Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Focus More, Sell More: Why doing less grows your business.

Transcript

Focus More, Sell More: Why doing less grows your business. · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:02
  Hello, and welcome to the podcast.
• 0:05
  First off, apologies for the noise in the background because
• 0:07
  I'm recording. I'm making today's recording at
• 0:09
  home and there are other people around.
• 0:11
  So there's going to be some noise in the background.
• 0:14
  Now, today, I want us to look at why focus is absolutely
• 0:18
  important in your business to grow your sales.
• 0:22
  I repeat today I want us to look at why focus is really, really
• 0:26
  important in your business. It's really, really important to
• 0:30
  grow your sales. And I've spoken about some of
• 0:32
  this before on the podcast, but the problem is, in the past when
• 0:36
  I've spoken about it, I've spoken about it in the very
• 0:40
  academic way. I didn't use any particular
• 0:43
  examples, but I found an individual online that I think
• 0:47
  would be the perfect example to show how lots of us are having
• 0:51
  problems growing our business, scaling our business, making
• 0:54
  profits, making sales, because we're throwing ourselves all
• 0:59
  over the damn place. So there's someone who I'm
• 1:04
  connected with online and the guys involved in a variety of
• 1:08
  industries. And when you are involved in,
• 1:13
  you know, some people are trying to do different things, but at
• 1:16
  least they're kind of in the same space like this.
• 1:18
  The individual who reached out to me, I told him to focus.
• 1:20
  He said he wasn't going to focus.
• 1:22
  By the time we sat down a bit, we realized that OK, he's
• 1:25
  involved in different things, but this kind of a connection
• 1:28
  and the connection was that he's doing things that are involved
• 1:31
  inside the house. So painting he does, interior
• 1:35
  decor he does, I can't remember what does 3 or 4 things.
• 1:39
  But by the time we did some, you know, Kung Fu moves using char
• 1:43
  GPT, we forgot that there was a connecting link and that he does
• 1:46
  things inside the house involved in beautifying the house.
• 1:51
  And then the fellow on his own came up with a plan for how he
• 1:54
  was going to start targeting hotel managers.
• 1:58
  And, you know, people like that to try and see if you can get
• 2:02
  business for them. So there are some people that
• 2:05
  are doing lots of things, but they're kind of playing in the
• 2:07
  same space. And so it was kind of this some
• 2:10
  sort of a connection. And then the rest of you are
• 2:13
  just playing around in too many, too many, too many industries.
• 2:17
  So this guy, what we call him now, let's just call him Jay-Z
• 2:22
  because I can't think of any. Any name.
• 2:26
  Yeah. So, OK.
• 2:28
  No, let's call him Prince Ali. Yeah.
• 2:29
  I haven't called anybody Prince Ali before.
• 2:32
  Any reason why I'm calling him Prince Ali?
• 2:34
  Nothing, really. He's OK.
• 2:36
  Well, he's a gentleman of Northern extract, so let me just
• 2:39
  put it that way. So let's call him Prince Ali.
• 2:42
  Now, Prince Ali doesn't realize that because he's involved, he
• 2:46
  has different roles and in different industries, he's given
• 2:50
  himself some some serious challenges, serious, serious
• 2:53
  challenges. Now, the first one is time
• 2:55
  management and burnout because Prince Ali is a founder.
• 3:01
  And then he's also a secretary for two different organizations.
• 3:05
  I repeat, Prince Ali is a founder, his own runs, and he's
• 3:09
  the secretary for two other organizations.
• 3:12
  He's also into the business of textile.
• 3:15
  He sells textiles. And yes, if you're wondering,
• 3:18
  Prince Ali's a Carnou boy, He's one of my Carnou brothers
• 3:21
  because, you know, I served in Carnou and I lived in Carnou for
• 3:24
  a very brief while. But I love Carnou.
• 3:26
  Nice place, peaceful place, apart from when, you know, one
• 3:30
  or two things erupt. Apart from that Carnou, it's not
• 3:32
  a bad place to settle down. Plus the cost of living is quite
• 3:35
  good in Carnou. So he sells textiles.
