Latest / Influencer Confidential / Can You Make Money on Instagram Threads? Here’s How Creators Are Doing It! #252

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Can You Make Money on Instagram Threads? Here’s How Creators Are Doing It! #252 · Influencer Confidential

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  Speaker 1: Welcome to Influencer Confidential by Sidewalker Daily. My name is
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  Speaker 1: Nina Zeta and I will be your host. I love
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  Speaker 1: working with brands and influencers on all things business strategy.
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  Speaker 1: Are you ready to learn what it takes to work
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  Speaker 1: in this influencer industry and see behind the current Well,
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  Speaker 1: let's jump in. Let's talk about monetizing threads. Instagram has
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  Speaker 1: been pushing Threads down our throw and there may be
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  Speaker 1: a good reason now for you to jump on. Finally,
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  Speaker 1: because I am getting word from more and more creators
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  Speaker 1: in my program and in my community that Threads is
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  Speaker 1: monetizing and there's opportunity to make money. But I kind
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  Speaker 1: of feel like just anywhere in social media, guys, there's
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  Speaker 1: money where you water the plant, right wherever you put
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  Speaker 1: in your effort, there's going to be money there, and
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  Speaker 1: Threads is no different. Now. I think from an algorithm perspective,
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  Speaker 1: a lot of more creators are getting excited by Threads
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  Speaker 1: because they're seeing growth there, They're seeing you know, action happening.
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  Speaker 1: Assuming that you know, Instagram wants to push Threads along.
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  Speaker 1: They want people to be active on it, so they're
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  Speaker 1: going to reward it. From an algorithm perspective from a
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  Speaker 1: monetization one. We're also seeing more and more creators monetize
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  Speaker 1: on Threads, and that's what I want to talk about.
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  Speaker 1: Creator monetization is very important to me here at Sidewalker,
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  Speaker 1: because that's what I want to see creators do is
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  Speaker 1: make money doing what they love. And if you're someone
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  Speaker 1: that enjoys threads, writing thought leadership, you know more of
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  Speaker 1: the text nature, then this is a place for you. So,
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  Speaker 1: first of all, Threads, just like every other Meta platform,
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  Speaker 1: at some point or another, has their own monetization program.
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  Speaker 1: The Threads modestization program at the moment is invite only. Now.
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  Speaker 1: It's interesting because Instagram has done this throughout the years,
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  Speaker 1: and then they pull it out, and then they put
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  Speaker 1: it back, and there's always something happening. So just so
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  Speaker 1: that you guys know, please keep up to date on
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  Speaker 1: Meta's website regarding Threads monetization because these things do change.
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  Speaker 1: But for now, it is invite only, and what will
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  Speaker 1: happen is that you'll get a little pop up on
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  Speaker 1: your dashboard saying that you're invited. Now, just like every
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  Speaker 1: other Meta you know monetation, they're going to be setting
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  Speaker 1: up bonuses and ways for you to monetize based on
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  Speaker 1: certain thresholds. And again, because this isn't in my only program,
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  Speaker 1: there's not really much that you can do. But I
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  Speaker 1: am seeing more and more creators getting invited and monetizing
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  Speaker 1: their threads. There's obviously rules and program rules that you
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  Speaker 1: would have to comply to making sure your account is eligible,
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  Speaker 1: but if you meet all that criteria and you're able
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  Speaker 1: to do it, why not. Now It's so interesting because
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  Speaker 1: I have a creator that I'm friends with who literally
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  Speaker 1: makes probably over a million dollars a year in brand deals,
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  Speaker 1: and she said that her Threads is not for her
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  Speaker 1: brand partners at all. She's like, Nina, this is where
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  Speaker 1: I like talk about The Bachelor and I'm just like
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  Speaker 1: chatting away. She's like, I don't even want brands to
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  Speaker 1: follow me there, which really made me laugh because she's like,
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  Speaker 1: you know, on Instagram, on TikTok, that's really where my
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  Speaker 1: brand content goes. She's like, but on Threads, like I'm
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  Speaker 1: a whole different person, which really got me thinking about,
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  Speaker 1: you know, what's the intention behind all these platforms? How
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  Speaker 1: do you want to use them? Is everything a business?
