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Real Talk with Brad Lea · Mortgage Marketing Radio

0:00
In today's highly competitive mortgage industry, building profitable relationships with
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1:22
Hey, what's up, Lister's Jeff Zinfer, your humble host, time for another episode of
1:26
Mortgage Marketing Radio podcast.
1:29
So thrilled you have tuned in.
1:32
You have arrived at the place where we help loan officers get more agent referrals so they
1:39
can become the go-to lender in their market.
1:42
And how do we do that?
1:43
We help loan officers implement a proven system for closing more loans without having
1:47
a cold, cold agents or pay for leads.
1:50
We attract, we do not chase, we lead with education.
1:55
Here's a brand new recent success story sharing these with you every single week.
1:59
Shout out to you, Jason Denowski, who won for the week.
2:02
He taught our recently revamped video for real estate class to an audience of 18 agents.
2:10
And he had an existing relationship with this office, which led to him scheduling
2:17
shoot your first video day for the first week of February and has already had agents sign
2:23
up for that.
2:24
He's only six months into this relationship and making progress and traction with getting
2:30
engagement, getting conversations, delivering value.
2:33
As he says, these classes are helping to get an audience with these agents who wouldn't
2:37
give him a chance otherwise.
2:39
It is that the name of the game guys, right?
2:42
How do we set ourselves apart?
2:45
How do we create awareness, create attention, ultimately create engagement that leads to conversations
2:51
which leads to conversions?
2:55
So it's about connection, conversations, conversions.
2:58
How do you do that?
2:59
There's lots of different ways to do that.
3:00
As you know, we believe in leading with education, delivering value above all else you've
3:04
heard the success stories every single week here.
3:06
What are you waiting for?
3:07
You want to learn more?
3:08
You want to schedule a call with me to see if this is the right fit for you.
3:12
Are you laying the groundwork for the momentum?
3:14
What's happening here in 2023?
3:17
You're seeing it with applications on the rise.
3:20
Interest rates, 11,000 out to a more historical norm.
3:24
Buyers stepping back into the market.
3:27
It's time to get in front of the wave guys.
3:29
It's time to go back to basics and fundamentals, right?
3:33
Connecting with the referral partners.
3:34
Want to learn more?
3:36
Go to mortgagemarketing.pro.
3:38
You can check out the success stories over there, the testimonials, the videos and most importantly,
3:44
you can schedule a call with me and let's see if we're fit for each other.
3:50
All right, so on to this week's special episode and this is one that I'm definitely thrilled
3:55
to bring to you.
3:56
It was a long time in the making and it's an honor for me to have my very special guest
4:03
on this episode is Mr. Brad Lee.
4:07
Now who is the real Bradley?
4:10
If you don't know who Bradley is, you're going to know after this episode for sure because
4:14
he's a man who's unique and different unto himself and he himself has a podcast.
4:20
I'm going to put links in the show notes.
4:22
His podcast is dropping bombs.com.
4:25
Bradley has had such esteemed guests on his podcast that include the shark, Damon John,
4:33
Jim Grover, who's the strength and conditioning coach.
4:37
They were trained Kobe Bryant, Michael Jordan, Wayne Wade, once many others.
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Brad Milett, Grant Cardone, Patrick Bat David, Tom Bay, Baylu, Robert Kiyosaki, I could
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go on and on and on.
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Brad's a stud.
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He's local to me here in Vegas and he was gracious and willing enough to be a guest
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on our show and I'm just like I said, thrilled to bring this conversation to you.
5:03
Brad is an entrepreneur, a businessman, an owner of a portfolio of companies.
5:08
That speed VT is a company he founded that has revolutionized online learning and has
5:14
made a massive impact on the lives of many.
5:17
And ultimately, what Brad is about his mission in life is to get the knowledge from the
5:21
people who have it to the people who need it.
5:24
And he was gracious enough to share some time or whenever to his local studio here in
5:28
Vegas.
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So if you want to check out the studio, I suggest you go to our YouTube channel.
5:32
You just go to YouTube and type in mortgage partner radio or check the links in the show
5:36
notes.
5:37
If you want to just see the live interview and also make sure you check the show note
5:42
links for subscribing to Brad's podcast, follow him on Instagram for show on YouTube because
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you're going to definitely be impacted and your life will be improved by some of the lessons
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and bombs that Brad gets to share with you during this conversation and on others that
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you listen in on his own show.
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So without further ado, let's get into this week's show.
6:07
Brad Lee.
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Welcome to the show.
6:09
Thanks for having me.
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It's an honor.
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So where do I open up and have a conversation with Brad Lee?
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Let me tell you, I have probably thought about this podcast interview more than I'm going
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to dare say any other podcast interview I've done.
6:22
Nice.
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Why is that?
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Because it's like where do you start with Brad?
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Because you know, Brad comes at you sometimes fast and furious.
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Wearing a truth on the sleeve and I remember our mutual friend Renee was talking about
6:39
how perhaps this is before he met you or whatever and he was watching your content and he's
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just like at multiple times, he's like feeling like he wants to delete you, right?
6:47
Watching you come through the feed.
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He's like, man, that guy's kind of a kind of a tool or whatever the hell he said, right?
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And I'm like, some of the stuff you say, obviously you know, can kind of, you know, create
6:55
some emotions in people.
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And I was watching that and I'm like, you know, I have felt the same way probably four
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or five times.
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But then what I do is I dive deeper in your content and I really start to listen to what
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your message is really all about, you know, and you start to realize that you actually dare
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I say want to help want to make a difference in people's lives.
7:20
So true statement.
7:21
Yeah.
7:22
Yeah.
7:23
And see that a lot of people don't necessarily see that because you know, social media is
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like so fast and just real quick clip or whatever they hear you say one thing or whatever
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they just move on.
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But here's I don't tell anybody who's watching is going to follow you perhaps as a result
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of this or just hang in there for the for the message because the meat is in the message
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and if they can get get beyond their own limitations in mindset, I think there's a lot of value
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there.
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Well, I appreciate it.
