Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Content Marketing Made Simple

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Content Marketing Made Simple · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:00
  Hello and welcome to the podcast.
• 0:03
  Apologies because today's episode is going to be a very
• 0:06
  noisy one because I'm outside the kids school just waiting for
• 0:09
  them. And then the seniors are playing
• 0:10
  basketball and, you know, just running around doing things that
• 0:14
  teenagers do. So I'm sure you guys have
• 0:17
  noticed that I haven't been around for a while and that's
• 0:19
  because I migrated. I got a new device recently, so
• 0:24
  you guys remember that for those of you who listen regularly, you
• 0:29
  know that I record straight into my phone and I'm still recording
• 0:31
  straight into the phone now, which is why I'm not going to
• 0:34
  let you guys rest. And I keep telling you guys that
• 0:36
  for those of you who want to grow your business by using a
• 0:39
  content marketing strategy that some of you are overthinking
• 0:42
  this thing. You people want to buy the
• 0:44
  perfect camera, buy the perfect this, buy the perfect phone, buy
• 0:47
  the perfect microphone, the perfect whatever, whatever.
• 0:50
  But really, you can get started with whatever you have, you
• 0:55
  know, whatever is in your pocket, you can just get started
• 0:57
  with that. Sorry, excuse me.
• 1:00
  So yeah, so like I was saying, I just got a new device, so I was
• 1:04
  in the middle of switching stuff.
• 1:05
  That's why I've not been available for the past couple of
• 1:09
  days. So the last one that I used to
• 1:10
  use, by the way, this is not an endorsement, it's not an
• 1:13
  advertisement. But of course, if you know
• 1:15
  anybody in Redmi or Xiaomi, and anyway, if you know anybody
• 1:21
  there or if you're one of those people, you know, reach out to
• 1:23
  me and holla at your boy. Support your boy.
• 1:27
  So it used to be a 13 C Yeah, that's what I was using.
• 1:32
  But because I have this condition, OK, Well, it's not
• 1:37
  really a condition like that like that because it happens to
• 1:40
  all Nigerians basically at some point.
• 1:43
  So excuse me. It's called presbyopia.
• 1:45
  I mean, I think it's called presbyopia.
• 1:47
  I think that's what my doctor said.
• 1:48
  My doctor said so excuse me. Yeah.
• 1:52
  So before now, yeah, of course I used to use glasses.
• 1:54
  But apparently as you grow older now, as you don't, as you start
• 1:57
  hitting 40 something, 50 something, apparently your
• 2:00
  eyesight starts going to crap, basically.
• 2:03
  And yes, well, that's a presbyopia now because of this
• 2:06
  old presbyopia thing. Now I've been struggling with my
• 2:09
  old phone because my old phone was a, you know, like a normal
• 2:12
  phone, maybe like 6 inches kind of thing.
• 2:15
  So I decided Omaha, I need something else.
• 2:18
  And so I went for this 8 inch thing.
• 2:21
  It's I think they should call it tablets back in the day, you
• 2:24
  know, a phone that is a tablet and I like it.
• 2:26
  It's, it's pretty cool. I can see everything now,
• 2:29
  although my children think it's hilarious because as far as
• 2:31
  they're concerned, it looks like I'm holding a, an iPad onto my
• 2:35
  face to make phone calls. So they think it's hilarious and
• 2:38
  my wife thinks it's hilarious. But anyway, the thing you know,
• 2:42
  it works, Boja, The reason why I'm here today is not because
• 2:46
  I'm trying to tell you guys that, OK, I bought a new phone,
• 2:50
  I bought a new device. It's just that for those of you
• 2:53
  who are regular listeners and you have not taken that step,
• 2:56
  you want to start now, but you're thinking, let me buy a
• 2:59
  camera, let me buy this, let me buy that, let me buy.
• 3:02
  Like really whatever you have on you at the moment is fine if you
• 3:07
  want to start a content marketing strategy.
• 3:11
  So if you want to be putting out audio, whatever device you have,
• 3:14
  that is fine. In fact, I'm recording this one
• 3:17
  straight into the pad so that you guys can hear the quality.
• 3:23
  Like those of you who are used to my stuff, you've been
• 3:25
  listening for a while. You can hear that.
• 3:27
  It's not bad. Actually, it's not bad.
• 3:30
  You can't tell the difference. So at this stage now, I've
• 3:33
  recorded over 1500 podcast episodes over the course of
• 3:39
  close to seven years and I have used absolutely everything.
