Latest / Influencer Confidential / UGC for Beginners 40+: How to Get Started with Megan Collier [Creator Currency Ep. 19]

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UGC for Beginners 40+: How to Get Started with Megan Collier [Creator Currency Ep. 19] · Influencer Confidential

0:00
Speaker 1: I am so excited about today's episode. I'm going to
0:02
Speaker 1: be interviewing Megan Collier, who is a UGC creator and
0:07
Speaker 1: specifically helps a certain demographic, that forty plus demographic on
0:12
Speaker 1: all things UGC. Now, obviously, the things we're going to
0:15
Speaker 1: talk about are not just for the forty plus community,
0:18
Speaker 1: So if you're not in that, don't feel like you
0:20
Speaker 1: can't listen in. But I love Megan's ability to really
0:22
Speaker 1: break down difficult topics to make them bite size and
0:26
Speaker 1: easy digestible for her community and now for ours. Megan
0:29
Speaker 1: has helped over nine thousand people when it comes to
0:32
Speaker 1: teaching about UGC, and she herself has replaced her own
0:36
Speaker 1: six figure past career with the UGC one in just
0:41
Speaker 1: fourteen months, creating content for brands, creating content with her
0:45
Speaker 1: mom for brands, and teaching other women how to do
0:47
Speaker 1: the same. I love that she's not about having a
0:49
Speaker 1: big following. She's really focused on helping pitch UGC. So
0:53
Speaker 1: that's something that you're interested. Make sure you watch this interview.
0:56
Speaker 1: It is going to be jam packed with nuggets of
0:58
Speaker 1: information for all the u GC creators out there. Welcome
1:02
Speaker 1: Megan to Influencer Confidential. We are so pumped to have
1:05
Speaker 1: you here today with.
1:06
Speaker 2: That, Thanks for having me, I'm super excited chat. Yeah.
1:10
Speaker 1: So, I think UGC is something so many of the
1:14
Speaker 1: creators in my community have questions about, and luckily, I
1:18
Speaker 1: think now we're at a time that more and more
1:19
Speaker 1: people know about it and like know what it is.
1:22
Speaker 1: But I figured today's episode could be a deep dive
1:25
Speaker 1: on UGC, especially for people who are curious. Are like,
1:28
Speaker 1: is this something I can do even if I have
1:30
Speaker 1: a big influencer audience, or what if I'm just starting
1:33
Speaker 1: off and I have nothing like what is UGC? And
1:36
Speaker 1: so I wanted to make this kind of like our
1:37
Speaker 1: UGC episode and kind of have you really spearheaded as
1:42
Speaker 1: a UGC creator yourself? So maybe we could just start
1:46
Speaker 1: by you could tell tell us a little bit about
1:48
Speaker 1: yourself for those that are listening in. You know, my
1:51
Speaker 1: audience is all creators, and many of them know what
1:54
Speaker 1: UGC is, but some of them haven't dived into the world.
1:56
Speaker 1: So I'd love to just start to kind of like
1:58
Speaker 1: just by chatting and learning a little bit about you
2:00
Speaker 1: and how you got into UGC. Tell us your UGC
2:03
Speaker 1: story for sure.
2:06
Speaker 2: This was back in summer of twenty twenty two, so
2:08
Speaker 2: next month it'll actually be about three years since I've
2:11
Speaker 2: been doing UGC. And you know, I was working a
2:14
Speaker 2: full time job and our son was I think one
2:17
Speaker 2: at the time, and so I was like, I think
2:20
Speaker 2: I need to make a little more money on the side.
2:22
Speaker 2: Pipers are expensive, and so I was, you know, mindlessly
2:25
Speaker 2: scrolling on TikTok like all of us do, and I
2:28
Speaker 2: saw a video of someone who's now a friend of mine, Saha,
2:31
Speaker 2: she's pretty big in the EUGC space. She was explaining it,
2:35
Speaker 2: and I was like, what the heck. I'm like, I
2:37
Speaker 2: was doing like some social media for the company I
2:39
Speaker 2: was working with, and I'm like, I don't even know
2:41
Speaker 2: what UGC is. How do I not know about this?
2:43
Speaker 2: And so it made sense to me that was the
2:46
Speaker 2: big thing. You know, OLLVC. There's a million side hustles,
2:48
Speaker 2: but I am creative, you know, I've kind of taught
2:50
Speaker 2: myself social media. That's how I got my full time job,
2:52
Speaker 2: and so it made sense to me that brands were
2:55
Speaker 2: wanting more content, but I did not know that they
2:59
Speaker 2: were working with people with like basically no followers. So
3:02
Speaker 2: that was a huge thing for me because I had
3:03
Speaker 2: like two hundred followers or something on social media at
3:06
Speaker 2: the time, and so UGC made sense. I looked into
3:09
Speaker 2: it and I just had like really good feeling about it,
3:12
Speaker 2: and so I just I got started right away. I
3:14
Speaker 2: remember telling my wife. I was like, UGC, I'm gonna DOUGC.
3:17
Speaker 2: And this is like after twenty different side hustles, you know,
3:19
Speaker 2: basically failures at that point, and I was like, yep,
3:23
Speaker 2: I'm doing it. And so I made my portfolio, just
3:25
Speaker 2: chose random products around my house, you know, and I
3:28
Speaker 2: made some example videos, put the portfolio up. Then, Yeah,
3:32
Speaker 2: within like ten days, I landed my first UGC deal
3:35
Speaker 2: and I was sold on the whole thing.
3:37
Speaker 1: That's crazy. So I kind of want to deconstruct that
3:39
Speaker 1: because I think so many people feel like you need
3:41
Speaker 1: a brand partnership in order to get started, and you're
3:44
Speaker 1: telling us what we already know, which is you want
3:47
Speaker 1: to create content for brands. Go around the house, shoot
3:50
Speaker 1: content with the things that you own, with the candles
3:53
Speaker 1: that you like, with the headphones that you wear. Make
3:56
Speaker 1: this content, put it into this portfolio so that when
3:59
Speaker 1: you do reach out pitch you have something to show
4:01
Speaker 1: correct dred percent.
4:03
Speaker 2: Yeah, and that's that's the question I get all the
4:05
Speaker 2: time so many of my students, you know, and we'll
4:07
Speaker 2: talk about this more probably, but gen X there's baby
4:09
Speaker 2: boomers who have never taken their phone and filmed anything before,
4:12
Speaker 2: so their brands spanking new this whole thing. And so
4:15
Speaker 2: most people are like, yeah, I literally have no content
4:18
Speaker 2: to use for my portfolio. But that's how most people start.
4:21
Speaker 2: So if that's your case, like, it doesn't matter. You
4:23
Speaker 2: just have to be willing to take your phone, maybe
4:25
Speaker 2: a tripod if you have it. If you don't, that's okay,
4:28
Speaker 2: but just take some products. Like I made my two
4:30
Speaker 2: first example videos for my portfolio. Where about the cat treats?
4:34
Speaker 2: I give my two cats? So it was like nothing spectacular,
4:37
Speaker 2: nothing fancy, but it got the job done and it
4:39
Speaker 2: got me started, just like putting my foot in the
4:41
Speaker 2: door for UGC.
4:43
Speaker 1: And with UGC, just like cat video. Let's just say it, like,
4:46
Speaker 1: do creators have to be in the content like talking head?
4:50
Speaker 1: Do they have to you know, be or can they
4:52
Speaker 1: be faceless? Can they put together a cat treat video
4:56
Speaker 1: with the cat and the treat and the hand or
4:59
Speaker 1: like what are your thoughts? I know there's no right
5:01
Speaker 1: or wrong and the people in my community aren't looking for,
5:03
Speaker 1: you know, a heart set line. But what are your
5:04
Speaker 1: thoughts on when it comes to this example you're sharing,
5:07
Speaker 1: So are we putting our faces in it? Are we not?
5:10
Speaker 1: What does that look like?
5:11
Speaker 2: Yep? For sure? That's another huge question because a lot
5:14
Speaker 2: of people are like again, they're not comfortable putting their
5:17
Speaker 2: face in the content. So what I've said is, you know,
5:20
Speaker 2: I have done a lot of faceless UGC and they're
5:22
Speaker 2: for sure is opportunities in faceless UGC space like for
5:26
Speaker 2: different companies and I've worked with I had a monthly
5:29
Speaker 2: retainer client that was a nail care company, right, so
5:31
Speaker 2: it's basically all hands and nails and the nail polish.
5:35
Speaker 2: So that's an example. But I would say the biggest
5:39
Speaker 2: advice when it comes to faceless GGC if you're wondering
5:42
Speaker 2: about that, is yes, no, you can be successful in that,
5:45
Speaker 2: but also know that you will likely have more opportunities
5:48
Speaker 2: and more doors open for you if you do show
5:50
Speaker 2: your face because it just adds that human element, and
5:53
Speaker 2: most companies want you to show your face because again
5:57
Speaker 2: it just creates that trust. Right. But like with the
6:00
Speaker 2: cat things of some of my students do dog UGC
6:04
Speaker 2: like with their dogs eating like horses and stuff, so
6:06
Speaker 2: are the like. Sometimes they'll show their face for maybe
6:09
Speaker 2: a second or two, sometimes never, but it really is
6:11
Speaker 2: there's a space for everybody. But if you're willing to
6:13
Speaker 2: get comfortable on camera, I think it's gonna only help you.
