Latest / Influencer Confidential / $20,000 Brand Deals & Instagram Growth Secrets from Olga Valentin @mini.jetsetter [Creator Currency Ep. 10]

Transcript

$20,000 Brand Deals & Instagram Growth Secrets from Olga Valentin @mini.jetsetter [Creator Currency Ep. 10] · Influencer Confidential

• 0:00
  Speaker 1: Hey, everyone, and welcome back to Influencer Confidential. I am
• 0:03
  Speaker 1: grinning ear to ear because I'm so excited about today's guests.
• 0:06
  Speaker 1: Because she's not just an incredible creator, she's also part
• 0:10
  Speaker 1: of the Sidewalker Daily family. Olga Valentin is an Inner
• 0:13
  Speaker 1: Circle member and one of our pitching students. And I
• 0:16
  Speaker 1: actually got to meet her last year and she is
• 0:19
  Speaker 1: killing it in so many areas of her business, so
• 0:21
  Speaker 1: I knew I had to sit down and ask her
• 0:23
  Speaker 1: these questions so that you guys could also learn from her.
• 0:26
  Speaker 1: Olga is the powerhouse behind Mini Jetsetter, a community of
• 0:30
  Speaker 1: over one hundred.
• 0:31
  Speaker 2: And three thousand travel.
• 0:33
  Speaker 1: Loving parents, and she has built this in just two years.
• 0:37
  Speaker 1: She's a mom of two. She shares travel tips, hacks,
• 0:40
  Speaker 1: itinerary and when I tell you her content is helpful,
• 0:43
  Speaker 1: it is truly helpful for parents, and she personally influences
• 0:48
  Speaker 1: me on the daily basis. She has partnered with brands
• 0:51
  Speaker 1: like Visit Florida, Club med A, Tap Airlines, Marriott, and
• 0:54
  Speaker 1: she recently signed with experienced Abu Dab and we're all
• 0:59
  Speaker 1: here just so excited celebrating her wins with her Beyond
• 1:02
  Speaker 1: content creation, Elga also runs a thriving travel toy business
• 1:07
  Speaker 1: selling curated activity can my.
• 1:10
  Speaker 2: Family we own them as well.
• 1:11
  Speaker 1: These are just amazing travel toys, and I love especially
• 1:14
  Speaker 1: that she keeps kids off the screen and has them
• 1:17
  Speaker 1: like using these products. I personally love her products as well.
• 1:20
  Speaker 1: She's had some amazing milestones this year. She's hit one
• 1:23
  Speaker 1: hundred k on Insta. She's already earned over forty thousand
• 1:26
  Speaker 1: dollars so far. This year, she hired her first employee
• 1:30
  Speaker 1: for her product based biz. So in today's episode, we're
• 1:32
  Speaker 1: going to dive into Olga's world so she can share
• 1:35
  Speaker 1: what it really takes to build a brand and influence
• 1:39
  Speaker 1: while raising a family. Welcome to Influencer Confidential.
• 1:42
  Speaker 3: Thanks Tina, My goodness, I'm so excited.
• 1:46
  Speaker 2: Same.
• 1:47
  Speaker 1: I am so excited because, like you're one of the people.
• 1:50
  Speaker 1: It's so funny you like came into our world, in
• 1:51
  Speaker 1: our universe, just like so many Inner.
• 1:53
  Speaker 2: Circle members do.
• 1:55
  Speaker 1: But I've seen firsthand, like your determination, your will, grit,
• 2:00
  Speaker 1: Like you came into our universe what like a year ago,
• 2:03
  Speaker 1: maybe over a year.
• 2:05
  Speaker 4: Yeah, it was like like last January, So it's been
• 2:08
  Speaker 4: a year and a half.
• 2:09
  Speaker 1: So wild and like every time it's like just more
• 2:12
  Speaker 1: wins more accomplishments like head in the ground, pounding the
• 2:16
  Speaker 1: pavement in your business. It's been like I remember meeting you,
• 2:19
  Speaker 1: and now I use you as examples, like when I'm
• 2:21
  Speaker 1: talking to other creators, like I'm like showing them your stuff.
• 2:24
  Speaker 1: It's just so cool to see how far you've come
• 2:26
  Speaker 1: and so incredibly fast. So that's kind of what I
• 2:29
  Speaker 1: want to start today's conversation around, is you're kind of
• 2:33
  Speaker 1: like that anomaly we all hear urban legends around Instagram
• 2:36
  Speaker 1: and Instagram creators, you know, and.
• 2:38
  Speaker 2: You've grown really really fast. How much have you grown
• 2:41
  Speaker 2: and over what time period?
• 2:43
  Speaker 1: Because I think that's going to help people listening in
• 2:45
  Speaker 1: kind of see what is possible.
• 2:47
  Speaker 4: Yeah, So I started my Instagram account like from zero
• 2:51
  Speaker 4: two years ago and now it's at one hundred and
• 2:53
  Speaker 4: three thousand, I think almost at one hundred and four.
• 2:56
  Speaker 3: And it was.
• 2:57
  Speaker 4: Funny this morning, I was actually looking at an email
• 3:00
  Speaker 4: from this.
• 3:01
  Speaker 3: Day last year.
• 3:02
  Speaker 4: It was actually a pitch, and in the pitch it
• 3:04
  Speaker 4: said that I had, you know, I'm a content creator.
• 3:07
  Speaker 4: I have forty thousand travel loving families. So yeah, so
• 3:11
  Speaker 4: literally in one year it's gone from forty to over
• 3:14
  Speaker 4: one hundred.
• 3:14
  Speaker 3: So the growth has been crazy. It's really cool.
• 3:18
  Speaker 1: Sixty thousand followers and one year on Instagram. I know
• 3:21
  Speaker 1: so many creators find, you know, Instagram is dead. They
• 3:26
  Speaker 1: feel frustrated, they feel stuck, and I always kind of
• 3:29
  Speaker 1: refer to you.
• 3:29
  Speaker 2: I'm like, no, it's not like Olga's growing, So.
• 3:31
  Speaker 1: Like something's working, you know, like it, And I think
• 3:34
  Speaker 1: that's an important you know lesson. So for people who
• 3:36
  Speaker 1: feel like they're in that Instagram growth rut, they feel stuck,
• 3:41
  Speaker 1: they're not, you know, they've been at it for years
• 3:42
  Speaker 1: and years and they're not growing sixty thousand followers in
• 3:45
  Speaker 1: a year.
• 3:45
  Speaker 2: What has worked for you?
• 3:46
  Speaker 1: Help us understand how we can kind of get out
• 3:49
  Speaker 1: of our ig ruts.
• 3:50
  Speaker 4: Yeah, so I think what's worked for me is obviously
• 3:53
  Speaker 4: not going to be the same for everybody. But for me,
• 3:56
  Speaker 4: I think what has worked is really focusing on my knee,
• 4:00
  Speaker 4: which is family travel, just really doubling down on that
• 4:04
  Speaker 4: and knowing my own strengths, Like I'm not funny, so
• 4:07
  Speaker 4: I don't do comedy, I don't entertain I have a PhD.
• 4:11
  Speaker 4: And like my jam is research, I am really good
• 4:13
  Speaker 4: at researching. I'm really good at consolidating information and I
• 4:17
  Speaker 4: lean into that. So for me, from the very beginning,
• 4:20
  Speaker 4: it's been about how much value I can bring to
• 4:24
  Speaker 4: my audience, like how do I solve their problems?
• 4:26
  Speaker 3: How do I help them?
• 4:28
  Speaker 4: And really again leaning into that so much, because if
• 4:31
  Speaker 4: if it's not solving a problem and it's not aligning
• 4:35
  Speaker 4: with my audience and not providing them some sort of
• 4:38
  Speaker 4: value in making their lives easier, it doesn't go up
• 4:40
  Speaker 4: for me. So I actually post a lot less than
• 4:42
  Speaker 4: other creators. I post like once or twice a week,
• 4:45
  Speaker 4: even more on stories, but in terms of reels or
• 4:48
  Speaker 4: carousel posts, which again some creators are like their strategies
• 4:52
  Speaker 4: to post every single day. For me, I spend more
• 4:55
  Speaker 4: time on each post, really making sure that there's a
• 4:58
  Speaker 4: lot of value in there. I do a lot of
• 5:00
  Speaker 4: you know, DM automations with many chat where I send
• 5:03
  Speaker 4: a lot of freebies out, whether that's to a blog, post,
• 5:06
  Speaker 4: a map, like some sort of PDF links like whatever
• 5:09
  Speaker 4: it may be. Where's the value there? And that's kind
• 5:11
  Speaker 4: of the filter that I run everything through. And then
• 5:14
  Speaker 4: I've also really focused on growing community and being honest
• 5:18
  Speaker 4: and relatable.
• 5:19
  Speaker 3: Like when I started this account, I couldn't.
• 5:21
  Speaker 4: Really find a voice like in this space of family
• 5:24
  Speaker 4: travel that wasn't just making it all seem so perfect
• 5:27
  Speaker 4: and wonderful, and traveling with kids is just like this
• 5:30
  Speaker 4: beautiful thing. I really wanted to see, how do you
• 5:33
  Speaker 4: do this? And like, I wanted that relatable voice to
• 5:37
  Speaker 4: connect with, and it just wasn't there somebody who like
• 5:39
  Speaker 4: would encourage parents to travel with their kids but still
• 5:42
  Speaker 4: keep it real about the challenges because there are so many.
• 5:45
  Speaker 4: And so I guess I just became that person. And
• 5:47
  Speaker 4: I think people connect with real humans, like actual real humans,
• 5:50
  Speaker 4: and it's refreshing to see that.
• 5:52
  Speaker 2: I love that.
• 5:53
  Speaker 1: So I want to pause and highlight the word what
• 5:55
  Speaker 1: you said filter.
• 5:57
  Speaker 2: That's what I filter it through. If it doesn't go
• 6:00
  Speaker 2: the filter, it doesn't go up. You know.
