Latest / Substack Writers Salon / What a Seven-Figure Copywriter Told Me About Landing Clients

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What a Seven-Figure Copywriter Told Me About Landing Clients · Substack Writers Salon

• 0:05
  SPEAKER_00: All right, and we are live.
• 0:08
  SPEAKER_00: Hi, hi, everyone, to another episode of Read and Write with Natasha.
• 0:14
  SPEAKER_00: Oh, wow, people are already joining because we have a rock star.
• 0:19
  SPEAKER_00: It's Anjanette, right?
• 0:21
  SPEAKER_00: Yes, Anjanette Carter.
• 0:24
  SPEAKER_00: And for those who don't know,
• 0:26
  SPEAKER_00: Anjanette has the green,
• 0:28
  SPEAKER_00: whatever it's called,
• 0:29
  SPEAKER_00: the orange check,
• 0:30
  SPEAKER_00: which means that she's very important, which means that she's a bestseller.
• 0:34
  SPEAKER_00: Yes.
• 0:35
  SPEAKER_00: And she is a seven-figure copywriter and agency owner who helps founders
• 0:39
  SPEAKER_00: and freelancers build strategic personal brands and business systems
• 0:44
  SPEAKER_00: that generate revenue.
• 0:46
  SPEAKER_00: All right, great.
• 0:47
  SPEAKER_00: So, Anjanette, thank you for joining me today.
• 0:50
  SPEAKER_00: And I warned you, I'm a journalist, so I'm going to start with the hard questions.
• 0:57
  SPEAKER_00: So buckle up.
• 0:59
  SPEAKER_01: All right.
• 0:59
  SPEAKER_01: I'll be nice.
• 1:00
  All right.
• 1:01
  SPEAKER_00: Okay.
• 1:02
  SPEAKER_00: So Anjanette,
• 1:04
  SPEAKER_00: so you're talking about you're a seven-figure copywriter and you want
• 1:09
  SPEAKER_00: to help founders and freelancers build systems that generate revenue.
• 1:15
  SPEAKER_00: Okay, I want a seven-figure revenue.
• 1:18
  SPEAKER_00: What shall I do?
• 1:22
  SPEAKER_01: Oh, wow.
• 1:22
  SPEAKER_01: Well, that's what you know.
• 1:25
  SPEAKER_01: I told
• 1:28
  SPEAKER_00: you I'm going for the jugular.
• 1:30
  SPEAKER_00: So tell me.
• 1:32
  SPEAKER_01: Let's do it.
• 1:33
  SPEAKER_01: Let's do it.
• 1:33
  SPEAKER_01: Well, first of all, thank you for having me, Natasha.
• 1:35
  SPEAKER_01: I'm really excited to be here.
• 1:38
  SPEAKER_01: And yes.
• 1:39
  SPEAKER_01: Okay.
• 1:39
  SPEAKER_01: How do you make seven figures as a writer?
• 1:41
  SPEAKER_01: Well, look, I would say first, it's all about that first client and that first writing job.
• 1:46
  SPEAKER_01: If you can make a dollar, you can make a hundred dollars.
• 1:48
  SPEAKER_01: If you can make a hundred, you can make a thousand.
• 1:50
  SPEAKER_01: If you can make a thousand, you can make 10,000 and so on and so on and so on.
• 1:54
  SPEAKER_01: It's really all about momentum.
• 1:57
  SPEAKER_01: I built my, uh,
• 1:58
  SPEAKER_01: you know,
• 2:00
  SPEAKER_01: I built my business, uh,
• 2:02
  SPEAKER_01: turned into my agency, um,
• 2:04
  SPEAKER_01: Honestly,
• 2:05
  SPEAKER_01: starting with marketplaces,
• 2:07
  SPEAKER_01: you know, I made over a million dollars on Fiverr in three years.
• 2:11
  SPEAKER_01: So that was just as a copywriter.
• 2:15
  SPEAKER_01: And I pulled my little trophy out, but it's holding up my ring lights at the moment.
• 2:20
  SPEAKER_01: That's what I use my Fiverr trophy for.
• 2:22
  SPEAKER_01: Yeah.
• 2:24
  SPEAKER_00: There's a trophy for Fiverr?
• 2:26
  SPEAKER_00: I didn't know that.
• 2:29
  SPEAKER_01: Once you make over a million dollars, let's see.
• 2:35
  SPEAKER_01: I've never shown this on a live.
• 2:39
  SPEAKER_01: I've never shown this on a live, but here you go.
• 2:42
  SPEAKER_00: Janette Carter, over one million dollars.
• 2:45
  SPEAKER_00: It's true.
• 2:46
  SPEAKER_00: It's true.
• 2:48
  SPEAKER_00: Proof is in the pudding.
• 2:50
  SPEAKER_00: Proof is in the trophy.
• 2:52
  SPEAKER_01: Although wouldn't it be sad if I just like made myself an award and just made it up,
• 2:58
  SPEAKER_01: but no, I did it.
• 2:59
  SPEAKER_01: Honestly,
• 3:02
  SPEAKER_00: I've seen so many scammers online, so I would not be surprised with anything
• 3:08
  SPEAKER_01: now.
• 3:09
  SPEAKER_01: I've been on the Fiverr LinkedIn page, spotlighted, so yes, it's real.
• 3:14
  SPEAKER_01: And Yeah.
• 3:16
  SPEAKER_01: So that's where I started.
• 3:17
  SPEAKER_01: So that's where I started.
• 3:18
  SPEAKER_01: Well, that's where I started.
• 3:19
  SPEAKER_01: I started as a writer much longer before that,
• 3:23
  SPEAKER_01: as I'm sure anyone listening,
• 3:25
  SPEAKER_01: it's like when you're a writer, you don't just become a writer.
• 3:27
  SPEAKER_01: Everyone's usually been a writer for a very, very long time.
• 3:30
  SPEAKER_01: But that's what started really clicking.
• 3:32
  SPEAKER_01: And I think what I've noticed is a lot of writers and even gurus kind
• 3:38
  SPEAKER_01: of poo-poo marketplaces like Fiverr, Upwork, all those things.
• 3:41
  SPEAKER_01: But there's a lot of gold.
• 3:43
  SPEAKER_01: There's a lot of gold to be mined.
• 3:46
  SPEAKER_01: So I just started stacking and stacking and getting clients and clients and clients.
• 3:50
  SPEAKER_01: And then I started growing my personal brand on LinkedIn as a writer.
• 3:55
  SPEAKER_01: And all of that has kind of snowballed to where I am today.
• 4:02
  SPEAKER_00: Oh, wow.
• 4:04
  SPEAKER_00: This is great.
• 4:05
  SPEAKER_00: Wow.
• 4:07
  SPEAKER_00: Okay, so you started as copywriter and then you focused on Fiverr and you continue
• 4:14
  SPEAKER_00: on Fiverr and after that you started teaching people how to reach that.
• 4:19
  SPEAKER_00: So when you teach people how to get clients and build clients,
• 4:23
  SPEAKER_00: is your focus mostly Fiverr or do you expand on other platforms?
• 4:28
  SPEAKER_01: Yeah.
• 4:28
  SPEAKER_01: So now, I mean, I think the best, so, you know, everything is different, right?
