Latest / Women in The Coaching Arena / 120 | How To Build An Audience With Zero Followers (What They Don’t Tell You)

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120 | How To Build An Audience With Zero Followers (What They Don’t Tell You) · Women in The Coaching Arena

• 0:00
  You
• 0:00
  don't
• 0:00
  need
• 0:00
  to
• 0:00
  be
• 0:01
  more
• 0:01
  visible
• 0:02
  to
• 0:02
  grow
• 0:02
  your
• 0:02
  audience.
• 0:03
  You
• 0:04
  need
• 0:04
  to
• 0:04
  be
• 0:05
  more
• 0:05
  useful,
• 0:06
  more
• 0:06
  you,
• 0:07
  more
• 0:07
  interesting.
• 0:09
  Today
• 0:09
  I'm
• 0:09
  excited
• 0:10
  to
• 0:10
  cover
• 0:11
  a
• 0:11
  topic
• 0:11
  that
• 0:12
  has
• 0:12
  been
• 0:12
  highly
• 0:13
  requested
• 0:13
  for
• 0:14
  this
• 0:14
  podcast,
• 0:15
  which
• 0:15
  is
• 0:15
  how
• 0:15
  to
• 0:16
  build
• 0:16
  an
• 0:16
  audience.
• 0:17
  Even
• 0:17
  if
• 0:17
  you
• 0:17
  are
• 0:17
  starting
• 0:18
  from
• 0:18
  zero
• 0:19
  followers,
• 0:20
  you
• 0:20
  are
• 0:20
  listening
• 0:21
  to
• 0:21
  episode
• 0:22
  120
• 0:22
  of
• 0:22
  Women
• 0:23
  in
• 0:23
  the
• 0:23
  Coaching
• 0:23
  Arena.
• 0:24
  I'm
• 0:24
  Jo
• 0:24
  Lott,
• 0:24
  your
• 0:25
  host
• 0:25
  and
• 0:25
  I
• 0:26
  help
• 0:26
  coaches
• 0:27
  build
• 0:27
  their
• 0:27
  business
• 0:27
  with
• 0:28
  honesty,
• 0:28
  not
• 0:28
  hype.
• 0:29
  Most
• 0:29
  coaches
• 0:30
  think
• 0:30
  they
• 0:30
  need
• 0:31
  to
• 0:31
  post
• 0:31
  more
• 0:32
  or
• 0:32
  be
• 0:32
  on
• 0:33
  every
• 0:33
  platform,
• 0:35
  but
• 0:35
  the
• 0:35
  truth
• 0:36
  is,
• 0:36
  if
• 0:37
  your
• 0:37
  content
• 0:37
  is
• 0:38
  boring,
• 0:39
  it
• 0:39
  doesn't
• 0:39
  matter
• 0:40
  how
• 0:40
  visible
• 0:41
  you
• 0:41
  are
• 0:41
  or
• 0:41
  how
• 0:42
  much
• 0:42
  you
• 0:42
  put
• 0:42
  it
• 0:42
  out
• 0:42
  there,
• 0:43
  it's
• 0:43
  not
• 0:44
  gonna
• 0:44
  generate
• 0:45
  the
• 0:45
  result
• 0:45
  you
• 0:45
  want
• 0:46
  in
• 0:46
  your
• 0:46
  business.
• 0:47
  If
• 0:47
  you
• 0:48
  aren't
• 0:48
  sure
• 0:49
  who
• 0:49
  you're
• 0:49
  talking
• 0:49
  to,
• 0:50
  if
• 0:50
  your
• 0:50
  content
• 0:51
  feels
• 0:51
  a
• 0:51
  bit
• 0:52
  generic,
• 0:53
  and
• 0:54
  if
• 0:54
  you
• 0:54
  aren't
• 0:54
  spending
• 0:55
  time
• 0:55
  really
• 0:55
  thinking
• 0:56
  about
• 0:56
  what
• 0:56
  is
• 0:56
  going
• 0:57
  to
• 0:57
  stop
• 0:57
  the
• 0:57
  scroll,
• 0:58
  then
• 0:59
  you
• 0:59
  can
• 0:59
  be
• 0:59
  wasting
• 1:00
  a
• 1:00
  lot
• 1:00
  of
• 1:00
  time.
• 1:02
  I've
• 1:02
  spent
• 1:02
  a
• 1:03
  long
• 1:03
  time
• 1:03
  doing
• 1:04
  that,
• 1:04
  posting
• 1:05
  into
• 1:05
  the
• 1:05
  void,
• 1:06
  wondering
• 1:06
  why
• 1:07
  people
• 1:07
  weren't
• 1:07
  engaging,
• 1:08
  and
• 1:09
  slowly
• 1:09
  realizing
• 1:10
  it
• 1:10
  wasn't
• 1:10
  how
• 1:11
  often
• 1:11
  I
• 1:11
  posted.
• 1:13
  It
• 1:13
  was
• 1:13
  about
• 1:13
  what
• 1:14
  I
• 1:14
  was
• 1:14
  saying
• 1:14
  and
• 1:14
  how
• 1:15
  I
• 1:15
  was
• 1:15
  saying
• 1:15
  it.
• 1:17
  I
• 1:17
  had
• 1:17
  a
• 1:17
  social
• 1:18
  media
• 1:18
  manager
• 1:19
  for
• 1:19
  maybe
• 1:20
  18
• 1:20
  months
• 1:21
  prior
• 1:21
  to
• 1:21
  January,
• 1:23
  and
• 1:23
  now
• 1:23
  if
• 1:23
  I
• 1:23
  look
• 1:24
  at
• 1:24
  my
• 1:24
  stats,
• 1:25
  since
• 1:25
  I
• 1:25
  took
• 1:26
  my
• 1:26
  own
• 1:26
  content
• 1:27
  back
• 1:28
  and
• 1:28
  really
• 1:28
  put
• 1:28
  a
• 1:28
  focus
• 1:29
  on
• 1:29
  what
• 1:29
  I
• 1:29
  was
• 1:30
  creating,
• 1:31
  thinking
• 1:31
  about
• 1:32
  the
• 1:32
  best
• 1:32
  hook,
• 1:33
  working
• 1:33
  really
• 1:33
  hard
• 1:34
  on
• 1:34
  my
• 1:34
  visuals.
