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My Recap of the AI for PI Expo | My First Event of January 2026 · Sharp Strategies Sweet Success

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  SPEAKER_00: Well, good morning.
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  SPEAKER_00: Thank you so much for coming out this morning.
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  SPEAKER_00: My name is Tiffany Swedenski.
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  SPEAKER_00: I am the owner and founder of Sharp Cookie.
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  SPEAKER_00: I am a fractional CMO for law firms.
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  SPEAKER_00: I've been in the legal marketing space for the last 11 years.
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  I got my started as a digital marketing specialist for Ben
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  Glass and Great Legal Marketing.
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  SPEAKER_00: I'm a full stack web developer, pre-Chat GPT, I'm really proud to say.
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  And today I am here to talk with you about how your law firm
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  and your marketers can
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  SPEAKER_00: leverage AI and AI tools to give the most out of your marketing.
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  SPEAKER_00: So I am very happy to be standing up here today and talking with you.
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  SPEAKER_00: I've had the privilege of working with some incredible law firms,
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  SPEAKER_00: including Scott McMair down in New Orleans,
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  SPEAKER_00: Premier Law Group in Seattle,
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  SPEAKER_00: Parish Law Firm in Northern Virginia,
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  SPEAKER_00: and now most recently,
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  SPEAKER_00: Ted Sink in South Carolina,
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  SPEAKER_00: Georgia.
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  And I'm gonna share with you how I use AI tools to help me
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  manage these law firms'
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  SPEAKER_00: marketing departments.
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  SPEAKER_00: So raise your hand if you know what movie this is from.
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  SPEAKER_00: No one?
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  SPEAKER_00: Oh, okay, you're right there.
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  SPEAKER_00: Aliens, which was the second one.
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  SPEAKER_00: So when I think about AI,
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  I try to think about how I can use it to enhance what I'm
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  already good at and
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  SPEAKER_00: essentially build an exoskeleton.
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  And today I have to show you how you can also build an AI
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  exoskeleton that will
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  help you execute on marketing and potentially lead an alien out
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  of a spaceship.
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  SPEAKER_00: So when I think about how to use AI and what's the best use for it,
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  SPEAKER_00: I like to think in these waters.
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  Because if we're being honest,
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  humans are good at things,
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  humans are bad at things.
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  SPEAKER_00: AI is good at things, AI is bad at things, right?
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  And it's important to understand where our vulnerabilities and
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  strengths lie in,
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  SPEAKER_00: well,
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  SPEAKER_00: ourselves and also these AI systems,
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  SPEAKER_00: right?
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  SPEAKER_00: So humans are generally not really good at memory and recall.
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  We tend to overestimate how good we are at just remembering
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  what happened.
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  And a lot of you who are trial lawyers probably know that
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  firsthand better than I am.
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  SPEAKER_00: But...
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  SPEAKER_00: Humans are bad at shacks, recall, analytics, and by and large, logic.
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  SPEAKER_00: We tend to backwards justify our decision making a lot.
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  SPEAKER_00: And AI, on the other hand, is bad at something very different.
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  SPEAKER_00: It's bad at originality.
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  SPEAKER_00: It's bad at, I'm formally an English major.
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  SPEAKER_00: It's bad at telling, not showing.
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  SPEAKER_00: Or it's bad at showing, not telling.
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  SPEAKER_00: Basically,
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  SPEAKER_00: it just states something without supporting it with facts,
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  SPEAKER_00: without supporting it with knowledge.
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  SPEAKER_00: And AI is bad at taking risks.
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  SPEAKER_00: And I feel like that should be underscored.
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  SPEAKER_00: And it's bad at self-reflection.
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  I'm sure you guys have caught chat in its own kind of
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  conflicting logic at times.
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  SPEAKER_00: It's very weird.
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  On the flip side,
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  humans are good at emotions,
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  nuance,
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  critical thinking,
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  creativity.
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  SPEAKER_00: AI really hasn't taken that from us.
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  SPEAKER_00: We're still necessary in this process.
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  SPEAKER_00: On the other hand, AI is also good at things.
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  SPEAKER_00: It's good at a great many things.
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  Organization,
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  fact storage,
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  data analytics,
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  and also creating templates and drafts.
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  SPEAKER_00: I'm so grateful for AI that I don't have to create the first draft,
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  SPEAKER_00: the template,
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  SPEAKER_00: when I already know what it looks like,
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  SPEAKER_00: and it's pretty routine,
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  SPEAKER_00: right?
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  SPEAKER_00: So marketers, think about it like this.
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  SPEAKER_00: You're in law firm owners.
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  SPEAKER_00: Your time is your most valuable asset and you need to spend it wisely.
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  And AI to help you expand your capabilities so you're not
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  spending so much time
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  SPEAKER_00: doing the stuff that you kind of hate doing,
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  SPEAKER_00: right?
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  SPEAKER_00: So just to give some examples of what you can do when you use AI is one,
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  attend events like these and join mastermind groups and
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  generally increasing your
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  SPEAKER_00: knowledge and expertise.
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  SPEAKER_00: Getting new skills,
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  SPEAKER_00: delegating,
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  SPEAKER_00: reviewing data,
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  SPEAKER_00: enriching and training your team,
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  SPEAKER_00: meeting your team.
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  SPEAKER_00: You can do all these things when you leverage AI.
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  Now,
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  I thought that first one was going to be easy,
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  so I feel like this one's going to be hard.
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  SPEAKER_00: Who here recognizes this still from a movie?
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  SPEAKER_00: No?
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  SPEAKER_00: Can you do?
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  SPEAKER_00: Nope.
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  SPEAKER_00: Wow.
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  SPEAKER_00: You know, I thought you guys were going to get through all this.
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  SPEAKER_00: This is actually Johnny Mnemonic,
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  SPEAKER_00: and I'll explain it a little bit more than I thought I was going to.
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  SPEAKER_00: It's a 1990s movie based on a