• 4:32
  SPEAKER_01: Everything changes in terms of, you know, the market's always evolving.
• 4:36
  SPEAKER_01: So I think Fiverr was great a few years ago.
• 4:38
  SPEAKER_01: I actually wrote in my Substack like a month ago,
• 4:42
  SPEAKER_01: I want to say,
• 4:43
  SPEAKER_01: that I think the nail in the Fiverr coffin is officially there for me anyway,
• 4:50
  SPEAKER_01: maybe not for others.
• 4:52
  SPEAKER_01: But I noticed, you know, Fiverr itself is having a lot of problems.
• 4:56
  SPEAKER_01: And I noticed that Um,
• 4:59
  SPEAKER_01: that Fiverr itself,
• 5:01
  SPEAKER_01: I got a notification like a couple of months ago that said like,
• 5:05
  SPEAKER_01: Hey, we'll pay you $12 an hour to train our AI and not in writing.
• 5:11
  SPEAKER_01: And we want to record you doing household tasks like vacuuming,
• 5:16
  SPEAKER_01: uh, you know, laundry, things like that.
• 5:18
  SPEAKER_01: And it's like, you know, the, the writing's on the wall there.
• 5:21
  SPEAKER_01: You know, I,
• 5:22
  SPEAKER_01: I think it's just going to be coming a different platform,
• 5:25
  SPEAKER_01: but I still think Upwork is fantastic.
• 5:27
  SPEAKER_01: Wow.
• 5:27
  SPEAKER_01: And I have a writing and marketing job board that I publish twice a week
• 5:32
  SPEAKER_01: on my Substack newsletter.
• 5:34
  SPEAKER_01: So if you're not subscribed, subscribe there.
• 5:36
  SPEAKER_01: And in that newsletter, I do always curate a handful of...
• 5:42
  SPEAKER_01: Yes, Chris Trammell says, Fiverr is becoming all AI solutions.
• 5:46
  SPEAKER_01: Absolutely.
• 5:46
  SPEAKER_01: Yeah.
• 5:47
  SPEAKER_01: But what I include on the breadboard,
• 5:49
  SPEAKER_01: which is my twice-weekly job board, which a new issue dropped today...
• 5:55
  SPEAKER_01: I always have like a small handful of Upwork jobs there because there's so much gold
• 6:01
  SPEAKER_01: because you're not competing against like hundreds of people for something.
• 6:06
  SPEAKER_01: And a lot of really quality clients are on there.
• 6:09
  SPEAKER_01: I've taken so many clients off of Upwork that I now have in my agency
• 6:14
  SPEAKER_01: that are top tier in terms of quality.
• 6:16
  SPEAKER_01: So don't sleep on Upwork.
• 6:25
  SPEAKER_01: Which is why I teach, I literally have a workshop called How to Land Clients on LinkedIn.
• 6:31
  SPEAKER_01: When you click on my main Substack page, that's one of the thumbnails up there.
• 6:36
  SPEAKER_01: Because that is an excellent,
• 6:38
  SPEAKER_01: excellent place to find your ideal client as a marketer and writer as well.
• 6:45
  SPEAKER_00: Hmm.
• 6:46
  SPEAKER_00: Um, okay.
• 6:47
  SPEAKER_00: So you, you teach people in addition to your job board,
• 6:51
  SPEAKER_00: you have the job board and then you,
• 6:52
  SPEAKER_00: you, do you like do training for, um, uh, people how to acquire clients?
• 6:59
  SPEAKER_00: Because usually that's the main challenge.
• 7:02
  SPEAKER_00: I, I personally, that, I mean,
• 7:03
  SPEAKER_00: at least in the beginning,
• 7:04
  SPEAKER_00: that was for me, the main challenge is client acquisition.
• 7:08
  SPEAKER_00: So what do you do to spread the word about, um,
• 7:20
  SPEAKER_01: So currently, so there's a couple of things I do.
• 7:23
  SPEAKER_01: So I work with founders and CEOs on my agency side who want more clients.
• 7:27
  SPEAKER_01: And then of course,
• 7:28
  SPEAKER_01: through my newsletter,
• 7:29
  SPEAKER_01: I work with Freelancers and marketers and writers who want more clients.
• 7:34
  SPEAKER_01: So at the end of the day, I like to blend strategies.
• 7:38
  SPEAKER_01: So step one is growing your personal brand.
• 7:43
  SPEAKER_01: So that's what I do for people on LinkedIn.
• 7:46
  SPEAKER_01: And I say,
• 7:46
  SPEAKER_01: number one,
• 7:47
  SPEAKER_01: grow your personal brand on LinkedIn as a writer,
• 7:49
  SPEAKER_01: as a founder,
• 7:50
  SPEAKER_01: no matter what you're doing professionally, LinkedIn is the place to be.
• 7:54
  SPEAKER_01: And if you're not posting content near daily there, you're missing out.
• 7:58
  SPEAKER_01: So that's number one.
• 8:00
  SPEAKER_01: In terms of as a writer, as a freelancer, how do you land clients on LinkedIn?
• 8:04
  SPEAKER_01: Yes, I have a standalone workshop.
• 8:06
  SPEAKER_01: It's one hour and it covers everything you need to know.
• 8:10
  SPEAKER_01: It's not rocket science, but you need some inside scoop to make it work for you.
• 8:20
  SPEAKER_00: So you think currently the best place for solopreneurs and founders
• 8:26
  SPEAKER_00: Or let's say mostly freelancers and solopreneurs to get clients is LinkedIn still?
• 8:31
  SPEAKER_00: Do you think LinkedIn is still the bee's knees?
• 8:34
  SPEAKER_01: Yes.
• 8:35
  SPEAKER_01: A hundred percent.
• 8:36
  SPEAKER_01: A hundred percent.
• 8:37
  SPEAKER_01: Like if let's say you're a freelancer and you have one channel to focus on,
• 8:41
  SPEAKER_01: I would focus on LinkedIn.
• 8:43
  SPEAKER_01: Number two, I would focus on Upwork, but absolutely LinkedIn.
• 8:50
  SPEAKER_01: That's where the people who are hiring you are going to be.
• 8:53
  SPEAKER_01: So regardless of where you find them, because you can find them other places, right?
• 8:59
  SPEAKER_01: Or someone can find you.
• 9:01
  SPEAKER_01: Maybe you send a resume somewhere.
• 9:03
  SPEAKER_01: Maybe you submit something on Upwork.
• 9:05
  SPEAKER_01: People are going to be checking out your LinkedIn profile,
• 9:07
  SPEAKER_01: whether they found you on LinkedIn originally or not.
• 9:11
  SPEAKER_01: So that is the place.
• 9:13
  SPEAKER_01: That is like your home on the internet where you can show your expertise.
• 9:19
  SPEAKER_00: So now with AI,
• 9:21
  SPEAKER_00: you know,
• 9:22
  SPEAKER_00: it's like the biggest thing,
• 9:23
  SPEAKER_00: I guess, since the industrial revolution that's happening.
• 9:25
  SPEAKER_00: How did AI change client acquisition for us?
• 9:30
  SPEAKER_00: The old game of, let's say, of, okay, I'll post on LinkedIn every day.