• 1:35
  Now,
• 1:36
  if
• 1:36
  I
• 1:36
  look
• 1:36
  at
• 1:36
  my
• 1:36
  analytics
• 1:37
  on
• 1:37
  LinkedIn,
• 1:38
  for
• 1:38
  example,
• 1:38
  there
• 1:38
  is
• 1:39
  such
• 1:39
  a
• 1:40
  noticeable
• 1:41
  shift
• 1:42
  in
• 1:42
  exactly
• 1:43
  when
• 1:43
  I
• 1:43
  started
• 1:44
  doing
• 1:44
  that
• 1:45
  in
• 1:45
  terms
• 1:45
  of
• 1:46
  the
• 1:46
  graph
• 1:46
  that
• 1:46
  you
• 1:46
  see,
• 1:47
  and
• 1:48
  that
• 1:48
  also
• 1:48
  translates
• 1:49
  into
• 1:49
  followers.
• 1:51
  So
• 1:51
  instead
• 1:51
  of
• 1:52
  more
• 1:52
  content,
• 1:53
  think
• 1:53
  more
• 1:54
  curiosity.
• 1:55
  What
• 1:56
  is
• 1:56
  gonna
• 1:56
  make
• 1:56
  someone
• 1:57
  stop
• 1:57
  scrolling?
• 1:58
  It's
• 1:58
  not
• 1:59
  always
• 1:59
  information.
• 2:00
  It's
• 2:01
  interest.
• 2:03
  So
• 2:03
  here
• 2:03
  is
• 2:04
  a
• 2:04
  simple
• 2:04
  audience
• 2:05
  building
• 2:05
  rule.
• 2:06
  Start
• 2:06
  every
• 2:07
  piece
• 2:07
  of
• 2:07
  content
• 2:08
  with
• 2:08
  a
• 2:08
  hook.
• 2:10
  Not
• 2:10
  a
• 2:10
  hi
• 2:11
  everyone,
• 2:12
  or
• 2:12
  here
• 2:12
  are
• 2:12
  three
• 2:13
  tips.
• 2:14
  Really
• 2:14
  spend
• 2:15
  80%
• 2:16
  of
• 2:16
  your
• 2:16
  time
• 2:17
  on
• 2:18
  the
• 2:18
  first
• 2:18
  line
• 2:19
  of
• 2:19
  your
• 2:19
  post
• 2:20
  and
• 2:20
  on
• 2:21
  the
• 2:21
  visual
• 2:21
  of
• 2:22
  your
• 2:22
  post.
• 2:23
  It
• 2:23
  needs
• 2:23
  to
• 2:23
  be
• 2:24
  something
• 2:24
  that
• 2:25
  evokes
• 2:25
  curiosity
• 2:26
  that
• 2:26
  makes
• 2:27
  people
• 2:27
  say,
• 2:28
  what?
• 2:28
  What
• 2:29
  could
• 2:29
  this
• 2:29
  be
• 2:29
  about?
• 2:30
  Our
• 2:31
  time
• 2:31
  is
• 2:31
  so
• 2:32
  precious
• 2:32
  and
• 2:33
  the
• 2:33
  people
• 2:33
  who
• 2:33
  win
• 2:34
  are
• 2:34
  the
• 2:34
  people
• 2:34
  who
• 2:34
  can
• 2:35
  spark
• 2:36
  that
• 2:36
  interest
• 2:37
  enough
• 2:37
  for
• 2:37
  people
• 2:38
  to
• 2:38
  stop
• 2:38
  their
• 2:38
  scroll
• 2:39
  and
• 2:39
  actually
• 2:39
  look
• 2:40
  at
• 2:40
  what
• 2:40
  you
• 2:40
  have
• 2:40
  to
• 2:40
  say.
• 2:42
  Let's
• 2:42
  make
• 2:42
  this
• 2:43
  practical
• 2:43
  now.
• 2:43
  So
• 2:44
  here
• 2:44
  are
• 2:44
  three
• 2:44
  hook
• 2:45
  templates
• 2:45
  that
• 2:45
  you
• 2:46
  can
• 2:46
  steal
• 2:46
  right
• 2:47
  now
• 2:47
  to
• 2:48
  actually
• 2:48
  take
• 2:49
  action
• 2:49
  on
• 2:49
  this
• 2:50
  episode.
• 2:51
  The
• 2:51
  first
• 2:51
  one
• 2:52
  is,
• 2:52
  everyone
• 2:53
  says
• 2:54
  X,
• 2:54
  but
• 2:54
  here's
• 2:55
  what
• 2:55
  no
• 2:55
  one
• 2:55
  tells
• 2:56
  you.
• 2:57
  This
• 2:57
  challenges
• 2:58
  common
• 2:58
  wisdom
• 2:59
  and
• 2:59
  people
• 3:00
  are
• 3:00
  curious
• 3:00
  enough
• 3:01
  to
• 3:01
  hit
• 3:02
  see
• 3:02
  more
• 3:02
  or
• 3:02
  to
• 3:03
  look
• 3:03
  further
• 3:03
  into
• 3:03
  your
• 3:04
  post
• 3:05
  because
• 3:05
  they're
• 3:05
  wondering
• 3:06
  what
• 3:06
  your
• 3:06
  opinion
• 3:07
  is.