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Yeah.
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For sure.
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So what was so offensive out of curiosity?
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Oh, come on.
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I think I think you know what?
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It depends people more than anything.
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What?
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My freedom to say what I want and they don't have that.
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So when they hear me say something, they're like, my God, I cannot.
8:04
Well, that's because you can't, right?
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And you're thinking to yourself, this guy's got to have some arrogance to say these
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type of things.
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And it's not true.
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It's the exact opposite actually, it's the exact opposite.
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I don't have, I'm not arrogant in any way.
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It's funny.
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Well, anyway, it's your show.
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You go.
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No, no, this is what we do.
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We talk, man.
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So if you're not arrogant, then how would you describe it?
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Confident?
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Confident, certain.
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Yeah, certain.
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You know, I don't need other people's approval.
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Uh-huh.
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Yeah.
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Most people do.
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Yeah.
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I don't.
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Why do you think that is?
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Because I approve myself.
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You approve yourself.
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Yeah.
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I approve.
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Uh-huh.
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So it makes me think in kind of, you know, like I heard you say, I was listening
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to one of your podcasts earlier, you know, 16 years old, kicked out of the house, whatever.
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It made me wonder how does a, how does a kid go from 16 kicked out of the house and the
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journey you are on to, who we see here today, who's, I don't know if you fell confident
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back then?
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Not always.
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Not always.
9:03
No, no, no.
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I was insecure for a while.
9:05
Uh-huh.
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And that makes me really curious is how do you go, how did you go from insecure for a while
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to now being obviously very confident?
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You know, ultimately it boils down to life lessons, you know.
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You just learn along the way, yeah, hopefully.
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But you know, to me, a lot of people will say, you know, I can't believe you say some
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of the things you say.
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And I always say it like what?
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And they don't have an answer.
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And I think to myself, why do they think I'm so, you know, and, and, and when it boils
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down to it, I think it's because I get to say what they wish they could say.
9:41
Hmm.
9:42
Well, what are we afraid of that we don't want to say it?
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I don't know.
9:45
I don't think what you're afraid of not use specifically, but you in the general context
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we're using.
9:50
Yeah.
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You're afraid of other people's judgment.
9:53
Uh-huh.
9:54
Uh-huh.
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You don't want to be canceled.
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You don't want to be laughed at.
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You don't want to feel stupid.
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I don't care.
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Why?
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Because if you think what I said was stupid, that's, that's completely okay with, with
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me.
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And what's crazy about the universe, Jeff, is if you truly unauthentically say and,
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be who you actually are, you're supposed to get rid of certain people that aren't going
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to like it.
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Why?
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Well, do you want to be surrounded by people that don't like you?
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Don't have your best interest?
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Hmm.
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No, you want to be surrounded by people who love you and, and, and have your best interest
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at heart, right?
10:31
Yeah.
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So you say and do what you say, you know, authentically to whom you are.
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And you're going to repel those people that don't like your attitude.
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They don't like your style.
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They don't like your vernacular.
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They don't like you.
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And then the ones that do are going to come around.
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And what's cool about that is, it's like a natural filtering process, mm-hmm.
10:58
When you, you started your podcast 2018, you've had this company, light speed VT, you
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have, you know, you do some amazing thing for amazing clients, we'll put links to it
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in the show notes.
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Well, what, you know, I wrote down, which is, I think, kind of your misstatement, which
11:13
is getting knowledge from people who have it to people who need it.
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Yeah.
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When did that become a thing for you?
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Well, it became a thing, in retrospect, it became a thing, probably, when I was about,
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I don't know, I'd even say 16, you know, when I got booted out of my house, because
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I remember my dad, my dad was a hard working individual, blue collar, worked his butt
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off, ethical and, you know, hard working, labor, hard working.
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But he never got anywhere.
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And when I look back, it's like, why didn't he succeed financially?
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And it wasn't because he wasn't willing to work, so what could it have been?
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Well, he didn't have the right information.
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He was outbusting his asset at a mill instead of a commission job or building a business.
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But I think, ultimately, people fail because they don't have the right information.
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So because I'm in a position to deliver track and measure information with my software,
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which is what it does.
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I thought to myself, if I want to live in a world more successful, everyone has to be
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more successful.
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And the only way for everyone to be more successful is to get the knowledge from the people
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who have it to the people who need it so we can all, you know, make more, be more, do
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more.
12:44
And so that's when I said, dude, I'm going to make it my mission to get the knowledge
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from the people who have it to the people who need it or want it.
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Because if you don't want it, you know, I'm not going to force it down your throat.
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But usually I like to lead by example, who's going to listen to me if I'm not successful?
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And were you on your own journey also consuming that information, you know, the personal
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development, all that kind of jazz, when you're 16 issue or whatever and you started to
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maybe wake up to, hmm, maybe this ain't working out.
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I got to go find the information.
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No, it took me again.
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It took me a while to learn all that.
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At 30 years old, I started light speed.
13:21
Okay.
13:22
I'm 54 in a couple weeks.
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So 53.
13:25
Nice.
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23, 24 years, it's been.
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And when I first started, I just wanted to go out and train people how to sell clothes
13:34
and persuade.
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I was going to go compete with all the top sales trainers you've heard of, Tom Hopkins,
13:42
Joe Gerard, Zig Ziglis Gerard, there's a old name, Tom Stuker, Grant Cardone, Joe
13:50
Verdi, like I was going to go beat all their asses in my opinion.
13:56
So when I started, that's what I was starting to do, you know, but that didn't work out
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the way I thought it would.
14:02
So it morphed and changed and tweaked next thing, you know, they're all my customers.
14:07
And so it evolved, like most things, yeah, it evolved.
14:13
I didn't plan to do it all like that.
14:17
But I tell people, listen, number one, the reason you are where you are in life is your
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mindset, your skill set, and your habits.
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And now someone can say, well, you know, I'm worth millions of dollars.
14:31
Well, that's because of your mindset, your skill set, and your habits.
14:35
Right.
