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Why Hotels Buy Technology But Still Struggle to Get Results - Mark Fancourt
In this episode, Josiah Mackenzie speaks with Mark Fancourt, cofounder and principal at TRAVHOTECH, and a former senior leader across global hospitality brands and technology companies.
Their conversation explores what hotel leaders often misunderstand about technology strategy. Mark shares why many hotels invest heavily in new systems but still struggle to translate those investments into operational results. The discussion centers on the foundational role of structured data, organizational discipline, and education in unlocking the real value of technology.
Josiah and Mark also examine the…
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