• 3:38
  No problem. Then Prince Ali is also a
• 3:41
  graphic designer. OK.
• 3:43
  And he's trying to do all of this while he is a software
• 3:46
  engineering student. Let me repeat, in case there's
• 3:50
  some of you who were wondering, did I hear him correctly?
• 3:53
  Yes, you heard me correctly. I said it.
• 3:55
  Let me repeat. Prince Ali, he's a founder for
• 4:00
  his own businesses. Then he's a secretary in two
• 4:03
  other organizations. Then he's a textile seller, he's
• 4:07
  a graphic designer, and he's doing all of this while being a
• 4:10
  software engineering student. Please, I'm not making this up.
• 4:14
  The only reason why I'm doing this thing like this now is
• 4:18
  because usually when I talk about it, I do it in a very,
• 4:20
  very academic. You know, I'm just talking in
• 4:23
  principle. So I want you guys to see in
• 4:25
  practice what some of you are putting yourself through and
• 4:27
  some of the reasons why some of you might be struggling in your
• 4:30
  businesses. So it's not a safe business is
• 4:33
  not a good idea. It's not a safe to think cannot
• 4:35
  work. It's not as if you're not a
• 4:37
  sharp guy or you're a sharp girl, but you're starting off by
• 4:40
  making things unnecessarily difficult for yourself.
• 4:43
  Which is why when I meet people like this, if we're going
• 4:47
  through a consultation, whether it's a free consultation or a
• 4:49
  paid consultation, usually I tell people that, look, you know
• 4:52
  what we got? We got to focus.
• 4:53
  We got to narrow things down because a lot of us are coming
• 4:57
  to the business game, you know, as a warm man show or as a warm
• 4:59
  woman gang, you know, self-employed, you understand,
• 5:03
  Abby entrepreneur, you know how we call ourselves.
• 5:06
  So guys, be realistic. It's just you.
• 5:10
  It's just you. Sometimes you look at Tonio
• 5:13
  Lumelu and then, you know, sometimes you look at what's
• 5:16
  this guy Richard Branson and you know, we look at them and think
• 5:19
  we can do it. Tonio Lumelu down is different.
• 5:23
  He started on our whole banking thing.
• 5:25
  When that thing was mature, he started branching out and out.
• 5:28
  And Tonio Lumelu and Richard Branson, in fact, they do the
• 5:32
  same fact. They have a similar like
• 5:34
  business model. What they do is they want to
• 5:36
  enter somewhere. They go and look for somebody
• 5:38
  that is a specialist and then they put their person in charge.
• 5:41
  Tonio Lumelu or Richard Branson is not going to be a founder and
• 5:45
  then a secretary for two different organizations while
• 5:48
  selling textile, doing graphic design, and then he's still in
• 5:51
  school doing software engineering.
• 5:54
  If Tonio Lumelu decides that he wants to go back to school now,
• 5:56
  he wants to go to Harvard to go and do an executive degree or
• 5:59
  something, what do you think he's going to take?
• 6:02
  What do you call? Is it academic leave of absence?
• 6:03
  I mean, what do they call that thing?
• 6:05
  He'll take it for his businesses, and then he'll
• 6:07
  delegate somebody in charge. He will appoint A chairman for
• 6:11
  this person, this, this, this, that, you know, once in a while
• 6:13
  they could report to him. And then, you know, from there,
• 6:15
  you know, he'll be running things remotely, but he's not
• 6:18
  going to be throwing himself into the home mix like that.
• 6:20
  The same thing with Richard Branson.
• 6:22
  That's what I think. Richard Branson is a correct
• 6:24
  guy. Whenever he has always wanted to
• 6:27
  go into a different sector, he has always one of his biggest
• 6:30
  questions has always been, OK, who is the guy?
• 6:33
  Who is the babe? You know who?
• 6:35
  Who is the person that knows this thing?
