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How Kultured Rider Is Inspiring Confidence in the Show Ring and Beyond · Wisdom by WESA

• 0:00
  Foreign.
• 0:05
  You
• 0:05
  are
• 0:05
  listening
• 0:05
  to
• 0:06
  the
• 0:06
  Horse
• 0:06
  Radio
• 0:06
  Network,
• 0:07
  part
• 0:07
  of
• 0:07
  the
• 0:07
  Equine
• 0:08
  Network
• 0:08
  family.
• 0:10
  This
• 0:11
  is
• 0:11
  episode
• 0:11
  153
• 0:12
  of
• 0:12
  Wisdom
• 0:13
  by
• 0:13
  Wesa
• 0:14
  on
• 0:14
  the
• 0:14
  Horse
• 0:15
  Radio
• 0:15
  Network.
• 0:20
  This
• 0:20
  is
• 0:20
  Jennifer
• 0:20
  Heber.
• 0:21
  I'm
• 0:22
  Morgan
• 0:22
  Nicole.
• 0:23
  And
• 0:23
  this
• 0:24
  is
• 0:24
  Sofia
• 0:24
  Yagela.
• 0:25
  Welcome
• 0:25
  to
• 0:25
  Wisdom
• 0:26
  by
• 0:26
  Wasa
• 0:27
  Sophia.
• 0:28
  We
• 0:28
  are
• 0:28
  now
• 0:29
  just
• 0:29
  one
• 0:30
  month
• 0:30
  away
• 0:30
  from
• 0:31
  opening
• 0:31
  day.
• 0:32
  Is
• 0:32
  there
• 0:33
  anything
• 0:33
  buyers
• 0:34
  can
• 0:34
  still
• 0:35
  sign
• 0:35
  up
• 0:35
  for
• 0:36
  at
• 0:36
  this
• 0:36
  point?
• 0:38
  Yes.
• 0:38
  So
• 0:39
  first
• 0:39
  of
• 0:39
  all,
• 0:39
  they
• 0:39
  can
• 0:40
  still
• 0:40
  sign
• 0:40
  up
• 0:40
  for
• 0:40
  buyer
• 0:41
  badges
• 0:41
  if
• 0:42
  you
• 0:42
  still
• 0:42
  haven't.
• 0:43
  And
• 0:44
  along
• 0:44
  with
• 0:44
  the
• 0:44
  pre
• 0:44
  registration,
• 0:45
  if
• 0:46
  you're
• 0:46
  quick,
• 0:47
  you'll
• 0:47
  also
• 0:47
  get
• 0:47
  some
• 0:48
  food
• 0:48
  vouchers
• 0:49
  along
• 0:49
  as
• 0:50
  long
• 0:50
  as
• 0:50
  our
• 0:50
  supplies
• 0:51
  last.
• 0:51
  So
• 0:52
  that's
• 0:52
  always
• 0:53
  helpful
• 0:53
  during
• 0:53
  the
• 0:54
  busy
• 0:54
  trade
• 0:55
  show
• 0:55
  days.
• 0:56
  And
• 0:57
  then
• 0:57
  the
• 0:57
  second
• 0:57
  thing
• 0:58
  that
• 0:58
  people
• 0:58
  can
• 0:58
  still
• 0:58
  sign
• 0:59
  up
• 0:59
  for
• 0:59
  is
• 0:59
  the
• 1:00
  benefit
• 1:00
  golf
• 1:01
  tournament
• 1:01
  which
• 1:02
  really
• 1:02
  is
• 1:02
  just
• 1:02
  a
• 1:02
  fun
• 1:03
  get
• 1:03
  together
• 1:03
  at
• 1:04
  TOPGOLF
• 1:05
  in
• 1:05
  Dallas
• 1:05
  with
• 1:06
  a
• 1:06
  buffet
• 1:06
  and
• 1:07
  drinks
• 1:08
  and
• 1:08
  actually
• 1:08
  also
• 1:08
  Montana
• 1:09
  silversmith
• 1:10
  buckles
• 1:10
  for
• 1:11
  our
• 1:11
  winning
• 1:11
  TOPGOLF
• 1:12
  teams.
• 1:13
  And
• 1:14
  I
• 1:14
  think
• 1:14
  the
• 1:14
  best
• 1:15
  part
• 1:15
  about
• 1:15
  all
• 1:15
  of
• 1:16
  this
• 1:16
  is
• 1:16
  that
• 1:16
  the
• 1:16
  proceeds
• 1:17
  go
• 1:17
  to
• 1:18
  National
• 1:18
  Little
• 1:18
  Bridges
• 1:19
  Rodeo
• 1:19
  association
• 1:20
  and
• 1:21
  specifically
• 1:21
  to
• 1:21
  their
• 1:22
  scholarship
• 1:22
  funding.
• 1:24
  So
• 1:24
  this
• 1:24
  really
• 1:24
  is
• 1:25
  a
• 1:25
  great
• 1:25
  event
• 1:25
  to
• 1:26
  sign
• 1:26
  up
• 1:26
  for.
• 1:27
  How
• 1:27
  fun.
• 1:28
  That's
• 1:28
  definitely
• 1:29
  something
• 1:30
  we
• 1:30
  don't
• 1:30
  want
• 1:30
  to
• 1:31
  miss.
• 1:31
  Where
• 1:32
  can
• 1:32
  they
• 1:32
  find
• 1:33
  the
• 1:33
  golf
• 1:33
  and
• 1:34
  the
• 1:34
  Westa
• 1:34
  registration?
• 1:36
  So
• 1:37
  the
• 1:37
  buyer
• 1:37
  Registration
• 1:38
  is
• 1:38
  via
• 1:39
  westsidetradeshow.com
• 1:41
  and
• 1:42
  the
• 1:42
  player
• 1:43
  registration
• 1:44
  for
• 1:44
  the
• 1:44
  benefit
• 1:44
  golf
• 1:45
  tournament
• 1:45
  is
• 1:45
  also
• 1:46
  on
• 1:46
  our
• 1:46
  website.
• 1:46
  You
• 1:47
  can
• 1:47
  just
• 1:47
  hover
• 1:47
  over
• 1:48
  August
• 1:48
  and
• 1:49
  then
• 1:49
  find
• 1:49
  the
• 1:49
  events
• 1:50
  tab
• 1:50
  and
• 1:51
  just
• 1:51
  sign
• 1:51
  up
• 1:52
  there.
• 1:53
  Phenomenal.
• 1:54
  Thank
• 1:54
  you.
• 1:55
  And
• 1:56
  it's
• 1:56
  now
• 1:57
  time
• 1:57
  to
• 1:57
  get
• 1:57
  to
• 1:58
  our
• 1:58
  guest.
• 1:59
  And
• 1:59
  our
• 1:59
  guest
• 1:59
  today
• 1:59
  is
• 2:00
  Yuki
• 2:00
  Kona
• 2:01
  and
• 2:01
  she
• 2:01
  is
• 2:01
  the
• 2:02
  visionary
• 2:02
  founder
• 2:03
  and
• 2:03
  designer
• 2:04
  behind
• 2:04
  Cultured
• 2:05
  Rider,
• 2:06
  a
• 2:06
  luxury
• 2:06
  western
• 2:07
  show
• 2:07
  apparel
• 2:08
  brand
• 2:08
  that
• 2:08
  combines
• 2:09
  bold
• 2:09
  craft,
• 2:10
  heavy
• 2:10
  design
• 2:11
  and
• 2:11
  urban
• 2:11
  elegance.
• 2:12
  As
• 2:13
  a
• 2:13
  WESA
• 2:13
  exhibitor,
• 2:14
  she's
• 2:15
  built
• 2:15
  a
• 2:15
  networked
• 2:16
  business
• 2:16
  by
• 2:16
  embracing
• 2:17
  areas
• 2:17
  beyond
• 2:18
  her
• 2:18
  comfort
• 2:18
  zone
• 2:19
  to
• 2:19
  elevate
• 2:20
  the
• 2:20
  show
• 2:20
  apparel
• 2:21
  into
• 2:21
  a
• 2:21
  cultural
• 2:22
  statement.
• 2:23
  Welcome
• 2:24
  to
• 2:24
  the
• 2:24
  show,
• 2:24
  Yuki.
• 2:26
  Hi.
• 2:26
  Nice
• 2:27
  to
• 2:27
  meet
• 2:27
  you.
• 2:28
  I'm
• 2:28
  a
• 2:28
  fashion
• 2:29
  train
• 2:29
  wreck.
• 2:29
  I'm
• 2:29
  raising
• 2:30
  my
• 2:30
  hand
• 2:30
  right
• 2:30
  now,
• 2:30
  so
• 2:31
  I'm
• 2:31
  so
• 2:31
  excited
• 2:31
  to
• 2:32
  chat
• 2:32
  with
• 2:32
  you.
• 2:32
  I
• 2:33
  drove
• 2:33
  around
• 2:33
  your
• 2:34
  website
• 2:34
  this
• 2:34
  morning
• 2:34
  for
• 2:35
  a
• 2:35
  little
• 2:35
  bit
• 2:35
  to
• 2:35
  look
• 2:35
  at
• 2:35
  the
• 2:35
  fashions
• 2:36
  and
• 2:36
  I
• 2:36
  found
• 2:36
  at
• 2:36
  least
• 2:36
  three
• 2:37
  different
• 2:37
  things
• 2:37
  I
• 2:37
  need
• 2:37
  to
• 2:37
  buy
• 2:38
  just
• 2:38
  to
• 2:38
  go
• 2:38
  to.
• 2:38
  Just
• 2:39
  to
• 2:39
  go
• 2:39
  to
• 2:39
  Westa
• 2:40
  later
• 2:40
  on
• 2:40
  next
• 2:41
  month.
• 2:42
  So
• 2:42
  excited
• 2:42
  that
• 2:43
  you're
• 2:43
  saying
• 2:43
  that.
• 2:43
  Yeah,
• 2:44
  it's.
• 2:45
  It's
• 2:45
  definitely
• 2:46
  been
• 2:46
  something
• 2:46
  out
• 2:47
  of
• 2:47
  my
• 2:47
  comfort
• 2:47
  zone.
• 2:48
  Believe
• 2:48
  it
• 2:48
  or
• 2:48
  not,
• 2:48
  if
• 2:49
  you
• 2:49
  actually
• 2:49
  met
• 2:49
  me
• 2:49
  in
• 2:50
  real
• 2:50
  life,
• 2:50
  I
• 2:50
  am
• 2:51
  in
• 2:51
  sweatpants
• 2:52
  and
• 2:52
  T
• 2:52
  shirt
• 2:53
  and
• 2:54
  I
• 2:54
  don't
• 2:55
  always
• 2:55
  wear
• 2:55
  what
• 2:56
  I
• 2:56
  design.
• 2:56
  So,
• 2:57
  yeah,
• 2:57
  I.
• 2:58
  I
• 2:58
  design
• 2:58
  it
• 2:59
  for
• 2:59
  other
• 2:59
  people.
• 3:00
  Let's
• 3:00
  just
• 3:00
  put
• 3:00
  it
• 3:00
  that
• 3:01
  way.
• 3:02
  Well,
• 3:02
  what
• 3:02
  I
• 3:02
  found
• 3:02
  so
• 3:03
  interesting,
• 3:03
  because
• 3:04
  I
• 3:04
  am
• 3:04
  not.
• 3:05
  I
• 3:05
  don't
• 3:06
  have
• 3:06
  good
• 3:06
  fashion
• 3:06
  confidence
• 3:07
  or
• 3:07
  fashion
• 3:07
  sense.
• 3:09
  What
• 3:09
  I
• 3:09
  saw
• 3:09
  on
• 3:09
  your
• 3:10
  website,
• 3:10
  number
• 3:10
  one,
• 3:10
  you
• 3:11
  use
• 3:11
  models
• 3:11
  who
• 3:11
  are
• 3:11
  real
• 3:12
  human
• 3:12
  beings.
