Latest / Scaling Up with Fexingo: How Small Businesses Become Mid-Market Companies
How a Niche Firearm Accessory Maker Scaled to 12 Million by Fixing Its Website
In this episode, Lucas and Luna dig into how a small firearm accessory manufacturer hit twelve million dollars in annual revenue — not by chasing new customers, but by stripping down its e-commerce site and rebuilding it around search intent and load speed. They talk through the specific fixes: rewriting product pages to answer the questions buyers actually type into Google, compressing images to cut page load time nearly in half, and setting up a system to capture email addresses before someone leaves. The hosts get into why most small manufacturers overcomplicate their online stores, and…
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