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Liza Borches: The Right Culture Creates Awesome Car Dealerships (NADA)
Liza Borches is the President and CEO at Carter Myers Automotive. From the Spanish Flu of 1918 to the ever-evolving industry of today, Carter Myers Automotive has stood the test of time for 98 years. As the 3rd generation President and CEO of CMA, Liza Borches has inherited the stories and experiences of the company. She has fearlessly steered the organization through growth and cultural transformation.
Episode Highlights:
The importance of employee culture and how dealers can adapt to changing circumstances while still prioritizing their employees' well-being and growth.
How CMA is…
The skinny
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