An Argument in Favor of Direct Response Marketing, with Polly Yakovich
Polly Yakovich is Co-founder and Chief Strategist at A Brave New, a Seattle digital marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. She specializes in working with clients to identify barriers to their growth and overcoming them with strategic content and marketing tactics. She has more than fifteen years of experience in digital marketing and branding. What you'll learn about in this episode: Why the key to effective direct response marketing lies in being tactical, ruthlessly disciplined, and laser-focused on…
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