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The NFL Puts Real Stadium Sponsors Inside Madden
The NFL and EA have launched the Madden NFL Virtual Stadium Sponsorship Program. Starting this season, official sponsors of all 32 clubs and league partners can carry their real-world stadium signage into the matching Madden stadiums on console and mobile, a game EA says fans play more than 2 billion times a year. Eagles partner Pond Lehocky is the first brand in. Also: ESPN is said to be committed to Inside the NBA beyond this season, even without Ernie Johnson and Charles Barkley; college football runs its last weekend of political ads before Tuesday's election; Eli Lilly's logo goes on the…
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