• 9:37
  SPEAKER_00: I will post case studies.
• 9:39
  SPEAKER_00: Like, that's what I do.
• 9:40
  SPEAKER_00: I will post case studies that would attract clients.
• 9:43
  SPEAKER_00: It took me a while to figure this out.
• 9:46
  SPEAKER_00: And, you know,
• 9:47
  SPEAKER_00: you can also reach out,
• 9:49
  SPEAKER_00: but that's kind of the standard, let's say, pre the AI revolution era.
• 9:54
  SPEAKER_00: What would you do differently now?
• 9:57
  SPEAKER_01: Okay, so the question,
• 9:58
  SPEAKER_01: I think the question is really how,
• 10:00
  SPEAKER_01: is the question more like how has AI changed my business?
• 10:04
  SPEAKER_00: Or how AI, no, how AI changed client acquisition?
• 10:08
  SPEAKER_00: Is the same,
• 10:09
  SPEAKER_00: is the old playbook of,
• 10:12
  SPEAKER_00: Posting on LinkedIn and hoping that would attract clients still valid.
• 10:18
  SPEAKER_00: Oh, okay.
• 10:19
  SPEAKER_00: Yes.
• 10:20
  SPEAKER_01: Yes.
• 10:21
  SPEAKER_01: So I think,
• 10:21
  SPEAKER_01: so in terms of AI,
• 10:23
  SPEAKER_01: what I believe AI has changed is more on the deliverable end
• 10:28
  SPEAKER_01: and also what people are willing to pay for.
• 10:31
  SPEAKER_01: You know, talking, going back to Fiverr.
• 10:33
  SPEAKER_01: Fiverr, you know, when it comes to people looking for anything, writers, designers, anything...
• 10:39
  SPEAKER_01: Fiverr was always like the bottom of the barrel, right?
• 10:41
  SPEAKER_01: In terms of that's where people went when they had no budgets.
• 10:44
  SPEAKER_01: When AI comes in,
• 10:46
  SPEAKER_01: you know,
• 10:47
  SPEAKER_01: AI instantly swept all those people out because they,
• 10:50
  SPEAKER_01: you know, they didn't have a budget to begin with.
• 10:52
  SPEAKER_01: So, oh, they can get it for free?
• 10:54
  SPEAKER_01: Sure.
• 10:54
  SPEAKER_01: Even if the quality isn't as good, they don't care, right?
• 10:57
  SPEAKER_01: It's like sometimes budget dictates all.
• 11:00
  SPEAKER_01: So I think it wiped out things like that.
• 11:02
  SPEAKER_01: However, when it comes to just LinkedIn, I don't think AI has made a difference.
• 11:07
  SPEAKER_01: The only difference it's made is there's just a lot of AI slop in terms of content there.
• 11:12
  SPEAKER_01: So there's just more content saturation.
• 11:15
  SPEAKER_01: However,
• 11:16
  SPEAKER_01: LinkedIn has said even now that they are,
• 11:20
  SPEAKER_01: I literally wrote this like two days ago,
• 11:22
  SPEAKER_01: they're now currently like punishing AI slop.
• 11:26
  SPEAKER_01: So they are,
• 11:27
  SPEAKER_01: what they are rewarding are personal stories,
• 11:29
  SPEAKER_01: personal wins,
• 11:30
  SPEAKER_01: things that like basically only you could write and any kind of generic,
• 11:34
  SPEAKER_01: oh, I threw it in chat and threw it up there is not being rewarded.
• 11:38
  SPEAKER_01: So if you're trying to grow on LinkedIn,
• 11:40
  SPEAKER_01: you still, it's okay if you use AI, it just can't look like you're using AI.
• 11:43
  SPEAKER_01: You still are able to grow,
• 11:45
  SPEAKER_01: just need to do it in a way that,
• 11:50
  SPEAKER_01: you know,
• 11:51
  SPEAKER_01: doesn't make it look like 20, 30 other people could say the same exact thing.
• 11:57
  SPEAKER_00: Interesting.
• 11:58
  SPEAKER_00: So in terms of a funnel between Substack and LinkedIn, do you have a funnel?
• 12:06
  SPEAKER_00: And we can talk about other funnels like Kit, but do you Do you connect the two audiences?
• 12:11
  SPEAKER_00: Do you bring one to the other?
• 12:13
  SPEAKER_00: How does that work?
• 12:14
  SPEAKER_00: I bring a lot of my LinkedIn audience.
• 12:16
  SPEAKER_01: Yes.
• 12:16
  SPEAKER_01: I bring a lot of my LinkedIn audience to Substack.
• 12:20
  SPEAKER_01: And what I love about Substack is like,
• 12:22
  SPEAKER_01: I feel like Substack is an amazing, amazing place to grow, to learn.
• 12:27
  SPEAKER_01: You know, I personally, I haven't really found clients like agency clients on Substack.
• 12:32
  SPEAKER_01: Substack,
• 12:33
  SPEAKER_01: like I said,
• 12:33
  SPEAKER_01: is really where I help other writers and marketers to Uh,
• 12:39
  SPEAKER_01: so that's where I get to connect with them on a more intimate basis.
• 12:42
  SPEAKER_01: I write about, you know, all my strategies, not, I don't just drop the job board.
• 12:46
  SPEAKER_01: I also write about my strategies where,
• 12:49
  SPEAKER_01: whether it comes to content strategy,
• 12:51
  SPEAKER_01: all the way up to how am I getting my clients when,
• 12:54
  SPEAKER_01: what my month looks like, et cetera.
• 12:56
  SPEAKER_01: So, um, I loveSubstack for that.
• 12:59
  SPEAKER_01: And I love that on Substack, you can actually grow.
• 13:02
  SPEAKER_01: So that's why I used to just have an email list,
• 13:05
  SPEAKER_01: but now Substack is my email list and it's been fantastic.
• 13:11
  SPEAKER_01: So I do like to care.
• 13:13
  SPEAKER_01: I like to pivot my, I have like almost 30,000 followers on LinkedIn.
• 13:17
  SPEAKER_01: So I try to pivot that to my Substack to help grow my Substack
• 13:21
  SPEAKER_01: because ultimately I can have as many followers as I want on LinkedIn.
• 13:25
  SPEAKER_01: I do believe for,
• 13:26
  SPEAKER_01: you know,
• 13:27
  SPEAKER_01: The best ownership you can ever have,
• 13:29
  SPEAKER_01: as you know,
• 13:29
  SPEAKER_01: like is your email,
• 13:31
  SPEAKER_01: are the emails and your audience and Substack is the best place for that.
• 13:36
  SPEAKER_00: So how do you bring them to Substack from LinkedIn?
• 13:40
  SPEAKER_00: Do you say, follow me?
• 13:42
  SPEAKER_01: Yeah, I literally just say, hey.
• 13:45
  SPEAKER_01: I just say, hey, here, let's look at today's.
• 13:48
  SPEAKER_01: I mean, you can share now.
• 13:50
  SPEAKER_00: If you want to share what you did, because let's make this practical as well.
• 13:55
  SPEAKER_00: If you want to steal your trade secrets.