14:36
The only other thing I would factor in there is relationships, because I think every
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dollar comes from a relationship of some kind.
14:42
Yeah.
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And the more hands you shake, the more money you make.
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That's a Bradley original.
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That's a good one.
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Yeah.
14:49
It's because a lot of people are out there trying to get financially better off, and they can't
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seem to, you know, figure it out.
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Well, I can promise you one thing.
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That means you don't have the right relationships.
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Because if you had the right relationships, you'd have everything you want in life.
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Everything that you want comes from a relationship of some kind.
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So how come people aren't out there creating more relationships on a regular basis?
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Now, there's some listeners right now that are going, oh my God, dude, that is so simple.
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I can't believe I'm, and then there's some people out there going, well, it's not that
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easy.
15:24
Okay.
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That's a mindset limitation.
15:25
That is a mindset problem.
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Mm-hmm.
15:28
So it goes back to mindset, skill set habits.
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It's your mindset, your skill set, or your habits, every single time.
15:33
Yeah.
15:34
I want to go back to stuff that you said about information, getting information from the
15:39
people, how about to the people who need it, and that, you know, to be successful or
15:44
to, you know, achieve certain goals we need information.
15:47
And for not achieving a certain amount of success, we may lack that information.
15:51
Right?
15:52
Basically.
15:53
Well, obviously, well, so I thought of that, and I'm like, aren't we living in a society
15:59
that has too much in, like, is there any, like, there's no excuse to not getting the
16:04
information, right?
16:05
It's out there.
16:06
How to present.
16:07
Okay.
16:08
So then if it's there, it's just a matter of people just aren't acquiring it.
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They're not seeking it.
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Seeking might be a big, a big reason.
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Okay.
16:17
Okay.
16:18
Mm-hmm.
16:19
Seek.
16:20
All right.
16:21
And yee shall find.
16:22
Right.
16:23
Yeah.
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Most people don't seek.
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They just, they just listen.
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You just sit on their hands and bitch and complain and wish it was different?
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100%.
16:28
Mm-hmm.
16:29
And to me, that's shocking and surprising.
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Like, I've got two boys, older, one's going to be 21, one's 18, I don't know.
16:37
You've got two older boys as well, if I'm correct?
16:40
Well, I've got seven kids.
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Seven two.
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Two of them are boys, yeah.
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Two of them are boys older.
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And I'm always trying to feed them that information, right, the mindset and everything
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that you're talking about here.
16:51
Sure.
16:52
I was curious if, like, you do the same, yes, of course, absolutely.
16:55
And do you find that they take to it, though?
16:58
Not necessarily.
16:59
Yeah.
17:00
You know, I have people that pay me considerable amount of money to advise them and coach
17:06
them.
17:07
Yeah.
17:08
And my kids don't seem to, you know, want to listen as much.
17:12
Although, although I think they do in their own way, but they're not like over at my
17:18
house every day asking questions, you know, really with a notepad like the people that
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pay me do.
17:23
Right.
17:24
You know, they're just, you know, right.
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But I'm their dad.
17:28
Right.
17:29
This is sort of a different filter.
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Yeah.
17:31
I'm just, I'm trying to play that bet that's going to pay off 10 or 20 years from now, right,
17:35
and that they may be hopefully finally kicks in for them and they realize they're doing
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something that, you know, was related to what they saw or learned from me years before
17:43
that.
17:44
Well, I wrote a book called Lessons I Learned the Hardway.
17:47
It's called the Hardway, but that book is just a series of things that I learned lessons
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from that coincidentally, I think everyone's going to learn in life.
17:58
The question is, how long will it take them and how much will it cost them?
18:02
Yeah.
18:03
But obviously, make sure they read that book and then the follow up book that's going
18:08
to come out and then they'll be fine.
18:11
And of course, they're going to be fine anyway, because oh, dad's bridge.
18:14
When I don't want to do the Warren Buffett thing, no, no, when I die, my family's getting
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it all.
18:22
Maybe a little bit to charity.
18:23
Nice.
18:24
Nice.
18:25
That's good.
18:26
Because I want them.
18:27
I mean, I wish my parents would have left me millions of dollars.
18:31
Now again, maybe growing up kind of lower middle class is a blessing.
18:37
A lot of times people believe that struggle is a blessing.
18:41
And I agree with that because like when you go to the gym, it's hard, it's uncomfortable.
18:46
The uncomfortable is what develops and grows people.
18:48
So maybe I was fortunate to grow up like I did.
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But what's crazy is when I look back, I don't think it was all that bad.
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I thought I had a normal, regular childhood.
18:58
My kids have it way better than I had it.
19:02
My parents didn't buy me a car.
19:04
My parents didn't give me a job.
19:05
My parents didn't hand me pretty much anything I needed or wanted.
19:10
I did get it all myself.
19:12
No, that's the question that I think a lot of us in a similar situation struggle with
19:16
is have we made it too easy for our kids?
19:20
I don't think so because again, I don't give them everything.
19:25
I could give them a lot more.
19:27
I don't spoil them to a point where like, oh, you don't need that car here.
19:31
Let's go get you a better car.
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You just need a car and you need to work.
19:37
By the way, I let them work for me for money.
19:40
I don't just give them money.
19:42
They all work.
19:43
I've got to work.
19:44
Yeah, I try to get my, he's probably going to be seeing it at some point, but hey, man,
19:48
I tried.
19:49
So for video editing, right, to have me do my video editing, but that kind of petered
19:53
out.
19:55
Well, if you want the truth, probably comes down to, didn't really need it.
19:59
We'll see my son, one of my sons, did video editing for me and coincidentally, learned
20:07
video editing pretty well and now does it for himself, started another company, partially
20:13
because of video editing, and now he's doing about 100,000 a month in income.
20:18
There you go.
20:19
So it all came from the talent and the education that we gave him to be a video editor.
20:24
He learned on his own, too, because I didn't give him any formal education.
20:26
Oh, really?
20:27
And he found it interesting, something he enjoyed doing.
