Building an Engaging Brand on Social Media | Jack Appleby of Future Social

Marketing Happy Hour · Aug 25, 2023 · 31m

This week, Erica catches up with Jack Appleby, Creator of Future Social: a free newsletter read by 50K+ marketers looking to learn more about social and creator strategy. In this episode, Jack breaks down his go-to cross platform strategies for social media teams and the career advice he wishes he would've taken sooner.

Here's a peek at what we cover in this episode:

[00:03:31] - Jack shares his 12 year background in social media, from starting in the agency space (leading social for notable brands like Beats by Dre, Spotify, and Verizon) to joining the creative strategy team at Twitch, all…