• 3:08
  So
• 3:08
  for
• 3:08
  example,
• 3:09
  everyone
• 3:10
  says
• 3:10
  Post
• 3:10
  daily,
• 3:11
  no
• 3:11
  one
• 3:11
  talks
• 3:12
  about
• 3:12
  what
• 3:12
  to
• 3:12
  do
• 3:13
  when
• 3:13
  you
• 3:13
  have
• 3:13
  nothing
• 3:14
  to
• 3:14
  say.
• 3:15
  So
• 3:16
  whatever
• 3:16
  you
• 3:16
  can
• 3:16
  do
• 3:17
  to
• 3:17
  challenge
• 3:17
  the
• 3:17
  norm
• 3:18
  is
• 3:18
  really
• 3:19
  exciting.
• 3:20
  Even
• 3:20
  if
• 3:20
  you
• 3:21
  don't
• 3:21
  think
• 3:21
  you're
• 3:21
  a
• 3:21
  particularly
• 3:22
  controversial
• 3:23
  person,
• 3:23
  like
• 3:24
  I
• 3:24
  certainly
• 3:24
  aren't,
• 3:25
  but
• 3:26
  it
• 3:26
  really
• 3:27
  does
• 3:27
  help
• 3:27
  to
• 3:27
  think,
• 3:28
  I
• 3:29
  believe,
• 3:29
  for
• 3:29
  example,
• 3:30
  in
• 3:30
  honesty,
• 3:31
  not
• 3:31
  hype,
• 3:32
  and
• 3:32
  just
• 3:33
  having
• 3:33
  that
• 3:33
  strap
• 3:33
  line
• 3:34
  has
• 3:34
  made
• 3:34
  me
• 3:34
  a
• 3:35
  lot
• 3:35
  of
• 3:35
  money
• 3:36
  because
• 3:36
  I
• 3:36
  have
• 3:36
  challenged
• 3:38
  hype.
• 3:39
  Okay,
• 3:40
  hook
• 3:40
  two
• 3:41
  is,
• 3:41
  I
• 3:41
  used
• 3:42
  to
• 3:42
  believe
• 3:42
  X
• 3:43
  until
• 3:43
  Y
• 3:44
  happened.
• 3:47
  This
• 3:47
  type
• 3:47
  of
• 3:47
  hook
• 3:48
  shows
• 3:48
  growth
• 3:49
  or
• 3:49
  transformation.
• 3:50
  So
• 3:50
  for
• 3:50
  example,
• 3:51
  it
• 3:51
  might
• 3:52
  be
• 3:52
  I
• 3:52
  used
• 3:52
  to
• 3:52
  think
• 3:53
  you
• 3:53
  needed
• 3:53
  to
• 3:53
  get
• 3:54
  a
• 3:54
  low
• 3:54
  paid
• 3:55
  local
• 3:55
  admin
• 3:55
  job
• 3:56
  to
• 3:56
  get
• 3:56
  term
• 3:56
  time
• 3:57
  only.
• 3:57
  School
• 3:57
  hours
• 3:58
  only
• 3:58
  work
• 3:59
  until
• 4:00
  I
• 4:00
  created
• 4:00
  a
• 4:01
  six
• 4:01
  figure
• 4:01
  business
• 4:02
  working
• 4:02
  20
• 4:03
  hours
• 4:03
  a
• 4:03
  week
• 4:03
  and
• 4:04
  term
• 4:04
  time
• 4:04
  only.
• 4:06
  So
• 4:06
  that
• 4:06
  is
• 4:07
  my
• 4:07
  genuine
• 4:07
  transformation
• 4:08
  from
• 4:09
  my
• 4:09
  previous
• 4:10
  10
• 4:10
  pound
• 4:10
  an
• 4:10
  hour
• 4:10
  admin
• 4:11
  job
• 4:11
  when
• 4:11
  my
• 4:11
  daughter
• 4:12
  was
• 4:12
  starting
• 4:12
  school
• 4:13
  and
• 4:13
  I
• 4:13
  had
• 4:13
  no
• 4:14
  way
• 4:14
  of
• 4:14
  now
• 4:14
  getting
• 4:14
  to
• 4:15
  London
• 4:15
  as
• 4:15
  well
• 4:15
  as
• 4:16
  dropping
• 4:17
  two
• 4:17
  kids
• 4:17
  at
• 4:17
  different
• 4:18
  locations.
• 4:19
  So
• 4:19
  I
• 4:19
  did
• 4:20
  take
• 4:20
  that
• 4:20
  step
• 4:20
  back
• 4:21
  into
• 4:21
  a
• 4:21
  low
• 4:22
  paid
• 4:22
  admin
• 4:23
  job,
• 4:23
  and
• 4:23
  now
• 4:24
  I
• 4:24
  have
• 4:24
  gone
• 4:24
  on
• 4:25
  to
• 4:25
  build
• 4:26
  exactly
• 4:26
  what
• 4:27
  I
• 4:27
  was
• 4:27
  seeking
• 4:27
  at
• 4:27
  that
• 4:28
  time
• 4:28
  and
• 4:29
  completely
• 4:30
  challenge
• 4:30
  the
• 4:30
  norm
• 4:31
  that
• 4:31
  you
• 4:31
  can
• 4:32
  earn
• 4:32
  good
• 4:32
  money
• 4:33
  around
• 4:33
  the
• 4:33
  school
• 4:34
  run.