20:30
Yeah, I mean, dude, if you're a good editor, man, you're number one in high demand.
20:34
Number two, when you, when you focus that editing towards marketing, dude, you can blow
20:40
up your own business, like, you know, good editor with the mind for marketing, invaluable.
20:49
Okay, heart.
20:56
So I was reading some of, hopped on LinkedIn and looking at some of the comments, people
21:01
had to say about you, Jay Duran.
21:04
Oh, yeah, what Jay have to say.
21:08
Jay said that what stood out for him about you is that you've got a heart, again, this
21:13
goes back to kind of what we opened up with that, you know what I mean?
21:16
You've got a heart of gold, a very, you know, a caring heart, you're kind, and you've
21:20
got incredible vision.
21:22
Well, thanks, Jay, whatever you are, Jay, wherever you are, I would agree.
21:28
Checks in the mail, I would agree.
21:31
You would agree.
21:32
I'm what you call kind, generous.
21:40
I just think if everyone just goes through life being kind and generous, the world's
21:46
going to be a much better place.
21:47
Having empathy?
21:48
Well, I mean, sure, I mean, what's kind to me, though, does that mean like you hold the
21:53
door for the, you know, person or by the girl's cookies or manners?
21:58
Okay.
21:59
Yeah.
22:00
All right.
22:01
So kind is patience.
22:02
Kind is you're not out to hurt anybody and you're mindful of the damage and things that
22:07
you're capable of.
22:08
Hmm.
22:09
So do no harm.
22:10
Yeah.
22:11
I mean, like, you know, you're kind.
22:12
Like, I'm, I'm a kind individual.
22:14
If I can help you, I will with, and I don't really care if I can, if it can be returned
22:19
or not.
22:20
Right.
22:21
I definitely sense that, but I think, I think more people need to be kind.
22:27
There's a lot of people out there in the world that have been screwed and cheated and
22:34
burned so many times they've changed.
22:37
And I always tell people, don't change the way you are just to, you know, kind of protect
22:43
yourself against what could happen because what'll happen is, you know, you change yourself
22:49
and that's not good because you might change into something you're actually not.
22:54
And then you're going to attract people that you shouldn't be attracting and you're
22:56
going to repel people you shouldn't be repelling.
22:59
So I always say, don't change the way you treat people, change the people you treat.
23:07
So if I'm, if I'm nice kind and generous and, and people take advantage of it, I just
23:12
quit being nice kind and generous to those people.
23:15
I'm still nice kind of generous over here.
23:18
Interesting.
23:19
Okay.
23:20
Fine, fine new people to be nice and kind to.
23:22
All right.
23:23
Here's a pivot.
23:25
Sales people.
23:26
Born or made.
23:28
Made.
23:29
Okay.
23:31
What makes a good salesperson or a great salesperson?
23:34
Well, number one, empathy.
23:36
Number two, the ability to ask great questions and more importantly, listen to the answer.
23:43
And then problem solve really because I mean, sales is essentially solving someone's problems.
23:50
So if you get really good at solving problems and you get really good at asking good questions
23:53
so you get really good at listening and you're empathetic on top of it, you're a shoe
23:58
in.
24:00
I think you're born that way.
24:01
I think you develop those things.
24:04
Anybody can be good at sales?
24:06
100%.
24:07
Just a matter of again, information, learning, knowledge, application, well, we're all on
24:13
sales anyway.
24:14
Yeah.
24:15
Like that's what's funny is when people are like, oh, I hate sales people.
24:17
I hate sales.
24:19
Everyone's in sales.
24:21
The question is, is are you any good?
24:23
Yeah.
24:24
And what's funny is like people that don't necessarily think they're in a sales job.
24:29
That would never take a sales job.
24:32
They're still selling.
24:34
Like my receptionist is selling people all the time.
24:37
You know, everybody sells somebody on something.
24:40
You sell your kids on eating their food or cleaning up their plate or doing their chores
24:44
or getting better grades or not doing the wrong things when they're out by themselves
24:49
and their friends.
24:50
You're selling your boss on taking a day off, et cetera, et cetera.
24:53
You're selling your spouse on where to go eat and where to take vacations.
24:57
You're selling somebody something every day.
25:02
So we're all in sales in that regard.
25:04
The question is, is are you any good?
25:06
The difference between bad and good is the bad don't know they're doing it.
25:12
Yeah.
25:13
How do you feel about scripting?
25:15
I think scripting is good to train in the beginning to where I don't think you should
25:20
use a script.
25:21
I think you should use a script to internalize so you know what to say.
25:27
If I were going to train salespeople and I needed a script, I would give them a script
25:31
so they know what to say, but I wouldn't let them read the script.
25:35
I'm going to train them until they no longer need the script, but the script is how I train
25:40
them.
25:41
I am back and forth on scripts, but if you call me and I hear you reading a script,
25:47
that gives me permission to hang up.
25:48
You're a machine.
25:49
You're a low-waged little machine and it doesn't matter.
25:54
Click.
25:55
On your ass when I hear a script, when it's completely wrote, there's no emotion, there's
26:00
no connection to the person on the other end, but when I hear, when I hear, it may be a
26:04
script that I'm hearing, but I don't hear a script because you've internalized it so
26:07
well that you now are just saying what that script said, but nine times out of 10 in your
26:12
own words.
26:13
Well, now you're a human being, a lot harder to hang up to.
26:17
For me, some people, they don't care.
26:19
I care.
26:20
I think most people care, especially when you can tell that it's a script and with all
26:23
the awkward pauses and things like that, and you give them a response they weren't expecting.
26:28
One of the best things I ever heard about two things I heard about scripting, one of them
26:32
which is the worst time to figure out what to say is in the moment you need to say it.
26:37
Like when you're having a sales call or a sales situation, you should know where that conversation
26:41
is likely going to go and be prepared for that, right?
26:43
And then the second one was you're already scripting, right?
26:46
You just probably suck.
26:47
You just don't know it.
26:48
Well, the best way it would be to lead the conversation.
26:51
Yeah.