• 6:36
  Let this person accompany me. In fact, this person should be
• 6:40
  in charge. Then that's how they'll be
• 6:41
  running it. Know that him personally, he's
• 6:44
  trucking hand inside, you know, here, here, here, here and
• 6:47
  there. So I repeat, Prince Ali, he's
• 6:51
  the founder, he's a secretary for two different organizations.
• 6:54
  He sells textiles, he's into graphic design, and then he also
• 6:57
  does software engineering. So juggling all of these things
• 7:01
  while still going to school can lead to extreme time pressure.
• 7:05
  Extreme, extreme. When you're studying Yoruba
• 7:09
  economics, no one is hard enough not to talk of know that you're
• 7:12
  studying software engineering. Sorry, please, no disrespect to
• 7:15
  those of you who studied Yoruba or Yoruba economics or Yoruba
• 7:19
  agriculture or whatever. So you don't mind me, it's just
• 7:22
  a joke. We used to have unwind OAU
• 7:26
  because you know, in certain parts of our OAU, we can be kind
• 7:28
  of elitist because I was, I studied law in OAU.
• 7:31
  So those of us in law and in medicine, you know, law,
• 7:35
  medicine architecture, we know we used to feel as if we're the
• 7:38
  ones that own OAU. Like you understand, like we are
• 7:41
  the elite, you know, now it's people pass and that kind of
• 7:45
  thing. And we'll now be looking down on
• 7:47
  all those people, all those you will study in Yoruba, OK, You
• 7:51
  will study in anyway. Let me not say too much.
• 7:56
  I don't want to create enemies. So it's hard.
• 8:01
  Trying to meet up with your professional responsibilities
• 8:04
  will be hard. This is where burnout comes
• 8:08
  from. He's not going to be able to
• 8:10
  give any of these things his full attention.
• 8:12
  Software engineering in school, he won't give you full
• 8:14
  attention. Graphic design is not getting
• 8:17
  full attention. Textile selling textile, you
• 8:19
  won't give full attention. Then the other organizations
• 8:22
  where he's a secretary, he won't give you full attention.
• 8:25
  Now let's say he's a young man, you know, he never married, and
• 8:28
  then he's trying to toast one or two people on campus.
• 8:30
  How will any evenly be himself will not get his full attention.
• 8:37
  We need to focus. Time management is an issue for
• 8:41
  us. Burnout is a serious problem for
• 8:44
  us. Those of us who are trying to do
• 8:45
  456 things, we need to focus now because Prince Ali is trying to
• 8:50
  do too many things. I bet you the guy has a lack of
• 8:53
  strategic focus. I beat no strategic focus except
• 8:59
  if he's one of these guys like Tonio Lumelu and Richard
• 9:01
  Branson, where, you know, he's chairman of the board.
• 9:04
  Then he has, you know, people in one or two places with the wrong
• 9:08
  things. Then once in a while, every
• 9:10
  week, every two, two weeks, every month, everybody reports
• 9:12
  to him. And then he will now say, oh,
• 9:14
  no, hold on. Like this partition this one
• 9:17
  like this, do this one like this, execute this one, like
• 9:19
  this, drop this one. But I doubt that he's at that
• 9:26
  level yet. So when you're doing all these
• 9:28
  sorts of things, no strategic focus.
• 9:32
  So he also has businesses that involve study abroad services
• 9:38
  and travel and tours. So, you know, get visa, get
• 9:42
  travel arrangements, you know, for people to study abroad, for
• 9:46
  people to travel, you know, tourism, things like that.
• 9:49
  Then of course, he has this printing and graphic design
• 9:51
  things going on. And then the textile sales is
• 9:56
  basically a Jack of all trade. Not specializing in anything
• 9:59
  will make it hard for him to build a strong brand identity.
• 10:07
  He won't be able to build a strong brand identity at all.
• 10:10
  He won't be able to establish a place in your own mind so that
• 10:13
  when somebody says, oh, do you know somebody that does so?
