044 - Multifamily Has To Do Better- February 2025 Shops
The multifamily leasing experience is changing—but not always for the better. After shopping seven properties in February 2025, host Ronald Harrington saw firsthand how customer service in the industry is slipping.
Automated responses, disengaged leasing teams, and frustrating self-guided tours are becoming the norm. But is AI to blame, or is there a bigger issue at play?
In this episode, Ronald breaks down the challenges facing the leasing process today.
From the role of AI in communication to the impact of poorly executed property tours, he explores why human interaction still matters.
He…
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