26:52
You know exactly where it is.
26:53
That's true.
26:54
Because the person asking the questions, right?
26:57
You're she's in control, just like you're in the mortgage space.
27:01
Do you know the very first person that was ever paid a mortgage to?
27:07
His name was Morton Gage.
27:11
Morton Gage.
27:13
That's why you pay up Mort Gage.
27:15
Are you serious?
27:16
Mortgage.
27:17
This is a fact.
27:18
No.
27:19
But what's funny is I was at a mortgage conference doing a keynote one time.
27:23
I don't.
27:24
There was a bunch of people in the audience and I told that story to you and it was surprising
27:27
how many people believed me.
27:29
Well, whoever's most certain, right?
27:32
And when two people meet, yeah, well, you had me at the last conference I saw you had.
27:38
You had me at buttertits.
27:40
Like, that's when it all I was like, that's it.
27:42
That's the guy, man.
27:43
I got to have him on the show like again, because that was that was you just being so
27:47
honest.
27:48
And I forget exactly what you said.
27:49
Do you remember that?
27:50
Like, how you use that in your, in your talk?
27:53
Probably.
27:54
Probably.
27:55
It's something to do with like, you recently really took control of your fitness, decided
27:58
to like, work out and all that kind of jazz and I don't know like where that phrase came
28:00
from.
28:01
Well, I mean, dude, you take off your shirt sometimes and you look in the mirror and you
28:04
realize that you're not very firm and you know, you're, you're, you're what's supposed
28:09
to be chest looks more like, you know, bag filled with butter, so I just said buttertits.
28:17
You said buttertits in the moment up there on the, on the stage.
28:21
That was awesome.
28:22
That was one of the best moments in live.
28:23
Well, it's not the only time I've ever said buttertits.
28:26
I'll use that, I'll use that to describe kind of that frumpy, dumpy body that a lot of
28:31
us have.
28:32
Yeah, yeah.
28:33
Right.
28:34
But so yeah, we're about the same age.
28:35
I'm 57 and so I'm, I'm curious.
28:38
You have a trainer?
28:39
No.
28:40
You don't.
28:41
Do it yourself.
28:42
Yeah.
28:43
Go to the gym.
28:44
Yeah.
28:45
Lift heavy stuff.
28:46
Yeah.
28:47
Yeah.
28:48
Lift weights.
28:49
Very basic.
28:50
Very simple.
28:51
Yeah.
28:52
How many times a week?
28:53
Five.
28:54
Five.
28:55
Back to back.
28:56
Are you spacing out in between?
28:57
Are you 30 minutes a cardio when I wake up?
28:58
Mm-hmm.
28:59
I got to get the blood flowing.
29:00
Mm-hmm.
29:01
And then I hit the weights usually at nine.
29:02
Mm-hmm.
29:03
At night?
29:04
Mm-hmm.
29:05
Oh, really?
29:06
Yeah.
29:07
Wow.
29:08
And just do a body part a day.
29:09
How the hell you do that at nine o'clock at night, man?
29:10
You're ready to just like, you know, chill.
29:11
Well, I've been chillin' all day.
29:14
OK.
29:16
Are you into the cold plunging and all that stuff?
29:18
No, but someone's sending me a cold plunger.
29:20
I'm about to try it.
29:21
You got to try it out, man.
29:22
I did it last year, and I just actually
29:25
restarted it this morning.
29:26
I was cold up a little about 20 minutes before getting here.
29:31
But it's life-changing.
29:32
I hear.
29:32
I hear there's a lot of great benefits to it.
29:35
Yeah.
29:36
Yeah.
29:36
I mean, the whole do something hard every day.
29:38
That's part of it, right?
29:39
I don't know about that.
29:40
Get uncomfortable.
29:41
That's not hard.
29:42
Depends on the temperature.
29:44
Get in a 45 degree body of water.
29:46
It's not hard.
29:47
All right.
29:48
You jump in it.
29:50
It's hard.
29:50
It's hard for Bradley.
29:52
Hard is like long, laborious, back breaking work.
29:58
Or let's say you had no arms, no legs,
30:00
and your bathtub was nine feet tall.
30:02
Getting in it's hard.
30:04
That's hard, yes.
30:05
So like difficulty.
30:08
It's not difficult other than maybe mentally
30:12
to get in.
30:13
So the mental game, I don't attribute to hard,
30:17
even though it is hard to get in that some bitch cold,
30:20
but hard meaning mentally.
30:24
I always eat for some reason,
30:26
equate hard to physical things.
30:28
Sure.
30:29
Yeah.
30:31
That makes sense.
30:32
Yeah, physically, it's not hard to get in a bathtub.
30:36
No, assuming you've got the limbs and all that kind of stuff
30:39
to do that, but let's just face it.
30:41
It's usually today what keeps people
30:43
from getting where they want to go
30:45
isn't the physical side of things.
30:46
100%.
30:47
It's the mental.
30:48
100%.
30:49
If you had a bomb, I'd drop it on there.
30:52
We have a bomb.
30:53
Yeah, do listen.
30:54
If someone listening wants the secret,
30:56
it's mindset, skill set habits.
30:59
Your mindset is why you are where you are.
31:01
Wherever that is, good or bad.
31:04
Your skill set and your habits are to blame.
31:09
So when someone's overweight, they can't get in shape,
31:11
it's their habits.
31:12
It's their mindset.
31:13
It's their skill set.
31:15
If they're broke and fat and got butter tits,
31:20
it's their mindset, their skill set, and their habits.
31:23
That's all it is.
31:24
So if people realize how simple that actually is,
31:27
just go focus on the mindset, the skill set,
31:30
and the habits, and you'll go anywhere you want to go.
31:33
And you can keep looking back towards them.
31:36
And like I said, if I was going to add a fourth,
31:37
it would be relationships.
31:39
Because a lot of times your mindset's great,
31:41
your skill set's great, your habits are great,
31:43
but you don't have the right relationships,
31:45
and it's still kind of difficult getting ahead.
