112 - Why We've Been Teaching Value All Wrong
Ronald Harrington https://www.linkedin.com/in/ronaldharrington/ and Stephanie Oehler https://www.linkedin.com/in/stephanie-o-0295924/ explore the true meaning of value in leasing and sales, emphasizing the importance of connection over concessions. They discuss how to train leasing teams to create genuine value and build trust with prospects, moving beyond transactional tactics.
In this episode:
The true meaning of value in leasing and sales
How to train leasing teams to create real value
The impact of concessions and discounts on perceived value - the McDonald's version
Building trust and…
The skinny
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