154. How Annie Signed Her First 3 Clients in 3 Months Using One Superpower

The Wellness in Hospitality Podcast · Mar 29, 2026 · 40m

You've spent 20 years in this industry. You know your craft. You know your value.

And yet the moment someone asks what you do as a consultant, you launch into a list. Everything you can offer. Everything you've done. Every possible way you could help. The entire kitchen sink.

And the only response you get is silence.

My guest today knows that feeling. Annie Simpson is the founder of Aurora Spa Consulting in Montreal, and my very first Wellness Consultant Blueprint client.

She'd started and stopped her consulting career more times than she'd like to count. COVID. Family. Life. Every time she…