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  Speaker 1: Are you guys carving out certain platforms to be very
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  Speaker 1: business centric and then the other ones a little bit
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  Speaker 1: more fun or are you being you know, all across
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  Speaker 1: the board really serious about how all your platforms are
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  Speaker 1: being used. One thing for sure is if you are,
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  Speaker 1: you know, looking to engage with brands, Threads is a
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  Speaker 1: really great place to do. So. We're seeing so many
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  Speaker 1: people on the agency side, on the brand side, you know,
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  Speaker 1: creating really good dialogue, and I think this is a
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  Speaker 1: perfect place to engage with these type of people. It's
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  Speaker 1: kind of like very similar to LinkedIn because you're not
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  Speaker 1: engaging with the brands direct you're engaging with the people
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  Speaker 1: that work there, and the probability of getting a response
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  Speaker 1: is so much higher when you are directly communicating with
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  Speaker 1: a decision maker and you're engaging with their content. Right.
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  Speaker 1: This is obviously one of the best ways to monetize
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  Speaker 1: Threads is to use Threads as a way to connect
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  Speaker 1: with brands, as a way to network with these people,
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  Speaker 1: as a way to get on their radar, have them
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  Speaker 1: see who you are, right because if you're connecting with
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  Speaker 1: them on Threads and then you pitch them directly, it's
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  Speaker 1: almost they're like, oh, but I saw that person's name
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  Speaker 1: on threads. Right. So from a pitching perspective, it's so
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  Speaker 1: nice to start your pitches off by warming up that
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  Speaker 1: lead on threads and developing some sort of report and
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  Speaker 1: then going and pitching them. It helps a pitch stick
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  Speaker 1: so much better if that person is able to identify, oh,
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  Speaker 1: I know her name. We were just talking on threads
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  Speaker 1: a couple of days ago, right, So using threads as
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  Speaker 1: a way to engage with brands, engage with people on
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  Speaker 1: the pr side, engage with all the brand reps to
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  Speaker 1: again develop report before you pitch. Great way to monetize. Secondly,
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  Speaker 1: you know, anytime you do have a brand partnership, you
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  Speaker 1: can bundle in your threads as part of the package.
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  Speaker 1: So I'll give you an example. I have a creator
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  Speaker 1: right now and working with one on one. She's putting
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  Speaker 1: together a really big proposal and the brand wants this
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  Speaker 1: at the other right, and she's like, listen, I have
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  Speaker 1: a really active audience over on threads. Why don't we
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  Speaker 1: go ahead and just add a few threads. I think
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  Speaker 1: it's going to help you guys really move the needle.
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  Speaker 1: And she added it to her packag. Now the brand
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  Speaker 1: was like, we've never worked with a creator on a
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  Speaker 1: paid threads campaign, But she was like very adamant that
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  Speaker 1: her audience was really active over there and that she
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  Speaker 1: thought it would be in the brand's best interest. Was
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  Speaker 1: able to sell that and include that in her package.
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  Speaker 1: So if you're a creator that's already working with brands
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  Speaker 1: and already doing like your influencer stuff, why not throwing
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  Speaker 1: threads as an add on? Now, if you want to
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  Speaker 1: be a little bit more strategic or a little bit
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  Speaker 1: more salesy, you can do it as a complimentary add on,
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  Speaker 1: you know, for all new clients, Hey, you're going to
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  Speaker 1: get a few threads. Yes, you're not monetizing the thread directly,
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  Speaker 1: but you're still letting the brand know that this is
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  Speaker 1: something that you do. You're giving them a trial with it,
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  Speaker 1: and then you can sell them on that later. It's
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  Speaker 1: also for a lot of my creators, a down cell.
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  Speaker 1: So maybe reels are really expensive, but threads are a
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  Speaker 1: nice landing spot, you know, for someone that can't afford
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  Speaker 1: a highly edited reel. You know, a one minute video
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  Speaker 1: is very different than a series of threads on a topic.
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  Speaker 1: So it gave the creator somewhere to kind of downsell
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  Speaker 1: the client when the client couldn't afford her expensive reel.