• 3:43
  So for those people who are going to come up with excuses,
• 3:45
  honestly, you have no excuse. I have used the entry level
• 3:49
  phone, I've used the Nokia C1, I've used the old school phones,
• 3:52
  I've used the the iPhone 5, I've used the iPhone 6S, I've used
• 3:58
  the Samsung, the Samsung Duo, something I can't remember.
• 4:03
  I've used like you name it, I've used it, I've used it.
• 4:09
  I've used Chinko, I've used the Swedish, I've used like, I've
• 4:12
  used every single phone you can think of, and I have kept this
• 4:16
  podcast going. I have kept my content marketing
• 4:19
  strategy going. Some of you are trying to rely
• 4:22
  too much on the device to get going and honestly speaking, you
• 4:25
  don't need that any device, any smartphone, any tablet, any
• 4:30
  whatever is going to record a capable audio is going to take
• 4:33
  decent pictures you'll be able to download Canva on it you'll
• 4:36
  be able to run your AI tools on it so that you can come up with
• 4:39
  posts for LinkedIn or for whatever.
• 4:43
  But but online I'm just here to let you guys know that you know
• 4:46
  I'm back so when I disappeared, it's not as if I jackpot or
• 4:49
  anything. I just need to migrate every
• 4:51
  every, you know, all my software, all my Oh my every,
• 4:56
  every, but I'll just let you guys know that for those who are
• 4:59
  waiting for the perfect device like you're you're over thinking
• 5:02
  it. If you want content marketing to
• 5:04
  be a significant part of how you boost your business, just begin
• 5:08
  with whatever you have. So for wifey, what we got for
• 5:12
  her, because we changed our own device to what we got for her
• 5:14
  was the Samsung that was like the A57.
• 5:19
  But you know me, I'm thinking that that kind of money.
• 5:21
  So you know, so when I just talk with Redmi, but don't overthink
• 5:26
  it. If you're thinking of trying to
• 5:28
  contact marketing strategy, begin.
• 5:31
  Time is your greatest asset and you are wasting your time
• 5:35
  thinking that you want to buy the Nikon something something or
• 5:38
  the Canon something, something camera before you begin.
• 5:41
  If all you have is the smartphone, start with the
• 5:44
  smartphone. Now I was listening to this
• 5:47
  podcast, the Afropolitan podcast is hosted by NHA and then this
• 5:52
  babe, I can't remember her name anyway, Nigerian people correct
• 5:55
  podcast and then the interviewing this babe, she
• 5:58
  shuttles between Lagos and Houston.
• 6:01
  I can't remember her name, but I think on on YouTube, every on
• 6:05
  Instagram, I think they call her rich antsy or something like
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  that. You know, she makes some skits.
• 6:09
  She also used to be in the event space and she used to run a hair
• 6:13
  salon and stuff like that. So it's it's the same, it's the
• 6:16
  same thing pretty much. So rich auntie, she started with
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  the phone that she had and she continued with the phone that
• 6:22
  she had. And right now she's doing brand
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  deals for I can't remember which bank in America, but The thing
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  is she started with the device that she already had.
• 6:30
  Some of you guys are overthinking this thing.
• 6:33
  Is content marketing a part of your your plan?
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  Just go ahead and just start. Just start.
• 6:39
  You'll get better with time, you'll improve with time.
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  You'll be able to afford whatever device you think you
• 6:45
  need that is going to switch your game up.
• 6:47
  But until then, with whatever it is that you have now, just
• 6:52
  begin. The most important thing to
• 6:55
  consider when you're coming up with a content marketing
• 6:57
  strategy for your business is not the device that you have,
• 7:00
  but rather it is the content marketing calendar and the
• 7:04
  content. The content calendar is who am I
• 7:09
  talking to? What are their concerns?
• 7:11
  What will I say to them? What are the questions that they
• 7:14
  have? If you sort that thing out, you
• 7:17
  are good to go no matter what your device is.
• 7:20
  Please trust me, if this is your first time of listening to the
• 7:23
  podcast and you're not convinced, no problem.
• 7:25
  Just follow me, the young keep listening, subscribe to podcast
• 7:29
  and you see that as I'm, as I'm spitting it, that's how I'm
• 7:32
  doing it. So it's a new device, but it's a
• 7:36
  same old journey because the hard part is what am I going to
• 7:38
  be saying? I've already sorted that out.
• 7:40
  So it doesn't matter what happens.
