Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Solve Your Business Problem with the AI on Your Phone

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Solve Your Business Problem with the AI on Your Phone · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  Today on the podcast, it's going to be a random session and
• 0:07
  that's because we're not going to be looking at one topic but
• 0:10
  two rather. So we're going to be looking at
• 0:12
  network marketing and let's see what else Network marketing and
• 0:17
  then some ideas around scaling communities.
• 0:20
  So network marketing because you know, Nigerians are always
• 0:25
  looking for a new hustle. So any way that we can find an
• 0:28
  extra bit of income, you know it helps.
• 0:30
  So network marketing has been one of those things that every
• 0:34
  single year, you know, people are trying to do to put some
• 0:36
  extra money in their pockets. So that's why we're going to
• 0:38
  look at network marketing. Then scaling community because
• 0:44
  some of you in your businesses, you try to grow it with a
• 0:47
  community LED strategy. And yesterday I spoke at the SME
• 0:53
  V Con and even though it was not my session, because I was
• 0:57
  supposed to talk about selling in a screen first world, you
• 1:00
  know, which I did and I'll make a podcast episode as a summary
• 1:04
  after this. But the speaker who spoke prior
• 1:07
  to me, the person who took the stage before I did, he addressed
• 1:11
  a number of issues. And so see, these were some of
• 1:13
  the questions that he was asked around network marketing and
• 1:17
  scaling community. So I started off my session, you
• 1:19
  know, before going into selling in the screen world.
• 1:22
  I started off my session by answering some of those
• 1:25
  questions. Just coming at it from a
• 1:27
  uniquely sales and business development perspective.
• 1:31
  So that's the reason why we're having this random episode where
• 1:34
  we're we're talking about these two topics that, you know,
• 1:38
  necessarily not enjoying them, but sharp.
• 1:41
  It was a nice conversation. So I figured, let me just share
• 1:43
  that today. My name is Tavishima Ayede and
• 1:47
  I'm the host of the podcast. If you'd love to connect with
• 1:49
  me, then call, send me a text message or a WhatsApp message on
• 1:52
  08064662140. And if you like these sorts of
• 2:00
  things, you know, what is network marketing?
• 2:02
  How can I improve our network marketing?
• 2:04
  What other ideas can I use to get some extra income?
• 2:08
  Should I use a community LED strategy to grow my business?
• 2:13
  To grow my consulting practice? How do I get more people into my
• 2:15
  community? How do I find more customers?
• 2:18
  If you like these sorts of issues, then subscribe to the
• 2:21
  podcast on Spotify, YouTube, Apple, or any player of your
• 2:25
  choice. Because every day this is what I
• 2:27
  do. OK, well, not every day, let's
• 2:29
  say every other day, more like. So network marketing.
• 2:35
  Oh, before I go into network marketing, I was having a chat
• 2:37
  with someone on WhatsApp and the guy said something that I
• 2:42
  figured, let me just come and address here in case there are a
• 2:44
  couple of you who have the this impression as well.
• 2:48
  So the guy came at me and asked me a couple of questions and you
• 2:51
  know, I told him, have you have you checked Google Gemini?
• 2:54
  And, you know, he ran off, He checked and some of the things
• 2:58
  made sense and I told him, OK, now we have some answers, go ye
• 3:01
  forth and apply. And then the guy came back
• 3:05
  asking me some more questions and I told him, did you check?
• 3:07
  Did you check Google Gemini? And then he went and he did.
• 3:11
  And he showed me what the results was.
• 3:13
  And I said, OK, there's some good stuff here, so go ye and
• 3:16
  apply. Then the guy hollered me a third
• 3:20
  time. Just oh boy, how far I'm having
• 3:22
  this trouble, you know, blah, blah, blah, blah, blah.
• 3:24
  And of course you guys already know what my answer was.
• 3:26
  My answer was, did you check Google Gemini?
• 3:30
  And then the guy just responded, it's as if you like Google
• 3:32
  Gemini now. I freeze because honestly, I was
• 3:37
  angry. I had to call the gun and
• 3:38
  blasting. But I say, you know what?
• 3:42
  I just responded. I said, no, I do not like Google
• 3:47
  Gemini and I do not like AI tools per SE.
• 3:52
  However, there are useful tools that we can do research and we
• 4:00
  can use for ideation, and these tools are free Fr EE.