• 3:12
  Yay.
• 3:12
  Thank
• 3:13
  you.
• 3:14
  And
• 3:14
  they're
• 3:14
  beautiful.
• 3:15
  They're.
• 3:15
  They're
• 3:16
  beautiful.
• 3:16
  But
• 3:16
  you
• 3:16
  don't
• 3:17
  look
• 3:17
  at
• 3:17
  them
• 3:17
  and
• 3:17
  say,
• 3:17
  oh,
• 3:17
  that's
• 3:18
  out
• 3:18
  of
• 3:18
  Vogue
• 3:18
  magazine.
• 3:18
  That's
• 3:19
  a
• 3:19
  real
• 3:19
  person
• 3:19
  that
• 3:19
  I
• 3:20
  can
• 3:20
  relate
• 3:20
  to.
• 3:21
  I'm
• 3:21
  guessing
• 3:22
  they're
• 3:22
  also
• 3:22
  equestrians.
• 3:25
  Absolutely.
• 3:25
  Actually,
• 3:26
  so
• 3:26
  one
• 3:27
  of
• 3:27
  my
• 3:27
  models
• 3:27
  is
• 3:28
  Kaylen
• 3:29
  Quinones.
• 3:30
  I
• 3:30
  know
• 3:30
  I
• 3:31
  butchered
• 3:31
  her
• 3:31
  name,
• 3:32
  but
• 3:32
  she
• 3:33
  was
• 3:33
  Miss
• 3:33
  Rodeo
• 3:34
  USA
• 3:35
  2024.
• 3:36
  I
• 3:36
  actually
• 3:36
  met
• 3:36
  her
• 3:37
  at
• 3:37
  WESA.
• 3:38
  I
• 3:38
  saw
• 3:39
  her
• 3:39
  walking
• 3:39
  around
• 3:39
  with
• 3:39
  a
• 3:40
  crown
• 3:40
  on,
• 3:40
  and
• 3:40
  I
• 3:40
  was
• 3:40
  like,
• 3:41
  yeah,
• 3:41
  you
• 3:41
  need
• 3:41
  to
• 3:41
  come
• 3:42
  talk
• 3:42
  to
• 3:42
  me.
• 3:43
  So
• 3:44
  we
• 3:44
  became
• 3:44
  friends,
• 3:45
  and
• 3:45
  now
• 3:45
  she,
• 3:46
  you
• 3:46
  know,
• 3:47
  models
• 3:47
  for
• 3:47
  me,
• 3:47
  and
• 3:48
  she's
• 3:48
  awesome.
• 3:49
  And
• 3:49
  Carly,
• 3:50
  who's
• 3:51
  the
• 3:51
  other
• 3:51
  model,
• 3:52
  is
• 3:52
  Ms.
• 3:53
  Salasar
• 3:54
  USA
• 3:55
  2020.
• 3:56
  I'm
• 3:56
  going
• 3:56
  to
• 3:56
  say
• 3:56
  two.
• 3:57
  Don't
• 3:57
  quote
• 3:57
  me,
• 3:58
  but
• 3:58
  I
• 3:58
  mean,
• 3:59
  they're
• 3:59
  both
• 4:00
  brilliant
• 4:00
  equestrians,
• 4:01
  brilliant
• 4:02
  women.
• 4:02
  And
• 4:03
  I'm
• 4:03
  just
• 4:03
  so
• 4:04
  lucky
• 4:04
  I
• 4:04
  found
• 4:05
  them.
• 4:05
  And
• 4:05
  it's
• 4:06
  really
• 4:06
  part.
• 4:07
  I
• 4:07
  mean,
• 4:07
  I'm
• 4:07
  not
• 4:07
  gonna
• 4:08
  say
• 4:08
  partially,
• 4:08
  I'm
• 4:08
  gonna
• 4:08
  say
• 4:08
  a
• 4:09
  hundred
• 4:09
  percent,
• 4:09
  because
• 4:10
  I
• 4:10
  was
• 4:10
  at
• 4:10
  weta,
• 4:11
  so
• 4:11
  it's
• 4:12
  been.
• 4:12
  It's
• 4:12
  been
• 4:12
  such
• 4:13
  a
• 4:13
  blessing.
• 4:14
  So
• 4:15
  your.
• 4:16
  The
• 4:16
  fashions
• 4:16
  on
• 4:17
  your
• 4:17
  website,
• 4:17
  they.
• 4:18
  They
• 4:19
  range
• 4:19
  from
• 4:20
  casual
• 4:21
  barbecue,
• 4:21
  picnic,
• 4:22
  right
• 4:23
  up
• 4:23
  to
• 4:24
  where
• 4:24
  a
• 4:25
  tuxedo
• 4:25
  wedding.
• 4:26
  And
• 4:27
  yet
• 4:27
  every
• 4:28
  single
• 4:28
  item
• 4:28
  is
• 4:29
  so
• 4:30
  approachable.
• 4:31
  You
• 4:31
  look
• 4:31
  at
• 4:31
  that,
• 4:31
  and
• 4:31
  you
• 4:32
  look
• 4:32
  at
• 4:32
  those
• 4:32
  visuals
• 4:33
  on
• 4:33
  there,
• 4:34
  and
• 4:34
  you
• 4:34
  say
• 4:34
  to
• 4:34
  yourself,
• 4:35
  I
• 4:35
  could
• 4:35
  wear
• 4:35
  that.
• 4:36
  I
• 4:36
  could
• 4:36
  wear
• 4:36
  that
• 4:36
  on
• 4:36
  my
• 4:36
  vacation.
• 4:37
  I
• 4:37
  could
• 4:37
  wear
• 4:38
  that
• 4:38
  when
• 4:38
  I
• 4:38
  go
• 4:38
  to
• 4:40
  the
• 4:40
  beach.
• 4:41
  I
• 4:41
  could
• 4:41
  wear
• 4:41
  that
• 4:41
  when
• 4:42
  I
• 4:42
  go
• 4:42
  to
• 4:42
  dinner
• 4:42
  with
• 4:42
  my
• 4:43
  friends.
• 4:43
  What
• 4:44
  are
• 4:44
  some
• 4:44
  of
• 4:44
  the
• 4:44
  things
• 4:45
  that
• 4:45
  inspire
• 4:46
  the
• 4:46
  fashions
• 4:46
  that
• 4:46
  you
• 4:47
  design
• 4:47
  at
• 4:48
  Cultured
• 4:48
  Rider?
• 4:50
  So
• 4:51
  interesting
• 4:51
  that
• 4:52
  you
• 4:52
  said
• 4:52
  that.
• 4:52
  And
• 4:53
  I'm
• 4:53
  actually
• 4:53
  really
• 4:54
  honored
• 4:54
  that
• 4:54
  you
• 4:55
  said
• 4:55
  that,
• 4:55
  that
• 4:55
  it
• 4:55
  was
• 4:55
  accessible,
• 4:56
  because
• 4:56
  that's
• 4:56
  literally
• 4:57
  what
• 4:57
  I
• 4:57
  was
• 4:57
  trying
• 4:57
  to
• 4:58
  do.
• 4:58
  Right.
• 4:59
  So
• 4:59
  let
• 4:59
  me
• 5:00
  kind
• 5:00
  of
• 5:00
  back
• 5:00
  up
• 5:00
  a
• 5:00
  little
• 5:01
  bit.
• 5:01
  I
• 5:01
  started
• 5:02
  designing
• 5:03
  this
• 5:03
  collection
• 5:04
  in
• 5:04
  May
• 5:05
  of
• 5:05
  2024.
• 5:06
  So
• 5:06
  we're
• 5:06
  a
• 5:06
  very,
• 5:06
  very
• 5:07
  brand
• 5:07
  new
• 5:07
  company.
• 5:08
  I
• 5:08
  have
• 5:08
  absolutely
• 5:09
  no
• 5:09
  designing
• 5:10
  skills.
• 5:10
  I
• 5:10
  have
• 5:11
  absolutely
• 5:11
  no
• 5:12
  business
• 5:12
  doing
• 5:12
  what
• 5:13
  I'm
• 5:13
  doing.
• 5:13
  Right.
• 5:13
  Because
• 5:14
  this
• 5:14
  is
• 5:14
  not
• 5:14
  my
• 5:14
  profession.
• 5:15
  But
• 5:15
  I
• 5:16
  wanted
• 5:16
  to
• 5:16
  do
• 5:16
  something
• 5:17
  that
• 5:17
  was
• 5:17
  creative
• 5:18
  because
• 5:18
  I've
• 5:18
  always
• 5:18
  been
• 5:18
  creative.
• 5:19
  Just
• 5:19
  didn't
• 5:19
  know
• 5:19
  what
• 5:19
  to
• 5:19
  do
• 5:19
  with
• 5:20
  it.
• 5:20
  So
• 5:20
  I
• 5:20
  said,
• 5:20
  let
• 5:20
  me
• 5:21
  start
• 5:21
  designing
• 5:22
  clothes.
• 5:22
  Like,
• 5:23
  why
• 5:23
  not?
• 5:23
  My.
• 5:24
  My
• 5:24
  father
• 5:24
  is
• 5:24
  my
• 5:24
  manufacturer,
• 5:25
  so
• 5:26
  I
• 5:26
  have
• 5:26
  an
• 5:26
  advantage
• 5:27
  there.
• 5:27
  And
• 5:28
  I
• 5:29
  started
• 5:29
  with
• 5:29
  the
• 5:29
  equestrian
• 5:30
  collection
• 5:31
  first
• 5:31
  and
• 5:31
  I
• 5:31
  wanted
• 5:32
  to
• 5:32
  do
• 5:32
  something
• 5:32
  that,
• 5:33
  you
• 5:33
  know,
• 5:33
  wasn't
• 5:34
  out
• 5:34
  there.
• 5:34
  Something
• 5:34
  that
• 5:35
  was
• 5:35
  not
• 5:36
  simpler,
• 5:36
  but
• 5:37
  something
• 5:37
  that
• 5:37
  was
• 5:37
  easy
• 5:38
  to
• 5:38
  wear
• 5:38
  for
• 5:38
  anyone,
• 5:39
  right?
• 5:39
  You
• 5:39
  didn't
• 5:39
  feel
• 5:40
  like
• 5:40
  you
• 5:41
  had
• 5:41
  to
• 5:41
  be
• 5:41
  a
• 5:41
  certain
• 5:41
  way
• 5:42
  or,
• 5:43
  you
• 5:43
  know,
• 5:43
  just
• 5:43
  to
• 5:44
  bring
• 5:44
  that
• 5:44
  prettiness
• 5:45
  back
• 5:45
  or
• 5:45
  that,
• 5:46
  that
• 5:46
  femininity
• 5:47
  back
• 5:47
  into
• 5:47
  the
• 5:48
  writing.
• 5:48
  You
• 5:48
  know,
• 5:49
  the
• 5:49
  writing
• 5:49
  discipline
• 5:50
  is,
• 5:51
  it's
• 5:51
  kind
• 5:51
  of
• 5:51
  how
• 5:52
  cultured
• 5:52
  writer
• 5:52
  was
• 5:53
  created.
• 5:53
  And,
• 5:54
  and
• 5:55
  then,
• 5:55
  you
• 5:55
  know,
• 5:56
  it
• 5:56
  really
• 5:57
  evolved
• 5:57
  into,
• 5:58
  okay,
• 5:59
  let's
• 6:00
  add
• 6:00
  something
• 6:00
  for
• 6:00
  the
• 6:00
  Ferrell
• 6:01
  racers,
• 6:01
  let's
• 6:01
  add
• 6:02
  something
• 6:02
  for
• 6:02
  the
• 6:02
  Rainers,
• 6:03
  let's
• 6:03
  add
• 6:03
  something
• 6:04
  for
• 6:04
  trail.