• 4:35
  That
• 4:35
  post
• 4:36
  always
• 4:36
  does
• 4:37
  super
• 4:37
  well
• 4:37
  for
• 4:38
  me
• 4:38
  as
• 4:38
  it's
• 4:39
  inspiring
• 4:40
  and
• 4:40
  it
• 4:40
  shows
• 4:40
  growth
• 4:41
  or
• 4:41
  transformation
• 4:42
  and
• 4:42
  that
• 4:42
  it's
• 4:42
  possible
• 4:43
  for
• 4:43
  a
• 4:44
  lot
• 4:44
  of
• 4:44
  different
• 4:44
  people
• 4:45
  who
• 4:45
  may
• 4:45
  be
• 4:45
  in
• 4:46
  that
• 4:46
  situation.
• 4:48
  Okay,
• 4:48
  hook
• 4:48
  three
• 4:49
  is,
• 4:49
  here's
• 4:50
  a
• 4:50
  truth
• 4:50
  I
• 4:50
  wish
• 4:51
  someone
• 4:51
  had
• 4:51
  told
• 4:51
  me
• 4:51
  when
• 4:51
  I
• 4:52
  started.
• 4:53
  This
• 4:53
  builds
• 4:53
  trust
• 4:54
  and
• 4:54
  mentorship
• 4:55
  energy.
• 4:57
  For
• 4:57
  me,
• 4:58
  that
• 4:58
  might
• 4:58
  be
• 4:58
  something
• 4:59
  like,
• 4:59
  I
• 4:59
  wish
• 5:00
  I
• 5:00
  knew
• 5:00
  that
• 5:00
  just
• 5:01
  having
• 5:01
  a
• 5:01
  coaching
• 5:01
  qualification
• 5:03
  would
• 5:03
  have
• 5:03
  very
• 5:04
  little
• 5:04
  impact
• 5:05
  on
• 5:05
  gaining
• 5:06
  clients
• 5:06
  and
• 5:07
  growing
• 5:07
  your
• 5:07
  coaching
• 5:08
  business.
• 5:10
  Again,
• 5:10
  that
• 5:10
  challenges
• 5:11
  the
• 5:11
  norm.
• 5:12
  It
• 5:12
  helps
• 5:12
  people
• 5:13
  learn
• 5:13
  through
• 5:14
  your
• 5:14
  hindsight
• 5:14
  and
• 5:15
  hard
• 5:15
  earned
• 5:15
  lessons.
• 5:16
  So
• 5:17
  now
• 5:17
  you
• 5:17
  have
• 5:17
  three
• 5:18
  hooks
• 5:18
  to
• 5:18
  get
• 5:19
  started
• 5:19
  today
• 5:20
  with
• 5:20
  super
• 5:21
  engaging
• 5:21
  content.
• 5:22
  let's
• 5:23
  go
• 5:23
  deeper
• 5:23
  into
• 5:24
  what
• 5:24
  I
• 5:24
  call
• 5:24
  my
• 5:25
  Super
• 5:25
  Signal
• 5:25
  system,
• 5:26
  because
• 5:27
  audience
• 5:27
  building
• 5:28
  is
• 5:28
  really
• 5:28
  about
• 5:29
  sending
• 5:29
  consistent
• 5:30
  signals
• 5:30
  to
• 5:31
  your
• 5:31
  people.
• 5:32
  So
• 5:32
  Signal
• 5:33
  one
• 5:33
  is,
• 5:34
  I
• 5:34
  see
• 5:34
  you.
• 5:35
  To
• 5:35
  show
• 5:36
  that
• 5:36
  you
• 5:36
  have
• 5:37
  radical
• 5:37
  deep
• 5:38
  empathy
• 5:38
  for
• 5:39
  your
• 5:39
  ideal
• 5:39
  client
• 5:40
  and
• 5:40
  you
• 5:40
  understand
• 5:41
  their
• 5:41
  problems
• 5:41
  deeply.
• 5:43
  Signal
• 5:43
  two,
• 5:44
  I've
• 5:44
  been
• 5:44
  there.
• 5:45
  So
• 5:45
  sharing
• 5:45
  your
• 5:46
  story
• 5:46
  and
• 5:46
  struggles
• 5:47
  will
• 5:47
  help
• 5:47
  them
• 5:48
  to
• 5:48
  see
• 5:48
  that
• 5:48
  you
• 5:48
  know
• 5:49
  where
• 5:49
  they're
• 5:49
  at,
• 5:49
  and
• 5:50
  you
• 5:50
  know
• 5:50
  how
• 5:50
  to
• 5:50
  get
• 5:50
  to
• 5:51
  where
• 5:51
  they
• 5:51
  want
• 5:51
  to
• 5:51
  go.
• 5:52
  And
• 5:53
  signal
• 5:53
  three,
• 5:54
  here's
• 5:54
  the
• 5:54
  path
• 5:55
  you
• 5:55
  give
• 5:55
  them,
• 5:55
  the
• 5:55
  simple
• 5:56
  steps
• 5:56
  forward.
• 5:57
  When
• 5:58
  you
• 5:58
  hit
• 5:58
  all
• 5:58
  three
• 5:59
  of
• 5:59
  these
• 5:59
  in
• 5:59
  your
• 5:59
  content,
• 6:00
  you
• 6:00
  stop
• 6:01
  sounding
• 6:01
  like
• 6:01
  a
• 6:01
  coach
• 6:02
  and
• 6:02
  start
• 6:02
  sounding
• 6:03
  like
• 6:03
  their
• 6:04
  coach.
• 6:05
  And
• 6:05
  I
• 6:05
  can
• 6:05
  hear
• 6:06
  your
• 6:06
  questions
• 6:06
  now
• 6:07
  because
• 6:07
  as
• 6:07
  we
• 6:08
  know
• 6:08
  as
• 6:08
  coaches,
• 6:08
  you
• 6:08
  don't
• 6:09
  have
• 6:09
  to
• 6:09
  have
• 6:09
  been
• 6:10
  there
• 6:10
  to
• 6:11
  be
• 6:11
  able
• 6:11
  to
• 6:11
  show
• 6:11
  somebody
• 6:12
  the
• 6:12
  way.
