Latest / Multifamily Tech Gurus
The Catfish Effect: Exposing Altered Photos in Apartment Marketing
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore a growing problem in the digital leasing journey—catfishing renters with heavily altered or misleading photos, and reveal why authenticity matters more than ever in an era where online impressions shape leasing decisions long before a prospect ever sets foot on the property.
In this episode, Kerry and Jimmy uncover how over-edited images—from amenity shots to virtual renovations that don't exist—can quickly erode renter trust, damage a community's online reputation, and…
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