Psychological Tricks of World's Biggest Brands - Phil Barden - #48
Phil Barden is the managing director of Decode Marketing and one of the few people who bridges hands-on brand management with hard decision science.
He spent more than 25 years in senior marketing roles at Unilever, Diageo, and T-Mobile before a set of strange research results pushed him toward the neuroscience and psychology of why people actually buy. At T-Mobile he commissioned two scientists whose approach led to the famous Liverpool Street station flash mob ad, which grew sales by nearly 50 percent and pulled tens of millions of views in the days before Instagram and TikTok.
That…
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