• 13:58
  SPEAKER_01: Yeah, well, this,
• 13:59
  SPEAKER_01: I don't know if everybody can use this,
• 14:00
  SPEAKER_01: because this is specific to my job,
• 14:04
  SPEAKER_01: but for an example, on LinkedIn, I post content strategy about LinkedIn, because...
• 14:09
  SPEAKER_01: I'm on LinkedIn.
• 14:11
  SPEAKER_01: So I target LinkedIn more for my agency clients,
• 14:14
  SPEAKER_01: but then for my freelancers,
• 14:17
  SPEAKER_01: I drop in like today I wrote,
• 14:20
  SPEAKER_01: there's a staff copywriter position paying $235,000 a year in today's breadboard
• 14:27
  SPEAKER_01: that made me stop scrolling.
• 14:29
  SPEAKER_01: Here's what else made the cut.
• 14:30
  SPEAKER_01: And then I list, oh, a direct response copywriter at $200 an hour, blah, blah, blah, blah, blah.
• 14:37
  SPEAKER_01: And then that Go, oh, that looks interesting.
• 14:40
  SPEAKER_01: And then they go to my Substack.
• 14:45
  SPEAKER_00: Okay.
• 14:46
  SPEAKER_00: So how many subscribers do you have on Substack?
• 14:53
  SPEAKER_01: I have like five.
• 14:56
  SPEAKER_01: Let's get a live tally.
• 14:57
  SPEAKER_01: Oh, wait, I'm on Substack, so I can't do it.
• 14:59
  SPEAKER_01: So I have like almost like right exactly at 5,900.
• 15:08
  SPEAKER_01: Uh-oh, Natasha, you just touched something.
• 15:10
  SPEAKER_01: Now we can't hear you.
• 15:16
  SPEAKER_01: Guys, we lost Natasha.
• 15:17
  SPEAKER_01: What are we going to do?
• 15:22
  SPEAKER_01: Yeah, we can't hear you.
• 15:24
  SPEAKER_01: So guys, here's a little behind the scenes.
• 15:26
  SPEAKER_01: Before we went live, we couldn't hear Natasha.
• 15:29
  SPEAKER_00: Oh, you should hear me.
• 15:30
  SPEAKER_00: Oh, wait, there you are.
• 15:30
  SPEAKER_00: Wait, what are you doing?
• 15:32
  SPEAKER_01: Wait, what are you doing?
• 15:33
  SPEAKER_00: What do you keep doing, Natasha?
• 15:35
  SPEAKER_00: No, sorry.
• 15:36
  SPEAKER_00: My dog was barking, so I muted, but I forgot to unmute.
• 15:40
  SPEAKER_00: It's brain fog.
• 15:42
  SPEAKER_00: Anyways, so I was saying that you have how many?
• 15:46
  SPEAKER_00: Let me check you.
• 15:47
  SPEAKER_00: How many do you have?
• 15:48
  SPEAKER_01: I have 5,900Substack subscribers.
• 15:50
  SPEAKER_01: 5,900.
• 15:53
  SPEAKER_00: Okay, so 5,800.
• 15:54
  SPEAKER_00: And how did you get so many?
• 15:55
  SPEAKER_00: And...
• 16:02
  SPEAKER_00: How much time do you spend on Substack a week to be able
• 16:06
  SPEAKER_00: to get those many subscribers and become also a Substack bestseller?
• 16:11
  SPEAKER_00: So you should have how many paid subscribers do you have?
• 16:14
  SPEAKER_00: So here it says you have hundreds of paid subscriptions.
• 16:17
  SPEAKER_00: That's why you got the Substack badge of honor.
• 16:21
  SPEAKER_00: And...
• 16:25
  SPEAKER_00: So what is your strategy and how much time do you actually spend on Substack?
• 16:29
  SPEAKER_00: I mean, you run your own agency, you do all of that.
• 16:32
  SPEAKER_00: How did you manage to do all of this?
• 16:34
  SPEAKER_01: So I do spend quite a bit of time on Substack.
• 16:37
  SPEAKER_01: I'll be honest.
• 16:38
  SPEAKER_01: It's not like,
• 16:39
  SPEAKER_01: oh, I spend 30 minutes on Substack a week and look at me, I'm a bestseller.
• 16:43
  SPEAKER_01: No, I probably, let's add it up.
• 16:45
  SPEAKER_01: So I release four newsletters a week.
• 16:48
  SPEAKER_01: Two of them are my job boards.
• 16:50
  SPEAKER_01: So I curate everything personally.
• 16:52
  SPEAKER_01: I actually don't have my assistant do it.
• 16:54
  SPEAKER_01: I curate everything personally to spot the scams and the ones that show pay.
• 17:01
  SPEAKER_01: Right now, it's something I really need to outsource,
• 17:03
  SPEAKER_00: but I can't find anyone that can...
• 17:06
  SPEAKER_01: Do it the way I do it.
• 17:08
  SPEAKER_01: So I do that twice a week.
• 17:10
  SPEAKER_01: And then I also write two newsletters a week.
• 17:13
  SPEAKER_01: One is free as a strategy, and then a second deeper strategy a week that's paid.
• 17:18
  SPEAKER_01: So that's four newsletters a week.
• 17:20
  SPEAKER_01: So I spend about four hours plus a week.
• 17:25
  SPEAKER_01: And I make sure to leave at least three notes a day.
• 17:27
  SPEAKER_01: I write three Substack notes a day.
• 17:30
  SPEAKER_01: And then Truth be told,
• 17:32
  SPEAKER_01: I do have an assistant that helps me a little bit as far as like replying to things,
• 17:38
  SPEAKER_01: etc.
• 17:39
  SPEAKER_01: But mostly I'm personally spending maybe like four to five hours a week on my Substack.
• 17:46
  SPEAKER_01: So I do put in that time.
• 17:47
  SPEAKER_01: Okay.
• 17:51
  SPEAKER_00: Four hours a week.
• 17:53
  SPEAKER_00: Okay.
• 17:54
  SPEAKER_00: All right.
• 17:55
  SPEAKER_00: And how did you... Yeah.
• 17:58
  SPEAKER_00: But how did you...
• 18:00
  SPEAKER_00: How did you manage to convert free subscribers to paid subscribers?
• 18:05
  SPEAKER_00: Because,
• 18:06
  SPEAKER_00: for example,
• 18:07
  SPEAKER_00: if you want to do a live analysis,
• 18:10
  SPEAKER_00: I have also thousands of free subscribers,
• 18:14
  SPEAKER_00: but maybe I have only 13 paid subscribers.
• 18:19
  SPEAKER_00: I think I was not that successful in converting free subscribers to paid subscribers.
• 18:26
  SPEAKER_00: What has been your strategy to convert them?
• 18:30
  SPEAKER_01: So I think the number one thing when it comes to Substack is you have to,
• 18:34
  SPEAKER_01: you know, you have your audience, right?
• 18:36
  SPEAKER_01: You have to think, who is my audience?
• 18:38
  SPEAKER_01: What do they want?
• 18:39
  SPEAKER_01: What do they want at their core?
• 18:41
  SPEAKER_01: You know, what really does my audience want?
• 18:45
  SPEAKER_01: And for me, you know, when I started Substack, I had like a handful of paid subscribers.