• 4:07
  So I responded to the guy, it's not as if I like these tools,
• 4:11
  but they're there. They're already on your phone
• 4:14
  and we can use them for free to do research and to come up with
• 4:18
  ideas. And so I think everybody should
• 4:21
  be using it. Now the reason why I was vexing
• 4:24
  is clearly some of you who listen to the podcast because
• 4:28
  give because I give my phone number at the beginning and the
• 4:30
  end of every episode. Some of you feel as if you can
• 4:33
  just call me up anytime or text me up anytime and be asking me
• 4:36
  for free advice. When you have not invested any
• 4:40
  time or any effort yourselves to go and do some small research to
• 4:44
  try and figure out what the solution to the problem is.
• 4:48
  Now sit back and think a little bit.
• 4:52
  Do you guys think that is respectful to me and respectful
• 4:55
  of my own time, that I'm supposed to be here giving you
• 4:58
  guys free advice all the time? I answer questions on the
• 5:02
  podcast and I like to give value to every single person who comes
• 5:05
  across my way. So yeah, genuinely, when I run
• 5:08
  across you guys dying the bind, I will always try to help you
• 5:11
  guys out because not everything is about the money.
• 5:14
  But then you, especially young men, you always up to yourselves
• 5:19
  to take advantage of the free tools, the free opportunities,
• 5:23
  the public resources that we have available now.
• 5:26
  You always opt to yourself to try and solve your problem first
• 5:30
  before you reach out to someone else.
• 5:34
  That is the reason why for some of you, you asked me some kind
• 5:37
  of questions and my response will always be, did you Google
• 5:41
  the thing? Did you check ChatGPT?
• 5:44
  Did you check Google Gemini? What did you find?
• 5:50
  Because the proper thing to do when someone is making his time
• 5:53
  available to help you sort out your business issues, the proper
• 5:57
  thing to do is to make sure that you have tried to solve the
• 6:00
  problem first yourself with whatever means, whatever tools
• 6:06
  that you have available. So that when you come back to
• 6:10
  this person, you can say good morning Sir, I have some
• 6:14
  problems with my business. This is the problem.
• 6:17
  In particular, I tried solving it by doing ABC and XYZ.
• 6:22
  Now the place where I come hang is in this particular aspect or
• 6:28
  as I moved forward on 123I now enter busy.
• 6:31
  I beg Sir, what is the way forward?
• 6:35
  That kind of person I'm willing to engage in a conversation.
• 6:38
  You have tried to solve the problem by yourself with
• 6:43
  information that is freely available over on the Internet
• 6:46
  and The thing is already on your damn phone so forgive me for
• 6:51
  swearing. So if any of you hit me up by
• 6:56
  asking me questions and my response is always did you
• 6:59
  Google it or did you check ChatGPT?
• 7:02
  This is the rationale behind me asking you.
• 7:09
  Did you Google it? Did you use Gemini?
• 7:12
  Did you use Chanchi PT? We should stop looking for
• 7:18
  saviours. I'm not a saviour, I'm not a
• 7:22
  guru. I'm just a signpost.
• 7:25
  I've learned a couple of things about sales and marketing and
• 7:27
  I'm here as a signpost to my brothers and sisters who are on
• 7:31
  the same path. I am not your guru and I am not
• 7:34
  your saviour. The responsibility for solving
• 7:37
  your business problems is yours. Now if you want me to do all the
• 7:43
  thinking for you then best believe you better pay for my
• 7:46
  time or please start taking responsibility for solving
• 7:55
  business problems by yourself. And what I'm telling you guys is
• 8:02
  not far fetched when I started off as a wedding photographer
• 8:05
  years ago. How do you think, me and my
• 8:07
  peers, how do you think we started?
• 8:10
  Those of us who tried to enter wedding photography 2000 and
• 8:13
  seven, 2008, two thousand and nine, 2010, how do you think we
• 8:16
  started? If you know one or two people,
• 8:21
  you ask. If you don't know, what did we
• 8:23
  do? We went on Google.
• 8:25
  Now you Google, how do you become a wedding photographer?
• 8:27
  And then list of articles and blog posts and stuff would come
• 8:30
  up and then you'd note down a couple of things and then you
• 8:33
  try applying. It's what I did.
• 8:41
  It's what a lot of my contemporaries did.
• 8:44
  There was no school in Nigeria that you could go to to go and
• 8:46
  learn wedding photography or event photography or event
• 8:49
  video. There was no school.
• 8:50
  So Google and YouTube, that's how we all got into the game.
