Latest / Influencer Confidential / How to Collab with Other Youtubers:Instagrammers:Tiktokers (Without It Feeling Weird) #293

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How to Collab with Other Youtubers:Instagrammers:Tiktokers (Without It Feeling Weird) #293 · Influencer Confidential

• 0:00
  Speaker 1: Welcome to Influencer Confidential by Sidewalker Daily. My name is
• 0:04
  Speaker 1: Nina Zeta and I will be your host. I love
• 0:07
  Speaker 1: working with brands and influencers on all things business strategy.
• 0:11
  Speaker 1: Are you ready to learn what it takes to work
• 0:13
  Speaker 1: in this influencer industry and see behind the current Well,
• 0:16
  Speaker 1: let's jump in. Relationships you have with other creators matter
• 0:25
  Speaker 1: more than you think. That old expression your network is
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  Speaker 1: your net worth or aligned to it could not be
• 0:31
  Speaker 1: farther from the truth. And what I want to talk
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  Speaker 1: about in today's episode is how we can help you
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  Speaker 1: collaborate with other YouTubers, other TikTokers, other podcasters. Ada. Here
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  Speaker 1: is that you guys start flexing your pitching muscles, but
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  Speaker 1: to use it to network and to grow with other people.
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  Speaker 1: Networking with other creators is obviously so helpful in so
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  Speaker 1: many ways, but it's not only just about you know,
• 0:52
  Speaker 1: relationships and friendships. Oftentimes, if you're a creator, you want
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  Speaker 1: to be around people that are in a similar space.
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  Speaker 1: And I think there's this big misconception of like competitors are, oh,
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  Speaker 1: they're doing what I'm doing. Literally, competition is a mindset.
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  Speaker 1: I Nina the founder of a creator community I go
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  Speaker 1: to other creator communities all the time, and I'm like,
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  Speaker 1: let's partner, we have similar audiences, let's do stuff right.
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  Speaker 1: And whether that's like podcast swaps or email swaps or
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  Speaker 1: I'm always like, you know, obviously wanting to make it advantageous.
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  Speaker 1: But I cannot stress the importance of meeting and networking
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  Speaker 1: with other people, whether it be virtually or in real life.
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  Speaker 1: What I want to dive into today is talking about
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  Speaker 1: how you can collaborate with other creators in your industry,
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  Speaker 1: or maybe not even in your industry, but creators that
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  Speaker 1: you feel like you guys can help and meet because
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  Speaker 1: it's going to eventually really help you in the long run,
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  Speaker 1: not only because you're going to get you know, maybe
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  Speaker 1: audience growth from it. People are going to learn about
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  Speaker 1: you through this creator. You could obviously affect your bottom line,
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  Speaker 1: be held accountable, friendships, all of that good stuff. Now,
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  Speaker 1: how many of you listening here have a friend on
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  Speaker 1: the Internet that you've never met in real life, but
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  Speaker 1: you've built this like online frendch with because you guys
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  Speaker 1: comment on each other's stuff, like each other's things, or
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  Speaker 1: even following each other for a while. This is very,
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  Speaker 1: very common in our industry, Like so many YouTubers I know,
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  Speaker 1: I'm like, oh yeah, I know that YouTuber, but they've
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  Speaker 1: never actually met them in real life. Well here's the thing.
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  Speaker 1: Why not take it a step further? Why not reach
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  Speaker 1: out to these online friends? You know, be the one
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  Speaker 1: to make the first move, set up that zoom call,
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  Speaker 1: set up that virtual coffee. Sometimes when I pitch in
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  Speaker 1: this way, I will literally say, in full transparency, one
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  Speaker 1: of my big goals this year is just to meet
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  Speaker 1: more people and network more. And I work from home
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  Speaker 1: and it gets lonely. So I am looking for any
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  Speaker 1: and all opportunity to meet others. People love that. They're like,
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  Speaker 1: oh my gosh, yes me too, Let's do it. Let's
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  Speaker 1: get on a call, let's connect. So sometimes even leading
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  Speaker 1: with transparency in that pitch that you are looking to
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  Speaker 1: network and get to know people and connect is a
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  Speaker 1: really great way to leave. Something that I always try
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  Speaker 1: to tell creators though, when you are reaching out to
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  Speaker 1: other creators or other YouTubers, is you know, it's not
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  Speaker 1: only about what can you get, like what can you get? Right?
