skinny.

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Elgie Bright: What’s the Secret to Thriving in Retail Automotive?

We talk a lot about the future of automotive—EVs, AI, digital retailing—but what if I told you that the biggest game-changer for our industry isn’t just about the tech? It’s about people.

Today, I’m sitting down with Elgie Bright, Chair of the Automotive Department at Northwood University, to talk about something that doesn’t get nearly enough attention: the next generation of automotive leaders and what dealers need to do right now to thrive in a rapidly changing world.

We dive into:

What makes Northwood University THE place for automotive education?

The shift from transactional sales to…

The skinny

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