• 10:16
  So, so you will call him. In fact, let me give you a test
• 10:19
  right now. You're listening to this podcast
• 10:21
  with all the things I've said right now.
• 10:23
  If you wanted to refer Prince Ali, what exactly will you refer
• 10:26
  him for? Let's say you like him, he's
• 10:31
  your friend, you know, you want to help his ministry and then,
• 10:34
  you know, maybe have a rich uncle or you know, you just want
• 10:39
  to send businesses with. What exactly are you going to
• 10:41
  send this way? What can you say with full
• 10:43
  confidence that he can do that? He'll be comfortable sending
• 10:47
  somebody to nothing. Lack of strategic focus is going
• 10:54
  to is going to really, really, really hamper his business
• 10:58
  opportunities. He's going to, he's going to
• 11:01
  cramp his branding. He's not going to be able to
• 11:04
  establish a strong identity in any segment at all.
• 11:09
  And those of you who are trying to be like him, you're hurting
• 11:11
  yourself. You just don't realize it.
• 11:15
  But over the long term you are seriously hurting yourself.
• 11:19
  Then the all these things he's trying to do, each of them has
• 11:22
  different operational issues and each of them has different legal
• 11:27
  issues. For those of you who are looking
• 11:32
  at the jackpot space and the tourism space, you know, any
• 11:35
  small thing, General Trump would change policy.
• 11:37
  Any small thing UK could change policy.
• 11:39
  Any small thing, you know, people just change policy
• 11:41
  anyhow. Anyhow, how is he going to be
• 11:43
  able to be up to date on all these changes that have to do
• 11:47
  with international travel and visa processing and forex
• 11:51
  fluctuation and all these things?
• 11:52
  How, how can he stay up to date doing all these things?
• 11:56
  Then doing graphic design, then of course going to lectures for
• 12:00
  graphic design. By the way, for those of you who
• 12:04
  have tried to use travel agencies to try and book your
• 12:07
  ticket and you're angry with the founder of the travel agency,
• 12:11
  this is the reason why the person who is in this travel
• 12:14
  agency is a common experience. The person actually works in
• 12:18
  another place, then he's using this travel agency, you know, as
• 12:22
  a side hustle, making it make, you know, some money on, you
• 12:25
  know, on the spread, you know, collect money in dollars and
• 12:28
  then, you know, it's not the main thing, it's a side hustle.
• 12:30
  So because of that, this is where they start making
• 12:32
  mistakes. I don't know anybody who has
• 12:34
  tried booking in Nigeria anyway or I've tried booking through a
• 12:37
  travel agency that has not had one issue or another that they
• 12:40
  booked the ticket, the flight was changed, the travel agent
• 12:43
  did not tell them to go to the airport and they're like where's
• 12:46
  my flight? This is the reason why your
• 12:49
  travel agent is trying to, he's trying to do wrongs.
• 12:52
  So your travel agent is only a travel agent in name.
• 12:55
  But you know, really speaking, he's working in another company
• 13:00
  somewhere. Then he has three or four
• 13:02
  different side hustles. This travel agency is not the
• 13:05
  main thing. This is where all these things
• 13:06
  happen. So for those of you who have
• 13:07
  used travel agencies before, this is where the annoying, the
• 13:10
  annoying thing starts. You get to the airport, say OK,
• 13:13
  your flight is tomorrow. You don't start calling the
• 13:15
  travel agent. He's not answering his phone.
• 13:17
  He's not answering his phone because he has lots of side
• 13:19
  hustles. He's engaged in another side
• 13:21
  hustle. That's why the guy know the
• 13:22
  answer. You know, maybe we'll start to
• 13:25
  quarrel. Those of you who are running
• 13:29
  travel agencies as a side hustle, can you see what you
• 13:32
  guys need to focus and pay attention?
• 13:35
  If you are focused on this side, on your travel agency, all these
• 13:38
  kind of mistakes should not be happening that the flight was
• 13:41
  cancelled. You didn't tell somebody the
• 13:43
  flight was cancelled. You didn't even know.
