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What is GA4 and How It Impacts Google Analytics with Dina Pruitt
What is GA4?
Since the summer of 2022, I've heard this question over and over again. GA4 Is Google's newest analytics platform. It is replacing the current version of Google Analytics, which is often references as Universal Analytics. And before you zone out at the idea of a data overload, I really encourage you to tune in to this specific episode.
Google Analytics 4 is coming for everyone in 2023.
Yes, you. You're going to lose out on a lot of valuable data if you don't have it set up correctly. And I hate to be the bearer of bad news here, but if you view year-over-year data in Google…
The skinny
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