• 6:13
  You
• 6:13
  can
• 6:13
  provide
• 6:14
  that
• 6:14
  space
• 6:14
  for
• 6:14
  them.
• 6:15
  So
• 6:15
  what
• 6:16
  happens
• 6:16
  if
• 6:16
  your
• 6:16
  journey
• 6:17
  isn't
• 6:18
  the
• 6:18
  same
• 6:18
  as
• 6:19
  your
• 6:19
  ideal
• 6:19
  client's
• 6:20
  journey?
• 6:20
  So
• 6:20
  maybe
• 6:20
  you
• 6:21
  are
• 6:21
  a
• 6:21
  leadership
• 6:21
  coach,
• 6:22
  but
• 6:22
  maybe
• 6:22
  you
• 6:23
  have
• 6:23
  never
• 6:23
  been
• 6:24
  a
• 6:24
  leader.
• 6:25
  For
• 6:26
  this
• 6:26
  one,
• 6:26
  I
• 6:26
  would
• 6:26
  say
• 6:27
  get
• 6:27
  out
• 6:27
  there
• 6:28
  and
• 6:28
  get
• 6:28
  social
• 6:29
  proof.
• 6:30
  I
• 6:30
  am
• 6:30
  not
• 6:30
  a
• 6:30
  marketer
• 6:31
  by
• 6:31
  trade,
• 6:32
  but
• 6:32
  how
• 6:32
  I've
• 6:33
  done
• 6:33
  this
• 6:33
  is
• 6:34
  by
• 6:34
  starting
• 6:35
  from
• 6:35
  absolute
• 6:36
  scratch
• 6:36
  from
• 6:36
  my
• 6:37
  HR
• 6:37
  background,
• 6:38
  nothing
• 6:38
  to
• 6:38
  do
• 6:38
  with
• 6:38
  marketing
• 6:39
  and
• 6:40
  built
• 6:40
  business
• 6:41
  building
• 6:41
  and
• 6:41
  marketing
• 6:42
  skills
• 6:43
  just
• 6:43
  like
• 6:43
  you
• 6:44
  if
• 6:44
  you
• 6:44
  are
• 6:44
  that
• 6:45
  leadership
• 6:45
  coach,
• 6:45
  without
• 6:46
  that
• 6:46
  leadership
• 6:47
  experience,
• 6:48
  you
• 6:48
  can
• 6:49
  either
• 6:50
  start
• 6:50
  stepping
• 6:51
  into
• 6:51
  leadership
• 6:51
  right
• 6:52
  now
• 6:52
  and
• 6:52
  showing
• 6:53
  that
• 6:53
  there
• 6:53
  is
• 6:53
  a
• 6:53
  different
• 6:53
  way,
• 6:54
  or
• 6:55
  you
• 6:55
  can
• 6:55
  also
• 6:56
  go
• 6:56
  out
• 6:56
  there
• 6:56
  and
• 6:57
  get
• 6:57
  as
• 6:57
  many
• 6:57
  case
• 6:58
  studies
• 6:58
  as
• 6:58
  you
• 6:58
  can
• 6:59
  so
• 6:59
  you
• 6:59
  can
• 6:59
  start
• 6:59
  to
• 7:00
  share
• 7:00
  your
• 7:00
  client's
• 7:01
  transformation.
• 7:03
  But
• 7:03
  I
• 7:03
  know
• 7:03
  in
• 7:04
  many
• 7:04
  of
• 7:04
  the
• 7:04
  coaches
• 7:05
  I
• 7:05
  work
• 7:05
  with,
• 7:07
  you
• 7:07
  often
• 7:07
  do
• 7:08
  this
• 7:08
  work
• 7:08
  because
• 7:09
  of
• 7:09
  your
• 7:09
  own
• 7:09
  story.
• 7:10
  So
• 7:10
  really
• 7:10
  do
• 7:11
  take
• 7:11
  the
• 7:11
  time
• 7:12
  to
• 7:13
  stop
• 7:13
  and
• 7:13
  consider
• 7:14
  your
• 7:14
  own
• 7:14
  personal
• 7:15
  transformations
• 7:16
  because
• 7:16
  I
• 7:16
  bet
• 7:17
  there
• 7:17
  are
• 7:17
  plenty
• 7:18
  and
• 7:19
  you
• 7:19
  may
• 7:19
  be
• 7:19
  underestimating
• 7:20
  your
• 7:21
  own
• 7:21
  valuable
• 7:22
  experience.
• 7:23
  let's
• 7:23
  share
• 7:24
  some
• 7:24
  real
• 7:24
  examples
• 7:25
  now
• 7:25
  and
• 7:25
  how
• 7:26
  varied
• 7:26
  these
• 7:26
  can
• 7:27
  be.
• 7:27
  So
• 7:27
  one
• 7:28
  of
• 7:28
  my
• 7:28
  favorites
• 7:29
  is
• 7:29
  Kate
• 7:30
  Waterfall
• 7:30
  Hills
• 7:31
  TikTok,
• 7:32
  which
• 7:32
  says
• 7:33
  what's
• 7:33
  the
• 7:33
  benefit
• 7:34
  of
• 7:34
  working
• 7:34
  hard
• 7:35
  and
• 7:35
  doing
• 7:35
  a
• 7:35
  really,
• 7:35
  really
• 7:36
  good
• 7:36
  job?
• 7:37
  Hmm.
• 7:38
  More
• 7:38
  work.