• 18:51
  SPEAKER_01: I was like, yeah, okay, this is going.
• 18:52
  SPEAKER_01: I'm like, ooh, they want to hear about my life.
• 18:54
  SPEAKER_01: Substack is going to be where I share about my business.
• 18:57
  SPEAKER_01: I give some tips and then I talk about me.
• 18:59
  SPEAKER_01: Newsflash, people don't care about me.
• 19:02
  SPEAKER_01: That didn't convert very well.
• 19:05
  SPEAKER_01: Look, I always bring in my personal stories in there.
• 19:11
  SPEAKER_01: I do share myself on my Substack journey about just what's going on
• 19:17
  SPEAKER_01: in my agency life and if I'm going on vacation, what I'm doing.
• 19:21
  SPEAKER_01: I do like to share personally on my Substack.
• 19:24
  SPEAKER_01: But people aren't going to pay for that.
• 19:26
  SPEAKER_01: You know what I mean?
• 19:26
  SPEAKER_01: People don't pay because I'm talking about my agency work.
• 19:31
  SPEAKER_01: People want, they want strategy.
• 19:33
  SPEAKER_01: And I found what my clients want, they want strategy and they want work.
• 19:37
  SPEAKER_01: So I decided to cater more to my Substack.
• 19:42
  SPEAKER_01: Once I kind of heard what people were saying,
• 19:45
  SPEAKER_01: I started gearing it to more just client attraction.
• 19:49
  SPEAKER_01: I have my how to land clients on LinkedIn.
• 19:52
  SPEAKER_01: Uh, workshop that's available to be purchased at any time.
• 19:55
  SPEAKER_01: And I also have, uh,
• 19:57
  SPEAKER_01: my breadboard to help people,
• 19:59
  SPEAKER_01: you know, scour, you know, freelance, uh, writing and marketing gigs.
• 20:03
  SPEAKER_01: And then I share exactly how I do it,
• 20:06
  SPEAKER_01: how I do cold outreach,
• 20:07
  SPEAKER_01: where I'm submitting, what I do, you know, I'm still in the trenches.
• 20:10
  SPEAKER_01: So I share all of that.
• 20:11
  SPEAKER_01: So all of those three things combined,
• 20:14
  SPEAKER_01: I think has,
• 20:15
  SPEAKER_01: you know, people see the value in that and go, okay, I'm going to upgrade.
• 20:21
  SPEAKER_00: Hmm.
• 20:22
  SPEAKER_00: So you think the main thing that made them upgrade was that they're looking for
• 20:27
  SPEAKER_00: a gig and you're targeting freelancers?
• 20:30
  SPEAKER_00: I think that was probably the biggest draw?
• 20:34
  SPEAKER_00: I'm sorry, say that again?
• 20:36
  SPEAKER_00: Do you think that the job board was the biggest draw?
• 20:40
  SPEAKER_01: I think the job board.
• 20:41
  SPEAKER_01: And when I really started talking less about my work and more about how I get the work.
• 20:48
  SPEAKER_01: If that makes sense.
• 21:17
  SPEAKER_00: So you do one webinar a week or how do you do that?
• 21:21
  SPEAKER_01: No, no, no, no.
• 21:24
  SPEAKER_01: Look, I love Substack Live.
• 21:25
  SPEAKER_01: It's actually one of my favorite ways to interact with people.
• 21:28
  SPEAKER_01: I love it.
• 21:29
  SPEAKER_01: I'm pledging to do it more.
• 21:31
  SPEAKER_01: You know, summer, I was on vacation a lot, so I didn't do it as much.
• 21:36
  SPEAKER_01: But I do like to go live.
• 21:39
  SPEAKER_01: I will say I find that doing live Substack also converts a lot.
• 21:45
  SPEAKER_01: Paid subscribers because this is,
• 21:47
  SPEAKER_01: you know, it's the easiest and fastest way to build that know, like and trust value.
• 21:53
  SPEAKER_00: Okay.
• 21:54
  SPEAKER_00: Okay.
• 21:55
  SPEAKER_00: Do you host others or do you just accept invites?
• 22:00
  SPEAKER_00: I do both.
• 22:02
  SPEAKER_01: I do both.
• 22:02
  SPEAKER_01: And a lot of times I'll host a live just myself.
• 22:05
  SPEAKER_01: I'll be like, hey guys, here's what's on my mind.
• 22:08
  SPEAKER_01: Here's what I think is important to talk about.
• 22:10
  SPEAKER_01: Let's talk about it.
• 22:11
  SPEAKER_01: You know, so I've done a bunch of lives just by myself.
• 22:15
  SPEAKER_00: Oh, so like office hours.
• 22:18
  SPEAKER_00: Exactly.
• 22:19
  SPEAKER_01: Yeah, office hours.
• 22:21
  SPEAKER_01: I should call it that.
• 22:24
  SPEAKER_00: Yeah, I actually learned this from David McClure.
• 22:28
  SPEAKER_00: I love him.
• 22:29
  SPEAKER_00: I saw you join me, David.
• 22:32
  SPEAKER_00: Yeah, and I actually learned this from David that he's been hosting office hours.
• 22:38
  SPEAKER_00: Do you have a certain cadence or you do it whenever?
• 22:42
  SPEAKER_01: Honestly, because it's so kind of entrenched in, it really just depends with my agency work.
• 22:49
  SPEAKER_01: When I have the time, I love to hop on a live.
• 22:53
  SPEAKER_01: And on the weeks where I don't, when I can't make it happen, I can't make it happen.
• 22:57
  SPEAKER_01: I'm very intentional about creating a four-day work week.
• 23:04
  SPEAKER_01: So I work Monday through Thursday and I take Fridays off.
• 23:09
  SPEAKER_01: So I try to do everything I can in all my business endeavors and that Monday through Thursday.
• 23:16
  SPEAKER_01: And if it doesn't fit, then I don't do it.
• 23:22
  SPEAKER_00: Okay.
• 23:22
  SPEAKER_00: Okay.
• 23:24
  SPEAKER_00: So your time is divided between your agency and Substack pretty much.
• 23:29
  SPEAKER_01: Yeah, my agency and all personal brand endeavors, let's say.
• 23:33
  SPEAKER_01: So, yeah,
• 23:33
  SPEAKER_01: there's the agency side of my income and then there's the personal brand side
• 23:38
  SPEAKER_01: of my income.
• 23:39
  SPEAKER_01: And that includes like LinkedIn brand deals,
• 23:42
  SPEAKER_01: Substack,
• 23:43
  SPEAKER_01: you know, all, you know, all of the anything related to being paid to be myself.
• 23:48
  SPEAKER_01: I call it anything.
• 23:51
  SPEAKER_01: What's a LinkedIn brand deal?
• 23:53
  SPEAKER_01: You know, just like, sounds like so nauseam, but like, I'm like a B2B influencer.
• 23:59
  SPEAKER_01: You know,
• 23:59
  SPEAKER_01: just people,
• 24:00
  SPEAKER_01: brands pay me to write LinkedIn posts for them,
• 24:02
  SPEAKER_01: you know, to promote their stuff, you know, sponsors.