• 6:05
  And
• 6:05
  it
• 6:05
  kind
• 6:06
  of
• 6:06
  developed,
• 6:06
  but
• 6:07
  believe
• 6:07
  it
• 6:07
  or
• 6:08
  not,
• 6:08
  that
• 6:08
  collection
• 6:08
  was
• 6:08
  put
• 6:08
  together
• 6:09
  in
• 6:09
  two
• 6:09
  weeks.
• 6:09
  I
• 6:10
  know
• 6:10
  I'm
• 6:10
  crazy,
• 6:11
  but
• 6:11
  I
• 6:11
  have
• 6:11
  the
• 6:11
  advantage
• 6:12
  of,
• 6:12
  you
• 6:12
  know,
• 6:14
  my
• 6:14
  dad
• 6:14
  being
• 6:14
  my
• 6:15
  manufacturer
• 6:15
  and
• 6:16
  he's
• 6:16
  like,
• 6:16
  okay,
• 6:16
  we
• 6:16
  can
• 6:17
  do
• 6:17
  this,
• 6:17
  we
• 6:17
  can
• 6:17
  do
• 6:17
  this.
• 6:17
  And
• 6:18
  that's
• 6:18
  kind
• 6:18
  of
• 6:18
  where
• 6:18
  I
• 6:19
  initially,
• 6:19
  in
• 6:20
  August,
• 6:20
  had
• 6:20
  shown
• 6:21
  August
• 6:21
  of
• 6:21
  2024,
• 6:22
  I
• 6:23
  showed
• 6:23
  cultured
• 6:24
  Writer.
• 6:24
  And
• 6:25
  while
• 6:25
  I
• 6:25
  was
• 6:25
  there,
• 6:26
  I
• 6:26
  was
• 6:26
  kind
• 6:27
  of
• 6:28
  contemplating
• 6:28
  whether
• 6:29
  I
• 6:29
  did
• 6:29
  the
• 6:29
  right
• 6:29
  thing
• 6:30
  or
• 6:30
  not.
• 6:30
  I
• 6:30
  felt
• 6:30
  like
• 6:30
  I
• 6:31
  needed
• 6:31
  something
• 6:31
  more
• 6:31
  accessible.
• 6:33
  And
• 6:33
  that's
• 6:33
  where
• 6:33
  I
• 6:34
  added
• 6:34
  Lavender
• 6:34
  Sky.
• 6:35
  So
• 6:35
  flew
• 6:35
  back
• 6:36
  out
• 6:36
  to
• 6:36
  India
• 6:36
  for
• 6:37
  literally
• 6:38
  two
• 6:38
  weeks,
• 6:38
  created
• 6:39
  lavender
• 6:39
  sky,
• 6:40
  and
• 6:40
  I
• 6:40
  showed
• 6:41
  lavender
• 6:41
  sky
• 6:41
  in
• 6:41
  January.
• 6:42
  So
• 6:43
  those
• 6:43
  two
• 6:43
  collections
• 6:44
  are
• 6:44
  very
• 6:44
  different,
• 6:45
  but
• 6:45
  it's
• 6:46
  for
• 6:46
  a,
• 6:47
  a
• 6:47
  girl
• 6:47
  who
• 6:47
  rides,
• 6:48
  right?
• 6:48
  Like,
• 6:49
  let's
• 6:49
  say
• 6:49
  you're
• 6:49
  out
• 6:50
  in,
• 6:50
  you
• 6:51
  know,
• 6:51
  in
• 6:51
  your
• 6:51
  barn
• 6:52
  and
• 6:52
  you're
• 6:53
  cleaning
• 6:53
  up
• 6:53
  after
• 6:54
  your
• 6:54
  horses,
• 6:54
  you're
• 6:55
  wearing
• 6:55
  a
• 6:55
  shirt,
• 6:56
  you
• 6:56
  can
• 6:56
  actually
• 6:56
  wear
• 6:57
  that
• 6:57
  shirt
• 6:58
  right
• 6:58
  out
• 6:58
  to
• 6:58
  town.
• 6:59
  Or
• 6:59
  you
• 7:00
  can,
• 7:00
  you
• 7:00
  know,
• 7:00
  like
• 7:01
  the
• 7:01
  date
• 7:01
  night,
• 7:01
  you
• 7:01
  can
• 7:01
  wear
• 7:02
  lavender
• 7:02
  sky
• 7:03
  and
• 7:03
  feel
• 7:03
  pretty.
• 7:03
  So
• 7:04
  I,
• 7:04
  you
• 7:04
  know,
• 7:04
  I
• 7:04
  just
• 7:04
  wanted
• 7:05
  to
• 7:05
  kind
• 7:05
  of
• 7:05
  put
• 7:05
  something
• 7:06
  that
• 7:06
  was
• 7:06
  accessible
• 7:07
  to,
• 7:07
  to
• 7:08
  everyone.
• 7:09
  So
• 7:09
  that
• 7:10
  was
• 7:10
  something
• 7:10
  I
• 7:10
  noticed
• 7:10
  too,
• 7:11
  that
• 7:11
  I
• 7:11
  think
• 7:11
  is
• 7:13
  unique
• 7:13
  to
• 7:14
  Cultured
• 7:14
  Rider.
• 7:15
  I've
• 7:15
  never
• 7:15
  seen
• 7:16
  this
• 7:16
  in
• 7:16
  any
• 7:16
  other
• 7:17
  fashion
• 7:17
  oriented
• 7:18
  brand
• 7:19
  that
• 7:20
  you,
• 7:20
  you
• 7:21
  have
• 7:21
  curated
• 7:23
  lines
• 7:24
  that
• 7:25
  you
• 7:25
  can
• 7:25
  drop.
• 7:25
  Use
• 7:25
  the
• 7:26
  drop
• 7:26
  down
• 7:26
  menu.
• 7:26
  You
• 7:26
  can
• 7:27
  if
• 7:27
  you're
• 7:27
  a
• 7:28
  hunter
• 7:29
  rider,
• 7:30
  if
• 7:30
  you're
• 7:30
  a
• 7:31
  Rainer,
• 7:31
  if
• 7:31
  you're
• 7:31
  a
• 7:32
  barrel
• 7:32
  racer,
• 7:33
  you
• 7:33
  can
• 7:33
  click
• 7:33
  on
• 7:34
  that
• 7:34
  and
• 7:34
  you
• 7:34
  have
• 7:34
  suggestions,
• 7:35
  curated
• 7:36
  suggestions.
• 7:36
  Again,
• 7:37
  great.
• 7:37
  For
• 7:37
  those
• 7:37
  of
• 7:38
  us
• 7:38
  who
• 7:39
  are
• 7:39
  not
• 7:41
  really
• 7:42
  confident
• 7:42
  in
• 7:42
  our
• 7:43
  fashion
• 7:43
  choices,
• 7:45
  what
• 7:45
  are
• 7:45
  some
• 7:45
  of
• 7:45
  the
• 7:45
  design
• 7:46
  cues
• 7:47
  that
• 7:47
  allow
• 7:48
  you
• 7:48
  to
• 7:48
  do
• 7:48
  those
• 7:49
  different
• 7:49
  curated
• 7:50
  lists?
• 7:51
  Is
• 7:51
  it
• 7:51
  color,
• 7:51
  is
• 7:52
  it
• 7:52
  cut,
• 7:52
  is
• 7:52
  it
• 7:52
  fabric?
• 7:53
  A
• 7:53
  little
• 7:53
  of
• 7:53
  each.
• 7:55
  So
• 7:56
  it
• 7:57
  really
• 7:57
  depends.
• 7:57
  Like
• 7:58
  when
• 7:58
  you're
• 7:59
  a
• 7:59
  barrel
• 7:59
  racer,
• 7:59
  you
• 7:59
  want
• 8:00
  something
• 8:00
  that's
• 8:01
  easily
• 8:01
  movable
• 8:02
  and
• 8:02
  right,
• 8:03
  you're
• 8:03
  moving,
• 8:03
  you're
• 8:03
  racing
• 8:04
  your
• 8:04
  horse,
• 8:04
  so
• 8:05
  you
• 8:05
  want
• 8:05
  something
• 8:05
  that's
• 8:06
  Tight,
• 8:06
  but
• 8:06
  not
• 8:07
  too
• 8:07
  tight.
• 8:07
  Stretchy,
• 8:08
  but
• 8:08
  not
• 8:08
  too
• 8:08
  stretchy.
• 8:09
  You
• 8:09
  want
• 8:09
  something
• 8:09
  that's
• 8:10
  breathable
• 8:10
  because
• 8:10
  you're.
• 8:11
  You're
• 8:11
  hot.
• 8:11
  Right?
• 8:12
  So
• 8:12
  I.
• 8:12
  I
• 8:13
  choose
• 8:13
  fabric
• 8:13
  based
• 8:14
  on
• 8:14
  that.
• 8:14
  But
• 8:14
  barrel
• 8:15
  racers
• 8:15
  love
• 8:15
  to
• 8:16
  have
• 8:16
  color,
• 8:17
  and.
• 8:18
  And
• 8:18
  they're.
• 8:19
  They're
• 8:19
  not
• 8:19
  afraid
• 8:19
  to
• 8:20
  go,
• 8:20
  you
• 8:20
  know,
• 8:21
  out
• 8:21
  of
• 8:21
  the
• 8:21
  box.
• 8:22
  So
• 8:22
  you'll
• 8:22
  see
• 8:22
  some
• 8:22
  really
• 8:23
  cool
• 8:23
  fabrics
• 8:24
  out
• 8:24
  there.
• 8:24
  Right?
• 8:24
  But
• 8:25
  then
• 8:25
  you
• 8:25
  have
• 8:26
  disciplines
• 8:27
  that
• 8:27
  don't
• 8:27
  allow
• 8:28
  bling
• 8:28
  or
• 8:29
  they
• 8:29
  don't
• 8:29
  allow
• 8:29
  fringe.
• 8:30
  So
• 8:30
  we
• 8:31
  just
• 8:31
  have
• 8:31
  to
• 8:31
  be
• 8:31
  very
• 8:32
  careful
• 8:32
  with
• 8:33
  how
• 8:33
  we,
• 8:33
  you
• 8:33
  know,
• 8:34
  how
• 8:34
  we
• 8:34
  put
• 8:34
  the
• 8:34
  collection
• 8:35
  together.
• 8:35
  But,
• 8:36
  you
• 8:36
  know,
• 8:37
  coming
• 8:37
  into
• 8:37
  the.
• 8:38
  To
• 8:38
  this
• 8:38
  industry,
• 8:39
  I
• 8:39
  had
• 8:39
  a
• 8:39
  lot
• 8:40
  of
• 8:40
  learning
• 8:40
  to
• 8:40
  do,
• 8:40
  and
• 8:41
  both
• 8:41
  Carly
• 8:42
  and
• 8:42
  Kaylin
• 8:43
  have
• 8:43
  been
• 8:43
  great
• 8:44
  resources
• 8:44
  for
• 8:45
  me
• 8:45
  to
• 8:45
  kind
• 8:46
  of
• 8:46
  guide
• 8:46
  me
• 8:46
  and
• 8:46
  say,
• 8:46
  hey,
• 8:47
  have
• 8:47
  you
• 8:47
  thought
• 8:47
  of
• 8:47
  doing
• 8:48
  this
• 8:48
  or
• 8:48
  have
• 8:48
  you,
• 8:48
  you
• 8:49
  know,
• 8:49
  thought
• 8:49
  of
• 8:49
  doing
• 8:49
  that?
• 8:50
  And,
• 8:50
  you
• 8:51
  know,
• 8:51
  they've
• 8:51
  helped
• 8:51
  me
• 8:52
  build
• 8:52
  my
• 8:52
  collection
• 8:53
  together.