• 6:02
  Speaker 1: I want to pause on that because so many people
• 6:04
  Speaker 1: I talk to and they're like, I want to post
• 6:06
  Speaker 1: my workouts and I love healthy food, and I want
• 6:08
  Speaker 1: to post my kids, and I want to post like
• 6:10
  Speaker 1: all the things. Do you have the urge to post
• 6:12
  Speaker 1: those things too?
• 6:13
  Speaker 2: And just tell.
• 6:14
  Speaker 1: Yourself, no, it's not going up because it doesn't pass
• 6:17
  Speaker 1: the test, Like, is there actually some sort of mental
• 6:20
  Speaker 1: exercise or checklists that you're running through that helps you
• 6:24
  Speaker 1: decide does it go on the feed or not?
• 6:26
  Speaker 4: Yeah, definitely, definitely, And even like I have a really
• 6:29
  Speaker 4: strong local community in Toronto, and I do post a
• 6:33
  Speaker 4: lot of content that's local, but often I'm also considerate
• 6:38
  Speaker 4: of my bigger audience because I have such a worldwide audience,
• 6:42
  Speaker 4: like literally all over the world, and so I again
• 6:45
  Speaker 4: like have that filter of is this valuable to everybody?
• 6:48
  Speaker 3: Like is this inclusive?
• 6:49
  Speaker 4: And if it's not in that specific way, like maybe
• 6:53
  Speaker 4: it is a piece of local content, like what can
• 6:55
  Speaker 4: you learn from that? Or is there a takeaway that
• 6:58
  Speaker 4: can still be applied to anybody? So if I'm sharing
• 7:00
  Speaker 4: like a local itinerary, you know, what's the lesson there
• 7:03
  Speaker 4: for somebody in Australia, Well go out there, like you know,
• 7:07
  Speaker 4: have fun in your own backyard, explore and go on adventures.
• 7:11
  Speaker 4: So like that's kind of my filter in that way,
• 7:13
  Speaker 4: is how do I really meet those needs?
• 7:15
  Speaker 3: Yeah, it's a little bit.
• 7:16
  Speaker 1: Of that top of funnel content, right, Like everyone can
• 7:18
  Speaker 1: kind of access this, everyone can enjoy it. So I
• 7:21
  Speaker 1: think for those of you listening, what we're getting is
• 7:23
  Speaker 1: that she posts less We're going to talk about that
• 7:26
  Speaker 1: in a second. I want to dive deeper. It goes
• 7:29
  Speaker 1: through there's a filtering process. It's not just do.
• 7:32
  Speaker 2: I want to do? I like it. Are you more
• 7:34
  Speaker 2: flexible on stories, Olga? Like? Can anything go on stories?
• 7:37
  Speaker 4: I'm more flexible on stories, but I still like, yeah,
• 7:40
  Speaker 4: that's kind of my space where I can post a
• 7:42
  Speaker 4: little bit more, but I still filter it there.
• 7:44
  Speaker 3: Even like it's it's still.
• 7:47
  Speaker 4: I put a lot of work in my stories as well,
• 7:49
  Speaker 4: And and again I.
• 7:50
  Speaker 3: Probably post less than others, but it works for me.
• 7:53
  Speaker 1: So I want to speak about that too, because I
• 7:55
  Speaker 1: think that there's this urge to post everything in our lives, right,
• 7:59
  Speaker 1: like all the moments and all the things. But I
• 8:01
  Speaker 1: think from what we're hearing is Olga's also really strategic
• 8:05
  Speaker 1: with her story content. You know, it's quality story content.
• 8:08
  Speaker 1: It's not just her like running a muck. You know,
• 8:11
  Speaker 1: each post I follow her on stories by the way,
• 8:13
  Speaker 1: I know that they are valuable as well. So it
• 8:16
  Speaker 1: seems to be that her content in general is really intentional. Okay,
• 8:20
  Speaker 1: So I want to take a second to also talk
• 8:22
  Speaker 1: about like your flow, your rhythm, your consistency. You mentioned
• 8:27
  Speaker 1: that you post less than others, your strategy is not quantity,
• 8:30
  Speaker 1: it is quality. So how do you make that content
• 8:34
  Speaker 1: so valuable? I know you've mentioned the captions automations, but
• 8:38
  Speaker 1: walk us through like what a post would include, so
• 8:42
  Speaker 1: that people that are listening and maybe want to do
• 8:44
  Speaker 1: less but do it better can understand what that would
• 8:47
  Speaker 1: look like.
• 8:48
  Speaker 3: Yeah, so I will go.
• 8:50
  Speaker 4: I'll do a lot of research, like I said, on
• 8:52
  Speaker 4: any single topic, I focus a lot on writing a
• 8:55
  Speaker 4: pretty long caption, Like I would say most of my
• 8:57
  Speaker 4: content has a pretty long caption where not only is
• 9:01
  Speaker 4: there value in the real or carousel itself, but then
• 9:04
  Speaker 4: there's more to read in the caption from there. I
• 9:08
  Speaker 4: probably ninety five percent of my content these days has
• 9:11
  Speaker 4: some sort of DM automation. So what I mean by
• 9:14
  Speaker 4: that is I use a tool called MENI Chat. There's
• 9:17
  Speaker 4: others out there where people can comment a word in
• 9:20
  Speaker 4: the comments for a reel or carousel and they will
• 9:24
  Speaker 4: get a direct message from me in their inbox with
• 9:29
  Speaker 4: a link to whatever kind of content that I want
• 9:32
  Speaker 4: to share. So that might be a link to a
• 9:34
  Speaker 4: product that they want more information about. That might be
• 9:38
  Speaker 4: a link to a blog post, like if I'm doing
• 9:40
  Speaker 4: an itinerary in a reel. I will have a blog
• 9:43
  Speaker 4: post on my website that directs them there, that has
• 9:46
  Speaker 4: the full, detailed, comprehensive itinerary that they can read about.
• 9:50
  Speaker 4: That might be a Google map that I created with
• 9:53
  Speaker 4: places that I recommend visiting with kids. It might be
• 9:57
  Speaker 4: a freebie I've done, like a PDF, where again it's
• 9:59
  Speaker 4: like here are my favorite things, download it here, things
• 10:02
  Speaker 4: like that, where there's just like an extra thing that
• 10:05
  Speaker 4: I'm offering them. So again it's setting up that DM
• 10:08
  Speaker 4: automation and then obviously behind the scenes there I have
• 10:11
  Speaker 4: to create that freebie. I have to create that blog
• 10:13
  Speaker 4: post whatever that is, and that's a lot of time
• 10:16
  Speaker 4: and effort as well. So I can't possibly do that
• 10:19
  Speaker 4: and post every single day like that would be insane. Yeah,
• 10:23
  Speaker 4: So that's why I really focus on one or two
• 10:25
  Speaker 4: times a week. And now I'm trying to repurpose a
• 10:28
  Speaker 4: little bit as well and maybe like adding an extra
• 10:31
  Speaker 4: post a week because I have so much content that again,
• 10:33
  Speaker 4: I've grown so quickly. I understand that so much of
• 10:36
  Speaker 4: my audience probably hasn't seen what I posted a year ago.
• 10:39
  Speaker 4: So yeah, including that in my strategy nowadays as well.
• 10:44
  Speaker 4: I can't possibly post that type of value every single
• 10:47
  Speaker 4: day and being realistic and like knowing that it's going
• 10:50
  Speaker 4: to take me longer is just my strategy and just.
• 10:54
  Speaker 1: To tie a bow on it because of time commitment.
• 10:58
  Speaker 1: You know, you're also we're going to talk about your
• 11:01
  Speaker 1: toy business as well, But before that, how long would
• 11:04
  Speaker 1: you say, like this one post, valuable post, which editing
• 11:09
  Speaker 1: any sort of b roll, filming the pdf? You know,
• 11:12
  Speaker 1: in terms of time, like what would you say, not
• 11:15
  Speaker 1: the post, but maybe like how much does contact we
• 11:17
  Speaker 1: should take.
• 11:18
  Speaker 2: In your work week?
• 11:19
  Speaker 1: You know, out of all the things you need to
• 11:20
  Speaker 1: do in your business, this is obviously a big focus.
• 11:23
  Speaker 1: What would you even if it's a percentage or a
• 11:25
  Speaker 1: number whatever, how much time is it taking you to
• 11:28
  Speaker 1: focus on social.
• 11:29
  Speaker 3: It's like half of half of my time.
• 11:31
  Speaker 4: Like it's it's a lot where I'm really creating and
• 11:35
  Speaker 4: writing and editing and editing photos and editing videos and
• 11:39
  Speaker 4: writing the stories and saving them as drafts. It's an
• 11:42
  Speaker 4: insane amount of work, and I feel like people don't
• 11:44
  Speaker 4: realize that's how much goes into it behind the scenes.
• 11:47
  Speaker 4: So again, like, because I also run a product based business,
• 11:50
  Speaker 4: I really have to divide up my time often with
• 11:53
  Speaker 4: you know, managing that whole side of things, which is
• 11:55
  Speaker 4: like a whole other ballgame in terms of shipping, inventory, packaging,
• 11:59
  Speaker 4: mark getting that, it's ordering products whatever.
• 12:02
  Speaker 3: And yeah, it's just it's a lot.
• 12:05
  Speaker 1: I think, no, And I want to set that realistic
• 12:07
  Speaker 1: expectation around time. Sometimes I have a stay at home
• 12:09
  Speaker 1: mom for example, She'll be like, I have about four
• 12:11
  Speaker 1: hours a day, you know, what can I get done?
• 12:14
  Speaker 2: She has twenty hours a week to dedicate on this.
• 12:16
  Speaker 1: She's struggling with that daily posting, so this could be
• 12:19
  Speaker 1: like an interesting angle. She doesn't have the other side
• 12:22
  Speaker 1: of the business. Also, I think something that you're touching
• 12:24
  Speaker 1: on that a lot of brands if you're listening in
• 12:27
  Speaker 1: don't realize, is the amount of time that it goes
• 12:29
  Speaker 1: to produce that one really valuable real pdf caption. I mean,
• 12:35
  Speaker 1: these are things that take research, time, energy, and that's why.
