compelling picture of the future.
- 35:02It's compelling for you, it's compelling for others.
- 35:05Now we know where you're going.
- 35:07Now we know your why. Now we know what this is about,
- 35:11why it's about. And if you're trying to produce a certain amount of money,
- 35:15why is that? And so we're going to create a vision,
- 35:18V, P I V.
- 35:20Now we're gonna operationalize that.
- 35:21We're gonna put it into a strategy.
- 35:23We're gonna put it step by step.
- 35:25We're gonna operationalize a plan.
- 35:27and then we're gonna T, we're gonna put timetable on it.
- 35:30We're gonna track it together and we're gonna execute it.
- 35:33Snider
- 35:34P-I-V-O-T. Pivot is pivot is a process.
- 35:36That's amazing. That's
- 35:40those pastor skills coming back for you.
- 35:41Right on, bro. That's that's exactly right.
- 35:44Right.
- 35:44That's my sermon in a that's my sermon in a book from page to page.
- 35:48And so I'll walk people through what does that look like.
- 35:50So you can buy the book and do it yourself.
- 35:51and I encourage people to do that.
- 35:53And then when you need a guide,
- 35:55when you need somebody to guide you through that process,
- 35:58help you really dissect the internalization,
- 36:01create a vision, strategize it,
- 36:03put it in step by step. You need some accountability for the T.
- 36:07that's what I'm here for.
- 36:08That's what I do. So then then we work the process together.
- 36:11I've been doing this now in that one in one form or another for over thirty years
- 36:16and I guarantee people results if they'll work the process and commit
- 36:20to the commit to the timetable and the tracking part.
- 36:23Then then we
- 36:23Yeah. Yeah.
- 36:24it will happen. We will we will rebuild your life and we will rebuild your business.
- 36:29Yes.
- 36:30And then name the book one more time.
- 36:32The Pivot Process: Five Moves from Pressure to Purpose.
- 36:36Awesome. And w where can people buy that?
- 36:39Amazon.com, it's in Kindle and Amazon.com.
- 36:42It's not been put into Audible yet,
- 36:44but it is available in paperback and Kindle version on Amazon.
- 36:48Cool. Any plan for audio?
- 36:49Yeah, it's just a matter of time,
- 36:51Rick. It's just
- 36:51Ha ha ha.
- 36:52it's just a matter of time. Yeah.
- 36:54I'm working now. I'm I'm working through some new material
- 36:58and levels of consciousness from David Hawkins and comparing that,
- 37:02integrating that with Bob Anderson's work in mastering leadership
- 37:07and the leadership circle. And they they they blend so magically together.
- 37:12And so now right now I'm working on the that's I call it the leader's ladder.
- 37:16And it's really
- 37:16Mm.
- 37:16about leading from various levels of consciousness.
- 37:19Leading from courage and presence is different than leading from fear or pride.
- 37:25Yeah, definitely.
- 37:26So that's what I'm working on right now.
- 37:27So that that that that kinda took priority over doing the audio audible
- 37:32on audio version of that.
- 37:33Right.
- 37:34I get it. I get it. That sounds fun.
- 37:36That sounds way more fun. I have a question for you that I asked all of my guests.
- 37:39and so the question is the name of the p show,
- 37:42of course, is the Relentless Pursuit of Winning podcast.
- 37:44winning in and of itself is something that we can define.
- 37:47that's can be our our vision.
- 37:49the hard part sometimes is maintaining that relentless pursuit,
- 37:52because I mean, life happens, you know,
- 37:54it's life is unpredictable as as it was.
- 37:56What would you recommend to our audience?
- 37:57What kind of things would you recommend to our audience to encourage them
- 38:00to maintain that relentless pursuit?
- 38:02Think small not big.
- 38:04you gotta dig into that. You talk about entrepreneurs here.
- 38:07Think small. Think think
- 38:10I know, right? That's the pain point though.
- 38:12Think small, not big. Big is not sustainable.
- 38:16Okay.
- 38:16Big, big, your big vision of your business and your future is is layer upon layer
- 38:23upon layer of success. We all now know this from the wonderful people who've
- 38:28researched this and broke this apart.
- 38:30Winning is a combination of small victories stacked on top of one another.
- 38:36It's not one big decision. It's not one big thing.
- 38:38You do not walk out tomorrow and run a marathon.
- 38:41You start walking. And it's it's one little step built on top of another.
- 38:47It's about the small, little, sustainable victories.
- 38:51Think small, not big. The problem with the res the relentless pursuit
- 38:58of winning is that it has to be sustainable.
- 39:01Mm. It does. It does. It does.
- 39:03It is not relentless otherwise.
- 39:05It's it can't it'll can't right it'll fall apart,
- 39:07right? And we've all
- 39:08seen there are so many examples of that.
- 39:11It it falls apart because you can't sustain it.
- 39:13Yep, yep. Good stuff. Good stuff.
- 39:15Good stuff. if someone wants to reach out to you,
- 39:17what's the best way to do that?
- 39:18Two ways. I've really concentrated my presence on LinkedIn.
- 39:23You can see my work around the levels of consciousness.
- 39:26You you can get news, you can see newsletters there and posts about
- 39:30the pivot process. you can catch videos there.
- 39:33You can read more about me there.
- 39:34You can connect with me. You can book an appointment there.
- 39:36And then coachdrwayne.com it is my is my website that I'm building
- 39:41and working on and
- 39:43will be the place to connect with me to get podcasts or book an appointment.
- 39:48Appointments with me are they are the first two or three is an inquiry.
- 39:53I don't charge people for those.
- 39:54It's
- 39:55Mm-hmm.
- 39:55what's going on with you, what do you want,
- 39:57and can I help you? When
- 39:58Yeah.
- 39:59we solve those problems, then I will talk to people about what engagement looks like
- 40:02and what it'll cost. But it's just,
- 40:04it's just it it starts with a conversation.
- 40:07I've been at this too long, Ricky.
- 40:08It's about the relationship and it's about a conversation.
- 40:11So I want people to just feel free to reach out,
- 40:14book an appointment, let's just have a conversation.
- 40:16Let's just figure out what's going on with you,
- 40:18what you want, and how I can help you.
- 40:20coachdrwayne.com.
- 40:20That's wonderful.
- 40:22That's wonderful. And we'll get that we'll get that on your show notes page.
- 40:26Wait, anything you want to lead our leave our audience with?
- 40:28Yeah. So just thank you, sir,
- 40:31for the focus on leading with integrity.
- 40:34I can hear it in your voice. I can tell it in our conversations.
- 40:37I I know it's important to you.
- 40:39and I I know that winning is important,
- 40:42but winning with integrity is sustainable.
- 40:45And so I just appreciate how you consistently are bringing your leaders back to
- 40:51Pay some attention to who you are and what's most important to you
- 40:54and don't lose sight of that. And I appreciate that.
- 40:56And thank you for that.
- 40:57Thank you. And thank you so much for being on the show.
- 40:59I really enjoyed our conversation.
- 41:00~
- 41:01I've been looking forward to it.
- 41:02Thank you.
- 41:03Awesome, awesome. And folks, thank you so
- 41:05much for watching or listening to another episode of the Relentless Pursuit
- 41:08of Winning podcast. We'll catch you next time.