6:17
Speaker 1: I agree, and I think you can charge more. And
6:19
Speaker 1: it's a casting I always talk about EUGC is like
6:21
Speaker 1: in the audition world, right, we're looking for someone who is,
6:25
Speaker 1: you know, five seven to five eleven brunette, like, that's
6:29
Speaker 1: what they're looking for. And if you're like, hey, I'm
6:31
Speaker 1: a lady who looks like the role that they're casting,
6:34
Speaker 1: you know, or maybe we're looking for someone who is
6:36
Speaker 1: fifty plus, has grandkids, whatever, showing your face is also
6:41
Speaker 1: helping you get the role in this way, right, And
6:45
Speaker 1: I think that's really that's really where it's at. Before
6:48
Speaker 1: we keep going, I did want to ask when you
6:50
Speaker 1: first started your journey, you said, you put your portfolio together,
6:53
Speaker 1: you went around the house, you shot some stuff, and
6:56
Speaker 1: then you got your first partnership. Was this through like
6:59
Speaker 1: you pitching that brand direct or was it through like
7:02
Speaker 1: a third party platform? Because at this point you're two
7:04
Speaker 1: hundred followers in and you have a just like a portfolio,
7:08
Speaker 1: So how did that look?
7:10
Speaker 2: Yeah, so I basically just like in twenty twenty two,
7:13
Speaker 2: and I don't know if you remember this, in the
7:14
Speaker 2: EUGC space, it was pretty new, like to the I mean,
7:17
Speaker 2: it's not new to the whole marketing world, but a
7:20
Speaker 2: lot of people did not know what UGC was. Like
7:22
Speaker 2: I look back and there was probably like maybe one
7:24
Speaker 2: hundred hashtags using hashtag GUGC creator on TikTok. That was
7:28
Speaker 2: like maybe a million or something crazy, So a lot
7:31
Speaker 2: of people weren't doing EUGC or weren't even talking about
7:34
Speaker 2: it on TikTok and social media. I just was like,
7:37
Speaker 2: there was a few people that I followed, and I'm like, okay,
7:39
Speaker 2: they seem to be emailing people. They seemed to be
7:42
Speaker 2: just like connecting with brands that way. I did not
7:44
Speaker 2: know if any C platforms that were connecting brands with
7:47
Speaker 2: UGC creators, so I just went all in on email
7:50
Speaker 2: and dming. So the first brand that hired me was
7:53
Speaker 2: the Captions app, which is a really big app, but
7:55
Speaker 2: they were kind of just starting at the time, and
7:57
Speaker 2: so I had emailed them I think he kept seeing
7:59
Speaker 2: their ads on social media and I was like, cool, Like,
8:02
Speaker 2: now I'm doing UGC, I should probably connect with them.
8:04
Speaker 2: And I downloaded their app and I was like, Hey,
8:06
Speaker 2: I'm a UGC creator. I love your guys' app. I'd
8:09
Speaker 2: love to maybe chat with you about doing UGC. And
8:11
Speaker 2: I was just kind of winging it. It's very basic.
8:13
Speaker 2: I'm pretty sure I had some you know, grammar mistakes
8:15
Speaker 2: in there. But they got back to me like within
8:18
Speaker 2: two hours, and they're like, yep, let's hop on a call.
8:20
Speaker 2: And I was like, okay, great, so I had to
8:22
Speaker 2: take the next day, I hopped on a fifteen minute
8:24
Speaker 2: call with their creative director whoever it was. And you know,
8:27
Speaker 2: I was on Microsoft teams for my full time job.
8:29
Speaker 2: I'm like, oh my gosh, I hope they don't know.
8:31
Speaker 2: And so I did that and they were like, yep,
8:33
Speaker 2: let's do it. Let's do it. They hired me initially
8:35
Speaker 2: for three videos, and then I was like, gosh, I
8:39
Speaker 2: really want to make some more money for this first
8:41
Speaker 2: year GC deal. So I just didn't. I didn't tell them,
8:43
Speaker 2: but I made an extra two videos for them and
8:45
Speaker 2: upsold them on that and then they they took it
8:48
Speaker 2: and they're like, yep, this is fantastic, and then they
8:50
Speaker 2: came back to me like a month later for a
8:51
Speaker 2: dozen more videos. So it was yeah, it was all
8:53
Speaker 2: through emails.
8:54
Speaker 1: You're like, you're like doing it the right way before, right,
8:57
Speaker 1: because we talked a lot about this in my pitching program,
9:00
Speaker 1: you know, getting on a call up selling, you know,
9:03
Speaker 1: the client asks for this, provide more and you were
9:06
Speaker 1: kind of just already doing this naturally, which I love
9:08
Speaker 1: to hear. And you also said something that I think
9:10
Speaker 1: is a really great indicator for those of you guys
9:13
Speaker 1: listening in. When you see a brand running an ad
9:16
Speaker 1: that's already such a major like Ding Ding Ding, they
9:20
Speaker 1: have ad budget, they're running ads. They you know, they're
9:24
Speaker 1: looking for this type of content to probably boost or
9:27
Speaker 1: put money into. So I love that Megan saw this
9:31
Speaker 1: at such an early time but also was able to
9:33
Speaker 1: be like I saw their ad, like I want to
9:35
Speaker 1: use their app, like it all kind of tied in.
9:37
Speaker 1: But I think that's really awesome. So I love to
9:39
Speaker 1: see that. So one of the things I think that
9:42
Speaker 1: people also kind of get tripped out about with UGC
9:45
Speaker 1: is their lack of confidence in their creating abilities. So
9:49
Speaker 1: I hear this a lot, but my content isn't good
9:53
Speaker 1: And there's a lot of imposter syndrome in our industry, right,
9:55
Speaker 1: there's a lot of I'm like, we all need therapy,
9:57
Speaker 1: but like there's like a lot of like self esteem
9:59
Speaker 1: and like I'm not good enough or my my videos
10:03
Speaker 1: are bad? Why would anyone want that? And sometimes I
10:06
Speaker 1: tell people, you're right, your videos are bad. You got
10:08
Speaker 1: to make them better, right, And that's okay. We're all
10:10
Speaker 1: kind of like wonky when we first get started. But
10:12
Speaker 1: how do you kind of help your UGC community get
10:16
Speaker 1: through those mindset blocks around content being bad when in
10:21
Speaker 1: fact it's probably not that god and that may even
10:24
Speaker 1: be the style that the brand's looking for.
10:27
Speaker 2: Yeah, oh my gosh, this is probably my favorite thing
10:29
Speaker 2: ever to I can talk about this for five hours.
10:31
Speaker 2: People ask you this. There just before we hopped on this,
10:33
Speaker 2: this podcast called Somebody just messaged me like five sentences
10:38
Speaker 2: about how they're horrible at editing. They're super intimidated by
10:42
Speaker 2: it and they're just never going to be able to
10:44
Speaker 2: DOGC because of this. And my thing is everybody sucks.
10:49
Speaker 2: In the beginning, I remember looking back to like I've
10:51
Speaker 2: been like dabbling with video editing and like travel stuff before.
10:54
Speaker 2: But I remember with the first video I edited, trying
10:56
Speaker 2: to make a cup of coffee with my cuing machine,
10:59
Speaker 2: like seven years ago, and it took me over an
11:01
Speaker 2: hour and then it all got deleted somehow. So I
11:03
Speaker 2: just was, I was, I was terrible in the beginning,
11:06
Speaker 2: but I just kept going. And that's what I always
11:07
Speaker 2: want to tell people, Like, if you feel like your
11:10
Speaker 2: content sucks or you're not creative enough for you have
11:14
Speaker 2: never even tried attempted to edit a video before, that
11:18
Speaker 2: is normal and that's okay. We all have to just
11:20
Speaker 2: give ourselves some grace knowing that this is how life works.
11:25
Speaker 2: Like I always try to remind people because people get
11:26
Speaker 2: into the content space, especially like forty fifty sixty year
11:29
Speaker 2: olds my mom included because she's doing UGC, which we
11:32
Speaker 2: could talk about, but like most people have never done this,
11:36
Speaker 2: so it's this whole new thing for them, and they
11:39
Speaker 2: forget that they've had all these years prior to doing
11:42
Speaker 2: UGC of doing hard things as well, So getting over that,
11:46
Speaker 2: like oh my gosh, I'm gonna suck. Yeah, like, yes,
11:48
Speaker 2: you're gonna suck, and just be okay with that and
11:50
Speaker 2: give yourself some grace knowing that every single UGC video
11:53
Speaker 2: you do from here on out is literally going to
11:56
Speaker 2: get you know, ten percent better, twenty percent better. I
11:58
Speaker 2: would like to give the example my mom, Like again,
12:01
Speaker 2: she's now sixty four, she's doing UGC and she has
12:07
Speaker 2: zero percent background. She had one picture on her Instagram account,
12:10
Speaker 2: she's been a nurse for over forty years, Like Nothing've
12:13
Speaker 2: never filmed the video, never edited. She went through like
12:16
Speaker 2: I have a course. So she went through that, and
12:17
Speaker 2: I have like ten minute video on editing. But I
12:20
Speaker 2: did not help her with anything. She just took some
12:22
Speaker 2: products around your house, put them in capcut, messed around
12:25
Speaker 2: with it a little bit, and her first video was
12:27
Speaker 2: a little bit rough, Like I was like, okay, like
12:29
Speaker 2: this for sure needs some improvement. But her second video
12:32
Speaker 2: three hours later that she sent me was night and day.
12:35
Speaker 2: And now she's so good at it, And I'm like
12:37
Speaker 2: that that can happen with anybody as long as you're
12:40
Speaker 2: willing to do it. And then also like giving yourself
12:42
Speaker 2: some grace and having fun with it is the biggest
12:44
Speaker 2: advice I can give.
12:46
Speaker 1: And it's so true, Like we why do we get
12:48
Speaker 1: to intimidated by technology, Like we've got through hard stuff,
12:51
Speaker 1: We've done crazy other hard things in life, like we
12:54
Speaker 1: can overcome this as well. So let's go ahead and
12:56
Speaker 1: talk about like getting started before we dive into your
13:00
Speaker 1: specific niche of that you know, fifty five plus creator,
13:03
Speaker 1: but like, let's start off with the getting started. For
13:05
Speaker 1: someone who has never created content before, the common question
13:09
Speaker 1: is where do I begin? Do you think a phone
13:13
Speaker 1: is enough? Where does that person begin? I know you
13:15
Speaker 1: talked to us about you need the portfolio anything else.