• 8:53
  And
• 8:54
  just
• 8:54
  talking
• 8:55
  to
• 8:55
  customers,
• 8:55
  especially
• 8:56
  at
• 8:56
  Westa,
• 8:56
  right,
• 8:57
  Talking
• 8:57
  to
• 8:57
  people
• 8:58
  who
• 8:58
  are
• 8:59
  rider
• 8:59
  themselves,
• 9:00
  but
• 9:00
  they
• 9:00
  own
• 9:00
  a
• 9:00
  boutique,
• 9:01
  and
• 9:01
  they
• 9:01
  want
• 9:01
  to
• 9:01
  see
• 9:02
  different.
• 9:02
  Different
• 9:02
  options.
• 9:03
  And
• 9:04
  for
• 9:04
  example,
• 9:05
  I
• 9:05
  had
• 9:05
  a
• 9:05
  customer
• 9:05
  in
• 9:05
  January
• 9:06
  who
• 9:07
  loved
• 9:07
  one
• 9:07
  of
• 9:07
  my
• 9:08
  Carly
• 9:08
  shirts,
• 9:09
  but
• 9:10
  she
• 9:10
  didn't
• 9:10
  want
• 9:10
  the
• 9:10
  satin.
• 9:11
  She
• 9:11
  wanted
• 9:11
  made
• 9:11
  in
• 9:12
  cotton.
• 9:12
  Well,
• 9:12
  guess
• 9:12
  what?
• 9:13
  That's
• 9:13
  what.
• 9:13
  That's
• 9:14
  what
• 9:14
  we
• 9:14
  do.
• 9:15
  We
• 9:15
  can
• 9:15
  take
• 9:15
  the
• 9:15
  same
• 9:16
  pattern
• 9:16
  and
• 9:17
  just
• 9:17
  change
• 9:17
  the
• 9:17
  fabric
• 9:18
  so
• 9:18
  it's
• 9:18
  more
• 9:18
  friendly.
• 9:19
  Oh,
• 9:19
  my
• 9:19
  gosh.
• 9:19
  I
• 9:19
  was
• 9:19
  thinking
• 9:20
  exactly
• 9:20
  the
• 9:20
  same
• 9:20
  thing.
• 9:22
  Yeah,
• 9:22
  it's
• 9:22
  pretty
• 9:23
  cool.
• 9:23
  Well,
• 9:23
  like
• 9:23
  I
• 9:24
  said,
• 9:24
  I'm
• 9:25
  cheating
• 9:25
  a
• 9:25
  little
• 9:25
  bit,
• 9:25
  right?
• 9:25
  Because
• 9:26
  I
• 9:26
  have
• 9:26
  my
• 9:26
  dad,
• 9:26
  who,
• 9:27
  you
• 9:27
  know,
• 9:27
  I
• 9:28
  can
• 9:28
  call
• 9:28
  him
• 9:28
  and
• 9:28
  be
• 9:28
  like,
• 9:29
  hey,
• 9:29
  dad,
• 9:29
  can
• 9:30
  we
• 9:30
  do
• 9:30
  this?
• 9:30
  And
• 9:30
  he's
• 9:30
  like,
• 9:31
  absolutely.
• 9:32
  Or
• 9:32
  he'll
• 9:32
  turn
• 9:32
  around,
• 9:32
  be
• 9:33
  like,
• 9:33
  yeah,
• 9:34
  we
• 9:34
  can't
• 9:34
  do
• 9:34
  this
• 9:35
  because
• 9:35
  this
• 9:35
  is,
• 9:35
  you
• 9:36
  know,
• 9:36
  really
• 9:36
  difficult,
• 9:37
  or,
• 9:37
  you
• 9:37
  know,
• 9:38
  the
• 9:38
  fabric's
• 9:38
  not
• 9:38
  available
• 9:39
  or
• 9:39
  whatever
• 9:39
  it
• 9:39
  is.
• 9:39
  So
• 9:40
  it's
• 9:42
  was
• 9:42
  supposed
• 9:42
  to
• 9:42
  start
• 9:43
  out
• 9:43
  as
• 9:43
  a
• 9:43
  hobby.
• 9:44
  It's
• 9:44
  become
• 9:45
  a
• 9:45
  business.
• 9:45
  And
• 9:46
  it's
• 9:46
  been
• 9:46
  pretty
• 9:47
  kind
• 9:47
  of
• 9:47
  wild
• 9:48
  to
• 9:48
  see
• 9:49
  people
• 9:49
  wearing
• 9:50
  my.
• 9:50
  My
• 9:51
  stuff
• 9:51
  and
• 9:52
  loving
• 9:52
  it
• 9:53
  and
• 9:53
  tagging
• 9:53
  us
• 9:54
  on
• 9:54
  their
• 9:54
  Instagram.
• 9:54
  And
• 9:55
  I'm
• 9:56
  just
• 9:56
  in
• 9:56
  awe
• 9:56
  every
• 9:57
  day
• 9:57
  of
• 9:57
  like,
• 9:58
  did
• 9:58
  I.
• 9:59
  Did
• 9:59
  I
• 9:59
  really
• 9:59
  do
• 9:59
  that?
• 10:00
  Did
• 10:00
  I
• 10:00
  really
• 10:00
  put
• 10:00
  this
• 10:01
  together?
• 10:01
  I
• 10:01
  have
• 10:01
  no
• 10:01
  design
• 10:02
  background.
• 10:02
  I
• 10:02
  have
• 10:03
  no
• 10:03
  apparel
• 10:03
  background.
• 10:04
  I
• 10:04
  have
• 10:04
  nothing.
• 10:06
  I'm
• 10:06
  in
• 10:06
  supply
• 10:07
  chain
• 10:07
  by
• 10:09
  profession,
• 10:10
  so
• 10:10
  totally
• 10:11
  out
• 10:11
  of
• 10:11
  my
• 10:11
  comfort
• 10:12
  zone.
• 10:12
  But,
• 10:12
  yeah,
• 10:14
  I'm
• 10:14
  enjoying
• 10:14
  every
• 10:15
  minute
• 10:15
  of
• 10:15
  it.
• 10:16
  But
• 10:17
  obviously,
• 10:17
  you're
• 10:19
  adept,
• 10:20
  if
• 10:21
  not
• 10:21
  expert,
• 10:21
  at
• 10:23
  putting
• 10:23
  together
• 10:24
  a
• 10:24
  really
• 10:25
  good
• 10:26
  team.
• 10:26
  It
• 10:26
  sounds
• 10:27
  like
• 10:27
  you
• 10:27
  have
• 10:28
  members
• 10:28
  of
• 10:29
  your
• 10:30
  cultured
• 10:30
  writer
• 10:31
  team
• 10:32
  that
• 10:32
  you
• 10:32
  have,
• 10:33
  that
• 10:33
  you
• 10:33
  have
• 10:33
  a
• 10:33
  really
• 10:34
  great
• 10:34
  relationship
• 10:34
  with,
• 10:35
  and
• 10:35
  that
• 10:35
  allows
• 10:36
  you
• 10:36
  to
• 10:37
  keep
• 10:37
  things
• 10:37
  moving.
• 10:38
  Smoothly,
• 10:38
  you
• 10:38
  don't
• 10:38
  have
• 10:38
  those
• 10:39
  interruptions
• 10:40
  because
• 10:40
  of
• 10:40
  breakdowns
• 10:41
  in
• 10:41
  communication,
• 10:42
  which
• 10:42
  are.
• 10:43
  They
• 10:43
  can
• 10:43
  be
• 10:43
  the
• 10:43
  death
• 10:44
  of
• 10:44
  any
• 10:44
  business.
• 10:45
  And
• 10:45
  it
• 10:45
  sounds
• 10:46
  like.
• 10:46
  Sounds
• 10:46
  like
• 10:46
  you've
• 10:46
  got
• 10:46
  that
• 10:47
  part
• 10:47
  really
• 10:47
  well
• 10:47
  ironed
• 10:48
  out.
• 10:49
  Oh,
• 10:49
  my
• 10:49
  gosh.
• 10:50
  I
• 10:50
  can't
• 10:50
  tell
• 10:51
  you
• 10:51
  how
• 10:51
  lucky
• 10:52
  I
• 10:52
  have
• 10:52
  been.
• 10:53
  When
• 10:53
  I
• 10:53
  first
• 10:53
  started
• 10:54
  this,
• 10:54
  I
• 10:54
  realized
• 10:55
  I
• 10:55
  needed
• 10:55
  somebody
• 10:56
  to
• 10:56
  do
• 10:56
  my
• 10:56
  social
• 10:56
  media.
• 10:57
  I
• 10:58
  was.
• 10:58
  I
• 10:58
  was
• 10:58
  actually
• 10:59
  at
• 10:59
  work
• 10:59
  one
• 10:59
  day,
• 11:00
  and
• 11:00
  I
• 11:00
  was
• 11:00
  like,
• 11:00
  let.
• 11:01
  Let
• 11:01
  me
• 11:01
  Google
• 11:02
  and
• 11:02
  find
• 11:03
  someone
• 11:03
  to
• 11:03
  help
• 11:03
  me.
• 11:04
  And
• 11:04
  I
• 11:05
  ended
• 11:05
  up
• 11:05
  meeting
• 11:05
  Romina,
• 11:06
  who
• 11:06
  is
• 11:07
  my
• 11:07
  social
• 11:07
  media
• 11:07
  manager,
• 11:08
  and
• 11:08
  my
• 11:09
  gosh,
• 11:09
  am
• 11:10
  I
• 11:10
  lucky
• 11:10
  to
• 11:10
  have
• 11:11
  her.
• 11:12
  And,
• 11:12
  you
• 11:12
  know,
• 11:13
  she
• 11:13
  really
• 11:13
  helped
• 11:14
  me
• 11:14
  understand
• 11:14
  Instagram,
• 11:15
  which
• 11:15
  is,
• 11:16
  oh,
• 11:16
  my
• 11:16
  gosh,
• 11:16
  more
• 11:17
  involved
• 11:17
  than
• 11:17
  I
• 11:18
  realize.
• 11:19
  You
• 11:19
  know,
• 11:19
  my
• 11:20
  children
• 11:20
  are
• 11:20
  more
• 11:20
  aware
• 11:21
  of,
• 11:21
  you
• 11:21
  know,
• 11:21
  how
• 11:22
  to
• 11:22
  do
• 11:22
  certain
• 11:22
  things.
• 11:23
  And
• 11:23
  so
• 11:24
  she's
• 11:24
  been
• 11:24
  a
• 11:24
  blessing.
• 11:25
  But,
• 11:25
  you
• 11:25
  know,
• 11:26
  like
• 11:26
  I
• 11:26
  said
• 11:26
  at
• 11:26
  Westa,
• 11:27
  when
• 11:27
  I
• 11:27
  saw
• 11:28
  Kailyn
• 11:28
  walk
• 11:28
  by
• 11:29
  with
• 11:29
  her
• 11:29
  crown,
• 11:29
  I
• 11:30
  was
• 11:30
  like,
• 11:30
  who
• 11:30
  are
• 11:30
  you?
• 11:31
  Why
• 11:31
  are
• 11:31
  you
• 11:31
  wearing
• 11:32
  a
• 11:32
  crown?
• 11:32
  Please
• 11:33
  come
• 11:33
  talk
• 11:33
  to
• 11:33
  me.
• 11:34
  And
• 11:34
  funny
• 11:35
  story.
• 11:36
  So
• 11:36
  the
• 11:37
  most
• 11:37
  expensive
• 11:37
  piece
• 11:38
  I
• 11:38
  have
• 11:38
  on
• 11:39
  my
• 11:39
  website
• 11:39
  is
• 11:40
  called
• 11:40
  the
• 11:40
  K.
• 11:40
  Lynn.
• 11:41
  And
• 11:41
  this
• 11:42
  is
• 11:42
  because
• 11:42
  when
• 11:42
  I
• 11:43
  met
• 11:43
  her
• 11:43
  at
• 11:43
  Westa,
• 11:44
  she.