• 7:39
  And
• 7:40
  that
• 7:40
  just
• 7:40
  shows
• 7:42
  so
• 7:42
  many
• 7:42
  of
• 7:42
  us
• 7:43
  who
• 7:43
  slog
• 7:44
  our
• 7:44
  guts
• 7:44
  out
• 7:45
  for
• 7:45
  organizations
• 7:46
  and
• 7:47
  what
• 7:47
  you
• 7:47
  get
• 7:47
  in
• 7:47
  return
• 7:48
  usually
• 7:48
  is
• 7:48
  more
• 7:49
  work
• 7:49
  coming
• 7:49
  your
• 7:50
  way.
• 7:50
  So
• 7:51
  if
• 7:51
  you
• 7:51
  can
• 7:51
  create
• 7:51
  something
• 7:52
  like
• 7:52
  that
• 7:52
  that
• 7:53
  resonates
• 7:53
  so
• 7:54
  deeply
• 7:55
  with
• 7:55
  people,
• 7:56
  you
• 7:56
  have
• 7:57
  the
• 7:57
  potential
• 7:58
  to
• 7:58
  create
• 7:58
  a
• 7:58
  viral
• 7:59
  post
• 7:59
  that
• 7:59
  people
• 8:00
  just
• 8:00
  register
• 8:01
  so
• 8:01
  deeply
• 8:02
  in
• 8:02
  their
• 8:02
  bones.
• 8:04
  It
• 8:04
  also
• 8:04
  helps
• 8:05
  to
• 8:05
  create
• 8:05
  shareable
• 8:06
  content
• 8:07
  that
• 8:07
  you
• 8:07
  want
• 8:08
  other
• 8:08
  people
• 8:08
  to
• 8:08
  see
• 8:09
  because
• 8:09
  it's
• 8:09
  funny,
• 8:10
  because
• 8:10
  it's
• 8:10
  so
• 8:11
  relatable
• 8:11
  and
• 8:11
  because
• 8:11
  we've
• 8:12
  all
• 8:12
  seen
• 8:12
  that
• 8:13
  before.
• 8:13
  So
• 8:14
  I
• 8:14
  think
• 8:14
  you
• 8:14
  are
• 8:14
  so
• 8:15
  lucky
• 8:15
  if
• 8:15
  you
• 8:16
  are
• 8:16
  a
• 8:16
  leadership
• 8:16
  or
• 8:17
  a
• 8:17
  career
• 8:17
  coach
• 8:18
  because
• 8:18
  nearly
• 8:19
  everyone
• 8:20
  on
• 8:20
  the
• 8:20
  planet
• 8:20
  can
• 8:21
  relate
• 8:21
  to
• 8:22
  redundancy,
• 8:23
  changing
• 8:24
  career,
• 8:24
  leadership
• 8:25
  challenges.
• 8:26
  So
• 8:26
  you
• 8:26
  have
• 8:26
  got
• 8:26
  such
• 8:27
  a
• 8:27
  great
• 8:27
  topic
• 8:28
  if
• 8:28
  you
• 8:28
  can
• 8:28
  find
• 8:28
  the
• 8:29
  right
• 8:29
  way
• 8:29
  to
• 8:29
  talk
• 8:30
  about
• 8:30
  it.
• 8:31
  One
• 8:31
  of
• 8:31
  my
• 8:31
  biggest
• 8:32
  list
• 8:32
  generators
• 8:33
  is
• 8:33
  my
• 8:33
  blogs,
• 8:34
  so
• 8:34
  I
• 8:34
  have
• 8:35
  been
• 8:35
  writing
• 8:35
  and
• 8:35
  publishing
• 8:36
  on
• 8:36
  my
• 8:36
  website,
• 8:37
  my
• 8:37
  entire
• 8:38
  business
• 8:38
  journey
• 8:39
  from
• 8:39
  2020
• 8:41
  to
• 8:41
  today.
• 8:42
  And
• 8:42
  you
• 8:43
  can
• 8:43
  see
• 8:43
  right
• 8:44
  back
• 8:44
  to
• 8:44
  when
• 8:45
  I
• 8:45
  had
• 8:46
  no
• 8:46
  clients,
• 8:47
  no
• 8:47
  confidence.
• 8:48
  And
• 8:48
  you
• 8:48
  can
• 8:48
  literally
• 8:48
  follow
• 8:49
  that
• 8:49
  journey.
• 8:50
  So
• 8:50
  anything
• 8:50
  you
• 8:51
  can
• 8:51
  do
• 8:51
  to
• 8:52
  create
• 8:52
  that
• 8:52
  annual
• 8:53
  review
• 8:53
  will
• 8:54
  really
• 8:54
  help
• 8:54
  people
• 8:55
  to
• 8:55
  see
• 8:55
  who
• 8:56
  you
• 8:56
  are
• 8:57
  and
• 8:57
  to
• 8:57
  be
• 8:57
  able
• 8:57
  to
• 8:57
  relate
• 8:58
  to
• 8:58
  you.
• 8:59
  I
• 8:59
  know
• 8:59
  loads
• 8:59
  of
• 8:59
  my
• 9:00
  clients
• 9:00
  started
• 9:00
  to
• 9:01
  do
• 9:01
  this
• 9:01
  as
• 9:01
  well
• 9:01
  when
• 9:02
  they
• 9:02
  saw
• 9:02
  my
• 9:02
  annual
• 9:03
  reviews,
• 9:04
  and
• 9:04
  it
• 9:04
  helped
• 9:04
  gain
• 9:05
  them
• 9:05
  clients
• 9:06
  too,
• 9:06
  because
• 9:07
  people
• 9:07
  see
• 9:07
  who
• 9:08
  you
• 9:08
  are
• 9:08
  and
• 9:08
  they
• 9:08
  can
• 9:09
  literally
• 9:09
  track
• 9:09
  that
• 9:10
  journey.
• 9:11
  So
• 9:11
  building
• 9:12
  an
• 9:12
  audience
• 9:12
  isn't
• 9:13
  about
• 9:13
  becoming
• 9:13
  someone
• 9:14
  else.