13:18
Speaker 1: For someone that is listening today and is like want
13:20
Speaker 1: to wrap up this episode and get started.
13:23
Speaker 2: For sure, yeah, just do it? Yeah, so well, for sure,
13:25
Speaker 2: just do it. But I would always I think a
13:27
Speaker 2: lot of people skip this part. Is people hear about
13:30
Speaker 2: UGC and they think it makes sense. But for me,
13:32
Speaker 2: as a visual learner, and I think most people are
13:34
Speaker 2: visual learners, it helped me so much just to look
13:37
Speaker 2: at UGC example videos, just so I could wrap my
13:40
Speaker 2: head around visually what the heck I was going to
13:43
Speaker 2: be doing if I do, you know, if I was
13:44
Speaker 2: going to pursue you know, you could look at people's portfolio.
13:48
Speaker 2: You could literally just type in UGC example video on
13:51
Speaker 2: TikTok and see so many videos and not that your
13:54
Speaker 2: content that you're going to create is going to look
13:56
Speaker 2: exactly like anybody else is, but it's going to give
13:59
Speaker 2: you an idea of like, oh okay, cool, I've seen
14:01
Speaker 2: these videos a million times. And most people don't realize,
14:03
Speaker 2: like when they first hear about UGC, they actually don't
14:06
Speaker 2: realize that they've probably seen thousands of UGC videos and
14:10
Speaker 2: UGC creators while they're scrolling on Facebook or Instagram or wherever.
14:15
Speaker 2: But once you kind of get it, it kind of clicks
14:18
Speaker 2: and you're like, oh my gosh, now you start seeing
14:20
Speaker 2: UGC everywhere, and so you're gonna be inspired. And that's
14:24
Speaker 2: also another part of the creative piece, is like you're
14:26
Speaker 2: gonna get inspired by other people's content and then you're
14:29
Speaker 2: just gonna take that, whether you realize it or not,
14:31
Speaker 2: and apply it to your own content. So I think
14:33
Speaker 2: number one, look at some video examples, get your head
14:36
Speaker 2: wrapped around it visually, and then once you're like, Okay,
14:39
Speaker 2: I really want to do this, then dive in and
14:41
Speaker 2: create that portfolio. And for me and what I teach
14:44
Speaker 2: in my course and everything is just like start with
14:47
Speaker 2: something simple. I think so many people hear about UGC
14:51
Speaker 2: love it, they want to do it, and then they
14:53
Speaker 2: hear portfolio or website or something, especially the crowd that's
14:56
Speaker 2: like forty fifty sixties, they get so intimidated so they
14:59
Speaker 2: stop before or they even start. And so my recommendation
15:02
Speaker 2: is go to Canva, type in a website portfolio, make
15:05
Speaker 2: sure it's a website, not a presentation. Choose a template
15:09
Speaker 2: that you know, look looks like you maybe likely you
15:12
Speaker 2: like that stands out, and then just start creating content
15:15
Speaker 2: around different products that are around your house and mess
15:18
Speaker 2: around with capcut or whatever video editing software you want
15:21
Speaker 2: to use, and use your phone. Like ninety nine percent
15:24
Speaker 2: of the time I only use my iPhone, and I
15:26
Speaker 2: think that that also helps people who are like, Okay,
15:29
Speaker 2: I need to get this gear and I need to
15:30
Speaker 2: spend one thousand dollars of getting a microphone that I
15:33
Speaker 2: maybe this is against what a lot of people think,
15:35
Speaker 2: but I rarely even use a microphone because where I'm
15:38
Speaker 2: recording sounds okay on my phone, And so you can
15:41
Speaker 2: if your audio sucks, get a microphone. Spend twenty thirty bucks,
15:45
Speaker 2: get a tripod, maybe twenty five bucks on Amazon maybe
15:48
Speaker 2: a selfie light if you live in Seattle like me,
15:50
Speaker 2: where it's always dark and gloomy. But you know, don't
15:54
Speaker 2: overthink it and just get started because every single day
15:56
Speaker 2: it's going to get easier and easier. But that's what
15:58
Speaker 2: I would say to get started. Visuals amazing, see example, videos,
16:01
Speaker 2: portfolio and get started.
16:03
Speaker 1: And you gave us some really good action items for
16:06
Speaker 1: those listening in search up an example type and you
16:09
Speaker 1: do you see video example on TikTok to see an example.
16:12
Speaker 1: She told us to go on Canba and look up
16:14
Speaker 1: the website portfolio, not presentation, but website, so that way
16:19
Speaker 1: we can go ahead and publish that. And she also
16:21
Speaker 1: told us using editing tools like catcut, which of course
16:24
Speaker 1: many of us know, these are some you know, starting
16:27
Speaker 1: equipment and tech, just to kind of again lift off
16:30
Speaker 1: and just start. I tell people too, like I have
16:32
Speaker 1: a lot of people who say, oh, I want to
16:34
Speaker 1: be a vlogger. I want to vlog I'm like, do
16:36
Speaker 1: you watch vlogs? They're like no, I'm like okay, so like,
16:39
Speaker 1: how can you be something you don't know?
16:41
Speaker 2: Right?
16:41
Speaker 1: So I kind of feel like creators that want to
16:44
Speaker 1: make UGC content, you know, they should be on TikTok.
16:47
Speaker 1: They don't have to have a big following, but they
16:49
Speaker 1: probably need to be on the platforms that they want
16:51
Speaker 1: to create for to see how things work. Like how
16:53
Speaker 1: can you create TikTok content but not have a TikTok account?
16:57
Speaker 1: Would you agree with that? Like, do you think that
17:00
Speaker 1: creators need to or you know, just get onto these
17:02
Speaker 1: platforms and start to you know, play around. It doesn't
17:05
Speaker 1: have to be publishing or posting, but just to be
17:08
Speaker 1: doing kind of that homework so you know what works.
17:10
Speaker 2: Well, yeah, I think. I mean it cannot hurt. What
17:14
Speaker 2: I always tell people because you know, big thing about
17:16
Speaker 2: YOUUGC is again, you don't need to be an influencer.
17:18
Speaker 2: You don't need to go viral like. You just need
17:21
Speaker 2: to know how to take a product and create content
17:23
Speaker 2: that brands want a need for their own marketing purposes.
17:25
Speaker 2: But it does help to show up on social media
17:30
Speaker 2: like I like, for literally three years, almost every single
17:33
Speaker 2: day I've showed up on social media talking about UGC,
17:36
Speaker 2: posting my video examples, and it's brought me more opportunities,
17:40
Speaker 2: Like and I was give my mom as an example.
17:42
Speaker 2: You know, she had an Instagram account for nothing like
17:45
Speaker 2: just sending my sisters and I reels and so she
17:49
Speaker 2: took it and she kind of switched it up to
17:52
Speaker 2: put you know, baby boom er UGC creator put her
17:55
Speaker 2: link to her portfolio in there and then uploaded several
17:58
Speaker 2: months ago, like nine different video examsamples that she created
18:01
Speaker 2: or had been hired to do. And still to this day,
18:04
Speaker 2: brands are finding her on that Instagram account even though
18:07
Speaker 2: she hasn't posted for months because of the hashtags. She
18:10
Speaker 2: is just posting video examples on there, putting her generation
18:13
Speaker 2: into her age. It really helps to show up and
18:16
Speaker 2: then she can also see you know, she sends me
18:18
Speaker 2: different ads. She's like, oh, I think I could do this,
18:20
Speaker 2: you know a little bit better than this person. Or
18:22
Speaker 2: this gives me an idea for a company I could
18:23
Speaker 2: work with. And that is another huge thing of like, yes,
18:26
Speaker 2: post your video examples because it increases the chances of
18:29
Speaker 2: brands finding you on Instagram, TikTok wherever you want to be.
18:33
Speaker 2: But also, like you said, like doing that homework, I can't.
18:36
Speaker 2: I mean I always try to remind people you as
18:38
Speaker 2: a UGC creator, you are a content creator, So you
18:41
Speaker 2: can't just create five video examples and stop there and
18:44
Speaker 2: think you're gonna be golden. You have to get better
18:47
Speaker 2: at the actual like skill of content creation. So what's
18:51
Speaker 2: helped me is studying the ads that I see because
18:55
Speaker 2: most ads now because UGC is working so well, are
18:58
Speaker 2: UGC style ads. So studying the ads, I'm seeing what
19:02
Speaker 2: stands out at me, What do I like, What makes
19:04
Speaker 2: me like actually want to buy a product and then
19:07
Speaker 2: take that and kind of use that going forward in
19:10
Speaker 2: your own content creation.
19:11
Speaker 1: You know, it's interesting. I do think the older types
19:14
Speaker 1: of creators are really good at the studying portion, Like
19:17
Speaker 1: they really they're more like they that's like how we
19:21
Speaker 1: were brought up right, So like being able to be like, hey,
19:23
Speaker 1: take this ad and study it. That's something like I
19:26
Speaker 1: feel that we can all do and it's a it's
19:29
Speaker 1: something that we can kind of like deconstruct it to
19:32
Speaker 1: use it as that soundboard before we get into monetization
19:35
Speaker 1: and strategy, which is something that obviously I love to
19:38
Speaker 1: talk about. I want to talk about the niche that
19:40
Speaker 1: you kind of dove in to specifically, you know, creators.
19:45
Speaker 1: I know that you say a lot like the gen X,
19:48
Speaker 1: the baby boomers. Why do you think there's so much
19:51
Speaker 1: opportunity for creators of this age bracket, like in the
19:54
Speaker 1: UGC space, and what advantages do these type of creators
19:57
Speaker 1: have potentially, you know, that would make them stand out
20:01
Speaker 1: or different.
