Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint
Why You Aren't Closing: Diagnosing Poor Sales Performance
I'm back to kick off a brand-new three-part series on a topic that hits home for many: dealing with poor sales performance.
I recently heard from a listener I'm calling "Fresh Prince," (not his real name) a salesperson in Lagos who has been struggling to close deals for three months. It happens to the best of us, but as a "business doctor," I know we have to diagnose the system before we can find the cure.
In this first part, I'm breaking down three major areas where your sales process might be breaking down:
1. Targeting: Are you chasing everyone with a pulse, or are you actually talking to…
The skinny
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