• 12:39
  Speaker 2: We have to price it as such.
• 12:40
  Speaker 1: It's not just hey, pricing for the views or pricing
• 12:43
  Speaker 1: for you know, the followers, it's also pricing for the
• 12:47
  Speaker 1: time up that it's going to take you to produce this,
• 12:49
  Speaker 1: you know well.
• 12:50
  Speaker 3: And I think that's a great point.
• 12:51
  Speaker 4: Like and depending on which creator you are, and what
• 12:53
  Speaker 4: your strengths are. Sometimes yeah, brands might just want to
• 12:57
  Speaker 4: pay for eyeballs and just followers. But I've had brands
• 13:01
  Speaker 4: work with me because they say, hey, this is valuable,
• 13:05
  Speaker 4: Like what you're bringing to the table matters, and it
• 13:07
  Speaker 4: because like you're actually providing a lot of value to
• 13:10
  Speaker 4: the people that we want at this destination or that
• 13:13
  Speaker 4: we want buying our product where you're giving them like
• 13:16
  Speaker 4: you know, you're handing them a manual essentially, especially with
• 13:19
  Speaker 4: destinations or tourism boards or hotels, it's like, hey, you're
• 13:23
  Speaker 4: a family that wants to travel here. It is like,
• 13:25
  Speaker 4: here is what you do, step by step, make it easy,
• 13:28
  Speaker 4: Like I'm making it easy for you. And I think
• 13:31
  Speaker 4: that a lot of the brands that I've worked with
• 13:33
  Speaker 4: see that value and that's been a big part of
• 13:36
  Speaker 4: the growth that I've seen this year.
• 13:37
  Speaker 1: So Instagram growth is not dead. It's actually very preferable.
• 13:41
  Speaker 1: Any actual tips or strategies for creators listening in that
• 13:45
  Speaker 1: do want to grow, I know you've covered some of
• 13:47
  Speaker 1: it already, but just to put a bow on it,
• 13:49
  Speaker 1: because I do want to move on to brand deals.
• 13:51
  Speaker 1: But I know growth has been something that's been major
• 13:53
  Speaker 1: for you this year and something that a lot of
• 13:55
  Speaker 1: people are looking to get more, they want to grow
• 13:58
  Speaker 1: their instagrams.
• 13:58
  Speaker 4: Yeah, I think for me, it's very easy to burn
• 14:02
  Speaker 4: out in this industry, like very easy. It's all consuming
• 14:05
  Speaker 4: sometimes and there's very like blurred boundaries often with life
• 14:10
  Speaker 4: and content and work and family and whatever it may be.
• 14:14
  Speaker 4: And so I think that in order to stay grounded,
• 14:17
  Speaker 4: it really comes down to passion and doing things that
• 14:20
  Speaker 4: you're naturally good at and that you're passionate about. When
• 14:24
  Speaker 4: I speak about traveling with kids, it comes from a
• 14:27
  Speaker 4: place of passion, and that's I think that my audience,
• 14:30
  Speaker 4: my followers have seen that from the beginning, and also
• 14:32
  Speaker 4: again going with your strengths and what you're good at,
• 14:35
  Speaker 4: Like I know I'm good at research.
• 14:36
  Speaker 3: I know I'm good at consolidating information. I'm not funny.
• 14:39
  Speaker 3: I don't do.
• 14:40
  Speaker 4: Funny stuff, so I don't do it right. So again
• 14:44
  Speaker 4: like really getting to yeah, focus on your why. Yeah,
• 14:47
  Speaker 4: focus on your why.
• 14:48
  Speaker 1: Focus on the why because I think at the end
• 14:50
  Speaker 1: of the day, that's what the growth and the algorithm,
• 14:52
  Speaker 1: it's just people.
• 14:53
  Speaker 2: At the end of the day, people are just consuming.
• 14:55
  Speaker 1: Okay, So growth was a big thing for you this
• 14:57
  Speaker 1: year and last year, so I love that you been
• 15:00
  Speaker 1: able to kind of pull the curtain back on that.
• 15:02
  Speaker 1: But now I want to pivot into brand deals monetization.
• 15:07
  Speaker 1: This is something I'm so excited to chat with you
• 15:09
  Speaker 1: about because I just clearly remember, you know, seeing your frustration,
• 15:14
  Speaker 1: seeing your.
• 15:15
  Speaker 2: When is this going to be it? For me?
• 15:16
  Speaker 3: Like?
• 15:16
  Speaker 2: What is when?
• 15:18
  Speaker 1: So many creators are in that space right now, They're
• 15:20
  Speaker 1: in that gray maybe about to quit, frustrated, they don't
• 15:25
  Speaker 1: feel like there's it's going to happen.
• 15:27
  Speaker 2: And you know, it's funny enough.
• 15:28
  Speaker 1: Every big creator that I've worked with has gone through
• 15:31
  Speaker 1: that funk. There's always this when will it be my turn?
• 15:34
  Speaker 2: Right?
• 15:35
  Speaker 1: I want to talk about kind of like a turning
• 15:37
  Speaker 1: point or a milestone or something that kind of helped
• 15:39
  Speaker 1: you hit that that next level and ramp it up.
• 15:43
  Speaker 2: Yeah.
• 15:43
  Speaker 4: I you know, We've had several conversations about this in
• 15:46
  Speaker 4: the past where I've just been so frustrated, like when
• 15:49
  Speaker 4: is in my time? I see all these creators getting
• 15:51
  Speaker 4: all these brand deals, you know, getting paid, and I'm
• 15:54
  Speaker 4: just like striking out here.
• 15:56
  Speaker 3: I don't know what's going on.
• 15:56
  Speaker 4: Maybe I should just quit and and I think a
• 15:59
  Speaker 4: big part of that overcoming that frustration was getting support
• 16:03
  Speaker 4: and investing my in myself, and one of that ways
• 16:06
  Speaker 4: was working with Unina. I was this was like in
• 16:10
  Speaker 4: August last year, I was in New York and we
• 16:12
  Speaker 4: were messaging each other and I was like, you know what, Nina,
• 16:16
  Speaker 4: I need accountability, Like I need someone to be my
• 16:19
  Speaker 4: drill sergeant and to basically check in on me every
• 16:22
  Speaker 4: single day and make sure I get my stuff done,
• 16:24
  Speaker 4: because it's a numbers game and a lot of it
• 16:27
  Speaker 4: is just like doing the things like taking action, and
• 16:31
  Speaker 4: I was just overthinking a lot of things. I was
• 16:33
  Speaker 4: being too slow with things, just like not acting enough.
• 16:36
  Speaker 4: And so that's what we did. We did for thirty days.
• 16:38
  Speaker 4: We did this like pitching boot camp one on one.
• 16:41
  Speaker 4: And that month was so transformational though, because in just
• 16:45
  Speaker 4: one month I actually managed to secure partnerships with an airline,
• 16:50
  Speaker 4: a major hotel chain in the French Alps, a resort
• 16:53
  Speaker 4: in Portugal, and I secured like ten thousand dollars in
• 16:56
  Speaker 4: brand deals.
• 16:57
  Speaker 3: So it was a huge month.
• 16:59
  Speaker 4: But I think the reason it was so big was
• 17:02
  Speaker 4: because that month gave me confidence. Like before that, I
• 17:05
  Speaker 4: just I feel like I was just stuck, like mentally
• 17:08
  Speaker 4: stuck and couldn't get over this like mental I don't know,
• 17:12
  Speaker 4: like roadblog whatever it was, and not really understanding my
• 17:16
  Speaker 4: worth as a creator. That month gave me the opportunity
• 17:20
  Speaker 4: to like push myself, like get into an uncomfortable zone
• 17:24
  Speaker 4: where I'm just like going after it and adapting and
• 17:27
  Speaker 4: changing things and tweaking and practicing.
• 17:30
  Speaker 3: Like negotiating. Like that was a big one where I.
• 17:32
  Speaker 4: Was like me, and I don't know what I'm doing here,
• 17:35
  Speaker 4: but practicing it now, I'm so confident. Like I came
• 17:38
  Speaker 4: away from that month just feeling confident because I push
• 17:41
  Speaker 4: myself to do it and I practice, Like a lot
• 17:43
  Speaker 4: of things I talk about, even with kids and travel
• 17:45
  Speaker 4: is practice. And so really it is just like go
• 17:49
  Speaker 4: do it.
• 17:49
  Speaker 3: Do it.
• 17:50
  Speaker 4: So many times you will fail, you will strike out,
• 17:52
  Speaker 4: but then you won't, you know, And it's like once
• 17:55
  Speaker 4: you get past that and you can see, you know,
• 17:58
  Speaker 4: the light at the end of the tunnel. Once you
• 18:00
  Speaker 4: get past that point and you stop striking out, I mean,
• 18:03
  Speaker 4: you're still gonna strike out. But it was like something
• 18:05
  Speaker 4: just clicked, and I think it was internal. It was
• 18:07
  Speaker 4: a confidence thing, and after that it was like a
• 18:10
  Speaker 4: magnet like things just started to come together. And I
• 18:13
  Speaker 4: don't know, maybe it was just me and the confidence
• 18:15
  Speaker 4: that I was portraying in my value, or it was
• 18:17
  Speaker 4: just people were noticing.
• 18:18
  Speaker 1: I love that and I'm being a part of that
• 18:21
  Speaker 1: for you. I'm so pumped for you, truly. But I
• 18:23
  Speaker 1: also what you're talking about with confidence is so interesting, right,
• 18:26
  Speaker 1: because it's like we all want to learn about things
• 18:28
  Speaker 1: and we get stuck in the learning trap. But then
• 18:30
  Speaker 1: it's like we're learning, we're learning, we're watching youtubes, we're
• 18:33
  Speaker 1: listening to podcasts, we're learning, but we're not acting.
• 18:35
  Speaker 2: It's like I'd rather have you.