20:02
Speaker 2: Yeah, for sure, there are so many. And I mean,
20:05
Speaker 2: I'll just go back to like a quick story about
20:07
Speaker 2: why this even came up, because again, I mean, I'm
20:09
Speaker 2: thirty four, I'm a millennial. It's kind of random that
20:11
Speaker 2: I'm teaching gen xers and boomers. But I was on
20:13
Speaker 2: a call with a brand, a large footwear brand, like
20:16
Speaker 2: a year and a half ago, and they were, you know,
20:20
Speaker 2: I was trying to convince them to hire me. It
20:21
Speaker 2: was going well. They were like, okay, we'll start with
20:23
Speaker 2: three UGC videos, and I happened to mention my mom,
20:27
Speaker 2: who's in her sixties. I was like, yeah, my mom
20:29
Speaker 2: is obsessed with your guys's shoes, like only wears your shoes.
20:32
Speaker 2: And they're like, oh, They're kind of like perked up
20:34
Speaker 2: a little bit, and they got really excited about it,
20:36
Speaker 2: and they're like, that would be so amazing if your
20:39
Speaker 2: mom was willing to be in one of the UGC
20:41
Speaker 2: videos that you do for us. And I was like, oh,
20:43
Speaker 2: for sure, my mom loves me, like so totally do it.
20:46
Speaker 2: And so they were like, Okay, fantastic because your mom,
20:50
Speaker 2: as a sixty something year old's actually more part of
20:53
Speaker 2: our target demographic. Those are who we sell most of
20:56
Speaker 2: our shoes to. That's it's like our jam. And so
20:59
Speaker 2: I'm like, fantastic, makes sense, Let's do it. We did
21:02
Speaker 2: the video perform great, they loved it, And then like
21:05
Speaker 2: a month or two later, I just got to thinking, like,
21:07
Speaker 2: this is bizarre because I do not see that many
21:11
Speaker 2: fifty definitely nobody in their sixties doing UGC around my
21:16
Speaker 2: mom's age. But if this brand is like pretty Big,
21:19
Speaker 2: is wanting people and has them as their target audience,
21:22
Speaker 2: it only makes sense that other brands probably are in
21:25
Speaker 2: the same boat. And so I saw nobody doing it
21:28
Speaker 2: around their fifties or sixties, some people in their forties,
21:31
Speaker 2: And so I started talking about this, and since then,
21:35
Speaker 2: like a year and a half later, I've had dozens
21:36
Speaker 2: and dozens of brands reach out to me directly just
21:39
Speaker 2: thanking me for encouraging these two generations to get into
21:42
Speaker 2: UGC because they are in the same boat. They are
21:45
Speaker 2: targeting those people. They want more content for people that
21:48
Speaker 2: are in their forties fifties, sixties, and you know, even
21:50
Speaker 2: in their seventies, and so that was kind of the
21:52
Speaker 2: starting point. And so since then I've realized that the
21:55
Speaker 2: reason is because you know, going back to your question,
21:59
Speaker 2: gen xerifically like have the biggest purchasing power, and that
22:03
Speaker 2: is you know, music to the brand's ears, right. They
22:05
Speaker 2: want to make sure that whoever they're advertising their products
22:07
Speaker 2: or services or apps to have money in the bank
22:11
Speaker 2: to spend on whatever it is they're selling. So I
22:13
Speaker 2: think that's the biggest thing is like the biggest purchasing power.
22:16
Speaker 2: People are active. People are you know gen x ers, boomers.
22:19
Speaker 2: They're very active on social media, specifically Facebook, Instagram, and
22:22
Speaker 2: so if they can show up and you know, I
22:25
Speaker 2: like to give the example of a fifty five year old,
22:27
Speaker 2: you know, scrolling on Facebook, if they're only seeing ads
22:30
Speaker 2: that have like twenty or thirty something year olds talking
22:33
Speaker 2: about products, they're just gonna they're gonna tune it out.
22:35
Speaker 2: They're not gonna they're not gonna relate, they're not gonna
22:37
Speaker 2: trust that brand, and they're definitely not gonna buy the product.
22:39
Speaker 2: So it only makes sense for brands who are trying
22:42
Speaker 2: to target people that are gen xers and boomers to
22:44
Speaker 2: put fellow gen xers and boomers in their ads, in
22:47
Speaker 2: the content that these people are seeing. So I think
22:50
Speaker 2: purchasing power. Another thing is life experience, Like there's just
22:55
Speaker 2: so much life experience that gen xers and boomers have
22:59
Speaker 2: that can be related to the content they create. Like
23:02
Speaker 2: my mom was hired from Kuro Footwear, at this footwear
23:05
Speaker 2: company to do a video about these new shoes that
23:08
Speaker 2: were specifically for healthcare workers, and so it was this
23:12
Speaker 2: perfect tie in of her age plus her profession that
23:15
Speaker 2: she's been doing for decades. That's the reason they chose
23:17
Speaker 2: my mom to do this UGC video. So I think
23:20
Speaker 2: life experience. I can tell so many stories about some
23:22
Speaker 2: of my students who have like professional experience or just
23:24
Speaker 2: life experience in general that it relates to people you know,
23:28
Speaker 2: like maybe you you know you have a mortgage or
23:30
Speaker 2: like you do have grandkids, So those are the kind
23:33
Speaker 2: of people they're wanting to target. And also just the
23:35
Speaker 2: professionalism aspects, like like we were talking a little bit
23:38
Speaker 2: of like studying, like gen xers a boo wads just
23:40
Speaker 2: tend to be more professional, which brands love. If you
23:42
Speaker 2: can make the brands life easier. They're gonna love you.
23:46
Speaker 2: And there if especially if you create good content for them,
23:48
Speaker 2: it's like dynamic duo. It's like they're gonna they're just
23:51
Speaker 2: gonna begging for more content. You're gonna make more money.
23:54
Speaker 2: So those are really the three key things. Is the
23:56
Speaker 2: purchasing power, the life experience, and the professional that brands
24:00
Speaker 2: really low.
24:01
Speaker 1: And have you seen a shift with brands that they're
24:05
Speaker 1: now more open to this demo?
24:09
Speaker 2: For sure? Yeah, I have definitely seen that, and I
24:12
Speaker 2: think a lot of and I've talked with Eileen, who
24:15
Speaker 2: has like a guest training inside of my course. She
24:17
Speaker 2: is like a six figure UGC creator and TikTok shop affiliate,
24:21
Speaker 2: who I think she's like fifty seven now, but she's
24:23
Speaker 2: a gen xer. And that's what she said too. She
24:26
Speaker 2: said that she was so when she started the UGC
24:30
Speaker 2: she was thinking that her age as a fifty something
24:33
Speaker 2: year old was going to be a negative thing, and
24:35
Speaker 2: so she never really told any brands. Once she realized
24:38
Speaker 2: her age was her superpower, she started, Hey, like, I'm
24:41
Speaker 2: fifty seven years old, this is I'm a UGC creator.
24:44
Speaker 2: And she said that brands they told her that they
24:48
Speaker 2: just weren't advertising that they wanted to work with people
24:51
Speaker 2: in this stage because they didn't know anyone was doing
24:53
Speaker 2: it at this age. So I think now I see,
24:56
Speaker 2: like I'm on platforms and I'm on just seeing a
24:59
Speaker 2: lot of my students who are landing EUGC deals in
25:01
Speaker 2: this two demographics. Is like brands are begging to work
25:05
Speaker 2: with them, and they're posting it on these platforms. On backstage,
25:09
Speaker 2: they're putting the age of like fifty to sixty or
25:12
Speaker 2: forty to fifty years old, right, So it's becoming more
25:14
Speaker 2: of a thing you see while you're on these platforms,
25:17
Speaker 2: and I've seen a lot of just in the video
25:20
Speaker 2: example some of my students post in our Facebook group
25:22
Speaker 2: is they see their ads all the time while they're
25:24
Speaker 2: scrolling on Facebook. They're like, oh yeah, I am in
25:26
Speaker 2: another ad, and they put screenschats and links to the videos.
25:28
Speaker 2: So you see it more and more, and I think
25:30
Speaker 2: brands have adapted this where they're like, oh my gosh,
25:33
Speaker 2: we definitely can't be only hiring twenty thirty something year
25:35
Speaker 2: olds to target these people. So it's been this shift.
25:38
Speaker 2: I think. I think in the last year or two,
25:41
Speaker 2: the brands are embracing.
25:42
Speaker 1: This, especially because there's so much that you can do
25:46
Speaker 1: on the AD side, Like from a targeting you know,
25:49
Speaker 1: you can put certain content that only like they could
25:52
Speaker 1: have the thirty year olds reaching the thirty year olds
25:55
Speaker 1: and the fifty year olds reaching the fifty year olds.
25:56
Speaker 1: I mean, you can get so granular now with your
25:59
Speaker 1: ad and who you're targeting. So I think it makes
26:01
Speaker 1: total sense. So regarding monetization and you know, things of
26:06
Speaker 1: that nature, you mentioned something along the lines of oh my,
26:09
Speaker 1: my studentcy themselves and ads or you know, we're seeing
26:12
Speaker 1: so many more people and getting these type of jobs.
26:14
Speaker 1: Like I guess when it comes to charging, we teach rates,
26:17
Speaker 1: we teach pitching, we teach from influencer creator, all of that.
26:22
Speaker 1: So I think there's a lot of you know, hybrids
26:24
Speaker 1: and crossover and what we do. But I think one
26:27
Speaker 1: of the things that a lot of the creators in
26:29
Speaker 1: our community have come to us and been like, you know,
26:32
Speaker 1: do I charge for the amount of times they can
26:35
Speaker 1: run an ad?