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  Speaker 1: So let's just say you're a new YouTuber. If you
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  Speaker 1: reach out to someone who has like millions of followers.
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  Speaker 1: Why would they talk to you truly, And it's not
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  Speaker 1: being mean or you know, trying to put you down
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  Speaker 1: because you're a little and they're big. But what is
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  Speaker 1: in it for them? How are you going to advance
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  Speaker 1: the needle for them? How are you going to support them?
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  Speaker 1: So it would be different if you're like, oh, hey,
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  Speaker 1: I stumbled across this opportunity and I wanted to send
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  Speaker 1: it to you. It's not a good fit for me
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  Speaker 1: because I'm not there yet, but I thought you'd be
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  Speaker 1: great for it. Like, now you're giving something, right. I
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  Speaker 1: actually had a creator the other day told me they
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  Speaker 1: did that technique using one of the opportunities we post
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  Speaker 1: on our substack. So I post on my substack, which
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  Speaker 1: is called the Paid Creator. I'll include a link below.
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  Speaker 1: I post brandial opportunities and castings and things happening every day.
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  Speaker 1: And this girl saw this ad there and she was
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  Speaker 1: like for a pet thing. And she's like, well, I
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  Speaker 1: don't even have a pet. She's like, but I wanted
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  Speaker 1: it to send it to a pet creator that she
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  Speaker 1: wanted to network with, and she literally sent it to them,
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  Speaker 1: being like I saw this, I thought of you. I know,
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  Speaker 1: we don't know each other, but I think you'd really
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  Speaker 1: good fit for this campaign, that person wrote back right,
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  Speaker 1: So sometimes it's also thinking like what are you giving
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  Speaker 1: that person, what is it that you are offering for them,
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  Speaker 1: and thinking about that when you do reach out. Oftentimes
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  Speaker 1: when you think about partnering with other creators, not always,
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  Speaker 1: but it usually goes networking with people that are kind
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  Speaker 1: of at your level. It could be financial or it
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  Speaker 1: could be experience. Right, it could be like, hey, we're
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  Speaker 1: just all getting started, or we both have ten thousand followers,
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  Speaker 1: you know, so it's like, Okay, we're in the same
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  Speaker 1: stratosphere ish in terms of learning and growing. So I
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  Speaker 1: feel like when you are starting to think about people
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  Speaker 1: to reach out to again, we all want to network
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  Speaker 1: with people above us, and that makes sense because we're
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  Speaker 1: trying to grow and learn. But you then have to
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  Speaker 1: really reflect on, like what is it that you're bringing
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  Speaker 1: to the table. Maybe you can shoot content for that person,
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  Speaker 1: or maybe you want to offer something in exchange, just
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  Speaker 1: to have that in the back of your mind. Now,
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  Speaker 1: before I share how to find creators or that you
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  Speaker 1: want to reach out to, I did just want to
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  Speaker 1: pause really quickly and talk about the importance of in
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  Speaker 1: person networking because in my previous video I talked about
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  Speaker 1: the three buckets, and I talked about the networking bucket,
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  Speaker 1: the growth bucket, and the financial bucket when it comes
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  Speaker 1: to pitching an outreach, and obviously today we're talking about
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  Speaker 1: the networking bucket, but I did just want to briefly
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  Speaker 1: note that, like, there are opportunities also in person, and
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  Speaker 1: I do feel like people always forget that what I'm
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  Speaker 1: going to be sharing is like how to find different creators.
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  Speaker 1: But I did want to also stress that, like, if
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  Speaker 1: you are reaching out to a creator in your local market,
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  Speaker 1: don't feel afraid to say that you would love to
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  Speaker 1: meet up for like a coffee or something of that
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  Speaker 1: nature in person, because in person pitching can go such
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  Speaker 1: a long way. It's like the human connection, and it
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  Speaker 1: just feels so much nicer when you actually connect with people.