• 24:06
  SPEAKER_00: Oh, wow.
• 24:07
  SPEAKER_00: And how did you get, so you have the sponsor part.
• 24:12
  SPEAKER_00: So how do you get sponsors to sponsor your content?
• 24:17
  SPEAKER_00: Or do you actually share that in your newsletter?
• 24:21
  SPEAKER_01: I can share it.
• 24:23
  SPEAKER_01: I actually don't really share it in my newsletter just because most of the people
• 24:25
  SPEAKER_01: in my newsletter are not looking to monetize their personal brands.
• 24:30
  SPEAKER_01: They're looking to just start building them and also get work on their talent side, let's say.
• 24:38
  SPEAKER_01: But honestly, the way brand deals work for me is they just started falling in my lap.
• 24:43
  SPEAKER_01: People just started DMing me wanting to do brand deals with me.
• 24:47
  SPEAKER_01: So I started that and I actually just recently,
• 24:49
  SPEAKER_01: and when I say recently,
• 24:50
  SPEAKER_01: I mean like two weeks ago,
• 24:52
  SPEAKER_01: signed with a management agency to see if maybe I can collect more cash there,
• 24:59
  SPEAKER_01: right?
• 24:59
  SPEAKER_01: It's always about, you know, how much cash can you stack in this day and age, right?
• 25:07
  SPEAKER_00: So you're mostly active on social media on LinkedIn?
• 25:12
  SPEAKER_00: My primary channels are LinkedIn and Substack, yes.
• 25:18
  SPEAKER_00: And so the brands come to you through
• 25:22
  SPEAKER_00: Instagram to LinkedIn and they want you to do it online.
• 25:30
  SPEAKER_00: And not on Instagram because usually the big influencers are on Instagram and that's
• 25:34
  SPEAKER_00: where the brand deals come.
• 25:35
  SPEAKER_01: Yeah, because that's all B2C, right?
• 25:38
  SPEAKER_01: No one's going to buy a toaster that I recommend.
• 25:41
  SPEAKER_01: No one cares about what toaster I'm using,
• 25:43
  SPEAKER_01: but they might care what AI transcription tool I'm using.
• 25:49
  SPEAKER_01: So that's where brand deals come into play on the B2B side.
• 25:56
  SPEAKER_00: Oh, interesting.
• 25:58
  SPEAKER_00: I think honestly,
• 26:00
  SPEAKER_00: sponsorship and getting brands is some sort of an enigma for many freelancers
• 26:09
  SPEAKER_00: or solopreneurs.
• 26:11
  SPEAKER_00: And I feel like there's, I know James Moore is one of the big guys that talk about this.
• 26:18
  SPEAKER_00: He's just finished his challenge about getting sponsors.
• 26:23
  SPEAKER_00: But I think there's a lot of missing knowledge on how to get that and how to get the best.
• 26:28
  SPEAKER_00: I mean, do you agree?
• 26:29
  SPEAKER_00: And I feel like somehow we need to push.
• 26:32
  SPEAKER_00: No, absolutely.
• 26:35
  SPEAKER_00: Because I have no clue.
• 26:36
  SPEAKER_00: Like I have to make classes to figure out how do I reach to sponsors?
• 26:41
  SPEAKER_00: Do they reach out to me?
• 26:43
  SPEAKER_00: Do I create a sponsor?
• 26:45
  SPEAKER_00: Like all of that, it's.
• 26:47
  SPEAKER_00: It's confusing and it's a new territory, I think.
• 26:51
  SPEAKER_00: I mean, for many people like myself.
• 26:54
  SPEAKER_01: Well, yes.
• 26:54
  SPEAKER_01: So I'll be honest.
• 26:56
  SPEAKER_01: So guys,
• 26:56
  SPEAKER_01: one of my favorite people on Substack is Anna,
• 27:00
  SPEAKER_01: or maybe it's Anna,
• 27:01
  SPEAKER_01: Anna Collin,
• 27:02
  SPEAKER_01: if I'm saying it,
• 27:03
  SPEAKER_01: C-A-L-I-N. What's funny is her, I've been following her Substack for like a year.
• 27:09
  SPEAKER_01: It's pivoted over the last few months to be more like,
• 27:12
  SPEAKER_01: oh, if you're burned out on At work, be your own boss using Substack.
• 27:17
  SPEAKER_01: But she used to do more of just how to grow your Substack and income.
• 27:24
  SPEAKER_01: And part of that was how to land brand deals.
• 27:28
  SPEAKER_01: And I actually took a little mini course.
• 27:30
  SPEAKER_01: I honestly don't remember what it was and what it was called or
• 27:34
  SPEAKER_01: if she offers it anymore, but she's a great resource.
• 27:38
  SPEAKER_01: So I took her course about a year ago and it was basically just about how
• 27:41
  SPEAKER_01: to Reach out for brand deals, what to charge, da, da, da.
• 27:45
  SPEAKER_01: And I thought it was so great.
• 27:46
  SPEAKER_01: And then I have no time.
• 27:49
  SPEAKER_01: I realized I have no time to do this.
• 27:51
  SPEAKER_01: I started to maybe have my assistant start pitching, but it's just not my lane.
• 27:55
  SPEAKER_01: So that's why literally a couple of weeks ago, I finally hired someone to do it for me.
• 28:01
  SPEAKER_01: I started working with a marketing, a management company to do it for me.
• 28:09
  SPEAKER_01: So yeah.
• 28:11
  SPEAKER_01: We'll see how that goes.
• 28:12
  SPEAKER_01: Because yeah, I mean,
• 28:13
  SPEAKER_01: unless they fall in your lap,
• 28:15
  SPEAKER_01: I don't have a lot of recommendations on how to get that as well.
• 28:19
  SPEAKER_01: Other than I think you need a partner or someone to really help you with it.
• 28:25
  SPEAKER_00: So how many...
• 28:29
  SPEAKER_00: Okay.
• 28:29
  SPEAKER_00: So you have, how many sponsors now do you have?
• 28:31
  SPEAKER_00: Do you know?
• 28:32
  SPEAKER_01: Well, I, it's just, I, they, it's, I don't have like ongoing sponsors.
• 28:36
  SPEAKER_01: I just, I do a deal,
• 28:37
  SPEAKER_01: the deal's done onto the next,
• 28:39
  SPEAKER_01: you know,
• 28:40
  SPEAKER_01: I was doing grand deals maybe like every like two or three months,
• 28:44
  SPEAKER_01: but I'd like to be doing them monthly.
• 28:45
  SPEAKER_01: So we'll see how that goes.
• 28:49
  SPEAKER_00: Okay.
• 28:50
  SPEAKER_00: And okay.
• 28:52
  SPEAKER_00: Let me think.
• 28:53
  SPEAKER_00: So You have an assistant.
• 28:55
  SPEAKER_00: Does she work full time?
• 28:57
  SPEAKER_00: And how many employees do you have in order to be able to run an agency
• 29:03
  SPEAKER_00: and run Substack and all of that?
• 29:05
  SPEAKER_00: Like, do you have a lean operation?
• 29:06
  SPEAKER_00: Do you have vendors, contractors?
• 29:08
  SPEAKER_00: How, you know, from kind of the infrastructure of your business?
