Andrew Orlander: How Law Firms Can Use AI and Attribution to Improve PPC Performance
About Andrew Orlander: Andrew Orlander is one of the founding partners at Razor Rank, a full service digital marketing agency. He is a frequent speaker at MTMP and PILMMA conferences. He has extensive knowledge in technical SEO and Google Ads advertising for law firms.
In this episode, Ted and Andrew Orlander discuss:
The importance of attribution in digital marketing
Optimizing Google Ads for law firms
The role of AI in PPC performance
Challenges in legal marketing data integration
Key Takeaways:
Most law firms unknowingly waste a significant portion of their Google Ads budget because they…
The skinny
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