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  Speaker 1: Even if your city has like a local chamber of commerce,
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  Speaker 1: I know here where I live, our local chamber of
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  Speaker 1: Commerce is always doing networking events, coffee meetups and things
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  Speaker 1: of that nature. So if you're like a creator and
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  Speaker 1: you want to work with brands, I would probably make
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  Speaker 1: a lot of sense for you to join these sort
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  Speaker 1: of chambers because then you can pitch these companies locally. Hey,
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  Speaker 1: I can shoot content for you or I could do
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  Speaker 1: this for you. So just something to mention. Okay, so
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  Speaker 1: let's talk about how do we pitch creators that we
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  Speaker 1: want to partner with. So obviously step one in any
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  Speaker 1: sort of pitch format is building your list. That's something
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  Speaker 1: we talk about super in depth here at Sidewalker is
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  Speaker 1: list building. And when you list build, you really want
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  Speaker 1: to think about categories that you're putting each pitch in. So,
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  Speaker 1: for example, like let's just say one of your categories
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  Speaker 1: is like local creators, Okay, I want to reach out
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  Speaker 1: to twenty creators in the Miami market. That's one category.
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  Speaker 1: Then maybe you're like, okay, I want to reach out
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  Speaker 1: to twenty creators in my niche that are at the
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  Speaker 1: same level as me, And that's something that you want
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  Speaker 1: to like put or connect to, so you would create
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  Speaker 1: that column. So building your list is obviously the first
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  Speaker 1: step that you're going to have to do. And then
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  Speaker 1: in terms of finding creators, you can get really scrappy.
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  Speaker 1: You can literally go on Instagram and type in the
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  Speaker 1: search bar you know NYC creators and see who pops up. Right,
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  Speaker 1: you can go on chat shept and search who are
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  Speaker 1: some of the top NYC creators in the fashion niche
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  Speaker 1: that have less than fifty thousand followers? Right ask Ai
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  Speaker 1: to help with the research. You can ask your audience,
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  Speaker 1: you know, do a poll in your story that's like, hey, guys,
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  Speaker 1: drop in some of your favorite creators. I'm looking to
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  Speaker 1: do more in person networking or I'm looking to network
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  Speaker 1: more and I want to meet them, like, let me
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  Speaker 1: know who you guys. Recommend asking your audience to let
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  Speaker 1: you know who people are, and don't forget to start
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  Speaker 1: with the people already engaging with your content that you
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  Speaker 1: think aren't cool or you like their content, or you
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  Speaker 1: think they are someone that you would want to know
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  Speaker 1: and grow with. I cannot tell you the amount of
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  Speaker 1: times I've met a creator that was smaller than me
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  Speaker 1: and then within a few years completely surpassed me in
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  Speaker 1: terms of growth and all of that. You don't know
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  Speaker 1: who's going to pop off or who's going to do big,
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  Speaker 1: So don't underestimate people that are already engaging with you
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  Speaker 1: and maybe that they're also starting as well. So once
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  Speaker 1: you've identified your creators, like let's just say you want
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  Speaker 1: into TikTok or Instagram and you put NYC creators and
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  Speaker 1: you see a bunch of them, right, then you're going
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  Speaker 1: to want to think to yourself, Okay, well, how am
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  Speaker 1: I going to reach out to this person? Is it
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  Speaker 1: on DM? I'm I going to send them an email.
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  Speaker 1: I'm I going to start by warming up the lead
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  Speaker 1: and maybe start engaging with them and commenting on their
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  Speaker 1: stuff before I send a pitch right to try to
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  Speaker 1: get them to meet with me? Do you want to
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  Speaker 1: do a group meetup so it takes the stress off
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  Speaker 1: and you're almost just like, hey, I'm reaching out to
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  Speaker 1: local New York creators or Toronto creators. I wanted to
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  Speaker 1: all of us get together and have a coffee and
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  Speaker 1: do a meet and greet, like would love for you
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  Speaker 1: to come join. Like now, you're the protagonist in the story.