• 18:37
  Speaker 1: Fail one hundred times right and when once than not
• 18:41
  Speaker 1: try at all. And I think I love what you're
• 18:43
  Speaker 1: saying is that that confidence almost came through building the
• 18:45
  Speaker 1: muscle and through that daily pitch. Right, it is a
• 18:49
  Speaker 1: numbers game, So maybe we could lean into that a
• 18:52
  Speaker 1: little bit, Like you know you're gonna get nos, you've
• 18:55
  Speaker 1: accepted the nose, you know it to walk away, you
• 18:58
  Speaker 1: know not everything is you know to corns and rainbows,
• 19:01
  Speaker 1: but you also know that it's a numbers game.
• 19:03
  Speaker 2: So I want to talk about that.
• 19:05
  Speaker 1: Because I think, again, it's really easy to be like
• 19:07
  Speaker 1: woe is me, it's not happening. But then when you
• 19:10
  Speaker 1: actually track or take a look at what are you doing?
• 19:13
  Speaker 1: How many reps are you doing?
• 19:14
  Speaker 2: Right, It's like if we are at the gym, yeah,
• 19:16
  Speaker 2: totally would be able to be like, wait a second,
• 19:18
  Speaker 2: maybe I'm actually not doing it.
• 19:19
  Speaker 1: So talk to us about, you know, your pitching strategy,
• 19:22
  Speaker 1: maybe the time that you're committing to this part of
• 19:24
  Speaker 1: your business. And any creator listening in that's stuck, is
• 19:28
  Speaker 1: in a slump around getting it done. You know, any
• 19:32
  Speaker 1: any thoughts around this topic.
• 19:33
  Speaker 4: Yeah, So once I started taking it seriously and said,
• 19:39
  Speaker 4: you know, I'm I'm leaning into this. I want this.
• 19:42
  Speaker 4: When it came to pitching, I started spending a lot
• 19:45
  Speaker 4: of time on it. And now I spend a lot
• 19:47
  Speaker 4: less time because of that muscle, and I can do
• 19:50
  Speaker 4: it faster. But at first I put a lot of
• 19:53
  Speaker 4: time and effort into it. And I think because this
• 19:56
  Speaker 4: was one of the lessons I learned from Unina, is
• 19:58
  Speaker 4: that pitching is a numbers games. So if you're sending
• 20:01
  Speaker 4: out five pitches a month and hearing crickets like, it's
• 20:04
  Speaker 4: probably not because of your content or your pitch, but
• 20:06
  Speaker 4: just because you're not pitching enough. And I think most
• 20:09
  Speaker 4: creators really underestimate how many pitches it actually takes to
• 20:13
  Speaker 4: land a deal, like from start to finish, because that
• 20:15
  Speaker 4: process is quite long. So let's say you know, I
• 20:19
  Speaker 4: send one hundred pitches a month, and on average the
• 20:22
  Speaker 4: open rate for those is like twenty five to thirty percent,
• 20:25
  Speaker 4: So that's around twenty five to thirty brands that might
• 20:28
  Speaker 4: actually open and read my email. Of those, maybe five
• 20:33
  Speaker 4: to ten actually reply to me and show interest. Of
• 20:36
  Speaker 4: those three to five might actually book a call, and
• 20:39
  Speaker 4: then from those you're looking at one to two signed
• 20:42
  Speaker 4: contracts and deals. So you can see how like that
• 20:46
  Speaker 4: funnel goes down, down, down and down, And if you're
• 20:49
  Speaker 4: only sending out five pitches a month, like you're not
• 20:51
  Speaker 4: giving yourself a chance to succeed because it's just math
• 20:54
  Speaker 4: and you need a wide enough funnel to make the
• 20:56
  Speaker 4: numbers work well.
• 20:57
  Speaker 2: Talk to us about the personalization.
• 20:59
  Speaker 1: I know that you're really also strong at that you're
• 21:01
  Speaker 1: not sending copy and paste pitches.
• 21:03
  Speaker 2: You are taking that time still now to make it special.
• 21:08
  Speaker 1: So talk to us about how you've been able to
• 21:09
  Speaker 1: like personalize in so that the brands that you are
• 21:12
  Speaker 1: sending these pitches to feel seen her validated.
• 21:15
  Speaker 3: Definitely.
• 21:16
  Speaker 4: An area that I strongly believe in is personalize.
• 21:20
  Speaker 3: The pitch and do your research.
• 21:22
  Speaker 4: Like this might be controversial to say, but if you're
• 21:25
  Speaker 4: just relying on chatchpt to write your pitches for you,
• 21:29
  Speaker 4: then I'm sorry, but you don't deserve that partnership. Because
• 21:32
  Speaker 4: if a brand, if you're asking a brand to pay you,
• 21:36
  Speaker 4: then do the work, like show them that you deserve
• 21:40
  Speaker 4: to be paid. So and that means take the time
• 21:43
  Speaker 4: to figure out how you naturally align with the brand,
• 21:47
  Speaker 4: like research the brand, what they're doing, what they're talking about,
• 21:50
  Speaker 4: where the gaps are, and also really clearly communicate why
• 21:53
  Speaker 4: you're the right person for the job, like this is
• 21:55
  Speaker 4: a job interview, and so come to the table with
• 21:58
  Speaker 4: real ideas and and for me, I always put a
• 22:01
  Speaker 4: lot of research into my pitches in terms of like
• 22:04
  Speaker 4: the ideas as well that I'm sharing with them. So
• 22:07
  Speaker 4: for example, I recently I just worked with a local
• 22:10
  Speaker 4: tourism board working on a custom kid friendly itinerary for them,
• 22:14
  Speaker 4: and I spent like an hour probably on just that
• 22:16
  Speaker 4: one email because I research little details that they picked
• 22:21
  Speaker 4: up on. You know, I was like, oh, I'd love
• 22:23
  Speaker 4: to explore this local I'll pack a farm, or this
• 22:26
  Speaker 4: like brewery that I think is really great for kids,
• 22:28
  Speaker 4: or this waterfall hike that's accessible because it's right next
• 22:31
  Speaker 4: to the parking lot. When I booked a call with
• 22:34
  Speaker 4: this person, she was like, Wow, I'm so impressed with
• 22:36
  Speaker 4: your research. I had done the work for her, you know,
• 22:39
  Speaker 4: and so it was like she made saying yes really easy,
• 22:44
  Speaker 4: and I would just that's something that I do for
• 22:46
  Speaker 4: every single pitch, Like, yes, it becomes easier and you're
• 22:49
  Speaker 4: using you know, some of the same things, but you
• 22:51
  Speaker 4: have to customize and personalize every single pitch.
• 22:54
  Speaker 1: I have goosebops literally goosebops because you know that what
• 22:58
  Speaker 1: you said about you know, you don't deserve it. It
• 23:01
  Speaker 1: feels it feels so relevant, you know, like we have
• 23:04
  Speaker 1: to put in the work, and I really appreciate your candidness.
• 23:08
  Speaker 1: And it may be controversial to some, but I co
• 23:10
  Speaker 1: signed one hundred per to me, it's like, no, you know,
• 23:14
  Speaker 1: at the end of the day, that research element that yes,
• 23:17
  Speaker 1: we all use these AI tools for efficiency, you know,
• 23:20
  Speaker 1: we're not hating on that. But when it comes to
• 23:22
  Speaker 1: truly wanting to work with a brand and how you
• 23:24
  Speaker 1: align and finding that alignment, we need to think critically too.
• 23:26
  Speaker 1: I love that, and I loved hearing about your pitching
• 23:28
  Speaker 1: strategy the numbers game.
• 23:30
  Speaker 2: It's really exciting.
• 23:31
  Speaker 1: So all of this work and all of this has
• 23:33
  Speaker 1: led to some really good results for you. So are
• 23:35
  Speaker 1: you open to sharing maybe your biggest brand deal to
• 23:39
  Speaker 1: date and kind of like how that happened. I?
• 23:41
  Speaker 4: Yeah, sure, So my biggest to date was paid twenty
• 23:46
  Speaker 4: thousand dollars, which was just kind of mind blowing considering
• 23:50
  Speaker 4: I started a year ago, really and what I learned
• 23:53
  Speaker 4: from that though, was the importance of leveraging your current
• 23:58
  Speaker 4: and past successes. So what I mean by that is, like,
• 24:01
  Speaker 4: now I use the strategy all the time where I
• 24:03
  Speaker 4: basically stack like and ride the wave of success. So
• 24:07
  Speaker 4: if things are going really well, I have like a
• 24:10
  Speaker 4: viral post, you know for a hotel or you know,
• 24:13
  Speaker 4: a really cool update or something, or I just landed
• 24:16
  Speaker 4: a partnership with a really big tourism board, I'm using
• 24:19
  Speaker 4: that information in my pitch and I'm now like stacking it.
• 24:23
  Speaker 4: So basically, you know, I have this viral reel about
• 24:26
  Speaker 4: this hotel and this destination. What I'm doing is I'm
• 24:29
  Speaker 4: now approaching that destination and saying, hey, look I have
• 24:33
  Speaker 4: all these people that love your destination. I worked with
• 24:37
  Speaker 4: a hotel here, let's work together. Then they said yes,
• 24:40
  Speaker 4: Then I'm going to the next one, the next place
• 24:42
  Speaker 4: over and saying hey, I'm going to be in this
• 24:44
  Speaker 4: destination actually working on this thing, like how about we
• 24:48
  Speaker 4: include you in this campaign, and then going to a
• 24:51
  Speaker 4: product and saying, hey, I'm going to be here, like,
• 24:53
  Speaker 4: let me show off your product during this campaign. I'm
• 24:57
  Speaker 4: really excited about this because this strategy. We're now spending
• 25:00
  Speaker 4: six weeks in Europe this summer with the kids because
• 25:03
  Speaker 4: I've been able to like stack this this I don't know,
• 25:06
  Speaker 4: use the stacking strategy.
• 25:08
  Speaker 1: It's amazing And I think that just shows that you're leveraging,
• 25:11
  Speaker 1: you're riding the wave, you know, and for anyone listening in,
• 25:15
  Speaker 1: you know, if something does well for you, use that
• 25:17
  Speaker 1: as an opportunity to reach back out to Akaia. We
• 25:19
  Speaker 1: talk a lot about that in the pitching program, right
• 25:21
  Speaker 1: like I'll be like, we call it the update, a
• 25:23
  Speaker 1: really cool update in your business. Share it with the client,
• 25:26
  Speaker 1: you know, share it in the pitch. You're working with
• 25:28
  Speaker 1: Abu Dhabi, we're going to use that when we pitch everyone.
