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Building Broad River Retail: The Bold Reset That Saved Us | Part 2 (2015).
Welcome to the second episode of Broad River Retail's new summer series on Stories from the River. This episode continues to listen in on the talk that CEO Charlie Malouf gave to the retail leaders on July 10th, 2025, at the in-person, offsite, monthly GM Rx meeting in Charlotte, North Carolina. Charlie revisits the pivotal year of 2015—a crucible moment and turning point for the company. What began with excitement over new store acquisitions, a major ERP conversion, and a new HQ quickly unraveled into operational chaos, financial strain, and a brush with bankruptcy.
Thrown into the bank's…
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