Adjusting to Customer and Market Changes: The Impact of Customer Data on Customer Loyalty Strategies

Leaders in Customer Loyalty, Powered by Loyalty360 · Mar 17, 2023 · 25m

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Mark Johnson, CEO of Loyalty360, spoke with Diane Eichler, Senior Vice President of Marketing at Kampgrounds of America, Inc., about the brand’s customer loyalty efforts, how it collects and uses customer data, and how it builds emotional loyalty among travelers.