• 25:30
  Speaker 1: You know, we're going to leverage our wins to also
• 25:34
  Speaker 1: not only add credibility to yourself and your business. But
• 25:37
  Speaker 1: like you said, riding the wave. One of the fears
• 25:39
  Speaker 1: I hear a lot about from creators who are actively pitching,
• 25:43
  Speaker 1: because there's fears in every stage, right, There's fears, And
• 25:46
  Speaker 1: when you pitch, there's fears when you get it, there's
• 25:47
  Speaker 1: fears when you get on the call, and then there's
• 25:50
  Speaker 1: fears if what.
• 25:50
  Speaker 2: If the content doesn't do well?
• 25:53
  Speaker 1: You knows, there's a lot of fear around that. You know,
• 25:56
  Speaker 1: you get the deal and now you're like, oh my.
• 25:58
  Speaker 2: God, don't flop, don't flop, don't flow. Yeah, so have
• 26:01
  Speaker 2: you had that experience happen yet?
• 26:03
  Speaker 1: It's inevitable if you know it will happen at one
• 26:05
  Speaker 1: point and kind of like, how would you deal with
• 26:07
  Speaker 1: that if it didn't happen already?
• 26:09
  Speaker 3: Yeah, that's happened to me. It's that fun.
• 26:13
  Speaker 4: But I think it's just the reality of algorithms and changes, and.
• 26:19
  Speaker 3: Like, I mean, it's just such a mystery.
• 26:20
  Speaker 4: We think we know things and it just changes all
• 26:23
  Speaker 4: the time, and a lot of it is outside of
• 26:26
  Speaker 4: our control. Okay, so that's been a lesson that I
• 26:30
  Speaker 4: think all of us need to really remember, is that
• 26:34
  Speaker 4: a lot of things are outside of our control.
• 26:35
  Speaker 3: Like, even when you do your.
• 26:37
  Speaker 4: Best and you create the best piece of content, you
• 26:40
  Speaker 4: put so many hours into it, it can still flop.
• 26:42
  Speaker 4: And that sucks. That's a really shitty feeling. But what
• 26:46
  Speaker 4: I've learned is that there are things that you can
• 26:49
  Speaker 4: do afterwards to really improve that relationship and make sure
• 26:53
  Speaker 4: that relationship doesn't die. A lot of that can be
• 26:56
  Speaker 4: adding extra value or adding extra content.
• 26:59
  Speaker 3: Maybe that's the same.
• 27:00
  Speaker 4: Hey, I'd love to I'd love to offer some extra
• 27:02
  Speaker 4: stories for free, or an extra piece of content, or
• 27:05
  Speaker 4: do a blog post or something like that where you're
• 27:07
  Speaker 4: showing the brand that, Hey, even though this.
• 27:09
  Speaker 3: Didn't like perform.
• 27:10
  Speaker 4: As well as I thought it would, here's more stuff
• 27:13
  Speaker 4: that I'm going to offer you because I really appreciate
• 27:16
  Speaker 4: our relationship and i'd love to work together.
• 27:18
  Speaker 1: Amazing, And I think brands appreciate that too, and they
• 27:21
  Speaker 1: understand that these things happen, and you're kind of just
• 27:23
  Speaker 1: kind of getting ahead of it, you know, because at
• 27:26
  Speaker 1: the end of the day, you don't have control. And
• 27:28
  Speaker 1: I love that you also mentioned you could spend so
• 27:30
  Speaker 1: much time on content that isn't sponsored and it flops, right.
• 27:33
  Speaker 3: Yeah, and then you spend five seconds on something and
• 27:35
  Speaker 3: it like goes virals.
• 27:36
  Speaker 1: Yeah, there's no rhyme or reason, but I think it's
• 27:39
  Speaker 1: important to kind of have that as well in our
• 27:41
  Speaker 1: back pocket for everyone, you know, people listening in. So
• 27:45
  Speaker 1: now I want to kind of talk about imposter syndrome
• 27:48
  Speaker 1: only because you briefly mentioned it before.
• 27:50
  Speaker 2: You're like, I don't know what I'm doing. I don't
• 27:51
  Speaker 2: know what I'm doing.
• 27:52
  Speaker 1: Now that you find that you are getting these bigger
• 27:54
  Speaker 1: brand deals and you're like killing it and seeing success
• 27:57
  Speaker 1: with reels and growth, do you find that imposter syndrome
• 28:00
  Speaker 1: has gone away or does it still pop up?
• 28:02
  Speaker 3: Honestly, I don't know if it ever goes away.
• 28:05
  Speaker 4: It's like it's just there all the time, and it's
• 28:09
  Speaker 4: been I think one of the biggest challenges is just
• 28:11
  Speaker 4: trying to overcome that. And I think part of my
• 28:14
  Speaker 4: growth and success so far has been just like, yes,
• 28:17
  Speaker 4: I feel it, but just keep going, like take action
• 28:20
  Speaker 4: despite what you are feeling on the inside, because yeah,
• 28:23
  Speaker 4: I feel imposter syndrome every day. And even we were
• 28:26
  Speaker 4: chatting the other day Nina, and you know, I just
• 28:29
  Speaker 4: signed one of the biggest partnerships to date, and I
• 28:32
  Speaker 4: was like.
• 28:32
  Speaker 3: I don't understand why they pick me.
• 28:34
  Speaker 4: Like, of all the creators are there, I don't understand
• 28:36
  Speaker 4: why they pick me. And you were like, A cause
• 28:38
  Speaker 4: your stuff's really good. But you know, I'll even look
• 28:40
  Speaker 4: at like creators with like three thousand followers and be like,
• 28:43
  Speaker 4: oh my god, they're doing such a better job than me,
• 28:45
  Speaker 4: which is crazy, right. I mean, some of the creators
• 28:48
  Speaker 4: are doing amazing work, but like just being able to
• 28:51
  Speaker 4: reflect on my success, I feel like I'm just not
• 28:53
  Speaker 4: very good at But honestly, I think the thing that
• 28:56
  Speaker 4: has kept me grounded with imposter syndrome is just remember
• 29:00
  Speaker 4: my why and leaning into my community. They're the ones
• 29:03
  Speaker 4: that keep me grounded because the times when I need
• 29:07
  Speaker 4: it most, where I'm like I'm so down, you know,
• 29:09
  Speaker 4: I feel this imposter syndrome, I'll get messages from my community,
• 29:13
  Speaker 4: like directly to my inbox or email is just saying
• 29:15
  Speaker 4: thank you so much, Like you know, you've encouraged me,
• 29:18
  Speaker 4: You've given me confidence, You've helped me.
• 29:21
  Speaker 3: I don't feel so alone.
• 29:22
  Speaker 4: You know, I've changed their life in one way or another,
• 29:25
  Speaker 4: and those messages are like they mean the world to me,
• 29:27
  Speaker 4: and being able to remember the why they're my why,
• 29:32
  Speaker 4: you know, and just pushing past that imposter syndrome because
• 29:35
  Speaker 4: at the end of the day, like I feel like
• 29:37
  Speaker 4: I am really making a difference, maybe not to everybody,
• 29:39
  Speaker 4: but to some people.
• 29:40
  Speaker 2: Yeah.
• 29:40
  Speaker 1: I love that, And it's so true because you know,
• 29:43
  Speaker 1: it doesn't go away.
• 29:44
  Speaker 2: Just learning how to silence.
• 29:46
  Speaker 1: The voice a little bit, and the bigger you get,
• 29:48
  Speaker 1: you know, it still comes.
• 29:49
  Speaker 2: You know, Oh, you're not worthy of this.
• 29:51
  Speaker 1: Next time you're going to charge forty thousand and you're
• 29:53
  Speaker 1: gonna be like, I shouldn't charge that. And then it's constant, right,
• 29:56
  Speaker 1: It's like constantly part of the growth is learn how
• 30:00
  Speaker 1: to be scared.
• 30:01
  Speaker 2: And do it anyways.
• 30:02
  Speaker 1: Yes, happening here, and do it anyways. Like it's okay
• 30:05
  Speaker 1: to just push through even if you're scared, because I
• 30:07
  Speaker 1: don't think the fear goes away. I think it's just fall.
• 30:09
  Speaker 2: We just have to learn how to silence it.
• 30:11
  Speaker 1: Now I'm curious to know because you post your kids online,
• 30:15
  Speaker 1: because you are posting family content, you're also married to
• 30:18
  Speaker 1: someone who's not in this industry. Or not in this
• 30:21
  Speaker 1: space at all. And I think I see that in
• 30:24
  Speaker 1: a lot of couples where there's like one person's a
• 30:26
  Speaker 1: creator and then the other.
• 30:27
  Speaker 2: Person is it like what does your husband think of this?
• 30:30
  Speaker 1: Like when you're like, oh, yeah, babe, I got like
• 30:31
  Speaker 1: a twenty thousand dollar job with like it's heroism morinick,
• 30:33
  Speaker 1: you know, another day, another dollar, Like what is he say?
• 30:37
  Speaker 1: Is he like like I'm so curious about his perspective scene.
• 30:41
  Speaker 4: Yeah, First of all, I don't talk like that because
• 30:42
  Speaker 4: I'm like, oh, I got a twenty pound oli randula anyway.
• 30:45
  Speaker 3: But he loves it.
• 30:47
  Speaker 4: He is He's super super supportive and like probably my
• 30:51
  Speaker 4: biggest cheerleader, and like it's really it's really awesome. I
• 30:55
  Speaker 4: don't think i'd be here without him because he is
• 30:57
  Speaker 4: really the one that's.
• 30:58
  Speaker 3: Like keep going, this is awesome. I love this, you're
• 31:00
  Speaker 3: doing this.