26:35
Speaker 2: You know?
26:36
Speaker 1: Or do I get to up my rates because of usage?
26:38
Speaker 1: Things of that nature, like how do you start to
26:41
Speaker 1: kind of identify how those ladies who are now getting
26:46
Speaker 1: you know, because they're making content for these brands to
26:48
Speaker 1: ultimately sell their products, right, so how are you kind
26:51
Speaker 1: of helping them get through those big questions around usage
26:56
Speaker 1: and ads and things of that nature.
26:59
Speaker 2: Yeah, for sure, I think that. I mean, yes, you
27:01
Speaker 2: can charge more, and I can give some examples of that,
27:04
Speaker 2: but I think that when it comes I always tell people,
27:07
Speaker 2: you know, and right now everything nothing is black and
27:09
Speaker 2: white with EUGC. Obviously you could do whatever you want
27:12
Speaker 2: beginner rate. It's like, you know, about one fifty to
27:14
Speaker 2: two hundred dollars per UGC video when you're just starting out,
27:18
Speaker 2: and then you know offer obviously offering packages at a
27:21
Speaker 2: more discount rate. So it's so it makes sense for
27:23
Speaker 2: the brand. But when it comes to usage, what you'll
27:27
Speaker 2: find is, you know a lot of brands don't want
27:30
Speaker 2: to deal with usage rights, right, so they're they're just want, hey,
27:33
Speaker 2: we want to own the content, we want to run
27:34
Speaker 2: it for however long. We don't want to deal with
27:36
Speaker 2: the legalities of it, which makes sense from the brand side.
27:39
Speaker 2: So I think a lot of people go into it
27:40
Speaker 2: thinking like every single brand is going to pay me
27:43
Speaker 2: x amount of dollars for you know, ninety days of
27:45
Speaker 2: usage rights. When it's not always the case. So you
27:48
Speaker 2: have to be aware that every brand, every brand's budget,
27:52
Speaker 2: their goals is going to be slightly different than the next. Right,
27:56
Speaker 2: So I think navigating it knowing the terms, knowing that, Okay,
28:00
Speaker 2: do I want to do ad content paid media for
28:04
Speaker 2: these brands? And if so, am I gonna just charge
28:08
Speaker 2: a lot more? Which could I kind of recommend if
28:10
Speaker 2: a brand wants to own your content out right, just
28:12
Speaker 2: charge an alarming amount of money and see what they
28:16
Speaker 2: say and kind of negotiate in that way. And then
28:19
Speaker 2: you know, I've I've worked with so many brands that
28:21
Speaker 2: are open to usage rights of like, you know, I
28:24
Speaker 2: have a standard rate of about you know, one fifty
28:26
Speaker 2: to two hundred dollars per thirty days that they're going
28:29
Speaker 2: to be running the ad and if it performs well,
28:31
Speaker 2: which you you know, hope that it does, and you're
28:34
Speaker 2: that's what you're paid to do, then they're gonna want
28:36
Speaker 2: to keep using it. Right. So I've had so many,
28:38
Speaker 2: like so many brands come back to me like, hey,
28:41
Speaker 2: this is performing great, We're selling a bunch of our products,
28:43
Speaker 2: So you want to extend the usage, right, So tell us,
28:46
Speaker 2: you know, send us an invoice, and it's kind of
28:48
Speaker 2: that extra money that you're you're able to just get
28:51
Speaker 2: from UGC. That's again it's not always the case, but
28:54
Speaker 2: it is nice to know that that's available. But yeah,
28:58
Speaker 2: that's That's kind of what I say, is like, just
28:59
Speaker 2: know them and also know a huge thing. Even for
29:04
Speaker 2: me when I was starting, I was very intimidated by
29:07
Speaker 2: the whole negotiation process, Like I just didn't want to negotiate.
29:11
Speaker 2: I'm like, at people, pleas are just naturally, can't just
29:13
Speaker 2: take it. I'll do whatever. Yeah I need the money.
29:16
Speaker 2: That sounds great, This sounds great. Yeah, I send that
29:18
Speaker 2: over the contract. And so that's how it was at
29:20
Speaker 2: the beginning, and I really quickly realized that, you know,
29:23
Speaker 2: this is a normal thing, like the brands expect you
29:25
Speaker 2: to go back and forth, and it shouldn't be like, oh,
29:28
Speaker 2: you're stepping on people's toes. It's just part of the game.
29:31
Speaker 2: And I think that for me raising my rates and
29:35
Speaker 2: being willing to negotiate and also walking away from UGC
29:38
Speaker 2: deals that did not make sense to me and we're
29:40
Speaker 2: not going to put a lot of money in my
29:41
Speaker 2: pocket that we're gonna be worth my time was so
29:44
Speaker 2: pivotal in my EUGC journey and just knowing my worth
29:47
Speaker 2: and knowing that, hey, this is a skill, like I
29:49
Speaker 2: shouldn't get a free product. Free products don't pay your bills.
29:52
Speaker 2: I need to be paid and I need to be paid. Well.
29:54
Speaker 2: Really was just like a turning point in my EUGC business,
29:57
Speaker 2: and I think I really really try to empower people
30:00
Speaker 2: in my community. Whoever else is willing to listen to
30:03
Speaker 2: me is just like, hey, yes, it's okay. Everyone's journey
30:05
Speaker 2: is so different. Like maybe start with gifted collaborations if
30:08
Speaker 2: that's what you feel is best for you, and that's
30:11
Speaker 2: what you need to become, you know, more confident in
30:13
Speaker 2: this space. But also don't think you need to do that,
30:16
Speaker 2: and don't be afraid to move away from all of
30:19
Speaker 2: those gifted collaborations and go to a more paid space,
30:22
Speaker 2: because I mean you've probably seen this too over the
30:24
Speaker 2: last seven years. But so many people start UGC or
30:28
Speaker 2: even influencing, and it's like they do these things and
30:31
Speaker 2: they're excited about the free products, and you know, sometimes
30:34
Speaker 2: it feels like Christmas. It's super fun. But free products
30:37
Speaker 2: do not pay your bills, and those are the people
30:38
Speaker 2: that quit early. And they don't see any success when
30:41
Speaker 2: they're just like, there's no money to be made in UGC.
30:44
Speaker 2: All these brands just want to give me free products.
30:46
Speaker 2: Nobody's paying me, And it's like, no, you just have
30:48
Speaker 2: to know your worth and be willing to negotiate and
30:51
Speaker 2: show up confidently in this space.
30:53
Speaker 1: I love that, I really do. I think I actually
30:55
Speaker 1: was gonna ask to do you have any I don't
30:57
Speaker 1: know if it's an example, but like, have you seen
31:00
Speaker 1: or maybe for you yourself, have you done UGC for
31:02
Speaker 1: gifted for a certain brand and then been able to
31:05
Speaker 1: turn that brand into a paid partner? Because I know
31:09
Speaker 1: a lot of times creators will be like, well I
31:10
Speaker 1: already did it for them for free. How am I
31:13
Speaker 1: gonna like go back and tell them?
31:14
Speaker 2: No?
31:15
Speaker 1: You know, like how do I switch that? Do you
31:17
Speaker 1: have any thoughts on that? Or you just say leading
31:20
Speaker 1: them alone, let's pitch someone else.
31:22
Speaker 2: No, I think that you know it. And again it's
31:25
Speaker 2: like a mindset thing like yes, you've done free content,
31:28
Speaker 2: why would they pay you for it? But this is
31:30
Speaker 2: and I'll give you an example of what's happened with me,
31:32
Speaker 2: even with Koru Footwear, like that was the only gifted
31:35
Speaker 2: collab I did in the very first year of my
31:37
Speaker 2: UGC business is they sent me some shoes for free,
31:41
Speaker 2: and I was like, Okay, I'm going to create some content,
31:42
Speaker 2: you know. I posted the video on my TikTok and
31:46
Speaker 2: gone a lot of views, and a lot of people
31:48
Speaker 2: were like, oh my gosh, I didn't know about this.
31:49
Speaker 2: I didn't know about this footwear brand. So that was
31:51
Speaker 2: a gifted clab. I didn't expect anything from them. Literally,
31:55
Speaker 2: I don't even know if it was. It was maybe
31:57
Speaker 2: a year later. I pitched them and I sent and
31:59
Speaker 2: we could talk about this, but I sent them a
32:01
Speaker 2: video pitch again, and I like I had done a
32:04
Speaker 2: gifted collab, talked with somebody on their team, and then
32:07
Speaker 2: I sent them a video pitch and I was just
32:09
Speaker 2: explaining to them, like, hey, I am obsessed with your shoes.
32:12
Speaker 2: It is They're the only shoes I wear ten pairs of. Like,
32:15
Speaker 2: I love you guys. I'm so obsessed with you guys.