• 29:13
  SPEAKER_01: Yeah, so it's a really interesting question because I used to have seven writers working for me.
• 29:18
  SPEAKER_01: Oh, okay.
• 29:21
  SPEAKER_01: Honestly,
• 29:22
  SPEAKER_01: when AI,
• 29:22
  SPEAKER_01: and I've told this story a couple of times,
• 29:24
  SPEAKER_01: but when AI kind of came on the scene,
• 29:27
  SPEAKER_01: you know, instantly all of my writers just started giving me AI slog.
• 29:33
  SPEAKER_01: Like they would be people that don't even know each other from different parts of
• 29:36
  SPEAKER_01: the country, giving me almost identical copy for totally different clients.
• 29:43
  SPEAKER_01: What the hell is going on?
• 29:44
  SPEAKER_01: Like, and it would be,
• 29:46
  SPEAKER_01: and basically long story short,
• 29:48
  SPEAKER_01: I had to lay them off and I realized, oh wait, I can do this with AI.
• 29:55
  SPEAKER_01: My expertise plus AI honestly replaced my writers.
• 29:59
  SPEAKER_01: Now for the writers listening here, that should not discourage you.
• 30:03
  SPEAKER_01: If these writers had just taken the time to learn AI and get good with it,
• 30:10
  SPEAKER_01: I would have never known.
• 30:11
  SPEAKER_01: I'd be like, oh, my writers are irreplaceable.
• 30:14
  SPEAKER_01: I can't just do AI content.
• 30:16
  SPEAKER_01: I have these writers that are fabulous.
• 30:18
  SPEAKER_01: But because the writers at work for me,
• 30:19
  SPEAKER_01: honestly, were just kind of lazy and just gave me garbage.
• 30:24
  SPEAKER_01: It started giving me garbage.
• 30:26
  SPEAKER_01: It was a very easy transition to make.
• 30:28
  SPEAKER_01: So if you are a writer listening and you're looking, use AI, great, but become a master of it.
• 30:36
  SPEAKER_01: I'm sure I don't need to tell you how to be a better writer,
• 30:38
  SPEAKER_01: but there's still absolutely a need for you.
• 30:40
  SPEAKER_01: You just have to make sure you're consistently putting out great work.
• 30:45
  SPEAKER_01: And I see a little question from Brian.
• 30:48
  SPEAKER_01: He says,
• 30:48
  SPEAKER_01: is there a magic number for subscribers on Substack or LinkedIn that you need
• 30:53
  SPEAKER_01: to achieve in order to really generate interest by sponsors?
• 30:57
  SPEAKER_01: So I thought the magic number on LinkedIn,
• 31:00
  SPEAKER_01: I thought you needed like 10,000 followers on LinkedIn to start generating interest.
• 31:05
  SPEAKER_01: But what's interesting is the management company that I just signed with,
• 31:09
  SPEAKER_01: they said they're getting deals for people with like,
• 31:12
  SPEAKER_01: 8,000 followers, 7,000 followers.
• 31:14
  SPEAKER_01: They're not huge deals, but they're deals.
• 31:17
  SPEAKER_01: So honestly, for the B2B side, you don't need much.
• 31:20
  SPEAKER_01: Like 30,000 followers on LinkedIn is like 50,000 followers on Instagram or 60,000
• 31:27
  SPEAKER_01: because remember on Instagram,
• 31:29
  SPEAKER_01: there's so many fake You know,
• 31:31
  SPEAKER_01: there's so many like fake accounts and on LinkedIn,
• 31:33
  SPEAKER_01: like everyone's verified pretty much.
• 31:35
  SPEAKER_01: So every follower you have on LinkedIn is worth its weight in gold.
• 31:39
  SPEAKER_01: And that's why I say all of this,
• 31:41
  SPEAKER_01: like talking about brand,
• 31:42
  SPEAKER_01: like I know we got off on a tangent about talking about brand deals and stuff,
• 31:46
  SPEAKER_01: but what it all comes back to and how any of that,
• 31:50
  SPEAKER_01: I got to any of that is it all starts with building your personal brand on LinkedIn
• 31:55
  SPEAKER_01: as a writer, as a marketer, you know, whatever your niche is.
• 32:00
  SPEAKER_01: Start building because what you want to do is the work, right?
• 32:04
  SPEAKER_01: But then everything else,
• 32:05
  SPEAKER_01: brand deals, sponsorships, you know, those are just like cherries on top.
• 32:10
  SPEAKER_01: But you don't get those little cherries on top if you're not constantly putting in
• 32:13
  SPEAKER_01: the work to build your personal brand as a writer and et cetera.
• 32:17
  SPEAKER_01: And that's also how you get inbound leads.
• 32:20
  SPEAKER_01: You want people to come to you?
• 32:21
  SPEAKER_01: I mean, that's the dream.
• 32:22
  SPEAKER_01: My favorite thing is when I wake up and I get a DM on LinkedIn from someone saying,
• 32:27
  SPEAKER_01: Hey, I've been seeing your content and I know I need to work on my LinkedIn.
• 32:32
  SPEAKER_01: I'm a founder and I really need help.
• 32:35
  SPEAKER_01: Can we set up a time to talk?
• 32:38
  SPEAKER_01: I did no work, no heavy lifting.
• 32:40
  SPEAKER_01: They just came to me.
• 32:41
  SPEAKER_01: Those are the inbound leads I love.
• 32:45
  SPEAKER_01: And then Joy asks,
• 32:46
  SPEAKER_01: even though you are doing the writing yourself,
• 32:48
  SPEAKER_01: do you find it still takes time even with AI?
• 32:51
  SPEAKER_01: I mean, I'm able to You know, I've become over the years, like a true master of AI writing.
• 32:57
  SPEAKER_01: So I'm able to spit things out that are quality
• 33:03
  SPEAKER_01: and authentic sounding pretty quickly, which is how I was able to take over.
• 33:07
  SPEAKER_01: How did you grow?
• 33:10
  SPEAKER_00: Yeah.
• 33:11
  SPEAKER_00: And how did you grow?
• 33:12
  SPEAKER_00: So like on LinkedIn, what did you do to create this following on LinkedIn?
• 33:18
  SPEAKER_01: Post.
• 33:18
  SPEAKER_01: See, the number one thing is everyone goes, okay, all right, I should post on LinkedIn.
• 33:24
  SPEAKER_01: I should do this.
• 33:26
  SPEAKER_01: And so then they start posting on LinkedIn and then they stop.
• 33:31
  SPEAKER_01: And they go, oh, you know, I got busy.
• 33:33
  SPEAKER_01: I haven't done LinkedIn for a couple months.
• 33:36
  SPEAKER_01: Okay, I'm going to post again.
• 33:37
  SPEAKER_01: Then they post for another couple of weeks and then they stop.
• 33:41
  SPEAKER_01: So consistency is everything.
• 33:43
  SPEAKER_01: How did I build my personal brand on LinkedIn?
• 33:45
  SPEAKER_01: By posting every damn day, engaging with people.
• 33:49
  SPEAKER_01: That's how I built it.
• 33:50
  SPEAKER_01: It's a marathon, not a sprint.