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  Speaker 1: So we're seeing sponsored threads, you know, we're also seeing
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  Speaker 1: creators monetize their threads all the other traditional ways, right
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  Speaker 1: by putting certain links they talk about their services. They're
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  Speaker 1: using as a way to storytell. They're using it as
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  Speaker 1: a way to generate leads and have brands reach out
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  Speaker 1: to them, have people reach out to them. This one
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  Speaker 1: girl recently was talking about how so many people come
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  Speaker 1: to our x y Z, you know, and she's starting
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  Speaker 1: to take calls now with other people. She let people
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  Speaker 1: know that on her threads. She got a booking off
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  Speaker 1: of that, So you know, sometimes you just got to
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  Speaker 1: be very vocal with that you're open for business, and
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  Speaker 1: brands and other customers will come. I have a course
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  Speaker 1: creator I work with. She sells courses. She was using
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  Speaker 1: threads as a way to give like sneak peak information
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  Speaker 1: and just being like, here's some tips or here's some
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  Speaker 1: things that I'm working on. If you want the full ebook,
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  Speaker 1: if you want the full course, if you want whatever,
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  Speaker 1: you know, then she was able to kind of convert
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  Speaker 1: them on the back end. So she was using threads
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  Speaker 1: as a way to kind of show, you know, what
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  Speaker 1: she was working on. I think Threads is a great
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  Speaker 1: place to storytell, to create story type of content, and
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  Speaker 1: this is a great way to show. For example, if
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  Speaker 1: you have a membership community right, using threads as a
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  Speaker 1: way to kind of signal, hey, this is what's been
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  Speaker 1: going on in your membership community this week. It gets
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  Speaker 1: people asking, Okay, well I want to know about your
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  Speaker 1: membership community. How do I join? Right? Are you interested
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  Speaker 1: in creator monetization? Remember, if you are, I do have
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  Speaker 1: my free training on how to land paid brand deals.
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  Speaker 1: We can add threads to our packages, to our proposals.
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  Speaker 1: I'll leave the on demand training link at the bottom.
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  Speaker 1: So we're seeing threads being monetized direct, but we're also
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  Speaker 1: seeing all those back end ways of creators getting really
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  Speaker 1: smart on how they're going to be monetizing their threads.
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  Speaker 1: I recently had a creator sell consulting services to a
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  Speaker 1: brand for their thread strategy. The brand is not active
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  Speaker 1: on threads. The creator saw this as an opportunity and
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  Speaker 1: she said, hey, like, let me put together a package
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  Speaker 1: for you where I'm going to help consult on your
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  Speaker 1: thread strategy and also create thread style content for you guys,
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  Speaker 1: short little blurbs and stories that you guys can then
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  Speaker 1: repurpose on LinkedIn. She put together this great package of
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  Speaker 1: the client was excited, they bought it, and she was
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  Speaker 1: able to get some retainer based business. Now, again this
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  Speaker 1: is a little bit more on the social media management
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  Speaker 1: style of things, but again creators are getting nimbled. They're
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  Speaker 1: doing all types of work. So if you have to
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  Speaker 1: sell your consulting time or social media packages or social
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  Speaker 1: media consulting services where you're helping clients develop their threads,
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  Speaker 1: go ahead and do it. If that's what they need
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  Speaker 1: and that's what they want, offer it. At the end
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  Speaker 1: of the day, Threads is still kind of at its infancy.
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  Speaker 1: You're still an early adopter. So get in now, start
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  Speaker 1: getting active on this page now, build an audience now,
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  Speaker 1: because you can use that data in your media kit.
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  Speaker 1: You can use that data when pitching to brands offering
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  Speaker 1: them something different to the mix. And like I said earlier,
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  Speaker 1: it's a different price point for Threads as well, so
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  Speaker 1: that you're able to kind of get brands to jump
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  Speaker 1: on at a earlier stage. Trust you, build with you,
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  Speaker 1: and grow with you. I hope you enjoyed today's episode.
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  Speaker 1: If you did, make sure to rate, view, and subscribe
• 9:01
  Speaker 1: to our show. And visit Sidewalkerdaily dot com for more
• 9:05
  Speaker 1: resources on all things influencer, marketing and social media. Until
• 9:09
  Speaker 1: next time,