• 31:01
  Speaker 4: Like he's been really really great, And I think that's
• 31:05
  Speaker 4: that's been really helpful also because the creator world is
• 31:08
  Speaker 4: really strange and it's lonely. Not a lot of people
• 31:11
  Speaker 4: get it, Like it's hard to explain to friends and
• 31:12
  Speaker 4: family what we do, and so like a lot of
• 31:15
  Speaker 4: people just don't get you so having you know your
• 31:19
  Speaker 4: teammate they're rooting for you is really important.
• 31:23
  Speaker 1: And I love that he's like, you know, push for
• 31:25
  Speaker 1: you as well to keep going, not give up, like
• 31:28
  Speaker 1: you got this and having a partner that.
• 31:30
  Speaker 2: You know is supportive because that's always the case.
• 31:32
  Speaker 1: Like I talk to so many people where their husbands
• 31:34
  Speaker 1: are like, Okay, are you gonna give up? Yet not
• 31:36
  Speaker 1: everyone appreciates or sees the work in this world. Having
• 31:40
  Speaker 1: someone that is like on your team and on your
• 31:42
  Speaker 1: a team is like, it's really lucky.
• 31:44
  Speaker 4: It's something I do feel lucky because you're right, Not
• 31:46
  Speaker 4: everyone has that, Unfortunately, I wish everyone did, but I
• 31:50
  Speaker 4: do feel really grateful to have that that kind of relationship.
• 31:53
  Speaker 1: Your kids online, there is concerns around safety. There's a
• 31:57
  Speaker 1: lot of new laws coming up about making sure kids
• 32:00
  Speaker 1: get paid equitably. I'm sure you've seen, especially in California,
• 32:05
  Speaker 1: you know, child safety stuff like that. How do you guys,
• 32:09
  Speaker 1: either as a couple or you as a business owner,
• 32:11
  Speaker 1: kind of set boundaries around what shared and things of
• 32:15
  Speaker 1: that nature, especially because of the kids.
• 32:17
  Speaker 4: Yeah, so it's definitely a concern and I'm very careful
• 32:21
  Speaker 4: about what I share about my kids. So one thing
• 32:25
  Speaker 4: I never do is post in real time almost never,
• 32:27
  Speaker 4: and I never share where we're staying, for example, until.
• 32:31
  Speaker 3: After we've left. That's just like a hard rule.
• 32:33
  Speaker 4: And I'm always really respectful of their experience and trying
• 32:37
  Speaker 4: not to, you know, like share the bad parts. I
• 32:42
  Speaker 4: try not to make it about them, Like really it's
• 32:45
  Speaker 4: more like what am I learning from this experience that
• 32:48
  Speaker 4: you can now take away? But it's really not about them.
• 32:52
  Speaker 4: But there are certain precautions that we always take them
• 32:54
  Speaker 4: when we travel with them.
• 32:55
  Speaker 1: Which I love because it's kind of like you said,
• 32:57
  Speaker 1: it's not about them, it's not about your husband. It's
• 32:59
  Speaker 1: really your experience navigating this space. Like they're in the content,
• 33:04
  Speaker 1: but it really like you're the anchor. It's not like
• 33:07
  Speaker 1: what are your kids doing today? Or like what it's
• 33:09
  Speaker 1: not a kid's page. It's like it's like your experience
• 33:12
  Speaker 1: through the eyes, and that's what you're sharing the value around,
• 33:15
  Speaker 1: you know, things that obviously kids can benefit from. It's
• 33:19
  Speaker 1: feel like you've been able to walk that tightrope really
• 33:21
  Speaker 1: nicely where the experiences that you share are really like
• 33:26
  Speaker 1: you centric, you know, in the sense of all the
• 33:29
  Speaker 1: value you provide, but kind of also limiting their over exposure,
• 33:33
  Speaker 1: like anytime they're in the content, it is again through
• 33:36
  Speaker 1: that filter. Is this valuable to other parents? Is this
• 33:39
  Speaker 1: valuable to people traveling with their kids? You know, it's
• 33:42
  Speaker 1: not what did they eat for breakfast or.
• 33:44
  Speaker 2: You know things right?
• 33:45
  Speaker 4: And if I am sharing that, it's because look, we
• 33:48
  Speaker 4: went grocery shopping and this is a tip for if
• 33:50
  Speaker 4: you're traveling to go to the grocery store. And this
• 33:52
  Speaker 4: is some food that we love to bring because piggy
• 33:55
  Speaker 4: eaters might have a.
• 33:56
  Speaker 3: Hard time here.
• 33:57
  Speaker 4: Like again, it's that filter, Like how am I community
• 34:00
  Speaker 4: that information? And I think that's been really helpful as
• 34:04
  Speaker 4: like a guidepost for.
• 34:05
  Speaker 1: Me definitely Now being a mom running a brand, know
• 34:08
  Speaker 1: that you are, time feels like there's never enough. So
• 34:12
  Speaker 1: I'm curious, like what your routines look like, especially for
• 34:16
  Speaker 1: other mothers listening that are running businesses, have kids, you know,
• 34:20
  Speaker 1: are also.
• 34:21
  Speaker 2: Posting all of that.
• 34:23
  Speaker 1: It's a lot, So how do you find the time,
• 34:26
  Speaker 1: Like what does your morning routine look like?
• 34:28
  Speaker 3: It's so hard to find time.
• 34:30
  Speaker 4: I mean, Nina, you know this as well as you know,
• 34:32
  Speaker 4: running your own business doing all the things and trying
• 34:36
  Speaker 4: to raise little humans is pretty much impossible, and I don't.
• 34:39
  Speaker 4: I don't have it all figured out, and I don't
• 34:41
  Speaker 4: think anybody does either. So what works for me, though,
• 34:44
  Speaker 4: is I need my morning time. My morning time is
• 34:48
  Speaker 4: essential to the success of my business, to my mental health,
• 34:52
  Speaker 4: to pretty much everything.
• 34:54
  Speaker 3: So I wake up.
• 34:55
  Speaker 4: At five or even earlier every single day, even like
• 34:59
  Speaker 4: on vacation.
• 35:00
  Speaker 3: It's just weak my body. Yeah, every every day, Like
• 35:02
  Speaker 3: a sleep in for me is six thirty.
• 35:04
  Speaker 2: My god, okay, go go go. I don't want to try.
• 35:07
  Speaker 4: The first thing I think about is coffee, and I
• 35:11
  Speaker 4: make my cup of coffee.
• 35:12
  Speaker 3: Then I'll make another cup of coffee.
• 35:14
  Speaker 4: And then I sit down and I just do focus work.
• 35:16
  Speaker 4: Like I know a lot of people will do exercise
• 35:19
  Speaker 4: or meditation or various other you know, five am routine
• 35:23
  Speaker 4: exercises and stuff like that.
• 35:25
  Speaker 3: But for me, that's my work time.
• 35:27
  Speaker 4: I've always just found I concentrate beast, My ideas are clear,
• 35:31
  Speaker 4: My head is focused after like a full night's sleep,
• 35:33
  Speaker 4: and I just get the most done in those two
• 35:36
  Speaker 4: hours work wise, than I do for the rest of
• 35:39
  Speaker 4: my day.
• 35:39
  Speaker 3: Like I'm not.
• 35:39
  Speaker 4: Distracted, it's just focused, deep work, and that's my secret sauce.
• 35:44
  Speaker 4: Like I know that works for me, and I lean
• 35:47
  Speaker 4: into that, and so I like force myself to wake
• 35:50
  Speaker 4: up every day, even though I enjoy it and my
• 35:52
  Speaker 4: body does naturally wake up, but I know that's like
• 35:54
  Speaker 4: that's that's the key to everything for me, So I
• 35:58
  Speaker 4: do it every day. They wake up and it's like
• 36:01
  Speaker 4: computer goes off and it's all about them. We're doing breakfast,
• 36:05
  Speaker 4: we're getting dressed, we're doing homework, and then they go
• 36:08
  Speaker 4: to school. We drop them off for nine am, and
• 36:12
  Speaker 4: I'm back, well nine fifteen, so I'm back kind of
• 36:15
  Speaker 4: at my desk at nine thirty. So yeah, and then
• 36:18
  Speaker 4: the day's really short because school's done at three thirty.
• 36:20
  Speaker 1: Well, you already got those two hours of focus work
• 36:22
  Speaker 1: in the morning, and that's been kind of like that
• 36:24
  Speaker 1: big that's your cause you're able to probably get more
• 36:28
  Speaker 1: done in two hours than you are all day. I'm
• 36:30
  Speaker 1: assuming like in terms of like that hard line focus,
• 36:33
  Speaker 1: maybe you're doing the things that are the most important
• 36:35
  Speaker 1: in your business or the things that you really need,
• 36:37
  Speaker 1: like that clear mind for exactly.
• 36:40
  Speaker 4: And then like if anything else happens throughout the day,
• 36:42
  Speaker 4: as it always does, you know, school calls it and
• 36:45
  Speaker 4: the kid is sick or whatever. Always something comes up
• 36:48
  Speaker 4: right that I know that I've done that work already
• 36:51
  Speaker 4: in the morning, and I can, you know.
• 36:53
  Speaker 3: Make progress.
• 36:54
  Speaker 4: And I think that's like a lot of it is
• 36:56
  Speaker 4: just like how can I make incremental progress every single day?
• 37:00
  Speaker 4: Like what can I work on instead of just like
• 37:02
  Speaker 4: being distracted and reacting to things.
• 37:05
  Speaker 1: Absolutely, So regarding this motherhood work life balance, like does
• 37:09
  Speaker 1: it exist? Like how do we structure our time between
• 37:13
  Speaker 1: this creator life with this concept pressure of having to
• 37:16
  Speaker 1: be on, having to post, having to create, and also
• 37:19
  Speaker 1: balancing motherhood.
• 37:21
  Speaker 4: It's really hard And again I don't have the answer
• 37:25
  Speaker 4: to this, and I think that, yeah, there's a lot
• 37:28
  Speaker 4: of like blurred lines that go on with being a creator,
• 37:33
  Speaker 4: especially in a family space, right and trying to juggle
• 37:37
  Speaker 4: it all. So I think it's one of the most
• 37:39
  Speaker 4: beautiful parts of this job for me because I get
• 37:42
  Speaker 4: to travel the world with my kids, Like that's insane.