• 7:43
  So tomorrow if I make quite a bit of money, you know, send the
• 7:46
  children off to to boarding school, convert 1 of the rooms
• 7:50
  to a studio and blah blah, blah, you know, so tomorrow I can go
• 7:52
  big on this thing, but it's not going to stop me from doing what
• 7:55
  I need to do today. So if content marketing is your
• 7:59
  thing, if you're thinking podcasts, you're thinking
• 8:02
  YouTube, you're thinking LinkedIn posts, you're thinking
• 8:07
  the TikTok, Twitter, you know, whatever, Just begin with
• 8:11
  whatever device that you have, and you will be fine.
• 8:14
  So for those of you who've been listening for years and still
• 8:16
  not you, still not taking that next step, I beg you, we should
• 8:22
  get up and get going. Now, Speaking of getting up and
• 8:24
  get going, I'd like to give a shout out to Esosa at 10 at Ten
• 8:29
  Way. Yeah.
• 8:30
  Sorry, I still can't pronounce your name.
• 8:31
  Esosa at Ten Way. Yeah.
• 8:33
  So she's a listener of the podcast and eventually she
• 8:36
  started her own podcast called the Undercover millionaires.
• 8:39
  I listened to the trailer on Spotify and I think it's dope.
• 8:43
  I'm going to listen to a couple more episodes.
• 8:45
  But The thing is, you know, she's been on and off.
• 8:47
  So she's not too consistent like that.
• 8:50
  But I've told her you better hop back on the ball like this is a
• 8:52
  pretty good carcast by a podcast.
• 8:54
  So keep going. So it's undercover millionaires
• 8:58
  and her name is Isosa at at TEM. Sorry, forgive me.
• 9:03
  Sounds Ghanian, but she said she's Nigerian.
• 9:05
  So it's Elsa, but sorry, a Sousa but her a Sousa.
• 9:10
  Even though it's pronounced A Sousa, it is spelled a say OSA.
• 9:13
  So it is ESEOSA. So a Sousa at time where?
• 9:20
  Yeah, but it is spelled a say OSA.
• 9:23
  So just one of those things. Nigerian names.
• 9:27
  So yeah, if you're listening to this podcast for the first time,
• 9:30
  yeah, go ahead, support your girl as well.
• 9:32
  That's the sales star. Subscribe to our podcast again,
• 9:34
  Undercover Millionaires. And for those of you who've been
• 9:37
  listening to the podcast, I've been inspired to start your own
• 9:40
  content production journey. Remember that I produce content
• 9:45
  for me, it's a business decision.
• 9:47
  I'm not trying to be a superstar.
• 9:49
  I'm trying to use it to attract people to me that I can now try
• 9:55
  and convert for paid speaking and page consulting and paid
• 9:59
  coaching engagement. So for me, it's a business
• 10:01
  decision. So you've been listening and
• 10:03
  you're inspired and you want to take the leap and this point to
• 10:06
  your room. Take this leap.
• 10:08
  Quick, quick. Join ESL Sir and join me in
• 10:13
  starting a podcast. And ESL Sir, if you're listening
• 10:17
  now, take this thing serious. I know how life can be up and
• 10:20
  down, up and down, up and down. But revive the podcast, you
• 10:24
  never know the opportunities that are going to come anyway,
• 10:27
  10 minutes. Let me just bring it to a close.
• 10:29
  I just want to let you know that your boy is back.
• 10:31
  Don't worry, I did not Jack back and I'm not Jack man anytime
• 10:35
  soon because I believe that this is where all the money is.
• 10:38
  I believe that Niger had the promised land.
• 10:39
  This is this is where the money is.
• 10:41
  So I will stay here and I will drag it with all of you.
• 10:44
  And even if I Jack back, I'm not going to Jack my on this level,
• 10:46
  our Jack my on the, on the millionaire level, on the
• 10:49
  billionaire level, you know, as per like, you know what, let me
• 10:53
  change the environment because I want to change the environment,
• 10:56
  not because I'm running as if my life depends on it.
• 10:59
  So I'm running to another country.
• 11:01
  So anyway, that's it, I'm back. You guys keep hearing from me
• 11:06
  and do not delay your content journey.
• 11:10
  If content marketing is a strategy for growing your
• 11:13
  business, whatever you have, just start and everything will
• 11:18
  be OK. So thanks for your time and
• 11:20
  attention. I'll catch you all some other
• 11:21
  time. And if you'd love to be in touch
• 11:23
  with me, just like a Sosa at 10, Gwenye has been in touch with
• 11:26
  me. You can call me, send me a text
• 11:28
  message or WhatsApp message on 08064662140.
• 11:34
  So thank you very much for your time and attention.
• 11:36
  I'll catch you all some other time.