• 11:44
  She
• 11:44
  tried
• 11:44
  on
• 11:44
  that
• 11:45
  outfit,
• 11:45
  she
• 11:45
  tried
• 11:45
  on
• 11:46
  the
• 11:46
  jacket.
• 11:46
  And
• 11:46
  I
• 11:46
  turned
• 11:47
  around,
• 11:47
  looked
• 11:47
  at
• 11:47
  her
• 11:47
  dead
• 11:48
  in
• 11:48
  the
• 11:48
  face,
• 11:48
  and
• 11:48
  I
• 11:48
  said,
• 11:49
  this
• 11:49
  is
• 11:49
  yours.
• 11:50
  And
• 11:50
  she's
• 11:50
  like,
• 11:51
  what?
• 11:51
  I'm
• 11:51
  like,
• 11:51
  this
• 11:51
  is
• 11:52
  yours.
• 11:52
  This
• 11:52
  was
• 11:52
  meant
• 11:52
  to
• 11:53
  be
• 11:53
  yours.
• 11:53
  It
• 11:53
  fits
• 11:54
  you
• 11:54
  like
• 11:54
  a
• 11:54
  glove.
• 11:55
  And
• 11:55
  I
• 11:56
  turn
• 11:56
  around,
• 11:56
  look
• 11:56
  at
• 11:56
  my
• 11:57
  husband,
• 11:57
  and
• 11:57
  he's
• 11:57
  looking
• 11:58
  at
• 11:58
  me
• 11:58
  like,
• 11:59
  sure.
• 11:59
  Oh,
• 12:00
  stretchy.
• 12:00
  Yeah,
• 12:01
  I
• 12:01
  understand.
• 12:01
  But
• 12:02
  that's
• 12:03
  your
• 12:03
  most
• 12:03
  expensive
• 12:03
  piece.
• 12:04
  I
• 12:04
  was
• 12:04
  like,
• 12:04
  I
• 12:04
  understand.
• 12:05
  But
• 12:06
  to
• 12:06
  me,
• 12:06
  relationships
• 12:07
  are
• 12:07
  so
• 12:08
  much
• 12:10
  part
• 12:10
  of
• 12:10
  what
• 12:10
  we
• 12:10
  do,
• 12:10
  right?
• 12:11
  And
• 12:11
  that's
• 12:11
  really
• 12:11
  why
• 12:12
  we
• 12:12
  come
• 12:12
  to
• 12:12
  west
• 12:12
  side
• 12:13
  is
• 12:13
  to
• 12:13
  build.
• 12:13
  Built
• 12:14
  these
• 12:14
  relationships
• 12:15
  and
• 12:15
  have
• 12:15
  these
• 12:15
  relationships.
• 12:16
  And
• 12:16
  I
• 12:16
  was
• 12:17
  like,
• 12:17
  who
• 12:17
  better
• 12:17
  to.
• 12:18
  To
• 12:20
  tie
• 12:20
  up
• 12:20
  with
• 12:20
  than
• 12:21
  somebody
• 12:21
  who
• 12:21
  is
• 12:22
  the,
• 12:23
  you
• 12:24
  know,
• 12:24
  poster
• 12:24
  child,
• 12:25
  or
• 12:25
  however
• 12:26
  you
• 12:26
  want
• 12:26
  to
• 12:26
  call
• 12:26
  it.
• 12:26
  The.
• 12:28
  I
• 12:28
  can't
• 12:28
  come
• 12:28
  up
• 12:28
  with
• 12:29
  the
• 12:29
  word.
• 12:29
  But
• 12:29
  she
• 12:30
  embodies
• 12:30
  everything
• 12:31
  I
• 12:32
  believe
• 12:32
  in,
• 12:32
  right?
• 12:33
  Women
• 12:33
  being,
• 12:34
  you
• 12:34
  know,
• 12:34
  strong
• 12:35
  women
• 12:35
  helping
• 12:36
  each
• 12:36
  other,
• 12:37
  being
• 12:37
  beautiful,
• 12:38
  being
• 12:38
  strong.
• 12:39
  And
• 12:39
  I
• 12:40
  mean,
• 12:40
  she.
• 12:40
  She
• 12:40
  has
• 12:41
  an
• 12:41
  mba,
• 12:41
  she's
• 12:41
  educated,
• 12:42
  she's
• 12:43
  gorgeous,
• 12:43
  but
• 12:43
  she's
• 12:43
  just
• 12:44
  like
• 12:44
  the
• 12:44
  package.
• 12:44
  And
• 12:45
  I
• 12:45
  was
• 12:45
  like,
• 12:45
  this
• 12:46
  jacket
• 12:46
  has
• 12:46
  to
• 12:46
  be
• 12:47
  yours.
• 12:47
  And
• 12:47
  that's
• 12:48
  how
• 12:48
  I
• 12:48
  named
• 12:48
  the.
• 12:49
  The
• 12:49
  jacket.
• 12:49
  The
• 12:49
  K.
• 12:50
  Lynn.
• 12:50
  Oh,
• 12:51
  my
• 12:51
  gosh,
• 12:51
  that's
• 12:51
  so
• 12:51
  interesting.
• 12:52
  And
• 12:52
  another
• 12:53
  thing
• 12:53
  that,
• 12:53
  again,
• 12:54
  I
• 12:54
  think
• 12:54
  this
• 12:54
  is
• 12:55
  unusual,
• 12:56
  if
• 12:56
  not
• 12:56
  unique
• 12:57
  for
• 12:58
  the
• 12:58
  industry.
• 12:59
  At
• 12:59
  Cultured
• 13:00
  Rider,
• 13:00
  you
• 13:00
  have
• 13:01
  a
• 13:02
  custom
• 13:02
  ordering
• 13:04
  process.
• 13:04
  Walk.
• 13:04
  What
• 13:05
  is
• 13:05
  that?
• 13:05
  And
• 13:05
  walk
• 13:06
  us
• 13:06
  through
• 13:06
  it.
• 13:06
  Why
• 13:06
  did
• 13:06
  you
• 13:07
  start
• 13:07
  it?
• 13:10
  As
• 13:10
  far
• 13:10
  as
• 13:10
  the
• 13:11
  Horse
• 13:12
  apparel
• 13:12
  industry
• 13:13
  is
• 13:13
  concerned.
• 13:14
  It's
• 13:14
  not
• 13:14
  really
• 13:15
  a
• 13:15
  unique
• 13:15
  offering.
• 13:16
  A
• 13:16
  lot
• 13:16
  of
• 13:16
  the
• 13:17
  higher
• 13:17
  end
• 13:18
  designers
• 13:18
  do
• 13:19
  cut
• 13:19
  them,
• 13:20
  but
• 13:21
  I,
• 13:21
  you
• 13:22
  know,
• 13:23
  I
• 13:23
  mean,
• 13:23
  honestly,
• 13:24
  I
• 13:25
  have
• 13:25
  the
• 13:25
  ability
• 13:26
  to
• 13:26
  do
• 13:26
  it
• 13:27
  because
• 13:27
  of
• 13:27
  the,
• 13:28
  you
• 13:28
  know,
• 13:28
  access
• 13:28
  that
• 13:29
  I
• 13:29
  have
• 13:29
  with
• 13:29
  the,
• 13:29
  the,
• 13:30
  the
• 13:30
  factory.
• 13:31
  Right.
• 13:31
  I'm
• 13:32
  able
• 13:32
  to
• 13:32
  say,
• 13:32
  okay,
• 13:33
  I
• 13:33
  like
• 13:34
  this
• 13:34
  design,
• 13:34
  but
• 13:34
  the
• 13:35
  customer
• 13:35
  doesn't
• 13:35
  want
• 13:36
  yellow
• 13:36
  bling.
• 13:36
  They
• 13:37
  want
• 13:37
  purple
• 13:37
  bling.
• 13:37
  Like,
• 13:38
  it's
• 13:38
  something
• 13:38
  that's
• 13:39
  so
• 13:39
  easy
• 13:40
  for
• 13:40
  me
• 13:40
  to
• 13:40
  do.
• 13:41
  So
• 13:41
  it
• 13:41
  was
• 13:42
  part
• 13:42
  of,
• 13:43
  you
• 13:43
  know,
• 13:44
  it
• 13:44
  was
• 13:44
  part
• 13:44
  of
• 13:44
  the
• 13:45
  original
• 13:45
  plan
• 13:45
  of
• 13:46
  having
• 13:46
  that,
• 13:46
  that
• 13:47
  customization.
• 13:48
  I,
• 13:49
  I've
• 13:50
  never
• 13:50
  been
• 13:50
  introduced
• 13:51
  to
• 13:51
  the
• 13:51
  rodeo
• 13:52
  queen
• 13:52
  industry,
• 13:52
  which
• 13:53
  is
• 13:53
  where
• 13:53
  Kaelyn
• 13:54
  comes
• 13:54
  from.
• 13:54
  And
• 13:55
  that's
• 13:55
  kind
• 13:55
  of
• 13:55
  where
• 13:55
  we're,
• 13:56
  we're
• 13:56
  targeting
• 13:57
  going
• 13:57
  forward
• 13:58
  is,
• 13:58
  you
• 13:59
  know,
• 13:59
  making
• 14:00
  very
• 14:00
  unique
• 14:01
  pieces
• 14:01
  for
• 14:02
  girls
• 14:02
  who
• 14:02
  are
• 14:03
  trying
• 14:03
  out
• 14:03
  for
• 14:04
  either
• 14:04
  Ms.
• 14:04
  Rodeo
• 14:05
  USA
• 14:05
  or
• 14:05
  Ms.
• 14:05
  Rodeo
• 14:06
  America
• 14:06
  or
• 14:06
  their
• 14:06
  local
• 14:07
  pageant.
• 14:08
  So
• 14:08
  having
• 14:08
  that,
• 14:09
  having
• 14:09
  that
• 14:10
  ability,
• 14:10
  I
• 14:11
  think
• 14:11
  really
• 14:11
  puts,
• 14:12
  you
• 14:12
  know,
• 14:12
  cultured
• 14:12
  writer
• 14:13
  at
• 14:13
  an
• 14:13
  advantage.
• 14:14
  And
• 14:14
  the
• 14:14
  other
• 14:14
  thing
• 14:15
  is
• 14:16
  because
• 14:17
  I,
• 14:17
  because
• 14:18
  of
• 14:18
  the
• 14:18
  accessibility
• 14:19
  to
• 14:19
  fabric
• 14:19
  and
• 14:20
  design
• 14:21
  and,
• 14:22
  you
• 14:22
  know,
• 14:22
  bling
• 14:23
  and
• 14:23
  things
• 14:23
  like
• 14:23
  that.
• 14:24
  And
• 14:24
  I
• 14:24
  don't
• 14:24
  think
• 14:25
  bling
• 14:25
  is
• 14:25
  the
• 14:25
  official
• 14:26
  term,
• 14:26
  but
• 14:26
  rhinestone.
• 14:28
  Yeah,
• 14:28
  but
• 14:28
  everybody
• 14:28
  calls
• 14:29
  it.
• 14:29
  I
• 14:29
  think
• 14:29
  you're
• 14:29
  right.
• 14:30
  Everybody.
• 14:30
  I
• 14:31
  know,
• 14:31
  but
• 14:32
  I
• 14:33
  can
• 14:33
  build
• 14:33
  something
• 14:34
  that's
• 14:34
  within
• 14:35
  everyone's
• 14:35
  budget,
• 14:36
  right?
• 14:36
  Or
• 14:36
  I
• 14:36
  can,
• 14:37
  I
• 14:37
  can
• 14:37
  have
• 14:37
  a
• 14:37
  customer
• 14:38
  say,
• 14:38
  hey,
• 14:38
  I'm
• 14:38
  willing
• 14:39
  to
• 14:39
  spend
• 14:39
  a
• 14:39
  thousand.
