Latest / Bitcoin for Financial Services Podcast
Building Bitcoin Rails For HSAs
We sat down with Jon Gordon and Stuart Lackey, co-founders of SoundHSA, to unpack why healthcare costs keep rising, why patients rarely see real prices, and where incentives break when third parties sit between doctors and customers.
We walk through the HSA’s triple tax advantage, how most people underutilize it, and why pairing HSAs with real Bitcoin changes the long-term savings conversation.
Jon and Stu also explain their go-to-market strategy, from sats-for-steps wellness challenges to a modern onboarding experience for a historically clunky, form-driven account type.
We discuss how…
The skinny
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