• 9:15
  It's
• 9:15
  about
• 9:16
  learning
• 9:16
  the
• 9:16
  skill
• 9:17
  of
• 9:17
  creating
• 9:18
  good
• 9:18
  hooks,
• 9:18
  good
• 9:19
  content,
• 9:20
  and
• 9:20
  keeping
• 9:21
  eyes
• 9:21
  on
• 9:21
  you.
• 9:23
  And
• 9:23
  don't
• 9:23
  rely
• 9:24
  on
• 9:24
  social
• 9:24
  media
• 9:25
  alone.
• 9:26
  If
• 9:26
  you
• 9:26
  are
• 9:27
  building
• 9:27
  out
• 9:27
  your
• 9:27
  audience,
• 9:28
  this
• 9:28
  is
• 9:28
  essentially
• 9:29
  your
• 9:30
  top
• 9:30
  of
• 9:30
  funnel,
• 9:31
  and
• 9:31
  what
• 9:32
  we
• 9:32
  need
• 9:32
  to
• 9:32
  do
• 9:32
  is
• 9:32
  move
• 9:33
  people
• 9:33
  into
• 9:34
  that
• 9:34
  next
• 9:35
  step,
• 9:35
  which
• 9:36
  is
• 9:36
  often
• 9:36
  a
• 9:36
  blog
• 9:37
  post,
• 9:37
  an
• 9:38
  email,
• 9:38
  a
• 9:38
  workshop,
• 9:40
  some
• 9:40
  way
• 9:40
  of
• 9:40
  them
• 9:40
  becoming
• 9:41
  deeper
• 9:42
  into
• 9:42
  your
• 9:42
  world
• 9:43
  and
• 9:43
  being
• 9:43
  nurtured
• 9:44
  in
• 9:44
  a
• 9:44
  more
• 9:44
  close,
• 9:45
  intimate
• 9:45
  way.
• 9:47
  So
• 9:47
  I
• 9:47
  leave
• 9:47
  you
• 9:47
  with
• 9:48
  this
• 9:48
  one
• 9:48
  thought.
• 9:49
  How
• 9:49
  can
• 9:49
  you
• 9:49
  create
• 9:50
  content
• 9:50
  that
• 9:50
  is
• 9:51
  so
• 9:51
  good
• 9:52
  that
• 9:52
  your
• 9:53
  ideal
• 9:53
  client
• 9:54
  wants
• 9:54
  to
• 9:54
  share
• 9:55
  it
• 9:55
  with
• 9:55
  their
• 9:55
  network?
• 9:57
  And
• 9:57
  that
• 9:57
  will
• 9:57
  mean
• 9:58
  looking
• 9:58
  at
• 9:58
  the
• 9:58
  top
• 9:59
  creators
• 10:00
  in
• 10:00
  the
• 10:00
  world,
• 10:01
  analyzing
• 10:01
  what
• 10:01
  they're
• 10:02
  doing,
• 10:02
  looking
• 10:03
  at
• 10:03
  frameworks,
• 10:03
  looking
• 10:04
  at
• 10:04
  hooks,
• 10:05
  looking
• 10:05
  at
• 10:05
  visuals,
• 10:06
  and
• 10:06
  really
• 10:07
  taking
• 10:07
  the
• 10:07
  time
• 10:08
  to
• 10:08
  think
• 10:09
  how
• 10:09
  can
• 10:09
  you
• 10:09
  make
• 10:10
  your
• 10:10
  content
• 10:11
  1%
• 10:11
  better
• 10:12
  than
• 10:12
  it
• 10:12
  was
• 10:12
  yesterday?
• 10:14
  And
• 10:14
  imagine
• 10:14
  when
• 10:15
  you
• 10:15
  do
• 10:15
  that,
• 10:16
  how
• 10:16
  good
• 10:16
  it's
• 10:16
  gonna
• 10:17
  be
• 10:17
  in
• 10:17
  a
• 10:17
  year's
• 10:17
  time.
• 10:19
  I
• 10:19
  hope
• 10:19
  today's
• 10:19
  episode
• 10:20
  was
• 10:20
  helpful.
• 10:21
  If
• 10:21
  you
• 10:21
  want
• 10:21
  help
• 10:21
  doing
• 10:22
  this,
• 10:22
  then
• 10:22
  join
• 10:22
  me
• 10:22
  inside
• 10:23
  the
• 10:23
  business
• 10:23
  of
• 10:24
  coaching,
• 10:25
  which
• 10:25
  is
• 10:26
  my
• 10:26
  mentorship
• 10:26
  program
• 10:27
  where
• 10:27
  we
• 10:27
  do
• 10:28
  this
• 10:28
  live,
• 10:29
  we
• 10:29
  create
• 10:30
  posts
• 10:30
  that
• 10:31
  generate
• 10:32
  hundreds
• 10:32
  of
• 10:32
  likes
• 10:33
  in
• 10:33
  literally
• 10:34
  nine
• 10:34
  minutes
• 10:35
  while
• 10:35
  we
• 10:35
  are
• 10:35
  on
• 10:35
  mute,
• 10:36
  and
• 10:36
  we
• 10:36
  post
• 10:37
  within
• 10:37
  that
• 10:38
  timescale.
• 10:39
  So
• 10:39
  if
• 10:39
  you
• 10:39
  are
• 10:39
  a
• 10:39
  tool
• 10:40
  prone
• 10:40
  to
• 10:41
  overthinking,
• 10:41
  then
• 10:42
  come
• 10:42
  join
• 10:42
  us
• 10:43
  and
• 10:43
  you
• 10:43
  will
• 10:43
  make
• 10:43
  huge
• 10:44
  progress
• 10:44
  using
• 10:45
  proven
• 10:46
  frameworks.