• 37:46
  Speaker 4: I'm so grateful for that I get. I'm like fulfilling
• 37:50
  Speaker 4: my dream. You know, never in a million years could
• 37:52
  Speaker 4: I have dreamed about that. But because it's.
• 37:54
  Speaker 3: My job, Like, there are moments that I'm like.
• 37:57
  Speaker 4: Guys, wait, I need to get the shot I need
• 37:59
  Speaker 4: you to be patient and wait for money.
• 38:01
  Speaker 3: I might need to stay.
• 38:02
  Speaker 4: Up late, like after everybody goes to bed and we're
• 38:04
  Speaker 4: in this gorgeous location. You know, Nina, I've seen you
• 38:06
  Speaker 4: do that, be like at a wedding on your laptop.
• 38:09
  Speaker 4: Like that's just the reality. But one thing that I've
• 38:12
  Speaker 4: gotten a lot better at. And again, I think this
• 38:14
  Speaker 4: is just practice and like making the content and doing
• 38:17
  Speaker 4: the things is just getting efficient with what shots I
• 38:20
  Speaker 4: need to get. For example, even my husband I think
• 38:22
  Speaker 4: the other day, was commenting, He's like, wow, like you're done,
• 38:25
  Speaker 4: Like you got all of everything you need. I'm like, yeah,
• 38:26
  Speaker 4: Like I know what I need now, I know my shots.
• 38:29
  Speaker 4: I've thought about it ahead of time, and so now
• 38:31
  Speaker 4: I can just like put my phone away and be
• 38:33
  Speaker 4: more present and I know that I don't have to
• 38:35
  Speaker 4: film like the entire thing. And so that's kind of
• 38:39
  Speaker 4: helped create some boundary as well.
• 38:40
  Speaker 1: What a relief, because how sad is it too to
• 38:43
  Speaker 1: just like feel like, oh my god, I have to
• 38:45
  Speaker 1: film everything and always just be on. Then you're not
• 38:48
  Speaker 1: even enjoying, right, it takes a bit of it away.
• 38:50
  Speaker 1: So I love that you're really getting ahead of it
• 38:53
  Speaker 1: and getting what you need so that you can also
• 38:55
  Speaker 1: enjoy the job and enjoy the parts that well.
• 38:58
  Speaker 4: And it also creates more authentic because then I'm actually
• 39:02
  Speaker 4: experiencing it and actually speaking from, you know, an authentic
• 39:06
  Speaker 4: place about what we experienced, rather than kind of faking
• 39:09
  Speaker 4: it and being like, oh, I filmed the whole thing,
• 39:12
  Speaker 4: I wasn't actually there.
• 39:13
  Speaker 2: Yeah, imagine that.
• 39:14
  Speaker 1: Well, that's just been awesome. So the part, the last
• 39:17
  Speaker 1: part of what I really want to dig into. We've
• 39:19
  Speaker 1: talked about growth, We've talked about monetization, mindset routines, but
• 39:24
  Speaker 1: I want to know about the other half of your life,
• 39:27
  Speaker 1: which is your product line. You have not only you know,
• 39:32
  Speaker 1: not only do you have this booming influencer business that
• 39:34
  Speaker 1: you're growing, you're also paralleling it with a product line.
• 39:38
  Speaker 1: So tell us about these travel kits, what inspired it,
• 39:42
  Speaker 1: what it's like like, and kind of what led you
• 39:45
  Speaker 1: to do this, Because I think a lot of influencers
• 39:47
  Speaker 1: eventually want to build product.
• 39:49
  Speaker 2: They'll like build their influence and then.
• 39:51
  Speaker 1: They'll build product. But I feel like you're growing it
• 39:53
  Speaker 1: at the same time. Or maybe you started travel kits
• 39:56
  Speaker 1: first and then the influence part like popped off, but
• 39:59
  Speaker 1: it seems like it's a sex revenue stream for you,
• 40:01
  Speaker 1: and I'm curious to know, like, are they fifty to fifty?
• 40:04
  Speaker 2: Are you product? Are you business owner? Influencer? Second?
• 40:07
  Speaker 1: Are you wearing both hats at the same time, Like,
• 40:09
  Speaker 1: let's talk about it.
• 40:11
  Speaker 4: Yeah, I mean, product definitely has come first in this
• 40:17
  Speaker 4: entire journey in terms of monetization, and that's like become
• 40:20
  Speaker 4: my full time job.
• 40:21
  Speaker 3: And then the whole.
• 40:23
  Speaker 4: Brand partnership says a creator has come second. But the
• 40:27
  Speaker 4: whole influencer thing did start like alongside the product, and
• 40:32
  Speaker 4: it grew very organically. And so what happened was one
• 40:35
  Speaker 4: of the very first posts I made when I started
• 40:38
  Speaker 4: my mini jets that are account on Instagram was this
• 40:41
  Speaker 4: like travel kit that I made for my four year
• 40:43
  Speaker 4: old sone, and it was using this like toiletry bag,
• 40:46
  Speaker 4: which is like now a very popular hack, which a
• 40:50
  Speaker 4: couple years ago, no one was really doing and it
• 40:52
  Speaker 4: was pretty novel. So from that, I shared this like
• 40:54
  Speaker 4: kit that I made for my son, and I got
• 40:56
  Speaker 4: hundreds of messages asking me where do I buy this?
• 41:00
  Speaker 4: Are you selling this? And of course at the times
• 41:03
  Speaker 4: like no, like I guess I could, and I just
• 41:06
  Speaker 4: I just started it, like I just started making them
• 41:09
  Speaker 4: and selling them and I really didn't know what I
• 41:12
  Speaker 4: was doing, but I jumped right in because that's been
• 41:15
  Speaker 4: my motto. One of my good friends always says, start
• 41:18
  Speaker 4: before you're ready, and that's what I did. So I
• 41:21
  Speaker 4: started before I was ready. I was literally taking orders
• 41:23
  Speaker 4: like on an Excel spreadsheet before I had shopify and
• 41:26
  Speaker 4: had people coming to my house to pick up their kits.
• 41:29
  Speaker 4: And I really learned more in that first year of
• 41:32
  Speaker 4: starting product from scratch than I did, like in the
• 41:36
  Speaker 4: seven years it took me to do my PhD. It
• 41:38
  Speaker 4: was Yeah, it was crazy, and it's just such a
• 41:42
  Speaker 4: crazy like behind the scenes experience as well, so many
• 41:46
  Speaker 4: challenges and so many mistakes and so much growth because
• 41:50
  Speaker 4: of that. Like that's the only way to grow is
• 41:52
  Speaker 4: to go through it. Do the motions, have the mistakes
• 41:56
  Speaker 4: and failures, and I've had a lot of them.
• 41:58
  Speaker 3: That's okay.
• 42:00
  Speaker 1: Your products right are very focused. Again, there are travel
• 42:03
  Speaker 1: kits for children. It aligns beautifully with the helpful content.
• 42:08
  Speaker 1: So are you weaving in your product? Because when I
• 42:11
  Speaker 1: go on your page, like I know for you, the
• 42:13
  Speaker 1: products come first, but like actually feel like I'm not
• 42:16
  Speaker 1: following a business, Like I don't feel following out travel
• 42:19
  Speaker 1: Kids page that happens to give itineraries.
• 42:22
  Speaker 2: It feels different.
• 42:22
  Speaker 1: It feels like I'm following a mom influencer who I
• 42:25
  Speaker 1: relate with, who tells me stuff and then sometimes she
• 42:27
  Speaker 1: talk about like these toys, but I don't even necessarily
• 42:30
  Speaker 1: like put two and two together that they're yours. I
• 42:32
  Speaker 1: don't know, like I've told you before, and like I
• 42:34
  Speaker 1: buy toys that you recommend. I bought the freaking Yoda,
• 42:36
  Speaker 1: I'm about to buy the Babe Blades. Like I buy
• 42:38
  Speaker 1: all these toys that because I see your kids using them,
• 42:40
  Speaker 1: and I'm like, so, how how did that happen? Like
• 42:44
  Speaker 1: it doesn't feel like you're a product business. It feels
• 42:47
  Speaker 1: like you're I don't know, like a really helpful mom that.
• 42:50
  Speaker 4: I think because yeah, I think, because it was never
• 42:54
  Speaker 4: my intention to start with the product. So the product
• 42:59
  Speaker 4: came so organically through this entire experience, like it was
• 43:03
  Speaker 4: literally just this is something I'm doing that I love
• 43:06
  Speaker 4: that I use that's really helpful for my kid when
• 43:09
  Speaker 4: we travel, and so I created that based on a
• 43:12
  Speaker 4: need that I had and people connected with that, and
• 43:14
  Speaker 4: so it's really been like the journey of sharing how
• 43:18
  Speaker 4: these products help us during our travels and with my kids,
• 43:22
  Speaker 4: because there are a lot of challenges that come with
• 43:24
  Speaker 4: traveling with kids, and so yeah, it's just I've been
• 43:28
  Speaker 4: weaving it in very naturally and organically into our own
• 43:32
  Speaker 4: travels and sharing about, you know, what we're doing and
• 43:35
  Speaker 4: how these products are helping.
• 43:37
  Speaker 3: Yeah, it has.
• 43:38
  Speaker 4: It's been very like At the same time, I think
• 43:40
  Speaker 4: my husband would say that I probably don't promote enough.
• 43:42
  Speaker 1: I wonder like, well, I'm not that you don't promote enough,
• 43:45
  Speaker 1: but I almost wonder like, are you thinking about your calendar?
• 43:48
  Speaker 2: I got two posts a week. Is one of them
• 43:49
  Speaker 2: product and one of them helpful? Or is it just
• 43:52
  Speaker 2: it should be? Yeah, but it's interestingly enough. You know
• 43:55
  Speaker 2: what I don't know.