31:47
Because it's not what you know it's who you know you've heard that.
31:50
I think it's both, but at the end of the day,
31:53
mindset, skill set habits, that's 99.9% of people's problem.
31:58
Yeah, I 100% agree with that.
31:59
And I'm thinking back to you were 16 or whatever.
32:05
I was probably roughly around that age or so, 18 or 20,
32:09
left home.
32:09
That's when I got the job for 20 Robins,
32:11
when I was about 25, and started reading the books,
32:14
the personal development, all that kind of stuff.
32:16
And it was really the first time that it opened my mind up
32:18
to the fact that, hey dude, you can take control of your mindset.
32:22
Whatever this crap is that you're feeding yourself right now,
32:24
you can stop that dialogue and change it.
32:28
Similar journey for you, or when did that light bulb go on?
32:31
You're like, holy shit, your head's full of crap.
32:34
If it was, I don't know, but mine was for a bit.
32:37
Well, mine probably still is.
32:41
It is a battle that goes on for sure.
32:43
Yeah, but I mean, I think I realized,
32:48
I don't want to say it like, you know, 35 or so,
32:50
but that's about when it seems like I realized,
32:53
because again, I already knew I just didn't realize,
32:57
see the difference.
32:58
There's things that like, especially when you're learning
33:02
things and reading books and you're like,
33:04
why already knew that, but I forgot.
33:06
So it's like, you remembered what you forgot,
33:10
what you knew, but you knew it,
33:13
but you just didn't remember it,
33:15
or it wasn't on the forefront.
33:16
So I think in most cases, like I've always been aware
33:20
that we can control what we listen to
33:25
and we can control how we react.
33:29
But I wasn't aware of it.
33:31
In other words, I knew it, but I didn't really use it.
33:36
In other words, I allowed people to influence me,
33:39
I allowed, you know, and by the way,
33:42
I was unaware of a lot of negative self-talk
33:44
when I was younger, but around 35, I think,
33:47
is when I started realizing like,
33:50
you can totally control the narrative.
33:53
And you should, very important.
33:56
Read a book called As a Man Thinketh,
33:59
the Four Agreements, Thinking Grow Rich.
34:02
Those three books, people always say,
34:03
what three books would you have me read
34:05
if you wanted me to be successful?
34:08
Those three.
34:09
Yeah, yeah, I remember reading As a Man Thinketh,
34:11
that was just life changing.
34:13
Like to see his talk about difficult situation, right?
34:17
Circumstances.
34:18
And like, how do you see the end result?
34:22
How do you see the bright future out of that, right?
34:23
How do you get out of that?
34:24
That's a lesson right there in mindset for sure.
34:28
But I'm thinking like this, do you feel
34:29
that a lot of people are walking around
34:32
into trans though, they're not even aware
34:34
that their mindset is determining their direction?
34:38
Thousand percent.
34:40
Like, there's certain stores I go into
34:42
that rhyme with Walmart sometimes, you know?
34:45
No offense to Walmart, but if we're gonna speak my mind,
34:48
that's one of my little things I have,
34:49
where I'm like, you can't drag me in there.
34:52
Why?
34:52
Come on, why?
34:54
Because I find that for me, if you want me to be totally honest,
35:00
it's, I see that is a representation at scale
35:05
of people not being self-aware.
35:08
I don't follow you.
35:12
You know how you watch, like, all the videos that you watch.
35:15
You know the walls are some of the richest people in there.
35:17
I'm not talking about the owners.
35:18
I'm talking about the people who go and spend money.
35:20
Oh, I got you.
35:20
You know what I'm saying?
35:21
Dude, I'm in there sometimes.
35:23
My wife's in there.
35:24
That's a gross ceiling of that.
35:25
I said what's on my mind, now I'm getting in trouble.
35:28
You're not getting in trouble.
35:29
You're getting, you're getting, you're getting feedback.
35:31
I'm getting feedback.
35:32
There you go.
35:33
Desired, isn't it?
35:34
It is, it is.
35:35
So not everybody, obviously, but, again, it's just my personal,
35:38
we all have our personal little things.
35:40
You don't go in there because you think everybody's mindless
35:42
and stupid.
35:43
Not everybody, but a higher percentage.
35:45
A lot of dumbasses in there.
35:46
There you go.
35:47
Yep.
35:48
That may be true, but I'm just saying,
35:50
where are the fights break out and grocery stores?
35:52
But there's also a lot.
35:54
I've never seen a fight break out of Walmart.
35:56
Well, I can show you someone.
35:57
I can tell you that there's just as many dumbasses
36:00
at Neiman Marcus.
36:01
Probably true.
36:02
Who the hell would pay for, like, shit,
36:05
that expensive for no reason?
36:08
We call it needless markup.
36:09
Right.
36:10
But, you know, to me, I think the only reason
36:13
I'm kind of giving it a little pushback is because I read
36:16
Made in America with Sam Walton, and if you read his book,
36:20
Man, you hear how they built that whole thing.
36:23
And so I was thinking from an owner perspective.
36:27
Which is your mindset.
36:28
And not only that, but behind what he was thinking,
36:30
he was thinking, I need a place where I can give people,
36:33
you know, good deals on volume, really.
36:37
Right.
36:38
And how he built that company.
36:39
And really, that's still true today to where, you know,
36:42
people say, well, the Walmart's not the cheapest.
36:44
They don't claim to be the cheapest first of all.
36:46
Second of all, you know, he set out to do something
36:49
when he achieved it.
36:50
Costco, Walmart, Sam's Club, those, you know, low wholesale.
36:55
I think Costco's is 15% over what they cost.
36:58
Now, for me, Costco's a different experience.
37:01
Walking through there.
37:01
I see, I think the idiots go to Costco.
37:04
I'm not saying I thought, you know that Costco
37:06
doesn't even bag your groceries.
37:08
They don't do their Walmart anymore either.
37:10
Well, they don't.
37:11
It's all self-check out.
37:12
See, it is not true.
37:14
It is true.
37:14
I went into one in Arizona and I was a target out of that.