• 8:55
  I'm only asking that you guys do the same thing.
• 8:57
  So no, I'm not in love with AI tools.
• 9:00
  But like I said, these tools are very good for research, they're
• 9:04
  very good for ideation, and they are Fr EE free.
• 9:11
  So use them, especially if your question is something simple
• 9:14
  like what are good marketing ideas for me to use for X?
• 9:23
  If you come to me with that kind of question, it's not the best
• 9:27
  use of my time. So if you saw catfish, my
• 9:30
  question is, what are the best marketing ideas for selling
• 9:32
  catfish? That's not the best use of my
• 9:34
  time. Even if I have that conversation
• 9:37
  with you, I can't use that to to create good content for the
• 9:40
  listeners of the show. But if you call me off and say I
• 9:44
  sell catfish, I researched marketing ideas and tried
• 9:49
  123456. Number one and #2 worked very
• 9:52
  well #5 and number and number six, when I tried it, I woke.
• 9:59
  Please, can you help me unhook? I can have a conversation with
• 10:03
  you. It'll be something interesting.
• 10:06
  It'll be a problem I've not come across before.
• 10:09
  And when I make a podcast episode about that, my listeners
• 10:11
  over here will be happy that they listen to that particular
• 10:15
  episode. So please, I give my phone
• 10:18
  number and at the beginning, sorry, at the beginning and at
• 10:20
  the end of every episode. But I expect that if your
• 10:24
  question is I sell mobile phones, give me good ideas for
• 10:28
  selling mobile phones. You know, those, those are not
• 10:30
  the kinds of questions that if you send me those kinds of
• 10:33
  questions, if that's your question, really you're not,
• 10:35
  you're not taking full advantage of me.
• 10:42
  So any of you who reach out to me, you say I'm a bookseller and
• 10:45
  I sell antique Christian Bibles. What are marketing ideas?
• 10:50
  My response is going to be did you Google it?
• 10:55
  I'm a fashion designer. I just opened the shop.
• 10:57
  What are the what are easy marketing ideas I can use to
• 11:01
  grow my business? I'm going to respond to you.
• 11:03
  Did you Google it? Did you Gemini it?
• 11:05
  Did you ChatGPT it? What have you tried?
• 11:08
  What worked? The onus is on you and it's
• 11:12
  sorry about an 11 minute rant. So I will like when I saw that I
• 11:16
  think you know, my blood boy small.
• 11:19
  But anyway, I try not to be rude when I'm talking with guys on
• 11:23
  phone. So and forgive me for venting
• 11:25
  over here. So like I said, now network
• 11:28
  marketing and then scaling community.
• 11:31
  So I was there at SMEV Con to talk about selling in the screen
• 11:35
  first world. But then the person who had the
• 11:39
  session before mine, just before he got off, somebody asked him a
• 11:41
  question around network marketing.
• 11:43
  And so I decided to contribute to the to the discussion by
• 11:49
  saying that, yes, you know, Nigel, we're always looking for
• 11:53
  hustle now. So people want to get involved
• 11:55
  in network marketing. And so people have problems with
• 11:59
  trying to figure out which is a reliable, I mean, what is an
• 12:05
  authentic network marketing opportunity.
• 12:07
  And so this is what I advised the house and I'm advising you
• 12:10
  guys in case there's anybody here who is also thinking about
• 12:13
  network marketing. When you are having
• 12:17
  conversations with people who are representatives of any MLM
• 12:21
  scheme, you know, multi level marketing scheme, you know,
• 12:23
  whatever, try and source out what the focus is on.
• 12:26
  Some people talk a lot, a lot about the recruitment structure.
• 12:31
  That's what people call pyramids.
• 12:33
  Some people talk about the recruitment structure.
• 12:35
  Bring in one person, one person will bring in two, two people
• 12:38
  will bring 4/4, will bring 88, will be 1616, will bring 3232,
• 12:43
  will bring 64, and you'll be taking a 2% Commission off of
• 12:47
  everybody's sales. And so because of that, at the
• 12:49
  end of the year, this is how much you'll expect to make.
• 12:52
  If people are focused on pyramid, pyramid, pyramid
• 12:56
  recruitment, recruitment, recruitment, then my own
• 12:59
  opinion, do not join that network marketing group.
• 13:04
  It's more or less a pyramid scheme or consumption chain.