• 13:45
  It is your clients that will get to the airport and find out that
• 13:47
  the flight is cancelled. Then he will now start trying to
• 13:49
  do the thing himself. At the end of the day, you're
• 13:52
  still expecting the person to pay you.
• 13:55
  You say that Nigerians are dishonest.
• 13:56
  How is the guy dishonest? As far as he's concerned, he
• 13:58
  gave you a job to do. You messed up the job.
• 14:00
  He had to sort it himself. You now say Nigerians are
• 14:05
  dishonest. Then as the textile seller, he's
• 14:10
  supposed to manage your inventory.
• 14:11
  Because my wife and I spoke about doing Ankara business
• 14:14
  very, very long time ago. And you know, you just know
• 14:18
  what's moving, which kind of material is moving?
• 14:20
  Is he Ankara? Is he Kente?
• 14:22
  Is it, you know, whatever, which kinds of Ankara, what are the
• 14:26
  trends, what are the colors, what are the disk?
• 14:27
  What is it that you to manage? Physical inventory, supply,
• 14:32
  supply chain logistics are also a thing.
• 14:35
  Where are you going to be sending to ship these sorts of
• 14:37
  things? Who's going to be picking up
• 14:38
  material when it lands in the boss park?
• 14:42
  Because of course, you know, gig God is good and God is good
• 14:45
  logistics. You know, they do have the house
• 14:48
  delivery. Well, you know, most of U.S.
• 14:50
  business owners want to skimp on you, don't want to save on
• 14:54
  certain costs. So instead of do using a God is
• 14:56
  good or any of those things will tell the person, just go to the
• 14:59
  park, give it to the driver. I'll come and pick it up at the
• 15:03
  park myself. We'll now be running up and down
• 15:06
  calling the driver, where are you?
• 15:07
  Where are you? Then graphic design, of course,
• 15:13
  we know now that everybody in Nigeria is into graphic design.
• 15:15
  So the competition there is plenty, plenty freelancers.
• 15:20
  How is one person supposed to be doing handling all of the
• 15:24
  operational issues here, all the operational issues that are
• 15:29
  involved for the flight thing, cancellations, rescheduling,
• 15:33
  changing cost, changing travel policy, changing, you know, all
• 15:37
  kinds of things. Then managing your inventory in
• 15:41
  textile, then doing the logistics or the running up and
• 15:44
  down. How is one person supposed to
• 15:49
  manage all this? Oh, by the way, I forgot he's
• 15:52
  also in school. He's trying to do his sorry.
• 15:54
  Let me scroll up again. Let me see the gas profile.
• 15:57
  What's his starting again? I know it's not a very big cost
• 16:02
  like this try. OK.
• 16:09
  I can't remember what it is, but I know that he's in he's in he's
• 16:12
  in school Shah. He's still doing full time
• 16:14
  education. I know that it's a is it
• 16:17
  software engineering? Software engineering, yes.
• 16:23
  I just scroll to his profile now.
• 16:25
  So he's a software engineering student.
• 16:28
  I was almost supposed to be juggling all this anyway.
• 16:32
  Now another problem that he's going to have is with scaling or
• 16:35
  resource allocation. Now, what scaling means
• 16:38
  basically is growth when you want your business to grow, but
• 16:41
  not just any kind of growth, but the kind of growth that when the
• 16:44
  business grows beyond you. So right now in my consulting
• 16:48
  practice, of course, I'm the only one.
• 16:50
  But and, and you know, my business is going to grow
• 16:53
  because I'm going to, first of all, get more clients #2 I'm
• 16:57
  going to raise my prices over time.
• 17:00
  And then let's say #3 I'm going to get repeat customers.
• 17:05
  And yeah. But all those levels for
• 17:08
  business growth are something that is stuck to me and me
• 17:11
  alone. So even as a graphic designer
• 17:14
  now, it's the same thing. In the beginning, he's one
• 17:17
  that's going to be doing all the graphic designs.