32:18
Speaker 2: I know because I can know I can create more
32:20
Speaker 2: content for you that people love because of this video
32:24
Speaker 2: I've already done for you. Look at I posted com
32:26
Speaker 2: I showed them all the comments of people interested in
32:29
Speaker 2: their shoes. Now, and I just kind of showed them
32:31
Speaker 2: tangible results that I've already done for them, and then
32:35
Speaker 2: I sent them this video pitch and then they just
32:38
Speaker 2: like they were commenting on the Loom video, they send
32:40
Speaker 2: it to their entire marketing team. They were like, Megan,
32:43
Speaker 2: we love this so much. Oh my gosh, has Let's
32:44
Speaker 2: hop on a call. And then I helped on a
32:46
Speaker 2: call four people on their marketing team. And I used
32:49
Speaker 2: that because when I was on the call with them,
32:51
Speaker 2: they actually only wanted to do another gifted clab with me,
32:54
Speaker 2: and I was determined. I was so I just was
32:57
Speaker 2: so confident about doing this deal with them, and I
33:00
Speaker 2: knew I could provide value and they had never paid
33:03
Speaker 2: this is crazy, but they had never paid any content
33:06
Speaker 2: creators before influencers, UGC careers and nobody. They've only done
33:10
Speaker 2: gifted collabs and so I was like, I totally get it,
33:14
Speaker 2: but I know I can do this for you, So
33:16
Speaker 2: let's just start with this. I kind of just laid
33:18
Speaker 2: it out visually for them what it would look like
33:20
Speaker 2: to work with me, because when a brand is new
33:23
Speaker 2: to the EUGC space, even like these big brands maybe
33:25
Speaker 2: that you're working with and most residenting UGC. But at
33:28
Speaker 2: this point, it's like, when you're working with a brand
33:31
Speaker 2: who is brand new to this concept of UGC, they've
33:34
Speaker 2: only worked with influencers before, maybe you have to lay
33:37
Speaker 2: it out, like you have to just like dumb it
33:39
Speaker 2: down for them and be like, hey, you need more content.
33:42
Speaker 2: I can make content for you. You can use this
33:44
Speaker 2: for your own marketing purposes, you can use this on ads,
33:47
Speaker 2: you can do whatever you want with it. Right, So
33:49
Speaker 2: laying it out visually was super helpful for me. But
33:52
Speaker 2: the Gifted collab in the beginning, which I was usually
33:55
Speaker 2: very hesitant to do, ended up working really really well
33:59
Speaker 2: in that specific example for this company. And I think
34:02
Speaker 2: that as long as you're willing to provide value and
34:04
Speaker 2: explain what the heck you're going to be doing for them,
34:07
Speaker 2: there's a way bigger chance they're going to say yes.
34:09
Speaker 2: And that's something that I think so many people forget
34:12
Speaker 2: is they kind of make it about themselves and they
34:15
Speaker 2: fail to make it about what they're doing for the brand.
34:18
Speaker 2: But at the end of the day, like I try
34:20
Speaker 2: to explain some people who are brand new to whole
34:22
Speaker 2: content spaces, what do brand what do brands want? They
34:25
Speaker 2: just want to make more money. They want to sell
34:26
Speaker 2: more products. So if you're able to come and say, hey,
34:29
Speaker 2: I can help you sell more of your products, make
34:32
Speaker 2: more money, be more profitable with the content I create,
34:35
Speaker 2: then let's let's go forward and you can pay me
34:37
Speaker 2: X amount of dollars. Right, So that's what I'm fucking
34:40
Speaker 2: in that space. Now.
34:41
Speaker 1: I love that, and I think that's a good example
34:43
Speaker 1: of like using a gifted in your benefit to help
34:46
Speaker 1: you then land a paid partnership. Last question to monetization,
34:50
Speaker 1: and then I kind of want to go on to
34:52
Speaker 1: some like content tips and action items. Is there a
34:55
Speaker 1: sweet spot of the number of clients to do like
34:59
Speaker 1: UGC you like in terms of retainer clients, or what
35:02
Speaker 1: would a standard retainer client ask for? Like how many
35:05
Speaker 1: videos a month are we seeing? I want to kind
35:08
Speaker 1: of paint the picture, you know, if you're doing these
35:10
Speaker 1: one offs, okay, how many one offs are reasonable a month?
35:14
Speaker 1: Or if you're doing retainer you know, okay, we're doing
35:16
Speaker 1: three retainer clients, they each need fifteen videos each? Like
35:19
Speaker 1: what is that? What are different scenarios or is there
35:22
Speaker 1: a sweet spot that you want to stick to before
35:26
Speaker 1: you have to Like I don't know, bringing an assistant
35:28
Speaker 1: or say no to people because you just can't do anymore.
35:31
Speaker 2: For sure, I'll just talk from my own experience because
35:35
Speaker 2: for me, I was again and this is like most
35:38
Speaker 2: people they get started, especially like I was working full time.
35:41
Speaker 2: I had a you know, one year old. There's a
35:43
Speaker 2: lot going on in my house. Like I was already
35:45
Speaker 2: a little bit overwhelmed. I got a new job a
35:48
Speaker 2: few months into EUGC that was more demanding for me.
35:51
Speaker 2: UGC was I just found pockets of time. So I
35:55
Speaker 2: was very very like I was cool with doing the
35:57
Speaker 2: one off and like I always try and this is
36:00
Speaker 2: a little tip of like, you know, it's way better
36:02
Speaker 2: to do five videos for one brand than one video
36:05
Speaker 2: for five separate brands. It's just easier going to make
36:07
Speaker 2: more money. So that's my biggest tip for that. But
36:09
Speaker 2: like for me, like I was totally cool doing one
36:12
Speaker 2: off like UGUC deals and it was working, I was
36:15
Speaker 2: very very intimidated by doing and taking on a monthly
36:18
Speaker 2: retainer client because I just felt like, oh my gosh,
36:20
Speaker 2: it's gonna be another part like another part time job.
36:23
Speaker 2: It's gonna be so much content that I'm creating. And
36:26
Speaker 2: so I got like one pretty small monthly retainer client
36:31
Speaker 2: from a beverage company, and it was very simple. So
36:34
Speaker 2: it was like them sending me the scripts, the video examples.
36:37
Speaker 2: It was just like really simple to do those videos.
36:39
Speaker 2: So I was like, okay, I can handle this, and
36:41
Speaker 2: so that for me, you know, I was making like
36:43
Speaker 2: few like probably with my UGC business at that time,
36:47
Speaker 2: like six months into it, making like three thousand to
36:50
Speaker 2: five thousand a month maybe on those really really good months,
36:53
Speaker 2: doing it super part time. And so I took on
36:58
Speaker 2: that monthly retainer client. So that felt okay for me
37:02
Speaker 2: for anybody who's listening, just like a full time job
37:04
Speaker 2: plus having kids, you know, taking these smaller monthly retainer clients.
37:09
Speaker 2: But then once I got an opportunity to take on
37:12
Speaker 2: a bigger monthly retainer client, which was all the all
37:15
Speaker 2: the Instagram videos for this one Cless celebrity company own
37:19
Speaker 2: like luxury home product company. I was doing all their
37:23
Speaker 2: content and it was super intimidated to take that on.
37:25
Speaker 2: But they were going to pay me three thousand dollars
37:27
Speaker 2: a month, and I was like, oh gosh, that sounds
37:29
Speaker 2: like really really good, right because I could pay our
37:31
Speaker 2: entire rent for the month and so I took it on.
37:34
Speaker 2: And what I'll say about monthly retainer clients for anybody
37:37
Speaker 2: else who is intimidated on top of what whatever else
37:40
Speaker 2: they got going on in their life, It's going to
37:43
Speaker 2: get easier and easier as you go because you're going
37:45
Speaker 2: to get to know the brand more. It's going to
37:47
Speaker 2: be easier to work with them, the communication is going
37:49
Speaker 2: to be easier. And it was so helpful for me
37:52
Speaker 2: to take on that monthly retainer client because then I
37:54
Speaker 2: could kind of, you know, pass on these one off
37:57
Speaker 2: UGC deals that were paying me less, and it took
38:00
Speaker 2: up less and less of my time the more I
38:02
Speaker 2: worked with these companies, and it was this huge shift,
38:07
Speaker 2: like I owe most of the reason I quit my
38:11
Speaker 2: full time, like I replaced a six figure job with
38:14
Speaker 2: UGC deals only, and most of that is because of
38:18
Speaker 2: my monthly retainers. That was like the light at the
38:22
Speaker 2: end of the tunnel for me, was like, oh my gosh,
38:24
Speaker 2: this brand's paying me three grand. This other monthly retainer
38:27
Speaker 2: I have is paying me fifteen hundred dollars a month
38:29
Speaker 2: for five videos that they literally just use on Instagram.
38:32
Speaker 2: So they were ten to thirteen seconds long. I could
38:35
Speaker 2: bust them out in a half a day. Then I
38:36
Speaker 2: got another one that was paying like forty five hundred
38:39
Speaker 2: dollars a month. So it was like a relief to
38:42
Speaker 2: me knowing that these brands are out there wanting consistent
38:46
Speaker 2: content because then it's it's not exactly like a paycheck,
38:49
Speaker 2: but you're getting this consistent income coming in and it
38:52
Speaker 2: just makes you feel so much better, especially if your
38:54
Speaker 2: goal is to quit your job. So that really helped me.
38:57
Speaker 2: But yeah, monthly retainer clients could be a huge game
38:59
Speaker 2: too different people.
39:00
Speaker 1: And how long do these retainers typically last? Would you say,
39:04
Speaker 1: like is on average?
39:06
Speaker 2: It just depends obviously for every single brand. But I
39:09
Speaker 2: had two retainer clients that were like a year long,
39:13
Speaker 2: and then I had another one that was like four months,
39:16
Speaker 2: another one that was three months, So it's going to
39:18
Speaker 2: be all over the board. But I think also if
39:21
Speaker 2: you're like showing up and you're creating content and they're
39:24
Speaker 2: liking it and it's performing well, you have to keep
39:27
Speaker 2: you know, you have to let them know that you
39:29
Speaker 2: want to keep doing this and you have to keep
39:31
Speaker 2: showing that value because then your contract is just going
39:34
Speaker 2: to extend longer, because that's all you want, is they
39:36
Speaker 2: want good content. So that's that's a huge thing, is
39:40
Speaker 2: just create good content and keep telling them that you
39:42
Speaker 2: want to keep creating content for them, and it'll extend
39:45
Speaker 2: your contract.
39:46
Speaker 1: Lastly, before we move on to like workflow and content tips,
39:50
Speaker 1: because I think a lot of creators want to know
39:52
Speaker 1: about that when it comes to UGC. When we when
39:55
Speaker 1: we say forty five UGC retainer, let's just make it up.