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  Speaker 1: You are literally setting the stage. You are the one
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  Speaker 1: reaching out, you're the organizer, and you're all just meeting
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  Speaker 1: up for a coffee. And I know something that creators
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  Speaker 1: often do is make things like really big and complicated.
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  Speaker 1: It doesn't have to be a fifty person meetup. It
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  Speaker 1: could literally just be like five Toronto YouTubers, We're all
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  Speaker 1: going to meet and just chat in person. And again
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  Speaker 1: it's taking that first step reaching out. People are looking
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  Speaker 1: for connection. And the thing that I love about networking
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  Speaker 1: pitches is it you're not asking for money, right. It's
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  Speaker 1: not like a pitch that's like a brand deal pitch, right,
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  Speaker 1: or even a growth pitch where it's like a little
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  Speaker 1: bit more intentional. Networking pitches are more human focus or
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  Speaker 1: about like connection. So you know, if you wanted to
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  Speaker 1: do something in a group style, a photo walk, a
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  Speaker 1: content shoot, whatever, these are really nice ways to like
• 9:21
  Speaker 1: kind of get that conversation going. So step three it's like, Okay,
• 9:23
  Speaker 1: well what do I say? And I think we talked
• 9:25
  Speaker 1: briefly about like making sure you're adding value or depending
• 9:28
  Speaker 1: on what the goal of the pitch is, but always
• 9:31
  Speaker 1: start by, you know, personalizing this. You don't want it
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  Speaker 1: to feel copy and paste. Maybe it's complementing their work,
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  Speaker 1: and explain why you're reaching out, What is the goal,
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  Speaker 1: what is the m O is it? Oh, I saw
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  Speaker 1: this opportunity, I thought you'd be a great fit. Or
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  Speaker 1: I'm a local creator too. In transparency, I'm looking to
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  Speaker 1: meet more people grow my business. I would love to connect.
• 9:48
  Speaker 1: I'm doing a meetup and putting a few creators or
• 9:51
  Speaker 1: a few YouTubers in this area together, and if it's
• 9:54
  Speaker 1: not local, maybe it's a Zoom call, like a happy hour,
• 9:57
  Speaker 1: a Zoom happy hour. Again. I know it sounds like
• 9:59
  Speaker 1: kind of but like take initiative, be that person to
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  Speaker 1: organize and connect people because people are looking for people
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  Speaker 1: to do that, right and if that could be something
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  Speaker 1: you would do, that would be amazing. Now, just to
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  Speaker 1: give you guys some ideas of ways that you can
• 10:13
  Speaker 1: collaborate with these other creators, is think about like, okay,
• 10:17
  Speaker 1: what are different things that you guys could do. Is
• 10:19
  Speaker 1: it interviewing each other, shouting them out in your next
• 10:22
  Speaker 1: YouTube video and telling your audience to go follow them
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  Speaker 1: and they do that to you? What are the ways
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  Speaker 1: you guys want to collaborate. Do you want to do
• 10:27
  Speaker 1: a live together? Those are really nice. Are you trying
• 10:29
  Speaker 1: to do like a podcast swap, an email swap, an
• 10:32
  Speaker 1: ig takeover swap? Or do you just want to shoot
• 10:35
  Speaker 1: content together and just you know, send each other opportunities
• 10:38
  Speaker 1: or do you want to be accountability buddies? You know,
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  Speaker 1: just meeting up once a week on zoom or once
• 10:43
  Speaker 1: a month and chatting and holding yourself accountable or asking questions.
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  Speaker 1: I used to do this with a bunch of other
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  Speaker 1: course creators. We would just like get together and be like, hey,
• 10:51
  Speaker 1: what are your wins of the week or the month?
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  Speaker 1: What do you guys need help with? And it was
• 10:55
  Speaker 1: just such a lovely space to connect with other people
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  Speaker 1: in my zone. And I don't know, I loved it
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  Speaker 1: and I think that it really helped me in many ways.