• 14:39
  And
• 14:39
  I,
• 14:40
  I
• 14:40
  can
• 14:40
  have
• 14:40
  a
• 14:40
  girl
• 14:40
  who
• 14:41
  says,
• 14:41
  listen,
• 14:41
  my
• 14:41
  budget's
• 14:42
  200,
• 14:42
  so
• 14:43
  I
• 14:43
  can
• 14:43
  really
• 14:43
  play
• 14:43
  around
• 14:44
  with,
• 14:44
  with
• 14:45
  that
• 14:45
  and
• 14:45
  offer
• 14:45
  them
• 14:45
  something
• 14:46
  so
• 14:46
  unique
• 14:47
  that
• 14:47
  they
• 14:47
  don't
• 14:47
  have
• 14:47
  to
• 14:48
  break
• 14:48
  their
• 14:48
  bank.
• 14:49
  And
• 14:50
  part
• 14:50
  of
• 14:50
  the
• 14:51
  reason
• 14:51
  that
• 14:51
  actually
• 14:52
  happened
• 14:52
  was
• 14:53
  I
• 14:53
  was
• 14:53
  at
• 14:53
  a
• 14:54
  horse
• 14:55
  retailer,
• 14:56
  clothing
• 14:56
  retailer,
• 14:57
  and
• 14:57
  one
• 14:57
  of
• 14:57
  the
• 14:58
  clerks
• 14:58
  I
• 14:58
  was
• 14:58
  talking
• 14:59
  to,
• 14:59
  she
• 15:00
  was
• 15:00
  talking
• 15:00
  to
• 15:00
  me
• 15:00
  about
• 15:01
  her
• 15:01
  favorite
• 15:01
  outfit
• 15:02
  that
• 15:02
  she
• 15:03
  arrived
• 15:03
  in,
• 15:04
  and
• 15:04
  she
• 15:04
  had
• 15:04
  spent
• 15:04
  $800
• 15:05
  on
• 15:05
  that
• 15:06
  shirt.
• 15:06
  And
• 15:06
  I
• 15:06
  said,
• 15:06
  wow,
• 15:06
  that's
• 15:07
  amazing.
• 15:07
  She
• 15:07
  goes,
• 15:07
  yeah,
• 15:08
  that
• 15:08
  was
• 15:08
  the
• 15:08
  money
• 15:08
  that
• 15:08
  my
• 15:08
  grandpa
• 15:09
  left
• 15:09
  me.
• 15:10
  And
• 15:10
  I
• 15:10
  was
• 15:10
  like,
• 15:10
  I'm
• 15:10
  sorry.
• 15:10
  You
• 15:11
  used
• 15:11
  all
• 15:11
  the
• 15:11
  money
• 15:12
  that
• 15:12
  you
• 15:12
  had
• 15:13
  from
• 15:13
  your
• 15:13
  grandpa
• 15:14
  to
• 15:14
  buy
• 15:14
  a
• 15:15
  shirt?
• 15:15
  And
• 15:15
  she's
• 15:16
  like,
• 15:16
  yeah,
• 15:16
  because
• 15:16
  they're
• 15:16
  so
• 15:17
  expensive.
• 15:17
  And
• 15:17
  that's
• 15:18
  what
• 15:18
  it
• 15:18
  hit
• 15:18
  me.
• 15:18
  Like,
• 15:19
  I
• 15:19
  don't.
• 15:20
  I
• 15:20
  want
• 15:20
  these
• 15:20
  girls
• 15:20
  to
• 15:21
  look
• 15:21
  beautiful
• 15:21
  and
• 15:22
  not
• 15:23
  have
• 15:23
  to
• 15:23
  spend
• 15:24
  something
• 15:24
  that
• 15:24
  their,
• 15:24
  their
• 15:25
  grandparent
• 15:25
  left
• 15:25
  for
• 15:26
  them.
• 15:26
  You
• 15:26
  know,
• 15:26
  like,
• 15:27
  it
• 15:27
  kind
• 15:27
  of
• 15:27
  hit
• 15:27
  me
• 15:27
  and
• 15:27
  I'm
• 15:28
  like,
• 15:28
  that's
• 15:29
  why
• 15:29
  I
• 15:29
  want
• 15:29
  to
• 15:29
  make
• 15:29
  some
• 15:29
  of
• 15:30
  the
• 15:30
  stuff
• 15:30
  that,
• 15:30
  you
• 15:31
  know,
• 15:31
  I
• 15:31
  put
• 15:32
  out
• 15:32
  there
• 15:32
  accessible
• 15:33
  to
• 15:33
  everybody.
• 15:34
  And
• 15:34
  I'm
• 15:34
  willing
• 15:35
  to
• 15:35
  work
• 15:35
  with,
• 15:35
  with
• 15:35
  customers.
• 15:36
  And,
• 15:36
  you
• 15:37
  know,
• 15:37
  my
• 15:37
  first
• 15:38
  question
• 15:38
  is,
• 15:38
  what
• 15:38
  is
• 15:39
  Your
• 15:39
  budget,
• 15:39
  What
• 15:39
  do
• 15:39
  you
• 15:39
  want
• 15:39
  to
• 15:40
  do?
• 15:41
  Yeah,
• 15:41
  exactly.
• 15:42
  And
• 15:43
  that's
• 15:43
  a
• 15:43
  key
• 15:44
  aspect
• 15:44
  of
• 15:44
  all
• 15:45
  of
• 15:45
  this,
• 15:45
  is
• 15:45
  being
• 15:45
  able
• 15:46
  to
• 15:46
  be
• 15:47
  accessible
• 15:47
  both
• 15:48
  in
• 15:49
  the
• 15:49
  fashions
• 15:49
  and
• 15:50
  the
• 15:50
  styles,
• 15:50
  but
• 15:50
  also
• 15:51
  in
• 15:51
  the
• 15:51
  price
• 15:51
  point.
• 15:53
  Yeah,
• 15:54
  I
• 15:54
  think
• 15:54
  that's
• 15:54
  really,
• 15:54
  really
• 15:55
  important.
• 15:55
  Yeah,
• 15:56
  yeah.
• 15:57
  So
• 15:57
  you
• 15:57
  have
• 15:58
  wholesale
• 15:58
  program
• 15:59
  and
• 15:59
  private
• 15:59
  label
• 16:00
  options.
• 16:01
  Is
• 16:01
  that
• 16:01
  another
• 16:01
  thing
• 16:02
  that
• 16:02
  you
• 16:02
  had
• 16:02
  in
• 16:02
  mind
• 16:03
  from
• 16:03
  the
• 16:03
  get
• 16:03
  go
• 16:04
  or
• 16:04
  is
• 16:04
  that
• 16:04
  something
• 16:04
  that
• 16:05
  has
• 16:05
  evolved
• 16:05
  a
• 16:05
  little
• 16:05
  bit
• 16:06
  since
• 16:06
  you're
• 16:07
  business
• 16:07
  began?
• 16:09
  It
• 16:09
  definitely
• 16:09
  involved.
• 16:11
  Involved.
• 16:11
  I'm
• 16:11
  sorry.
• 16:12
  Yeah.
• 16:12
  Because
• 16:13
  like
• 16:13
  I
• 16:13
  said,
• 16:14
  this
• 16:14
  was
• 16:14
  initially
• 16:15
  created
• 16:15
  as
• 16:15
  a
• 16:16
  hobby
• 16:16
  and
• 16:17
  it,
• 16:17
  it's,
• 16:17
  it's
• 16:18
  blown
• 16:18
  up
• 16:19
  into
• 16:19
  something
• 16:19
  that
• 16:20
  I
• 16:20
  didn't
• 16:20
  expect.
• 16:21
  And
• 16:21
  you
• 16:21
  know,
• 16:22
  one
• 16:22
  of
• 16:22
  the
• 16:22
  things
• 16:22
  that
• 16:22
  I
• 16:23
  always
• 16:23
  tell
• 16:23
  myself
• 16:24
  is
• 16:24
  just
• 16:24
  keep
• 16:24
  an
• 16:24
  open
• 16:25
  mind.
• 16:25
  Bring,
• 16:25
  you
• 16:26
  know,
• 16:26
  whatever,
• 16:26
  whatever
• 16:27
  comes
• 16:27
  your
• 16:27
  way,
• 16:27
  you
• 16:28
  know,
• 16:29
  accept
• 16:29
  it
• 16:29
  and
• 16:29
  take
• 16:30
  it.
• 16:30
  And
• 16:30
  that's
• 16:31
  the
• 16:31
  wholesale
• 16:32
  part
• 16:32
  really
• 16:33
  happens
• 16:33
  because,
• 16:34
  you
• 16:35
  know,
• 16:36
  it
• 16:36
  was
• 16:36
  something
• 16:36
  that
• 16:36
  I
• 16:37
  could
• 16:37
  do
• 16:37
  and
• 16:37
  I
• 16:38
  have
• 16:38
  access
• 16:38
  to
• 16:39
  and
• 16:39
  private
• 16:39
  labeling
• 16:40
  is
• 16:40
  something
• 16:40
  that
• 16:41
  my,
• 16:41
  the
• 16:42
  factory
• 16:42
  in
• 16:42
  India
• 16:42
  already
• 16:43
  does.
• 16:43
  I
• 16:43
  mean,
• 16:44
  they've
• 16:44
  been
• 16:44
  in
• 16:44
  business
• 16:45
  for
• 16:45
  over
• 16:45
  40
• 16:45
  years.
• 16:46
  They
• 16:47
  manufacture
• 16:48
  for
• 16:48
  manufactured
• 16:49
  garments
• 16:50
  for
• 16:50
  customers
• 16:51
  all
• 16:51
  over
• 16:51
  the
• 16:51
  world,
• 16:52
  so
• 16:52
  why
• 16:52
  not?
• 16:53
  So
• 16:53
  I've
• 16:53
  actually
• 16:54
  had
• 16:54
  really
• 16:55
  cool
• 16:55
  opportunities
• 16:56
  that
• 16:56
  have
• 16:56
  come
• 16:56
  out
• 16:56
  of
• 16:56
  Westa
• 16:57
  that
• 16:58
  have,
• 16:58
  has
• 16:58
  nothing
• 16:59
  to
• 16:59
  do
• 16:59
  with
• 16:59
  horse
• 17:00
  related,
• 17:00
  but
• 17:00
  we
• 17:01
  are
• 17:01
  doing
• 17:01
  shirts
• 17:02
  for
• 17:02
  a
• 17:03
  customer,
• 17:03
  you
• 17:04
  know,
• 17:04
  and
• 17:04
  it's,
• 17:05
  it's,
• 17:06
  it's
• 17:06
  been
• 17:07
  kind
• 17:07
  of
• 17:07
  really
• 17:07
  cool
• 17:07
  that
• 17:08
  that's
• 17:08
  what
• 17:08
  it
• 17:08
  translated
• 17:09
  to
• 17:09
  because,
• 17:09
  you
• 17:10
  know,
• 17:10
  when,
• 17:10
  when
• 17:10
  my
• 17:10
  customer
• 17:11
  approached
• 17:11
  me
• 17:11
  and
• 17:11
  said,
• 17:11
  hey,
• 17:11
  can
• 17:12
  you
• 17:12
  do
• 17:12
  men's
• 17:12
  shirts?
• 17:12
  And
• 17:13
  I'm
• 17:13
  like,
• 17:13
  yeah,
• 17:13
  absolutely.
• 17:14
  It's,
• 17:15
  you
• 17:15
  know,
• 17:15
  we
• 17:16
  have
• 17:16
  the
• 17:16
  ability
• 17:16
  or
• 17:16
  capability
• 17:17
  of
• 17:17
  doing
• 17:17
  that.