• 17:19
  So the way that the business will grow is he will get more
• 17:21
  customers or he will raise his prices and then he'll get
• 17:25
  referrals or get people to come and buy repeatedly.
• 17:28
  But that is growing. Still using you as one
• 17:32
  bottleneck. But eventually you had two or
• 17:34
  three people. And it's just simple
• 17:36
  mathematics. The amount of money that two
• 17:38
  people working together can make is better than what one person
• 17:42
  working alone can make. That is what scaling is.
• 17:45
  You're now growing beyond yourself.
• 17:47
  You're using people, you're using systems, you're using
• 17:51
  technology to grow beyond your natural limitations.
• 17:56
  That is what we call scaling. Scaling is going to be a problem
• 17:59
  in any of these businesses because it's all over the place.
• 18:03
  Excuse me. Then of course, resource
• 18:04
  allocation. Resource allocation.
• 18:06
  What is resource allocation now? Sorry, I'm thinking of how to
• 18:08
  define this thing. OK.
• 18:11
  Resources are the things, the raw materials, the input, the
• 18:17
  whatever that you have to plug into your business so that the
• 18:20
  business will grow. So you you have human resources.
• 18:24
  So because that's you and then you know, your employees and
• 18:27
  what else, raw materials, the tools of your trade, I guess our
• 18:32
  resources as well, you know, so different things.
• 18:36
  But scaling will be a problem because this guy is all over the
• 18:38
  place. Even if he wants to hire a team
• 18:42
  or implement technology across all these things, because he's
• 18:45
  all over the place except if he has like, you know, except if
• 18:53
  he's a big boy and he's doing what Illumelu would do or what,
• 18:59
  what's his guy name was? Virgin Atlantic.
• 19:01
  What's the guy's name? This Virgin guy, I called his
• 19:05
  name and I can't remember right now, Branson, Richard Branson.
• 19:08
  So except he's going to be doing that, having people in charge of
• 19:11
  separate things, then he's one that is chairman of the board or
• 19:14
  chairman of the holding company. At the end of the day, everybody
• 19:16
  reports to him. Scaling will be a problem.
• 19:19
  Allocating resources is going to be a problem because you have to
• 19:24
  find human capital to grow. You have to find human resources
• 19:27
  to scale. But doing this while maintaining
• 19:30
  other jobs and while doing a full time education is going to
• 19:33
  be a problem. Even if he finds people, finding
• 19:36
  reliable staff will be a problem.
• 19:38
  How is he supposed to supervise the staff in the graphic design
• 19:42
  department when he's spending a lot of time in school?
• 19:45
  How he supposed, how is he supposed to to?
• 19:47
  That would have been hard enough, hard enough.
• 19:49
  It was only the graphic design that he was doing, but now it's
• 19:52
  graphic design blending with this travel agency and then in
• 19:57
  fact these two organizations where he's the secretary.
• 19:59
  Let's not even talk about this secretary.
• 20:01
  Most let's not even talk about that.
• 20:06
  This will be a struggle. He's not going to be able to
• 20:09
  find reliable stuff. Even if he finds stuff, he's not
• 20:12
  going to be able to delegate. It'll be hard.
• 20:16
  Scaling be a problem? Anyway, I don't want this
• 20:19
  episode to be an episode of complaining, complaining,
• 20:22
  complaining. It's just that I found a very
• 20:24
  good example, not an academic. Something to show you guys why
• 20:28
  this thing is not going to work. OK, well, it's not as if it
• 20:32
  can't work where you're making this thing unnecessarily hard on
• 20:35
  yourself and you are slowing things down.
• 20:40
  Even if he knocks off two or three things, he'll be making
• 20:44
  his job a whole lot easier. If he says he wants to be a
• 20:46
  secretary of those student organizations, then he will
• 20:49
  continue in school. But the only thing, the only
• 20:53
  thing he will focus on is just this selling textiles.