39:59
Speaker 1: You know, doesn't to be someone that you're working with.
40:01
Speaker 1: But how many is it? Like a video deliverables? Are
40:04
Speaker 1: they telling you? Like, what is that encompass? Right?
40:07
Speaker 2: So?
40:07
Speaker 1: Does it also is it just hey, here's the video edited,
40:10
Speaker 1: ready to go? Is it scripts? Is it research? And
40:14
Speaker 1: what would be a typical number because I want people
40:16
Speaker 1: to be able to understand, hey, you're going to get
40:18
Speaker 1: a client for three K a month or four K
40:20
Speaker 1: or two K or whatever, and this is typically not
40:23
Speaker 1: a per price video, but like what kind of is
40:26
Speaker 1: included in that in that end delivery for the client
40:29
Speaker 1: so that they know, oh wait, yeah it's three it's
40:31
Speaker 1: three K, but it's also fifteen videos that are thirty
40:34
Speaker 1: seconds each and they're already edited, like walk like take
40:37
Speaker 1: us into what these typical packages kind of consist of.
40:42
Speaker 1: And besides the video, are there other things that are
40:46
Speaker 1: going into it? I know one thing we've heard a
40:48
Speaker 1: lot in the UGC world or hooks give us different
40:51
Speaker 1: hooks for each video. So yeah, let's dig into the
40:56
Speaker 1: meat of what that kind of looks like.
40:58
Speaker 2: Yeah, and again, I mean, obviously every brand's different. But
41:03
Speaker 2: for me, like I've seen, mostly it's either hey, we
41:07
Speaker 2: want you know, like for that example, it was a
41:09
Speaker 2: clothing company that had just needed more instagramrails for that.
41:14
Speaker 2: It was it was pretty simple stuff, right, they did it.
41:18
Speaker 2: They gave me like some inspo videos and everything. But
41:21
Speaker 2: usually I think that brands either want, hey, we need
41:24
Speaker 2: just more content for Instagram or TikTok whatever, ten videos
41:28
Speaker 2: a month. We'll gonna pay you whatever you charge twenty
41:32
Speaker 2: twenty five hundred and so looking at it like that way,
41:37
Speaker 2: I think you have to number one, know what you
41:39
Speaker 2: charge per video, in what your time is worth, because
41:42
Speaker 2: that that's the biggest question, because I see so many
41:44
Speaker 2: people that start EUGC and then these companies understand that oh, okay,
41:48
Speaker 2: this is maybe a new UGC creator. We're gonna only
41:50
Speaker 2: offer them two grand for thirty videos a month, like
41:53
Speaker 2: posting every day, and they gonna want you to run
41:54
Speaker 2: their own social media accounts, right, So that has to
41:57
Speaker 2: be something that you know like, Okay, this is gonna
41:59
Speaker 2: take a lot of time. This is not worth my time.
42:02
Speaker 2: So I've seen a lot of companies do that right now,
42:05
Speaker 2: and they're like, hey, we want you to run our
42:07
Speaker 2: social media. We want you to actually create a TikTok
42:09
Speaker 2: account and post every single day, and we're gonna pay
42:12
Speaker 2: you fifteen hundred bucks a month. Those are no gos,
42:15
Speaker 2: Like that's gonna be way more work. Even if they
42:17
Speaker 2: claim to give you creative freedom, it's gonna be way
42:20
Speaker 2: more work than you even realize. So I say, like,
42:23
Speaker 2: that's a red flag even for new beginners, like it's
42:26
Speaker 2: very tempting to take on. Oh my gosh, it's a
42:28
Speaker 2: four figure deal, Like I could do this, don't do
42:30
Speaker 2: it for me. I actually offered some social media management
42:34
Speaker 2: as an addition, just because that's what they needed at
42:36
Speaker 2: the time, and that's what got me the retainer. So
42:39
Speaker 2: charge for that, right. It's char that yeah, yeah, And
42:43
Speaker 2: it's like it's taking up brain power and I'm like, okay,
42:47
Speaker 2: I'm looking at trends and I'm like, okay, I'm doing
42:50
Speaker 2: I'm doing research for them, So you have to charge
42:53
Speaker 2: for that. It's not just hey, I'm making videos and
42:56
Speaker 2: I'm sending them and you're saying, hey, that's a great
42:58
Speaker 2: and you're getting paid. You're using a lot of your
43:01
Speaker 2: skills and your brain power and time. So those month
43:05
Speaker 2: through a client retainer clients that want a little bit
43:08
Speaker 2: more than just the typical UGC, you're gonna want to
43:11
Speaker 2: make sure that you charge more for that. And I
43:13
Speaker 2: also will say sometimes you don't know right, Like, sometimes
43:16
Speaker 2: you start working with a brand and you're like, this
43:18
Speaker 2: is gonna be the best thing ever, and then they
43:20
Speaker 2: are a nightmare to work with. So what I always
43:22
Speaker 2: recommend is start with like thirty to sixty day contracts
43:26
Speaker 2: where you're like, yep, I can get through it in
43:28
Speaker 2: thirty to sixty days. Even if it's horrible, they're still
43:31
Speaker 2: gonna pay me. Have a contract in place. But then
43:33
Speaker 2: if it goes great and you love working with them,
43:35
Speaker 2: you want to keep working with them great, then extend
43:38
Speaker 2: that contract and then make that super clear to them.
43:43
Speaker 2: Communicate with that with them. So the retainer clients, like,
43:45
Speaker 2: everyone is going to be so different, but knowing what
43:48
Speaker 2: you're worth, what you charge, what time you're putting into it,
43:51
Speaker 2: and what you're offering is gonna help you just across
43:54
Speaker 2: the board, no matter what comes your.
43:55
Speaker 1: With, does a brand expect you or your students to
43:59
Speaker 1: like also idea jen So they're like, hey, we want
44:02
Speaker 1: three videos on this, Like are you guys saying okay, yeah,
44:06
Speaker 1: sure sounds great. I'll do three videos and then I'm
44:08
Speaker 1: giving you like ten ideas and then the client picks three.
44:12
Speaker 1: Or you're also kind of doing miniscripts or storyboards so
44:16
Speaker 1: that you don't film, and then they're like, we hate it,
44:18
Speaker 1: Like how do you kind of put measures in place
44:20
Speaker 1: so that when you are giving the client or videos
44:24
Speaker 1: you're not doing reshoots or the expectations are set from
44:27
Speaker 1: the beginning.
44:29
Speaker 2: Yeah, And I've seen mostly brands for me, for my students,
44:34
Speaker 2: they usually come with ideas, but then they're also open
44:37
Speaker 2: to other ideas. So a lot of times, like a
44:39
Speaker 2: lot of my students get scripted UGC deals where it's
44:42
Speaker 2: just hey, we have these scripts for you, here's some
44:45
Speaker 2: video examples, this is what's worked really well with our ads.
44:49
Speaker 2: Replicate this and that makes it, you know, kind of
44:51
Speaker 2: easier just because you're not using as much brain power.
44:54
Speaker 2: But I think also like being willing to do that,
44:58
Speaker 2: maybe in showing that you can can you know, like
45:01
Speaker 2: you've got ideas for them, Like that's landed me so
45:03
Speaker 2: many EUGC deals where the first pitch, I say, hey,
45:06
Speaker 2: I've got three EGC ideas for concepts for you. This
45:09
Speaker 2: is what I'm thinking, this is why I think it's
45:11
Speaker 2: gonna work. And then it's like green light. They're just
45:13
Speaker 2: they're wanting to work with me. So I think, again,
45:16
Speaker 2: it's all different, but a lot of brands come to
45:18
Speaker 2: you with ideas, whether it's like a bullet point list
45:20
Speaker 2: or they send you tons of brands send video examples. Now,
45:23
Speaker 2: because UGC is working so well in the ad space
45:26
Speaker 2: in the marketing space in general, that they have these
45:29
Speaker 2: winning ads that they literally just want to replicate, and
45:32
Speaker 2: a lot of my students are doing that while also
45:35
Speaker 2: being empowered to be like, hey, I was thinking of this,
45:38
Speaker 2: Like I have one of my students who's a gen
45:40
Speaker 2: x or crushing it in the EGC space. She was
45:43
Speaker 2: actually she comes from like a TV producing background, and
45:47
Speaker 2: so she comes to these brands and she's like, hey,
45:49
Speaker 2: this is my background. I know you sent me this
45:52
Speaker 2: ad script, but I've actually got a better idea for you,
45:54
Speaker 2: or I've got a different idea for you. Can I
45:56
Speaker 2: tweak this? Are you okay with me tweaking it? Based
45:59
Speaker 2: on my experience? In like ten times out of ten
46:02
Speaker 2: they say yes please? That sounds amazing. Then she can
46:04
Speaker 2: charge more because of that experience because she has these results,
46:07
Speaker 2: which is also a really really great thing.
46:10
Speaker 1: Really that's so great and exciting to hear, because you know,
46:14
Speaker 1: I think it shows that there's so many things that
46:17
Speaker 1: go under it, and the brands are open, and this
46:20
Speaker 1: has been a really refreshing, exciting combo. Just lastly, because
46:24
Speaker 1: I'm really trying to think of the creators in my
46:26
Speaker 1: community and you're providing so much great helpful UGC tips
46:29
Speaker 1: regarding content tips like you know time lent the video
46:34
Speaker 1: formats talking head versus b roll voiceovers. I know there's
46:39
Speaker 1: no magic formula, but do you find that your clients
46:43
Speaker 1: have preferences around format?
46:47
Speaker 2: What does well?