• 17:17
  So
• 17:18
  that's,
• 17:18
  that's,
• 17:18
  that's
• 17:18
  pretty
• 17:19
  cool.
• 17:20
  That's
• 17:20
  interesting
• 17:21
  that.
• 17:21
  And
• 17:21
  I
• 17:22
  can
• 17:22
  see
• 17:22
  a
• 17:23
  few
• 17:23
  years
• 17:23
  down
• 17:23
  the
• 17:23
  line
• 17:24
  that
• 17:24
  the
• 17:24
  cultured
• 17:25
  rider
• 17:25
  expanding
• 17:26
  into
• 17:27
  more
• 17:28
  of
• 17:28
  the
• 17:28
  menswear
• 17:29
  perhaps.
• 17:31
  Well,
• 17:31
  we
• 17:31
  did,
• 17:31
  we
• 17:32
  did
• 17:32
  do
• 17:32
  a
• 17:32
  soft
• 17:33
  launch
• 17:33
  in
• 17:33
  January
• 17:34
  actually.
• 17:35
  We
• 17:35
  did
• 17:35
  a
• 17:35
  men's
• 17:36
  line,
• 17:36
  but
• 17:36
  we
• 17:37
  had
• 17:37
  a
• 17:37
  lot
• 17:38
  of
• 17:38
  feedback
• 17:38
  of
• 17:39
  what
• 17:39
  men
• 17:39
  actually
• 17:40
  like.
• 17:41
  They,
• 17:41
  they're
• 17:41
  a
• 17:42
  little
• 17:42
  bit
• 17:42
  different
• 17:42
  than,
• 17:43
  than
• 17:43
  women.
• 17:43
  Right.
• 17:43
  When
• 17:44
  it
• 17:44
  comes
• 17:44
  to
• 17:44
  their
• 17:44
  shirts.
• 17:45
  They
• 17:45
  want
• 17:46
  certain
• 17:46
  buttons,
• 17:47
  they
• 17:47
  want
• 17:47
  certain
• 17:48
  fit,
• 17:48
  they
• 17:48
  want
• 17:48
  certain
• 17:49
  fabrics.
• 17:50
  So
• 17:50
  we're
• 17:51
  kind
• 17:51
  of
• 17:51
  going
• 17:51
  back
• 17:51
  to
• 17:51
  the
• 17:52
  drawing
• 17:52
  board
• 17:52
  and
• 17:52
  I'm
• 17:53
  hoping
• 17:53
  to
• 17:53
  have
• 17:53
  something
• 17:54
  out
• 17:54
  for
• 17:54
  next
• 17:55
  January.
• 17:56
  There
• 17:56
  we
• 17:56
  go.
• 17:57
  I'm
• 17:57
  going
• 17:57
  to
• 17:57
  put
• 17:57
  out
• 17:57
  a
• 17:58
  personal
• 17:58
  request
• 17:59
  to
• 17:59
  cultured
• 18:00
  rider
• 18:01
  in
• 18:01
  the
• 18:01
  menswear
• 18:02
  line.
• 18:02
  When
• 18:02
  it,
• 18:02
  when
• 18:02
  it,
• 18:03
  when
• 18:03
  it
• 18:03
  debuts
• 18:04
  in
• 18:04
  2026,
• 18:06
  I'm
• 18:06
  putting
• 18:06
  words
• 18:06
  in
• 18:07
  your
• 18:07
  mouth.
• 18:08
  Please
• 18:09
  create
• 18:10
  shirts
• 18:10
  for
• 18:11
  men
• 18:11
  who
• 18:11
  are
• 18:12
  not
• 18:12
  extra
• 18:12
  large
• 18:13
  size
• 18:13
  and
• 18:14
  over
• 18:14
  six
• 18:14
  feet
• 18:15
  tall.
• 18:16
  The.
• 18:17
  It's
• 18:17
  Crazy.
• 18:18
  It's
• 18:19
  crazy
• 18:19
  how
• 18:19
  you
• 18:19
  cannot
• 18:20
  find
• 18:21
  tall
• 18:22
  men's
• 18:23
  clothing
• 18:23
  unless
• 18:23
  the
• 18:24
  tall
• 18:24
  man
• 18:24
  is
• 18:25
  built
• 18:25
  like
• 18:25
  a
• 18:25
  linebacker.
• 18:28
  I
• 18:28
  don't
• 18:28
  know.
• 18:30
  We
• 18:30
  need
• 18:30
  to
• 18:31
  chat.
• 18:31
  I'll
• 18:31
  be.
• 18:31
  I'll
• 18:31
  be.
• 18:31
  I'll
• 18:32
  be
• 18:32
  there
• 18:32
  in
• 18:32
  August.
• 18:32
  We'll
• 18:33
  chat.
• 18:33
  We'll.
• 18:33
  We'll
• 18:33
  talk
• 18:33
  about.
• 18:36
  So
• 18:37
  one
• 18:37
  more
• 18:37
  thing.
• 18:39
  Do
• 18:39
  you
• 18:39
  have
• 18:40
  a
• 18:41
  favorite
• 18:42
  piece
• 18:42
  in
• 18:42
  your
• 18:43
  lineup?
• 18:43
  A
• 18:43
  personal
• 18:44
  favorite,
• 18:45
  and
• 18:45
  why?
• 18:48
  Well,
• 18:48
  it's
• 18:48
  kind
• 18:49
  of
• 18:49
  my
• 18:49
  namesake,
• 18:50
  the
• 18:50
  Yuki.
• 18:51
  It
• 18:51
  was.
• 18:52
  It
• 18:52
  was
• 18:53
  a
• 18:53
  jacket
• 18:53
  that
• 18:54
  I
• 18:54
  literally
• 18:55
  had
• 18:56
  the
• 18:56
  design
• 18:56
  in
• 18:56
  my
• 18:57
  head,
• 18:58
  so
• 18:58
  it
• 18:58
  wasn't
• 18:58
  really
• 18:59
  put
• 19:00
  on
• 19:00
  paper
• 19:00
  or
• 19:00
  anything.
• 19:01
  And
• 19:01
  I
• 19:01
  sat
• 19:01
  with
• 19:02
  my
• 19:02
  tailor
• 19:02
  and
• 19:03
  drove
• 19:04
  him
• 19:04
  crazy.
• 19:04
  Don't.
• 19:04
  Don't
• 19:05
  get
• 19:05
  me
• 19:05
  wrong.
• 19:06
  But
• 19:06
  I
• 19:06
  was
• 19:07
  like,
• 19:07
  okay,
• 19:07
  put
• 19:07
  this
• 19:07
  here.
• 19:08
  Put
• 19:08
  this
• 19:08
  here.
• 19:08
  I
• 19:08
  want
• 19:08
  you
• 19:08
  to
• 19:09
  do
• 19:09
  this.
• 19:09
  And
• 19:09
  it
• 19:09
  just
• 19:10
  kind
• 19:10
  of
• 19:10
  evolved
• 19:11
  into
• 19:11
  this
• 19:12
  beautiful
• 19:12
  jacket.
• 19:12
  It's
• 19:13
  one
• 19:13
  of
• 19:13
  my
• 19:13
  favorite
• 19:13
  pieces.
• 19:15
  And
• 19:15
  I.
• 19:17
  That's
• 19:17
  kind
• 19:17
  of.
• 19:17
  That's
• 19:18
  really
• 19:18
  the
• 19:18
  first
• 19:18
  design
• 19:19
  that
• 19:19
  I.
• 19:20
  I
• 19:20
  put
• 19:20
  together,
• 19:21
  and
• 19:22
  I.
• 19:23
  I
• 19:23
  love
• 19:23
  that
• 19:23
  piece.
• 19:24
  It
• 19:24
  really
• 19:24
  does
• 19:25
  kind
• 19:25
  of,
• 19:26
  you
• 19:26
  know,
• 19:27
  allow
• 19:27
  me
• 19:27
  to.
• 19:28
  To
• 19:28
  keep
• 19:28
  going
• 19:28
  in
• 19:29
  a
• 19:29
  sense,
• 19:29
  when
• 19:29
  I
• 19:29
  look
• 19:30
  at
• 19:30
  that
• 19:30
  piece.
• 19:30
  So,
• 19:31
  yeah,
• 19:31
  I
• 19:31
  guess
• 19:32
  that
• 19:32
  the
• 19:32
  Yuki
• 19:32
  is
• 19:33
  the
• 19:33
  one
• 19:33
  that.
• 19:33
  That
• 19:33
  I
• 19:33
  love
• 19:34
  the
• 19:34
  most.
• 19:35
  I
• 19:35
  love
• 19:35
  the
• 19:35
  cut
• 19:36
  on
• 19:36
  that.
• 19:37
  I'm
• 19:37
  a
• 19:37
  very,
• 19:38
  very
• 19:38
  conservative
• 19:40
  dresser.
• 19:40
  Probably
• 19:41
  related
• 19:41
  to
• 19:41
  my
• 19:41
  lack
• 19:41
  of
• 19:42
  confidence
• 19:42
  when
• 19:42
  it
• 19:42
  comes
• 19:42
  to
• 19:43
  fashion,
• 19:43
  but
• 19:44
  I
• 19:44
  just
• 19:44
  am
• 19:45
  in
• 19:45
  love
• 19:45
  with
• 19:45
  the
• 19:45
  cut
• 19:46
  on
• 19:46
  that
• 19:46
  jacket.
• 19:47
  If
• 19:47
  we
• 19:47
  could
• 19:47
  make
• 19:47
  that
• 19:48
  in,
• 19:48
  like,
• 19:49
  some
• 19:49
  lovely
• 19:49
  earth
• 19:50
  tones,
• 19:50
  I'd
• 19:50
  be
• 19:51
  your
• 19:51
  best
• 19:51
  friend.
• 19:53
  Well,
• 19:53
  let's,
• 19:54
  you
• 19:54
  know,
• 19:55
  reach
• 19:55
  out
• 19:55
  to
• 19:55
  me,
• 19:56
  and
• 19:56
  we'll
• 19:56
  make
• 19:56
  a
• 19:56
  custom
• 19:56
  piece
• 19:57
  for
• 19:57
  you.
• 19:59
  But
• 19:59
  I
• 19:59
  can
• 19:59
  see
• 19:59
  why
• 20:00
  you're.
• 20:00
  Why
• 20:01
  you
• 20:01
  love
• 20:02
  that.
• 20:02
  Now,
• 20:02
  am
• 20:03
  I
• 20:03
  getting
• 20:03
  it
• 20:03
  right
• 20:04
  that
• 20:04
  there
• 20:04
  are
• 20:04
  little
• 20:04
  zippers
• 20:05
  on
• 20:05
  the
• 20:05
  cuffs?
• 20:07
  There
• 20:07
  are
• 20:08
  zippers
• 20:08
  on
• 20:08
  the
• 20:08
  cuff,
• 20:08
  yeah.
• 20:09
  Oh,
• 20:09
  how
• 20:10
  cool.
• 20:10
  Now,
• 20:10
  was
• 20:11
  the
• 20:11
  zipper
• 20:11
  on
• 20:11
  the
• 20:11
  cuff
• 20:12
  purely
• 20:13
  a
• 20:14
  design
• 20:15
  choice,
• 20:15
  or
• 20:16
  was
• 20:16
  that
• 20:16
  something
• 20:17
  also
• 20:17
  related
• 20:17
  to
• 20:18
  the
• 20:18
  equestrianism
• 20:19
  and
• 20:20
  the
• 20:20
  usefulness
• 20:20
  of
• 20:20
  the
• 20:20
  garment?