• 43:56
  Speaker 1: I always think to myself about ROI like the twenty
• 43:59
  Speaker 1: thousand dollars brand deal. How many units would I have
• 44:01
  Speaker 1: to sell to make twenty thousand dollars in sales of
• 44:04
  Speaker 1: product versus like a partnership.
• 44:06
  Speaker 4: And it's true, like so much goes into product in
• 44:10
  Speaker 4: terms of inventory, and like the investment that you have
• 44:14
  Speaker 4: to make for that. The you know, the margins now
• 44:19
  Speaker 4: with tariffs and Texas and everything like that. That's another
• 44:23
  Speaker 4: element to think about. But then also like hiring people
• 44:26
  Speaker 4: to help you package and ship and create the kits
• 44:29
  Speaker 4: kidding them, you know, the shipping costs, returns, all of that,
• 44:34
  Speaker 4: like the labor costs involved in that. There's a lot
• 44:37
  Speaker 4: that goes into product. It's really fulfilling and it's amazing
• 44:42
  Speaker 4: when I see people all over the world using a
• 44:45
  Speaker 4: product that I created, Like when people send me pictures,
• 44:48
  Speaker 4: I'm like, oh gosh, this is amazing, Like I get
• 44:51
  Speaker 4: so genuinely excited. But it's it's a different kind of hard.
• 44:57
  Speaker 4: Like you said, ROI right in terms of time and effort,
• 45:00
  Speaker 4: And I'm not going to stop doing it because I
• 45:03
  Speaker 4: really love it and I think that it's again a
• 45:06
  Speaker 4: really helpful and valuable thing that I provide. But now
• 45:10
  Speaker 4: that I'm obviously growing as a creator and getting these
• 45:14
  Speaker 4: brand deals, yeah, that's like, you know, I've been putting
• 45:16
  Speaker 4: more focus into that a bit.
• 45:19
  Speaker 2: So are we going to work with influencers?
• 45:21
  Speaker 1: Are we going to do the influencer marketing for your
• 45:23
  Speaker 1: travel kits?
• 45:25
  Speaker 2: Maybe?
• 45:25
  Speaker 3: Maybe?
• 45:26
  Speaker 2: So?
• 45:26
  Speaker 4: You know, funny enough, I actually did start when I
• 45:29
  Speaker 4: was first starting out, I would just send these kits
• 45:31
  Speaker 4: like no obligation to some of the influencers locally and
• 45:35
  Speaker 4: they shared about them just again like there was no contracts,
• 45:38
  Speaker 4: there was no obligation for them to post anything. I
• 45:40
  Speaker 4: would just send them and say, hey, do you want
• 45:42
  Speaker 4: to try this out? And all of them were like,
• 45:44
  Speaker 4: this is really helpful, thank you, and they posted around
• 45:47
  Speaker 4: and that did actually help the growth at the beginning,
• 45:50
  Speaker 4: especially the product based growth and kind of getting that
• 45:54
  Speaker 4: vision and product out there.
• 45:56
  Speaker 3: So I think I would like to go back to that.
• 45:58
  Speaker 4: And now that I've also kind of streamline the product
• 46:02
  Speaker 4: a lot more where things are more standardized, you know,
• 46:05
  Speaker 4: there is just like an easier behind the scenes than
• 46:08
  Speaker 4: it was when I was starting out, So I think
• 46:10
  Speaker 4: that there's more capacity for that as well.
• 46:12
  Speaker 1: Absolutely, So, where do you see the mini jets that
• 46:15
  Speaker 1: are in like one to three years from now, like
• 46:17
  Speaker 1: in terms of product and your Instagram both, like where
• 46:21
  Speaker 1: what's the vision?
• 46:21
  Speaker 2: Where are we going?
• 46:23
  Speaker 3: We're taking over the world?
• 46:24
  Speaker 4: May not no, but literally yeah, I just want to
• 46:27
  Speaker 4: become like the go to for anything related to kids travels.
• 46:30
  Speaker 4: So being able to provide a lot of value from
• 46:33
  Speaker 4: like step eight is step X y Z, Like it's
• 46:36
  Speaker 4: there's so much that goes from start to finish with
• 46:39
  Speaker 4: like planning and booking hotels and you know, trying to
• 46:44
  Speaker 4: figure out how to entertain your kids and finding destinations
• 46:47
  Speaker 4: and itineraries.
• 46:48
  Speaker 3: Like it's just so much work.
• 46:50
  Speaker 4: And I want to be that go to brand and
• 46:52
  Speaker 4: that go to person that you know can help you.
• 46:55
  Speaker 4: So I'm building out new product lines, which I'm really
• 46:57
  Speaker 4: excited about.
• 46:58
  Speaker 1: Are there any launch or projects or updates that we
• 47:02
  Speaker 1: get to we get to hear about if you're comfortable sharing.
• 47:05
  Speaker 3: Yeah.
• 47:05
  Speaker 4: So, Actually, the one of the visions I had when
• 47:08
  Speaker 4: I started Mini Jetsitter that I kind of put on
• 47:11
  Speaker 4: the back burner for the last two years has been
• 47:13
  Speaker 4: like destination themed prep for kids. So when my son
• 47:18
  Speaker 4: was three my daughter was like five months old, we
• 47:20
  Speaker 4: went to London and before we went, I had like
• 47:23
  Speaker 4: read him all these London themed books and we played
• 47:25
  Speaker 4: with like little you know, the Big Ben and all
• 47:28
  Speaker 4: these little things, watch Paddington that sort of thing, and
• 47:31
  Speaker 4: he got so into it. And even at three years
• 47:33
  Speaker 4: old when we arrived, like he understood what was happening
• 47:36
  Speaker 4: where we were and like made that connection and it
• 47:39
  Speaker 4: was amazing to see and we kind of like I
• 47:41
  Speaker 4: repeated this when we went to Barcelona, and you know,
• 47:45
  Speaker 4: he was learning about gouty at like four years old,
• 47:47
  Speaker 4: and it was so cool to see. And that's something
• 47:50
  Speaker 4: that I've really wanted to bring to the brand.
• 47:53
  Speaker 3: And so I have my.
• 47:54
  Speaker 4: First like destination themed kit that I'm launching. The first
• 47:57
  Speaker 4: one I'm starting with is New York and it's all
• 47:59
  Speaker 4: about like there's kind of an activity book so kids
• 48:02
  Speaker 4: can engage and kind of playfully learn about the city,
• 48:07
  Speaker 4: but then also kind of like a guide that teaches
• 48:10
  Speaker 4: you about the city itself, and then there's playful things
• 48:13
  Speaker 4: that go along with it, like toys and stickers.
• 48:17
  Speaker 3: And I would have totally bought that for I know
• 48:21
  Speaker 3: it wasn't ready on time.
• 48:22
  Speaker 2: I just have to go back.
• 48:23
  Speaker 1: We'll just have to go back. I would have totally
• 48:25
  Speaker 1: bought that. I'm like your target devil, by the way.
• 48:27
  Speaker 4: But the idea is to like prep kids before you
• 48:30
  Speaker 4: go to our new destination through these books and toys
• 48:34
  Speaker 4: and experiences. And yeah, I'm really excited about that part.
• 48:38
  Speaker 4: And we'll see. I want to make more digital guides
• 48:40
  Speaker 4: as well, and you know, being able to scale, which
• 48:43
  Speaker 4: is harder to do with product just because of all
• 48:46
  Speaker 4: those things that we talked about with inventory and you know,
• 48:49
  Speaker 4: everything involved with products, so I do want to have
• 48:52
  Speaker 4: some more digital products as well. I'm working on some
• 48:55
  Speaker 4: city guides for certain destinations that kind of I feel
• 48:59
  Speaker 4: like I'm known for my itineraries, which are somewhat unique
• 49:03
  Speaker 4: where I really try to focus and include parents and
• 49:07
  Speaker 4: kids and you know, really make it kind of like
• 49:09
  Speaker 4: a go to solution, and so I'm working on guides
• 49:12
  Speaker 4: that will kind of offer that to families where like
• 49:15
  Speaker 4: these are easy, done for you itineraries that kind of
• 49:19
  Speaker 4: check all the boxes.
• 49:20
  Speaker 1: Here, let me know what it's available of your first customer,
• 49:23
  Speaker 1: I'm coming for you.
• 49:24
  Speaker 2: Love this.
• 49:25
  Speaker 1: Thank you so much Olga for being so transparent, whether
• 49:28
  Speaker 1: it's been around growth or your brand deals or your business,
• 49:32
  Speaker 1: your habits, your mindset. It's been so refreshing and I
• 49:36
  Speaker 1: loved today, and thank you so much for your time.
• 49:39
  Speaker 1: Before we wrap up, like, how can people connect with you?
• 49:41
  Speaker 1: Download your itineraries, follow your content, Let us know all
• 49:44
  Speaker 1: the links. I will include them in the show notes,
• 49:46
  Speaker 1: of course, but anything that you can share for those
• 49:49
  Speaker 1: that want to follow along your journey.
• 49:50
  Speaker 4: Instagram is the best place. Just it's mini dot jet setter.
• 49:55
  Speaker 4: It's my handle on Instagram and that's kind of where
• 49:57
  Speaker 4: I share everything, and you can also find my products
• 50:00
  Speaker 4: on my website.
• 50:01
  Speaker 1: I love it and soon to be at all airports
• 50:03
  Speaker 1: across the world and maybe even working. I'm like licensing
• 50:07
  Speaker 1: it with like Delta Direct, Like I don't know.
• 50:10
  Speaker 3: There's just there's so much other that's the dream.
• 50:12
  Speaker 2: Yeah, it's gonna happen. It's gonna happen. I already know.
• 50:14
  Speaker 2: You're a go getter.
• 50:15
  Speaker 1: You put your head in the sand, you do what
• 50:17
  Speaker 1: you need to do to get it done, and you're
• 50:19
  Speaker 1: really team no excuses, and you're a great example of
• 50:22
  Speaker 1: doing it scared anyways. So I'm so excited for you
• 50:26
  Speaker 1: and happy to be a part of your journey. And
• 50:27
  Speaker 1: thanks for being here with me today.
• 50:29
  Speaker 3: Thank you, Nina.