• 13:11
  The focus is on the numbers. It's not as if they're doing
• 13:14
  anything illegal. It's just that essentially what
• 13:17
  you're joining is you're you're joining a recruitment agency and
• 13:20
  recruitment is hard. So if you if you're down for if
• 13:23
  you're down for the hostel, then yeah, by all means go ahead.
• 13:26
  But then if you go there and they keep talking about
• 13:28
  products, products, products, this is a wonderful product.
• 13:30
  So this is how the product works.
• 13:31
  These are the benefits of the product.
• 13:32
  The product is magical. The product cures cancer.
• 13:34
  The product is the product. So if it's product, product,
• 13:37
  product, good, then you can join those people because that is a
• 13:41
  genuine sales based organization.
• 13:43
  There actually is something that these people are selling and
• 13:45
  they're trying to move market. And those kinds of institutions,
• 13:49
  those kinds of network marketing groups will be teaching you guys
• 13:52
  things about sales, teaching you things about marketing, teaching
• 13:55
  you things about distribution. They'll be organizing training.
• 13:58
  It's not just about how much merchant as you can buy or you
• 14:01
  can use. So that'll be a good way to
• 14:04
  start because even if you think doesn't work out, you would have
• 14:07
  learned quite a bit about sales and marketing that you can take
• 14:10
  to apply to your next endeavour. So if they are focused on the
• 14:14
  number of people that you bring into the system, then don't join
• 14:17
  them except if you're ready to play the recruitment game.
• 14:20
  If they are focused on a physical product, good, join
• 14:24
  them. Even if it doesn't work out for
• 14:26
  you, you will learn some things. And even if it doesn't work out
• 14:29
  for you, at least the products that are there, typically they
• 14:32
  are products that you can use anyway, whether it is soaps or
• 14:35
  creams or you know, whatever. So worst case scenario you have
• 14:39
  a bunch of stuff, it will take you a year or two to finish
• 14:42
  using up all the things that you bought and you'd have learned
• 14:45
  some things about sales and marketing.
• 14:51
  So that was my contribution when it came to network marketing.
• 14:56
  Now, another reason, another thing to consider for member
• 15:02
  limbs in Niger, you know, a lot of them have this recruitment
• 15:07
  thing, but even if they don't have the recruitment thing going
• 15:09
  on and you know, they actually have products that they're
• 15:12
  trying to sell, this is one thing I need to point out.
• 15:15
  Whatever multi level marketing company you join, whatever
• 15:19
  network marketing company you join, play by the rules because
• 15:24
  the rules have already been set up in such a way to maximize
• 15:28
  sales. So it doesn't help when you come
• 15:30
  in and you start trying to change the rules.
• 15:31
  You know, it's like, it's like a business franchise.
• 15:35
  When you buy a business franchise, do exactly what the
• 15:38
  franchise or says, exactly what the person who introduced you to
• 15:43
  the franchise, who told you about the franchise, do exactly
• 15:46
  what they say. And that is how unfortunately
• 15:49
  network marketing works. This is not an air for you to
• 15:52
  flex your creativity. One of my cousins joined one of
• 15:56
  these network marketing groups and in the group, the way it was
• 15:59
  set up, you just attend the meeting.
• 16:03
  Your job is just to invite somebody else to attend the
• 16:06
  meeting. The person who chairs the
• 16:08
  meeting is the person who is the most skilled salesperson and
• 16:13
  that is the person who is responsible for drumming up
• 16:16
  sales. Yours is just invite somebody
• 16:19
  for the meeting. That is just how that network
• 16:23
  marketing thing was set up. My cousin decided was going to
• 16:28
  be smart and say you know what, let me branch out and do this
• 16:30
  thing by myself. Let me buy some of the stuff and
• 16:32
  let me you know, blah, blah, blah, blah, blah.
• 16:34
  And guess what? My cousin ran into trouble.
• 16:39
  If the way The thing is set up is invite people for the meeting
• 16:42
  and then they had closer the head market marketer, the head,
• 16:45
  whatever is the one responsible for drumming up sales, then all
• 16:49
  you need to do is invite people for the meeting and let the
• 16:52
  system take care of itself. Don't come in and try and be too
• 16:55
  smart. People who come up with genuine
• 17:00
  network marketing and multi level marketing schemes have
• 17:03
  already figured this thing out. You've taken a long time to
• 17:06
  figure it out and they've figured it out in different
• 17:08
  markets. Whether they start from India or
• 17:10
  they start from Europe or they start from America, they have
• 17:13
  figured it out. Just go in and trust the
• 17:14
  process. Of course, shine your eye.