• 33:54
  SPEAKER_01: I went on four vacations over this past summer, over the last two months.
• 34:01
  SPEAKER_01: I never missed a day of posting.
• 34:02
  SPEAKER_01: That meant I had to pre-schedule things, et cetera.
• 34:05
  SPEAKER_01: But you just have to stay consistent.
• 34:08
  SPEAKER_01: How you do one thing is how you do everything.
• 34:10
  SPEAKER_01: I do hot infrared fitness and yoga four times a week.
• 34:16
  SPEAKER_01: Right.
• 34:17
  SPEAKER_01: You know, and I, and I, unless I'm sick or really have something going on, I don't miss it.
• 34:23
  SPEAKER_01: And again, that's,
• 34:23
  SPEAKER_01: I'm saying that as a mom with two children,
• 34:26
  SPEAKER_01: you know, I'm busy, you know, how you do everything.
• 34:30
  SPEAKER_01: So if you want to build your personal brand on LinkedIn,
• 34:32
  SPEAKER_01: if you want to grow as a writer, as a,
• 34:36
  SPEAKER_01: as a marketer,
• 34:37
  SPEAKER_01: You have to put in the reps and you have to let people aren't going to know
• 34:40
  SPEAKER_01: who you are unless you go, hey, here's who I am.
• 34:43
  SPEAKER_01: Here's who I am.
• 34:44
  SPEAKER_01: Here's what I'm doing.
• 34:46
  SPEAKER_01: So that's, you know, especially if you send a resume, let's say you're applying for a job.
• 34:50
  SPEAKER_01: Say you use my breadboard to, you know, look for opportunity.
• 34:54
  SPEAKER_01: Okay.
• 34:55
  SPEAKER_01: They're going to probably check your LinkedIn.
• 34:57
  SPEAKER_01: What's on there?
• 34:58
  SPEAKER_01: You know,
• 34:58
  SPEAKER_01: you have to basically be showing up online,
• 35:02
  SPEAKER_01: showcasing yourself as the authority that you are.
• 35:05
  SPEAKER_01: And yes, Chris, there are no hacks.
• 35:06
  SPEAKER_00: Do you use any tools?
• 35:09
  SPEAKER_00: Do you use any tools for LinkedIn?
• 35:11
  SPEAKER_01: No, I just use the LinkedIn scheduler.
• 35:13
  SPEAKER_01: Tools are really like frowned upon on LinkedIn.
• 35:16
  SPEAKER_01: You can't use any automation tools.
• 35:18
  SPEAKER_01: They will ban your account in a second.
• 35:21
  SPEAKER_01: So no, I use zero tools on LinkedIn.
• 35:26
  SPEAKER_01: Everything is manual.
• 35:28
  SPEAKER_00: What about a tool like Tapleo?
• 35:29
  SPEAKER_00: Like there's a number of- Oh no,
• 35:32
  SPEAKER_01: that's even up?
• 35:33
  SPEAKER_01: Well, Tapleo is like, I don't use it anyway.
• 35:35
  SPEAKER_01: I did use it at one point many, many, many moons ago.
• 35:38
  SPEAKER_01: But LinkedIn doesn't even want you to have browser extensions running.
• 35:44
  SPEAKER_01: Even if let's say you have a browser extension not related to LinkedIn,
• 35:47
  SPEAKER_01: just on other personal stuff,
• 35:49
  SPEAKER_01: if it's running behind the scenes of LinkedIn,
• 35:51
  SPEAKER_01: you can get a warning on your account.
• 35:54
  SPEAKER_01: So- Really for everybody,
• 35:57
  SPEAKER_01: check those LinkedIn settings,
• 35:58
  SPEAKER_01: check your browser settings,
• 36:01
  SPEAKER_01: your browser extensions, because that can absolutely be a red flag.
• 36:08
  SPEAKER_01: And I've gotten warnings about it too.
• 36:09
  SPEAKER_00: So it's real.
• 36:11
  SPEAKER_01: It's real, people.
• 36:13
  SPEAKER_01: Disable your extensions.
• 36:14
  SPEAKER_00: Okay.
• 36:16
  SPEAKER_00: Oh, wow, great.
• 36:17
  SPEAKER_00: Well, this has been really great.
• 36:20
  SPEAKER_00: I enjoyed our chat.
• 36:22
  SPEAKER_00: I learned a lot.
• 36:22
  SPEAKER_00: And thanks for anyone who joined us today.
• 36:25
  SPEAKER_00: There's a lot of comments.
• 36:28
  SPEAKER_00: Chris Strammel, thank you.
• 36:30
  SPEAKER_00: Hi, Chris.
• 36:32
  SPEAKER_00: He's saying, so good.
• 36:33
  SPEAKER_00: That's the real work.
• 36:34
  SPEAKER_00: Four to five hour week is nothing if it puts on a million dollar trajectory.
• 36:39
  SPEAKER_00: Talking about the time you spend on Substack.
• 36:41
  SPEAKER_00: We have Ryan, you answered his question.
• 36:44
  SPEAKER_00: Chris also says there is no hacks to success.
• 36:50
  SPEAKER_00: And yeah, well, thanks everyone who joined us.
• 36:54
  SPEAKER_00: And how can people follow you, subscribe to you, become paid subscriber?
• 36:59
  SPEAKER_00: This is your chance to have your plug.
• 37:04
  SPEAKER_01: My moment.
• 37:04
  SPEAKER_01: Yes, you can go ahead and please.
• 37:07
  SPEAKER_01: Yes, we all got knocked if we're posting it.
• 37:09
  SPEAKER_01: Yes, it's a game.
• 37:10
  SPEAKER_01: Yes, everyone, please follow.
• 37:12
  SPEAKER_01: Just subscribe to my Substack.
• 37:14
  SPEAKER_01: That's where everything lives.
• 37:15
  SPEAKER_01: So subscribe to my Substack if you want to work with me on a deeper level,
• 37:21
  SPEAKER_01: the founding member tier of my Substack.
• 37:24
  SPEAKER_01: Covers the breadboard, all my job board, everything for the week.
• 37:27
  SPEAKER_01: I mean, you know, all my weekly Substacks.
• 37:31
  SPEAKER_01: And you also get a one-on-one coaching session with me for one hour is included
• 37:36
  SPEAKER_01: in my founding members here.
• 37:38
  SPEAKER_01: So I suggest that you join that.
• 37:41
  SPEAKER_01: And I'm always just a DM away on Substack.
• 37:47
  SPEAKER_00: Great.
• 37:49
  SPEAKER_00: This is awesome.
• 37:50
  SPEAKER_00: Well, thank you so much for chatting with me today.
• 37:53
  SPEAKER_00: And thanks for everyone who joined us for another episode of
• 37:56
  SPEAKER_00: the Substack Writers Salon.
• 37:59
  SPEAKER_00: And until we meet again, thank you, everyone.
• 38:02
  SPEAKER_00: And we'll see you on Substack.
• 38:03
  SPEAKER_00: Take care.
• 38:04
  SPEAKER_00: Thanks for having me.
• 38:05
  SPEAKER_00: Bye-bye.
• 38:07
  SPEAKER_00: Of course.
• 38:07
  SPEAKER_00: Bye-bye.