Latest / Scaling Up with Fexingo: How Small Businesses Become Mid-Market Companies
How a Landscaper Scaled to 20 Million Without a CRM
In this episode, Lucas and Luna explore the story of GreenScape, a landscaping company in Phoenix that grew from a single-truck operation to a 20 million dollar business without ever adopting a CRM system. Instead, founder Carla Mendez used a combination of simple spreadsheets, WhatsApp groups, and a bold trust-based scheduling policy. Lucas breaks down how avoiding enterprise software forced the company to build operational discipline instead. Luna pushes back on whether this approach scales beyond a certain size. Together, they examine the trade-offs between low-tech grit and the efficiency…
The skinny
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