• 20:57
  It is then that this textile business can really, really take
• 21:00
  off because his mind, his mind will still be split, but there's
• 21:05
  more attention there. So when you reach out to me and
• 21:13
  I say pick one, I'm not trying to kill your dreams.
• 21:16
  I'm actually trying to accelerate your, oh, I put it
• 21:20
  now. I'm actually trying to make sure
• 21:21
  that you achieve your dreams faster, quick, quick.
• 21:25
  And also because it's a psychological element to these
• 21:28
  sorts of things. When you put your hand behind
• 21:30
  something and you feel like you're making progress and you
• 21:33
  see your bank account is doing ping, ping, ping, ping, ping
• 21:35
  every day, and then you're seeing growth in the bottom line
• 21:38
  psychologically. This is the thing that gives you
• 21:40
  the ginger so that you can even do more and more and more.
• 21:46
  So it's important that we focus because at the end of the day,
• 21:52
  wearing this for the money, we're not in this to prove to
• 21:55
  people that were super talented or that were Superman or
• 21:57
  Superwoman. It's a business.
• 21:59
  Wearing this for the money and spreading yourself all over the
• 22:03
  place is making it difficult for you to chase that money.
• 22:07
  So anyway, that's it pretty much.
• 22:10
  So if you'd love to connect with me, you can call, send me a text
• 22:13
  message or WhatsApp message on 08064662140.
• 22:19
  If you're involved in multiple things like this guy is, and you
• 22:23
  need some help in trying to narrow things down to try and
• 22:25
  figure out where you should be spending most of your time,
• 22:28
  that's not a problem. Let me give you some Expo.
• 22:31
  If you reach out to me and you want us to have this
• 22:32
  conversation, my, what I'll be trying to do is we'll try and
• 22:36
  look at everything and try and figure out where we have the
• 22:39
  greatest traction first of all. And then we'll start working
• 22:41
  things down from there. And from a sales perspective,
• 22:45
  that is where traditionally we recommend people to go.
• 22:48
  You have the most traction here, then let's double down where we
• 22:52
  have the most traction. They'll provide the momentum and
• 22:56
  it will provide the funding that we can use, you know, for other
• 23:00
  things, not just to fund our lifestyle, but to also fund all
• 23:03
  the other business ideas that we're interested in eventually.
• 23:08
  So reach out, connect, call, send me a text message or
• 23:11
  WhatsApp message on 08064662140. I'd love to hear from as many
• 23:18
  people as possible. And don't worry, for those of
• 23:21
  you who think I'm expensive, yes, I understand my rates are
• 23:24
  expensive, but however, I'm not against talking to people for
• 23:29
  free. So if you're looking for free
• 23:31
  coaching, just let me know. What we'll do is I will answer
• 23:35
  only one question. If you want us to go in depth
• 23:40
  into everything, or rather in depth into anything else, you
• 23:45
  want us to start looking at your financials or your strategies or
• 23:48
  whatever to try and figure out which would be the best business
• 23:51
  to double down on. Then for that, we'd have to book
• 23:54
  a proper consulting session. So we have options for monthly
• 24:00
  coaching sessions, weekly, hourly, daily.
• 24:05
  So there are options. But either way, I try to make
• 24:08
  sure I give value to everyone who comes across my path.
• 24:11
  So and even if you insist, you know, get money, no problem.
• 24:13
  I'll answer one question. Just make sure you think really
• 24:16
  hard about what that one question is before I reach out.
• 24:19
  So thanks for your time and attention.
• 24:20
  I'm looking forward to hearing from you guys.
• 24:22
  Bye. That's if you call, send me a
• 24:24
  text message or a WhatsApp message on 08064662140.
• 24:31
  Even if you don't reach out, I beg more on our focus.
• 24:34
  Some of you are just all over the place.
• 24:37
  It's hard enough even for those of us who have decided there's
• 24:39
  only one thing we're going to do.
• 24:41
  Even that is hard enough not talk of when you now combine
• 24:44
  3456 things, right? So that's it.
• 24:47
  I'll catch you at some other time.