• 10:46
  Super,
• 10:47
  super
• 10:47
  quickly.
• 10:49
  You
• 10:49
  will
• 10:49
  find
• 10:49
  the
• 10:49
  link
• 10:50
  to
• 10:50
  the
• 10:50
  business
• 10:50
  of
• 10:50
  coaching
• 10:51
  in
• 10:51
  the
• 10:51
  show
• 10:51
  notes.
• 10:53
  If
• 10:53
  you
• 10:53
  enjoyed
• 10:53
  this
• 10:54
  episode,
• 10:54
  hit
• 10:55
  the
• 10:55
  subscribe
• 10:55
  button
• 10:56
  so
• 10:56
  you
• 10:56
  get
• 10:56
  alerted
• 10:57
  for
• 10:57
  every
• 10:57
  single
• 10:58
  episode
• 10:58
  I
• 10:58
  share.
• 10:59
  And
• 11:00
  if
• 11:00
  you
• 11:00
  are
• 11:00
  feeling
• 11:01
  super,
• 11:01
  super
• 11:01
  generous,
• 11:02
  I
• 11:02
  would
• 11:02
  be
• 11:03
  super,
• 11:03
  super
• 11:03
  grateful
• 11:04
  for
• 11:04
  a
• 11:04
  review
• 11:05
  and
• 11:05
  rating
• 11:06
  if
• 11:06
  you're
• 11:06
  an
• 11:06
  Apple
• 11:06
  listener
• 11:07
  or
• 11:08
  a
• 11:08
  rating
• 11:09
  if
• 11:09
  you
• 11:09
  are
• 11:09
  listening
• 11:09
  on
• 11:10
  any
• 11:10
  other
• 11:10
  platform.
• 11:11
  It
• 11:11
  helps
• 11:12
  me
• 11:12
  be
• 11:12
  able
• 11:12
  to
• 11:13
  continue
• 11:13
  to
• 11:13
  create
• 11:14
  amazing
• 11:14
  content
• 11:15
  for
• 11:15
  you.
• 11:16
  And
• 11:16
  like
• 11:17
  I
• 11:17
  say
• 11:17
  at
• 11:17
  the
• 11:17
  end
• 11:17
  of
• 11:17
  every
• 11:18
  episode,
• 11:18
  trust
• 11:19
  yourself.
• 11:19
  Believe
• 11:20
  in
• 11:20
  yourself
• 11:20
  and
• 11:21
  be
• 11:21
  the
• 11:21
  wise
• 11:21
  gardener
• 11:22
  who
• 11:22
  keeps
• 11:22
  on
• 11:23
  watering
• 11:23
  the
• 11:23
  seed.
• 11:25
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• 11:25
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• 11:26
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• 11:27
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• 11:27
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• 11:27
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• 11:28
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• 11:28
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• 11:28
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• 11:28
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• 11:29
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• 11:30
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• 11:30
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• 11:31
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• 11:31
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• 11:31
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• 11:32
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• 11:32
  Microphone (Samson Q2U Microphone): my
• 11:32
  Microphone (Samson Q2U Microphone): website
• 11:33
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• 11:36
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• 11:36
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• 11:37
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• 11:37
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• 11:38
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• 11:38
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• 11:39
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• 11:39
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• 11:40
  Microphone (Samson Q2U Microphone): joannalottcoaching.com.
• 11:42
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• 11:43
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• 11:43
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• 11:43
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• 11:44
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• 11:44
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• 11:44
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• 11:44
  Microphone (Samson Q2U Microphone): notes.
• 11:46
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• 11:46
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• 11:47
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• 11:47
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• 11:47
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• 11:47
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• 11:48
  Microphone (Samson Q2U Microphone): useful.
• 11:49
  Microphone (Samson Q2U Microphone): Share
• 11:49
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• 11:49
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• 11:50
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• 11:50
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• 11:51
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• 11:51
  Microphone (Samson Q2U Microphone): review,
• 11:51
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• 11:51
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• 11:52
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• 11:52
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• 11:52
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• 11:53
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• 11:53
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• 11:53
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• 11:55
  Microphone (Samson Q2U Microphone): Remember
• 11:55
  Microphone (Samson Q2U Microphone): to
• 11:55
  Microphone (Samson Q2U Microphone): trust
• 11:56
  Microphone (Samson Q2U Microphone): yourself,
• 11:56
  Microphone (Samson Q2U Microphone): believe
• 11:57
  Microphone (Samson Q2U Microphone): in
• 11:57
  Microphone (Samson Q2U Microphone): yourself
• 11:57
  Microphone (Samson Q2U Microphone): and
• 11:58
  Microphone (Samson Q2U Microphone): be
• 11:58
  Microphone (Samson Q2U Microphone): the
• 11:58
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• 11:58
  Microphone (Samson Q2U Microphone): Gardner
• 11:59
  Microphone (Samson Q2U Microphone): who
• 11:59
  Microphone (Samson Q2U Microphone): keeps
• 11:59
  Microphone (Samson Q2U Microphone): on
• 12:00
  Microphone (Samson Q2U Microphone): watering
• 12:00
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• 12:00
  Microphone (Samson Q2U Microphone): seed.
• 12:01
  Microphone (Samson Q2U Microphone): Get
• 12:01
  Microphone (Samson Q2U Microphone): into
• 12:02
  Microphone (Samson Q2U Microphone): the
• 12:02
  Microphone (Samson Q2U Microphone): arena
• 12:02
  Microphone (Samson Q2U Microphone): dare,
• 12:03
  Microphone (Samson Q2U Microphone): greatly
• 12:03
  Microphone (Samson Q2U Microphone): and
• 12:04
  Microphone (Samson Q2U Microphone): try.