Latest / The Advisor with Stacey Chillemi
Your Brand Has One Blink to Make an Emotional Connection — Here's How to Make It Count
Ninety percent of buying decisions happen before the rational mind gets involved. Your customer sees your brand, feels something or feels nothing, and the decision is already made. Jean-Pierre Lacroix has spent his career as a design legend and president of SLD studying that blink — the fraction of a second where a brand either locks into emotional memory or disappears into the noise. What he shares about the seven tenets of emotional branding from his Think Blink Manifesto, why one single emotional word outperforms any feature list ever written, and how simplicity is the most sophisticated…
The skinny
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