37:16
Yeah, see, my wife goes to Walmart for, like, you know,
37:20
I know, I get it.
37:21
I was in there.
37:22
Chris Rose.
37:23
No, it's nothing.
37:24
Buying some stuff and I hadn't been on a Walmart
37:28
and I don't know when.
37:29
I was over relatives in Arizona and I walk in.
37:31
I'm just like, where the heck's all the workers, man?
37:33
Everybody's gone.
37:35
And it's like all self-check out.
37:36
It's like, it's everywhere.
37:38
Now it's like, do it yourself.
37:39
And there's a whole comedy routine on that too.
37:41
Have you ever been to Home Depot?
37:42
Yeah.
37:43
Dude, you can't ask a question to say that.
37:44
Nobody knows anything.
37:46
Nobody knows anything and you just wonder
37:47
and wear everything.
37:48
This is a bigger problem with two, right?
37:49
If it's going on.
37:50
And they're successful.
37:52
Hmm, that's true.
37:55
I guess they're just like people will figure it out.
37:58
F, aisle F, that's where they are.
38:00
Well, where's the competition?
38:02
True, right?
38:03
Well, it's Home Depot and Lowe's.
38:05
That's it.
38:06
I haven't seen another one.
38:07
Hmm.
38:08
So again, if a third one opened up
38:10
where there was actual people that were helping people,
38:12
I'll bet you it would be way more popular.
38:14
Way more expensive, too.
38:16
And that's why maybe it's not a good...
38:19
I'd rather pay more.
38:20
Yeah, for sure.
38:21
Get better service.
38:22
No, I agree.
38:23
I'm in that way as well.
38:24
All right, let's kind of close it out with this.
38:26
I'm Keith and I on the clock.
38:27
What's thinking about this?
38:30
What's most important to you?
38:37
Health.
38:38
Health?
38:39
Has it always been health there?
38:41
Yeah, I mean, I think if you're gonna put it
38:43
into, you know, level of importance, I would say,
38:50
number one is my health, number two are relationships,
38:53
and number three is finances.
38:57
Money.
38:58
Okay.
39:01
Why is health most important?
39:03
Well, because without that, you'd give up everything else
39:05
to get it back.
39:08
Health is the first wealth.
39:11
Right now, I guarantee if you were worth a billion dollars
39:14
and you knew you were dying,
39:15
or you just felt like shit every day,
39:18
and I came along and I said,
39:19
dude, you give me a billion dollars
39:20
and I'll have you feel like a freaking 18-year-old kid
39:23
that just got off a freaking high school for the summer.
39:27
You'd be like, done.
39:29
Because, you know, health, you cannot.
39:33
Yeah.
39:34
You don't want to mess with.
39:36
So the most important thing would be health.
39:39
Okay, let me try this question on you.
39:40
I heard this the other day, listen to the podcast.
39:42
This, I guess, was asked of a lot of young people,
39:45
younger people.
39:46
If you could trade places, this is,
39:47
they asked it of 20-something-year-olds.
39:49
If you could trade places with Warren Buffett today, right?
39:52
And let's assume he's 90, right?
39:53
If you could trade places Warren Buffett today, would you?
39:56
Hell no.
39:56
Why?
39:57
Look at him.
39:58
That's a lot.
40:00
Are you kidding me, dude?
40:01
Number one, number two, because money's not everything.
40:04
Right.
40:05
All he has more than me,
40:07
excuse me.
40:08
It's money.
40:09
Yeah.
40:10
Yeah.
40:11
I don't care.
40:12
I've got enough, number one.
40:13
Right.
40:14
Like, by the way, you know the difference
40:15
between a billion and a hundred billion?
40:17
No.
40:18
Nothing.
40:19
Okay.
40:20
Anything a hundred billion here can do a billion here.
40:22
In terms of the impact of your life and all that.
40:24
And if you really think about it,
40:25
someone with a hundred million is just about the same
40:27
as someone with a billion.
40:28
Mm-hmm.
40:29
Now, people say, well, Brad, aren't you, aren't you,
40:31
isn't your goal to be a billion?
40:33
Yes.
40:34
Because I think a billion is the new, you know,
40:37
wow.
40:38
Yeah.
40:39
Like, that's hard to get to.
40:40
Yeah.
40:41
Anyone can get to a million nowadays.
40:42
Mm-hmm.
40:43
So you have to be at least 10 million just to become a millionaire.
40:45
Yeah.
40:46
That's the new millionaire.
40:47
Deca millionaire.
40:48
Interesting.
40:49
Okay.
40:50
And I want to be ultimately a super centurion.
40:53
Uh-huh.
40:54
Right.
40:55
Interesting.
40:56
That's someone who lives to a hundred or more.
40:58
Mm-hmm.
40:59
Yeah.
41:00
I have this thing that I'm working on my 70 year old self right now.
41:03
Remember, I should change.
41:04
I do.
41:05
I do.
41:06
I mean, based on human averages.
41:09
Way to make me feel great.
41:11
You better wake you up.
41:13
Like, I sit there.
41:14
Well, I mean, like, I have been.
41:15
And it's just that's why you, why do I do what I do?
41:18
Health wise, right?
41:19
Why do you, we do that?
41:21
Because you're not playing the game for today.
41:23
You're playing it for 10, 20 years from now.
41:25
All right.
41:26
Oh, 100%.
41:27
But I mean, if you think about it,
41:28
the average life expectancy is 78.
41:31
Yeah.
41:32
Which means you only got 21 years.
41:34
I'm on the other side.
41:35
And 21 years, as we know, goes by just like this.
41:38
Right.
41:39
And then you're done.
41:40
Now, you hope you get that long.
41:42
Right.
41:43
Right.
41:44
There's no guarantee you'll get any older.
41:45
Right.
41:46
Fortunately with medical technology and innovations, I think we are soon going to be seeing
41:55
150s.
41:56
Really?
41:57
200s.
41:58
In a decade?
41:59
What do you mean?
42:00
Yeah.