• 20:23
  I
• 20:23
  honestly
• 20:24
  put
• 20:24
  the
• 20:24
  zipper
• 20:24
  on
• 20:25
  there
• 20:25
  just
• 20:25
  in
• 20:25
  case,
• 20:26
  you
• 20:26
  know,
• 20:26
  like,
• 20:26
  when
• 20:26
  you
• 20:26
  have
• 20:27
  something
• 20:27
  that's,
• 20:28
  like,
• 20:28
  too
• 20:28
  tight
• 20:28
  and
• 20:29
  you
• 20:29
  don't
• 20:29
  want
• 20:29
  it
• 20:29
  to
• 20:29
  be
• 20:29
  too
• 20:29
  tight,
• 20:30
  you
• 20:30
  just
• 20:30
  want
• 20:30
  it
• 20:30
  to,
• 20:30
  like,
• 20:30
  be.
• 20:31
  So
• 20:31
  I
• 20:31
  just
• 20:31
  wanted
• 20:31
  to
• 20:32
  give
• 20:32
  it
• 20:32
  that
• 20:32
  little,
• 20:33
  like,
• 20:33
  flexibility.
• 20:34
  But
• 20:34
  also,
• 20:35
  when
• 20:35
  you're
• 20:36
  done,
• 20:36
  you
• 20:36
  can
• 20:36
  unzip
• 20:37
  and
• 20:37
  just.
• 20:38
  I
• 20:38
  mean,
• 20:38
  you
• 20:38
  can't
• 20:38
  roll
• 20:39
  this
• 20:39
  one,
• 20:39
  but
• 20:39
  you
• 20:39
  can
• 20:40
  unzip
• 20:41
  the
• 20:41
  zipper
• 20:42
  and
• 20:42
  just
• 20:42
  kind
• 20:42
  of
• 20:42
  cool
• 20:43
  down
• 20:43
  a
• 20:43
  little
• 20:43
  bit.
• 20:43
  And
• 20:44
  that's
• 20:45
  the
• 20:45
  interesting
• 20:46
  that,
• 20:46
  you
• 20:46
  know,
• 20:47
  I
• 20:47
  don't
• 20:48
  ride
• 20:48
  horses.
• 20:49
  I
• 20:49
  have
• 20:50
  no
• 20:51
  experience
• 20:51
  in
• 20:52
  riding
• 20:52
  horses,
• 20:53
  but
• 20:53
  I.
• 20:53
  That's
• 20:54
  kind
• 20:54
  of
• 20:54
  where
• 20:54
  my
• 20:54
  advantage
• 20:55
  is
• 20:55
  as
• 20:55
  I
• 20:56
  come
• 20:56
  in
• 20:56
  looking
• 20:56
  at
• 20:56
  it
• 20:57
  from
• 20:57
  a
• 20:57
  very
• 20:57
  different
• 20:57
  perspective.
• 20:58
  Right
• 20:59
  for
• 20:59
  example,
• 21:00
  the
• 21:00
  barrel
• 21:00
  racers
• 21:01
  love
• 21:01
  the
• 21:02
  zipper
• 21:02
  because
• 21:03
  after
• 21:03
  they
• 21:03
  race
• 21:03
  they
• 21:04
  want
• 21:04
  to
• 21:04
  be
• 21:04
  able
• 21:04
  to
• 21:04
  take
• 21:04
  off
• 21:05
  their
• 21:05
  shirt
• 21:05
  because
• 21:05
  they're
• 21:06
  hot.
• 21:06
  Well,
• 21:06
  guess
• 21:06
  what?
• 21:07
  The
• 21:07
  zipper
• 21:07
  in
• 21:07
  the
• 21:08
  front
• 21:08
  and
• 21:08
  the
• 21:08
  zipper
• 21:08
  on
• 21:08
  the
• 21:09
  side
• 21:09
  allows
• 21:10
  you,
• 21:10
  or
• 21:10
  even
• 21:10
  the
• 21:10
  Velcro
• 21:11
  allows
• 21:11
  you
• 21:11
  to
• 21:11
  take
• 21:12
  it
• 21:12
  off
• 21:12
  immediately.
• 21:13
  Pretty,
• 21:13
  you
• 21:14
  know,
• 21:14
  it's,
• 21:14
  it's
• 21:14
  a
• 21:14
  pretty
• 21:14
  quick,
• 21:15
  you
• 21:15
  know,
• 21:16
  quick,
• 21:16
  you
• 21:16
  know,
• 21:16
  you
• 21:17
  can
• 21:17
  take
• 21:17
  it
• 21:17
  off.
• 21:17
  Sorry.
• 21:18
  Yeah,
• 21:19
  but
• 21:20
  these
• 21:20
  are
• 21:20
  different
• 21:20
  things
• 21:21
  that
• 21:21
  the
• 21:21
  industry
• 21:21
  hasn't
• 21:22
  seen.
• 21:22
  But
• 21:22
  I
• 21:23
  have,
• 21:23
  I
• 21:23
  have
• 21:23
  some
• 21:24
  ideas,
• 21:24
  right.
• 21:26
  And
• 21:26
  I
• 21:26
  just,
• 21:26
  I
• 21:27
  just
• 21:27
  have
• 21:27
  to
• 21:27
  kind
• 21:27
  of
• 21:28
  implement
• 21:28
  it
• 21:28
  and
• 21:28
  see
• 21:29
  and
• 21:29
  some,
• 21:29
  and
• 21:29
  a
• 21:30
  lot
• 21:30
  of
• 21:30
  the,
• 21:30
  a
• 21:30
  lot
• 21:31
  of
• 21:31
  the,
• 21:31
  the
• 21:32
  disciplines
• 21:32
  are
• 21:32
  different.
• 21:33
  Like
• 21:33
  for
• 21:33
  example,
• 21:34
  I
• 21:34
  have
• 21:34
  a
• 21:34
  team
• 21:35
  up
• 21:35
  in
• 21:35
  Canada
• 21:36
  that
• 21:36
  bought
• 21:37
  some
• 21:37
  of
• 21:37
  my
• 21:37
  shirts
• 21:37
  but
• 21:38
  they
• 21:38
  needed
• 21:38
  buttons
• 21:39
  on
• 21:39
  top
• 21:39
  of
• 21:39
  the
• 21:39
  placket
• 21:40
  because
• 21:40
  it
• 21:40
  has
• 21:40
  to
• 21:40
  be
• 21:40
  a
• 21:40
  button
• 21:41
  up
• 21:41
  but
• 21:41
  they
• 21:41
  want
• 21:42
  a
• 21:42
  zipper
• 21:42
  feature
• 21:43
  underneath.
• 21:43
  So
• 21:44
  that's
• 21:44
  the
• 21:44
  cool
• 21:45
  thing
• 21:45
  about
• 21:45
  working
• 21:45
  with
• 21:45
  us
• 21:46
  is
• 21:46
  however
• 21:47
  you
• 21:48
  want
• 21:48
  to
• 21:48
  design
• 21:49
  your,
• 21:49
  your
• 21:50
  shirt,
• 21:50
  we
• 21:50
  can,
• 21:50
  we
• 21:51
  can
• 21:51
  accommodate
• 21:51
  that.
• 21:53
  Perfect.
• 21:53
  Now
• 21:54
  one
• 21:54
  final
• 21:54
  question,
• 21:54
  I
• 21:55
  promise,
• 21:55
  then
• 21:55
  we'll
• 21:55
  let
• 21:55
  you
• 21:55
  get
• 21:55
  on
• 21:55
  with
• 21:56
  your
• 21:56
  day.
• 21:56
  For
• 21:57
  someone
• 21:57
  who's
• 21:58
  doing
• 21:58
  the
• 21:58
  custom
• 21:59
  order,
• 21:59
  which
• 22:00
  I
• 22:00
  think
• 22:00
  is
• 22:00
  something
• 22:00
  that
• 22:01
  is
• 22:01
  just
• 22:02
  going
• 22:02
  to
• 22:02
  shine
• 22:02
  for
• 22:02
  you
• 22:03
  guys,
• 22:04
  what
• 22:04
  kind
• 22:04
  of,
• 22:04
  and
• 22:05
  it's
• 22:05
  tough
• 22:05
  because
• 22:05
  it
• 22:06
  could
• 22:06
  change
• 22:06
  from,
• 22:06
  from
• 22:07
  season
• 22:07
  to
• 22:07
  season.
• 22:07
  What
• 22:08
  kind
• 22:08
  of
• 22:08
  a
• 22:08
  turnaround
• 22:09
  time
• 22:09
  would
• 22:09
  one
• 22:09
  might
• 22:09
  expect?
• 22:10
  So
• 22:10
  if
• 22:10
  it's
• 22:10
  something
• 22:11
  as
• 22:11
  simple
• 22:12
  as
• 22:12
  a
• 22:12
  shirt
• 22:13
  and
• 22:13
  you
• 22:13
  just
• 22:14
  want
• 22:14
  the
• 22:14
  measurements
• 22:15
  that
• 22:15
  could
• 22:15
  be
• 22:16
  maybe
• 22:16
  a
• 22:16
  two
• 22:16
  week
• 22:16
  turnaround.
• 22:17
  It
• 22:17
  really
• 22:17
  isn't,
• 22:18
  you
• 22:18
  know,
• 22:18
  a
• 22:19
  really
• 22:19
  long.
• 22:19
  And
• 22:19
  the
• 22:20
  only
• 22:20
  thing
• 22:20
  is
• 22:20
  fabric
• 22:20
  availability
• 22:21
  is
• 22:21
  super
• 22:22
  important
• 22:22
  and
• 22:23
  just
• 22:23
  you
• 22:23
  know,
• 22:23
  being
• 22:24
  able
• 22:24
  to
• 22:24
  turn
• 22:24
  that
• 22:24
  around.
• 22:25
  But
• 22:25
  for
• 22:25
  example,
• 22:26
  if
• 22:26
  you
• 22:26
  wanted
• 22:27
  like
• 22:27
  either
• 22:27
  the
• 22:27
  K.
• 22:28
  Lynn
• 22:28
  or
• 22:28
  the
• 22:28
  Yuki,
• 22:29
  like
• 22:29
  the
• 22:29
  more
• 22:29
  elaborate
• 22:30
  jacket.
• 22:31
  Oh,
• 22:31
  let
• 22:31
  me
• 22:32
  put
• 22:32
  it
• 22:32
  in
• 22:32
  perspective.
• 22:33
  The
• 22:33
  Kalin
• 22:34
  took
• 22:34
  400
• 22:34
  man
• 22:35
  hours
• 22:35
  to
• 22:35
  put
• 22:35
  together.
• 22:36
  So
• 22:37
  yeah,
• 22:37
  by
• 22:38
  like
• 22:38
  a
• 22:38
  month
• 22:38
  and
• 22:38
  a
• 22:38
  half
• 22:38
  or
• 22:39
  something
• 22:39
  because
• 22:39
  it's
• 22:39
  all
• 22:39
  hand
• 22:40
  done
• 22:41
  so
• 22:41
  it
• 22:41
  could
• 22:41
  take
• 22:42
  a
• 22:42
  little
• 22:42
  bit
• 22:42
  but
• 22:43
  you
• 22:43
  know,
• 22:43
  it,
• 22:43
  it
• 22:43
  really
• 22:44
  just
• 22:44
  depends
• 22:44
  on
• 22:44
  what
• 22:45
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• 22:45
  what
• 22:45
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• 22:45
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• 22:45
  for.
• 22:47
  There
• 22:47
  we
• 22:48
  go.
• 22:48
  Thank
• 22:48
  you
• 22:49
  very
• 22:49
  much
• 22:49
  for
• 22:49
  spending
• 22:49
  some
• 22:50
  time
• 22:50
  with
• 22:50
  us
• 22:50
  today,
• 22:50
  Yuki.
• 22:51
  This
• 22:51
  has
• 22:51
  been
• 22:51
  fascinating.
• 22:53
  I
• 22:54
  really
• 22:54
  appreciate
• 22:54
  this.
• 22:55
  This
• 22:55
  has
• 22:55
  been
• 22:55
  awesome.
• 22:57
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• 22:57
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• 22:57
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• 22:59
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