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  Speaker 1: So again, having a piece of your business allocated to
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  Speaker 1: that networking element is going to pay off big time
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  Speaker 1: in the long run. Now, something I did want to
• 11:13
  Speaker 1: mention that this goes for all styles of pitching. When
• 11:16
  Speaker 1: you send a pitch to another creator, they are going
• 11:18
  Speaker 1: to go check you out. That goes without saying They're
• 11:20
  Speaker 1: going to look at your bio, They're going to look
• 11:21
  Speaker 1: at your profile, they're going to look at your website
• 11:23
  Speaker 1: or whatever, your email signature. So just you know, doing
• 11:27
  Speaker 1: that quick audit, like looking at your page and making
• 11:30
  Speaker 1: sure it's presentable. Because again, if you're reaching out to
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  Speaker 1: someone and your I don't know, content is all out
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  Speaker 1: of whack. You haven't posted on YouTube in like two years,
• 11:38
  Speaker 1: but you're asking to do a YouTube meetup, it feels
• 11:41
  Speaker 1: like scammy and fake. So I always tell creators like,
• 11:44
  Speaker 1: give a little love to your pages, you know, give
• 11:46
  Speaker 1: a glance through before you pitch, before you outreach, just
• 11:49
  Speaker 1: to make sure everything kind of looks good before you
• 11:51
  Speaker 1: start the outreach. Something that you may or may not
• 11:53
  Speaker 1: be interested in is joining existing communities. So if you
• 11:56
  Speaker 1: don't want to start your own and you want to
• 11:58
  Speaker 1: join an existing one, like at Sidewalk or Daily, we
• 12:00
  Speaker 1: have a creator community. It's called the Inner Circle. If
• 12:03
  Speaker 1: that's something you want to, just jump on in and
• 12:05
  Speaker 1: join our creator community. Meet the creators we meet every
• 12:08
  Speaker 1: week for live calls together. I host them. They're so
• 12:12
  Speaker 1: much fun and again it's a great virtual way to
• 12:14
  Speaker 1: make friends meet people. So if that's something you're interested in,
• 12:17
  Speaker 1: I will leave a link below to speak to our
• 12:20
  Speaker 1: success manager who can share a lot more about our
• 12:22
  Speaker 1: Inner Circle program and how you can join us for
• 12:25
  Speaker 1: that virtual creator networking that you may be craving. So
• 12:29
  Speaker 1: let's do some homework. I'm going to give you, guys
• 12:31
  Speaker 1: the assignment. I want you to pitch ten different creators,
• 12:35
  Speaker 1: whether they're YouTubers or podcasters, or instagrammers or TikTokers. Break
• 12:39
  Speaker 1: them up, maybe some local some are in your niche,
• 12:42
  Speaker 1: some are in your follower count zone just getting started.
• 12:46
  Speaker 1: I want you to start reaching out and connecting with
• 12:48
  Speaker 1: more people. That's your homework so you can get some
• 12:51
  Speaker 1: pitches out when it comes to networking and fulfill that
• 12:54
  Speaker 1: networking bucket which we talked about last week. Next week,
• 12:57
  Speaker 1: we're going to talk about pitching you to speak on
• 13:00
  Speaker 1: other podcasts. You as a creator, you're an expert. You've
• 13:04
  Speaker 1: been doing this. You are ready to start reaching out
• 13:06
  Speaker 1: to join other podcasts to grow your audience. You're following
• 13:10
  Speaker 1: your expertise. So next week we're going to dive deep
• 13:12
  Speaker 1: into the world of pitching to other podcasts. Remember, y'all,
• 13:15
  Speaker 1: pitching is not just brand deals. Today we covered networking
• 13:18
  Speaker 1: with other creators. Next week we'll to be talking about podcasts.
• 13:21
  Speaker 1: I'm so excited about this series. I really hope it
• 13:23
  Speaker 1: opens your mind to the world of pitching, and not
• 13:26
  Speaker 1: just brand deal pitching, but all the types of pitching
• 13:28
  Speaker 1: that is available to you. I hope you enjoyed today's episode.
• 13:32
  Speaker 1: If you did, make sure to rate, review, and subscribe
• 13:35
  Speaker 1: to our show and visit Sidewalkerdaily dot com for more
• 13:40
  Speaker 1: resources on all things influencer marketing and social media until
• 13:44
  Speaker 1: next time.