Influencer Marketing 101: Building and Measuring Campaigns | Geena Massara of Girlfriend Collective
"View your influencers with a relational lens and not as a transaction. They're people. Build a genuine partnership and relationship with them." In this episode of Marketing Happy Hour, Geena Massara of Girlfriend Collective (formerly BuzzFeed and FabFitFun) is answering all of your questions about influencer and affiliate marketing. This Senior Marketing Manager of Affiliate and Influencer shares her answers to the questions: What are the differences between influencer and affiliate marketing? And when do you utilize one vs. the other? Micro- or Macro-Influencers: which one brings the most…
The skinny
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