46:48
Speaker 1: What trending sounds like, I don't know, or trends in general,
46:52
Speaker 1: like do we stick stay away from trends in UGC
46:55
Speaker 1: or do we embrace them? What are some content tips
46:58
Speaker 1: for those that kind of want to get in that
47:00
Speaker 1: you would say, you know, this tends to do well,
47:03
Speaker 1: stay under thirty seconds or standard minute or does UGC?
47:07
Speaker 1: Is it only short form? Like what kind of give
47:09
Speaker 1: me some some pointers? Arend the content tips for those
47:12
Speaker 1: listening in that want to cree.
47:14
Speaker 2: Definitely, definitely, I think that it's it's different. But like
47:18
Speaker 2: for me, you know, I've done anything from ten second
47:21
Speaker 2: videos for Instagram reels up to you know, several minute
47:24
Speaker 2: videos right and some of my students what somebody just
47:27
Speaker 2: landed like an eight minute script read for somebody that
47:29
Speaker 2: they that found them on Fiver. So the mix is
47:32
Speaker 2: there right now. And for the last year or so,
47:35
Speaker 2: I've done mostly paid media just because it's just been
47:38
Speaker 2: something that I've that I've become better at. So Loto
47:41
Speaker 2: brands come to me and they want ads, they want
47:44
Speaker 2: Facebook ads, they want Instagram ads, and what seems to
47:47
Speaker 2: be working well? Again, I study ads all day long,
47:51
Speaker 2: So what seems to be working well is number one.
47:54
Speaker 2: You have to start with a good hook like that
47:57
Speaker 2: that is huge and anything you're doing, but especially these
48:00
Speaker 2: quick little ads that people are seeing and they're scrolling mindlessly.
48:04
Speaker 2: So at hooks. Getting really really good with hooks and
48:07
Speaker 2: being willing to offer multiple hook variations for these companies
48:11
Speaker 2: that are going to be running ads on your content
48:14
Speaker 2: is so big. And even if companies don't realize it,
48:17
Speaker 2: like they might not ask you, but then you could
48:19
Speaker 2: even just do it. Maybe you do it for free
48:22
Speaker 2: because you want to keep working with them, because you
48:24
Speaker 2: just are like, hey, it takes me five minutes to
48:26
Speaker 2: do some extra hooks. I'll just give this to them
48:28
Speaker 2: so they know how much I love working with them,
48:30
Speaker 2: They're gonna want to hire me again. So doing hooks,
48:32
Speaker 2: getting good at those and testing them is something that
48:35
Speaker 2: I see working really well across the board.
48:38
Speaker 1: So I just want to ask because I know my people.
48:40
Speaker 1: So are you literally just filming different intros, like five
48:43
Speaker 1: different intros when you say giving them different hooks? Or
48:45
Speaker 1: is it text on screen hooks?
48:48
Speaker 2: Well, it could be both, but I usually it's just
48:50
Speaker 2: like talking. So like if I had, you know, one
48:52
Speaker 2: EGC concept and I was like, hey, three reasons why
48:55
Speaker 2: these shoes are the best shoes for people with plantro fasciatists,
48:59
Speaker 2: and then I'll just cut that out, make it duplicated
49:01
Speaker 2: inside cap, cut cut it out, and then make another
49:04
Speaker 2: one and I'll probably just film all of them in
49:06
Speaker 2: the same you know, right here while I'm filming, film
49:10
Speaker 2: it all and then edit it, splice it up inside,
49:12
Speaker 2: capcut whatever you use, just so you make those duplications
49:16
Speaker 2: and you're not like switching it and it doesn't feel weird. Right, So, yeah,
49:21
Speaker 2: that's what I would say to do. But again, you know,
49:24
Speaker 2: most of the clients I work with, like they're open
49:27
Speaker 2: at ideas, but a lot of them, if they're paying
49:29
Speaker 2: me a lot of money, they have ideas. Like they
49:31
Speaker 2: come to me, their marketing team has thought about this
49:33
Speaker 2: like day and night, and they're like, hey, this is
49:35
Speaker 2: what works, this is what we want you to do.
49:37
Speaker 2: So usually they'll even have like a list of hooks
49:40
Speaker 2: if they know that they should be testing hooks. It's great.
49:43
Speaker 2: It just makes it super easy.
49:45
Speaker 1: It makes it amazing, and that's also refreshing for the
49:47
Speaker 1: people that are just starting and they're like, well, I
49:49
Speaker 1: don't know, I have no idea, you know, like it's
49:51
Speaker 1: probably helpful for the beginners too, totally.
49:54
Speaker 2: It's really helpful. And that's the same with men asking.
49:57
Speaker 1: The brand right like, hey, by the way, before we
49:59
Speaker 1: get to are there specific hooks that you would like
50:02
Speaker 1: to include or that have done well before. If not
50:04
Speaker 1: happy to think of some, but just like putting it
50:07
Speaker 1: on them as well to be like, yes, actually we
50:09
Speaker 1: love this or whatever. You know.
50:12
Speaker 2: Yeah, And that's another thing, is like the communication thing.
50:14
Speaker 2: A lot of a lot of people are like, oh,
50:16
Speaker 2: but I'm not going to know what to do when
50:17
Speaker 2: I work with a brand. Most brands will tell you. However,
50:21
Speaker 2: they also expect you to communicate, So don't ever be
50:23
Speaker 2: afraid of saying, hey, this just wasn't clear to me.
50:27
Speaker 2: Can you just expand on what you want me to
50:30
Speaker 2: say at the beginning of this video or anything you
50:32
Speaker 2: don't want me to say, cause that is huge, Like,
50:35
Speaker 2: don't be afraid to ask these brands. This is their
50:37
Speaker 2: job so they can answer it for you. But yeah,
50:39
Speaker 2: that's like what I would say about that. And then
50:42
Speaker 2: for ads, you know, typically they're going to be shorter
50:45
Speaker 2: in length. For Instagram reels, the trending question that you had.
50:49
Speaker 2: If you're doing organic content and you want to do
50:51
Speaker 2: organic content for companies, study organic content, Study the reels
50:55
Speaker 2: you're seeing while scrolling on Instagram, study what you're seeing
50:57
Speaker 2: on Facebook. They can work, but also the longevity of it,
51:00
Speaker 2: you know, is is not like an AD where I
51:04
Speaker 2: know it's like not typical, but I've made ads like
51:08
Speaker 2: even for creof where it's like they're still running those
51:10
Speaker 2: ads a year and a half later, which is almost
51:12
Speaker 2: unheard of in the in the AD space. But it's
51:16
Speaker 2: just because they're they're not trendy. They state the problem
51:20
Speaker 2: and then they go into the solution. So that's really
51:22
Speaker 2: what's working really really well for ads is knowing who
51:26
Speaker 2: you're talking to, the audience you're talking to, stating the problem,
51:30
Speaker 2: agitating that problem, and then going smoothly into the solution,
51:34
Speaker 2: which is the product. So claw you know, add one
51:37
Speaker 2: to one.
51:37
Speaker 1: I love that and well anyways, well, first, at Megan,
51:40
Speaker 1: thank you so much for being here today and sharing
51:42
Speaker 1: all your wisdom. I will include in the show notes.
51:46
Speaker 1: Megan has given us a special link to her UGC program,
51:50
Speaker 1: so I will include that below. Megan, how else can
51:54
Speaker 1: people connect with you? Where can they find you? Tell
51:57
Speaker 1: us all the places and I'll be sure to also
51:59
Speaker 1: include those in the show notes below.
52:01
Speaker 2: Awesome, Yeah, they can find me. I'm at Megan Underscore
52:05
Speaker 2: UGC over on TikTok and Instagram. I try to go
52:07
Speaker 2: live on TikTok quite often to answer questions too, so
52:10
Speaker 2: feel free to follow me over there and hopefully I
52:12
Speaker 2: can connect with you guys soon.
52:14
Speaker 1: I love that, thank you so much, and I love
52:16
Speaker 1: I also specifically am excited that you have a niche
52:19
Speaker 1: within UGC fifty five plus or gen X boomer, But
52:23
Speaker 1: I think anyone at any level can learn from you.
52:26
Speaker 1: You're in the ground, so I don't think guys, if
52:28
Speaker 1: you're listening, you know and you're not in the gen
52:31
Speaker 1: X boomer doesn't mean that the tips are any different.
52:34
Speaker 1: They're just as valuable. So thank you again, Megan for
52:38
Speaker 1: sharing your UGC journey, a little bit of your mom's
52:41
Speaker 1: and really kind of taking us behind the scenes of
52:44
Speaker 1: these partnerships, content tips and all the things that we
52:48
Speaker 1: need to be successful in the UGC world. This was
52:50
Speaker 1: really exciting, so thank you.
52:51
Speaker 2: Thank you, Thanks for having me. It's been super fun.
52:53
Speaker 1: I hope you enjoyed today's episode with our very special guest.
52:56
Speaker 1: But before you jump off, I just wanted to let
52:58
Speaker 1: you know if you are a quator that is interested
53:01
Speaker 1: in working with me directly, I'm going to go ahead
53:03
Speaker 1: and leave in the show notes different ways that we
53:05
Speaker 1: can work together, whether it's our signature pitching, a brand's
53:08
Speaker 1: master course, or if you're looking for a little bit
53:10
Speaker 1: more one on one support. I'm going to go ahead
53:12
Speaker 1: and leave all those different ways so that I can
53:14
Speaker 1: be a part of your pitching and creator journey and
53:17
Speaker 1: you can be my next testimonial. We also have a
53:20
Speaker 1: free training for all creators on how to land paid
53:23
Speaker 1: brand deals, so you guys can also go ahead and
53:26
Speaker 1: watch that training if you haven't already. That includes not
53:29
Speaker 1: only strategies for outreach, how to get a brand interested
53:33
Speaker 1: in you, and what to say in that first email pitch.
53:36
Speaker 1: I can't wait for you guys to watch it. I'll
53:37
Speaker 1: also make sure to link that below.