42:01
But I think we'll see, you know, people living to 150.
42:06
Wow.
42:07
Now, I hope to be one of them.
42:09
But, you know, if I were to die tomorrow, dude, I had a pretty damn good ride.
42:14
Yeah.
42:15
And I think I've impacted a lot of lives.
42:17
And I think the only reason I'd want to stick around longer is to watch all that impact.
42:24
And what it did to the world.
42:28
Is that, I was thinking about your content strategy.
42:33
And if you, you know, actually have one or if like, what's the source of the content you put out?
42:39
You know, what are you trying to achieve impact with that?
42:43
Aside from the obvious, build a personal brand.
42:45
Right, all that.
42:46
Yeah, but like, see, this is the funny part.
42:49
I didn't intentionally or with a strategy.
42:53
Yeah.
42:54
Do anything.
42:55
Like, I'm going to put some stuff out.
42:57
No, I mean, in the very beginning, I would do it like everyone else.
43:00
And I would try to think, what should I put out there?
43:02
What do people need to hear?
43:03
How will I look cool?
43:04
What can I say to make people think I'm this or that or the other thing?
43:07
And then at one point in time, I didn't have any time to produce content or create content.
43:13
Right.
43:14
And so I just told my camera guy to put the camera on and follow me around and just capture what I'm doing.
43:19
And we'll worry about content later, basically.
43:22
And that's when everything started blowing up.
43:25
People are like, dude, you look, you know, I love your content.
43:28
It's so real.
43:29
And I'm like, that's because it is real.
43:30
They're like, what do you mean?
43:31
I'm like, well, dude, you're seeing me talk to someone for real.
43:34
You're seeing me do what I do for real.
43:36
And then it became easy to make content.
43:38
So now I don't really have a strategy other than, you know, let a camera follow me around.
43:45
Now my team might have a strategy.
43:47
Right.
43:48
And the team, you know, watches what I say.
43:51
So I don't get canceled.
43:52
You know, you can say certain words.
43:54
It'll get you suppressed.
43:55
You know, ask Andrew Tate.
43:57
Yeah.
43:58
Right.
43:59
He's got big issues right now.
44:00
Right.
44:01
But they try to make sure I don't say vaccine and COVID and all the shit I'm not supposed to be saying.
44:08
Or the mainstream won't like you.
44:11
But I just, I just, I'm just letting the camera follow me.
44:15
Yeah.
44:16
That's actually probably the best strategy if you're doing something of interest, right?
44:20
For somebody to watch.
44:21
Well, if you're not doing something of interest, that's your sign.
44:24
Yeah.
44:25
Because I'm interesting.
44:26
I've taught people, you know, how to do what I did.
44:29
Yeah.
44:30
And I guess the main way I say it is, you know, film yourself, be in yourself, talk into your employees,
44:38
talk into your spouses, you know, doing what you do, talk into your friends,
44:42
talk into your customers, close and deals, do, you know, go show them what it is you're doing.
44:47
And they're like, well, I'm not really doing very much.
44:50
Well, that's your problem.
44:52
If you're not doing anything, use that as a reason to do something.
44:57
Like, for example, I say yes to things like this because it's content.
45:02
I say yes to things like this because, you know, it's, we're getting knowledge out to people.
45:08
Right.
45:09
All of the reasons I do things, these type of things fit into them.
45:14
So if you're not doing anything, use this as a reason to start doing something.
45:19
Yeah.
45:20
That's cool.
45:21
I thought we were going to talk mortgages and I was going to be like, I'm not really in the mortgage space too much.
45:25
But if you ask me, whether you're, whether you're in the mortgage space, the real estate space, the franchise, I don't care where you are.
45:34
You want to make more money?
45:37
Shake more hands.
45:38
Period.
45:39
And that's where marketing comes in.
45:41
Yeah.
45:42
And these are kind of virtual handshakes with media and content.
45:44
Dude, I can go leave comments on a social media post and form a relationship.
45:48
Yeah.
45:49
I can go into a Facebook group.
45:50
I can go, I can, you know, create a personal brand.
45:53
I can post every day.
45:55
If you post three or four times a day per channel, six channels, that's freaking 18 to 24 videos per day that you're posting.
46:02
Dude, what's going to happen?
46:05
You're going to start thinking.
46:07
Why?
46:08
Because you have to think before you talk.
46:10
I hope.
46:11
And then you start to realize that's my opinion on this.
46:14
That's my opinion on that.
46:15
Then you start to get a little bit more convinced and certain in who you are and what you believe.
46:21
And that's when you start to stand up a little straighter.
46:24
And that's when people start to call you arrogant, by the way, because, you know, who are you to be so sure about things?
46:29
Right.
46:30
You know, none of us are this sure.
46:32
Well, speak for yourself.
46:34
Like, I'm sure knowing that if what I say offend somebody, that's their problem.
46:41
Why?
46:42
Because I know myself, dude, I'm a kind, generous individual.
46:46
I'm out to help the world.
46:48
And I'm out to help individually or collectively, but I'm out to help.
46:53
So if you don't like me, bro, that is your problem.
46:56
Because I am nothing not to like.
46:59
There is zero that I do that is unlikable.
47:02
I love it.
47:04
That's a bomb right there.
47:05
That's a good note to wrap on too.
47:07
There is zero that Brad does.
47:09
That's unlikely.
47:10
That's correct.
47:12
I love it.
47:13
Brad, seriously, man, I'm grateful for the opportunity.
47:16
Can't thank you enough for making time today.
47:17
Dude, my pleasure.
47:18
I'll have you back on my podcast one of these days.
47:21
That'd be fantastic.
47:22
So guys, you want to connect with Brad?
47:24
If you don't already follow him, I don't know where you've been, but you're going to have to.
47:27
Thanks for being the show notes.
47:28
Go check out his book, his YouTube channel, all the stuff we'll put in there.
47:31
And thanks for listening.
47:32
And if you like this episode, you know what to do.
47:33
Leave us a review.
47:34
We'll see you on the next one.
47:35
Bye for now.
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