• 17:18
  Like I said, make sure that you're going into a very legit
• 17:21
  something and I've given you guys one simple test.
• 17:23
  What are they talking about all the time?
• 17:25
  Are they talking about levels, levels, levels coming at level
• 17:28
  1, Invite somebody at level 2, invite somebody at Level 3.
• 17:32
  If each person is bringing to two people, by the time you get
• 17:34
  to level 10, you be a millionaire.
• 17:36
  You know, all that kind of talk. Then just escape, weave, runaway
• 17:41
  quick. But then if you come in and
• 17:45
  they're talking a mix of level, level, but then they're also
• 17:47
  talking about the products. This product is good.
• 17:49
  This product works like this. This is how you sell this
• 17:51
  product. This is this is the ideal
• 17:54
  customer for this kind of product.
• 17:55
  You know, if they're talking product, product, product, good,
• 17:57
  stay, take a chance. So if you must join the network
• 18:03
  marketing group, whatever it is they say you should do, just do.
• 18:08
  Sorry, when I say whatever they say you should do, just do.
• 18:11
  What I mean, of course, is, you know, within ethical bounds.
• 18:15
  I'm not saying, well, enjoying the cult.
• 18:17
  Oh, and yes, by the way, if you're sitting down any of these
• 18:20
  things and you've you're getting cult vibes, trust your into your
• 18:24
  intuition. If this thing feels like a
• 18:25
  secret cult, get out immediately when you come outside, you can
• 18:31
  now stay outside and try to reason.
• 18:32
  The thing was that really a cult was that not really a cult.
• 18:35
  Don't stay in there and begin the reason one or two things.
• 18:39
  So excuse me, protect yourself. If you're feeling called vibes,
• 18:44
  come out straight immediately from the very first meeting.
• 18:50
  If you feel like you're getting cultish vibe, just say I had a
• 18:53
  calm arm piece. As you go outside, crank up your
• 18:56
  car and drive. Move immediately.
• 19:01
  So outside of these extreme concerns, you know, secret call
• 19:06
  vibes, pyramid scheme, just go ahead and do whatever they say
• 19:11
  you should do. They already thought through
• 19:13
  everything but now try and make some more detailed episodes
• 19:16
  about this in the future. OK, I spoke about network
• 19:22
  marketing that is done with an emphasis on product and that is
• 19:25
  the reason why on this podcast, I will always always, always,
• 19:29
  always continue to heal Mary Kay.
• 19:33
  Now some people like my wife, my wife says Mary Kay products are
• 19:37
  no good and I have no, I have no idea.
• 19:39
  She says that Mary Kay actually do not make products that are
• 19:42
  good for how will I put it now, you know, women of darker skin.
• 19:48
  Let me just put it that way. That's what my wife says.
• 19:50
  Whether it's true or not, I have no idea because I don't use
• 19:52
  makeup, obviously, but I'll always applaud Mary Kay because
• 19:57
  that is network marketing. One O 1, the Mary Kay woman.
• 20:03
  She thought it would be a good idea for female empowerment.
• 20:06
  Gather all men together. Teach them a couple of things.
• 20:09
  About sales and marketing, about merchandising, about
• 20:13
  presentation, about packaging, about branding.
• 20:15
  Teach them one or two things. Empower them, give them soft
• 20:19
  small loan, let them be able to buy the makeup.
• 20:22
  Teach them how to organize makeup parties.
• 20:25
  Because The thing is built around this whole makeup party.
• 20:26
  Something. You go to somebody's house or
• 20:28
  somebody's the host, the person invites one of their friends.
• 20:32
  You will sit down, you know, there's, you know, small snacks,
• 20:35
  there's good music. People are pampering yourself.
• 20:37
  Everybody's doing manicure, pedicure or do lipstick, do
• 20:41
  eyeshadow, do everything, everything.
• 20:42
  Everybody's looking nice, everybody's looking fresh, The
• 20:46
  person that is interested, the person that will buy, you see
• 20:49
  setting up a very nice atmosphere under which you can
• 20:52
  entertain people and then sell makeup in the process.
• 20:54
  And they are teaching women how to sell, sell a friend for
• 20:57
  themselves. Essentially, Mary Kay was
• 21:00
  creating a sales force and then creating distributors for her
• 21:03
  product that is network marketing One O 1.
