The Art of Human Connection in the Data-Driven Automotive Industry with Carol Marshall
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AI may be the future, but Carol Marshall reminds us it’s the human touch that keeps the automotive industry thriving.
Carol Marshall, COO of ActivEngage, brings a refreshing blend of wisdom, innovation, and a touch of "grandparent vibes" to this episode of Auto Collabs. As the pioneer of conversational commerce for car dealerships, Carol shares how her team has spent the past 17 years fostering genuine, trust-building interactions between dealers and their customers. From developing AI-powered tools like Theo to enhance—not replace—human interactions, to advocating for a…
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