• 21:09
  So I'll always forever salute Mary Kay, even though some of my
• 21:15
  sisters say that Mary Kay product is not good for darker
• 21:18
  skinned women. Let me just leave it like that.
• 21:21
  So if you find yourself in a Mary Kay type establishment, oh
• 21:25
  please, by all means go in there because like I said, if it works
• 21:31
  out good, there's opportunities for making money.
• 21:33
  If it doesn't work out well, you have some makeup on your hands
• 21:36
  that eventually you finish using the makeup.
• 21:42
  But most importantly, you would have learned some things about
• 21:45
  selling, about marketing, about presentations, about how to
• 21:49
  package yourself, about how to host meetings.
• 21:54
  And those skills, transferable skills will apply well in any of
• 21:58
  our endeavour that you decide to do.
• 22:00
  If it's politics, the skills will apply well.
• 22:02
  If you start another business, it will apply well.
• 22:04
  If you decide to retire and become a deaconess in your
• 22:07
  church, the skill will still apply.
• 22:09
  Well. So those are some of my ideas
• 22:12
  around network marketing. They're now around scaling a
• 22:15
  community. The question was, what do you do
• 22:18
  when you have a community? And as the community grows, it
• 22:22
  leads to a loss of connection. Now, I can't remember what the
• 22:25
  person who took the stage said, but by the time, you know, I, I
• 22:28
  took the microphone, I told them that, look, it's just normal as
• 22:33
  a community. He grows at least to a loss of
• 22:34
  connection. But that always happens whenever
• 22:38
  you don't really when you never really had a community in the
• 22:41
  1st place. Because in Nigeria, when people
• 22:45
  say community, they just mean a group of people gathered
• 22:47
  together. But it's not a group of people
• 22:49
  gathered together that are a community.
• 22:53
  And the example that I gave them was this podcast.
• 22:55
  So right now on Spotify, there are over 3500 of you that are
• 22:59
  subscribed. On iTunes.
• 23:01
  There's a couple thousand that are subscribed in other places.
• 23:04
  I don't know how many of you are subscribed, but I can't say that
• 23:09
  I have a Spotify community. I don't because it is me talking
• 23:13
  at you guys or talking to you guys.
• 23:16
  So what we have here is an audience of 3500 people.
• 23:20
  It's not a community. Lots of Nigerian business people
• 23:23
  think you have a community of 10,000 because you have a
• 23:27
  podcast that has 10,000 subscribers.
• 23:29
  No, you don't have a community. You have an audience of 10,000.
• 23:33
  You have an audience that is 10,000 strong because a
• 23:37
  community is when people are beginning to liaise and interact
• 23:42
  with each other. That is what defines a
• 23:46
  community. So if I had some other forum
• 23:52
  where the 3500 of you who are listening on Spotify would help
• 23:57
  each other out, interact with yourselves, get to know
• 23:59
  yourselves better, that would be a community.
• 24:05
  So if you're trying to grow your business here in Nigeria and
• 24:09
  you're thinking of using community LED approach, my
• 24:12
  honest opinion is that I suspect what you have is an audience of
• 24:17
  people that you are talking to. You have a receptive audience,
• 24:21
  but you do not have a community. So some people spoke about how
• 24:31
  you can use content to build a community and, you know, things
• 24:33
  like that. And so I had to tell them that,
• 24:35
  look, content is not the problem because content will always be
• 24:39
  you, the community founder or whatever, talking at or talking
• 24:44
  to people. And remember, you talking at
• 24:47
  people, talking to people is not a community, that is an
• 24:52
  audience. So if I keep on creating more
• 24:55
  and more content, yes, my listenership base will grow to
• 24:59
  3, from 3500 subscribers to 5000 to 10 to 15 to 20, hopefully one
• 25:05
  day, maybe 100,000 subscribers. But it will always be an
• 25:11
  audience, not a community. So I told them, and this is 1
• 25:16
  trick I've seen from construction groups because I
• 25:18
  tried to learn from as many, many other industries as
• 25:23
  possible. So American boys in
• 25:26
  construction, you know, lots of them tried to grow their grow
• 25:29
  their, their training, you know, using the community LED
• 25:32
  approach. And I noticed that what they do
• 25:34
  is they do lots of Q&A and case study where the head of the
• 25:38
  community will just put up one case study, say, and boys today
• 25:43
  we're going to use as a case study.
• 25:44
  Abdul Rahman. Abdul Rahman has won a contract
• 25:47
  to build Rd. from from local jet to Ibadan.
• 25:54
  He has secured it at a loan of 20%.
• 25:58
  Something something, something he has started and now he has,
• 26:00
  who cares, run into problems. What is the way out for our
• 26:04
  brother? Just put it up there in the
• 26:05
  group case study. Now people begin to respond,
• 26:08
  people begin to brainstorm. You can see that that is a
• 26:12
  community. People are talking to
• 26:15
  themselves. You may have sparked the
• 26:19
  conversation, but you are not primarily there as the driver
• 26:24
  and then Q&A. That's when people have
• 26:26
  problems. You know, they come up and say I
• 26:28
  better go, I'm doing this business, I have this problem,
• 26:30
  what should I do? Community members will now start
• 26:33
  putting themselves forward and say, Oh no, do it like this, run
• 26:35
  them like this, do it like this. Have you tried this?
• 26:38
  That is a community because people are talking to each
• 26:40
  other. So if you're going to take a
• 26:42
  community LED approach to grow your business, just know that
• 26:46
  it's not about the content you produce and it's not about how
• 26:48
  many times you talk at people while trying to look for ways to
• 26:51
  get people in the community talking to themselves.
• 26:56
  Now funny enough, that is when you can relax because you don't
• 26:59
  feel the pressure to be in the group every day to try and spark
• 27:03
  conversation. When you have a true community,
• 27:05
  you'll find out your life will get easier because The thing is
• 27:09
  growing because people are talking to and engaging with
• 27:13
  themselves. So Please remember that there
• 27:18
  are lots of you listening to this podcast right now who if
• 27:22
  anybody asks you, you say I have a vibrant community of 7500
• 27:26
  people. You do not have a community.
• 27:28
  Most likely what you have is an audience of 7500.
• 27:33
  When you find a way to get those 7500 people, whether they're on
• 27:36
  TikTok or Telegram or so. So I say Telegram, but then on
• 27:40
  Facebook groups or WhatsApp groups or Telegram groups, once
• 27:44
  you get them talk to each other, then you have a community.
• 27:49
  Yeah. So that's it.
• 27:50
  Not just with my random ideas. So summary, Nope, I don't like
• 27:54
  AI tools. None of them have paid me money.
• 27:56
  I wish they would because I talk about Google Gemini a lot.
• 27:59
  But the only reason why I talk about it is because you have the
• 28:02
  responsibility for growing your business.
• 28:03
  So look for free and publicly available tools and resources to
• 28:07
  grow your business. So Google Gemini, it's already
• 28:11
  on your phone. For those of you who are Android
• 28:12
  users, because most of you listening to this podcast,
• 28:15
  Android users, it's already on your phone.
• 28:18
  Use it for research. Use it to come up with ideas.
• 28:20
  The thing is free. Then try and apply those ideas
• 28:24
  that you see there when you hook, when you now run into
• 28:27
  trouble, come and ask me when I start having some interesting,
• 28:30
  exciting conversations that I can come back over here and
• 28:33
  share on the podcast. But if you decide that you want
• 28:36
  to be lazy, you want me to think of everything for you from
• 28:38
  beginning to end, then no problem, you hit me up.
• 28:42
  We just know that look, this is going to be a paid thing from
• 28:44
  beginning to end. You pay me money and I'll become
• 28:46
  your second brain. Aside from that, the
• 28:49
  responsibility is all yours. Network marketing, shine your
• 28:53
  eyes before you get in scaling a community, make sure that you
• 29:00
  have a community and not an audience.
• 29:02
  So that's it, that's all. Also like to say a special thank
• 29:05
  you to the people who engage with me during SMEV Con.
• 29:09
  So thanks to Ayesha. If you happen to be listening to
• 29:12
  today's podcast shows, the network marketer, and he's a
• 29:16
  network marketer and I think that's where the question came
• 29:18
  from, then I can Charles. I'll always remember Charles
• 29:21
  because my father's name was Charles.
• 29:22
  My father's lady is no longer with us anymore.
• 29:24
  So I can Charles thank you very much.
• 29:26
  As a community manager, who else does?
• 29:28
  Also, Professor, Doctor, the former, I was in the room.
• 29:32
  We have been chatting before the event, so it's finally nice to
• 29:36
  put a voice to the name. Let's see.
• 29:38
  Uki was also in the house, asked a couple of questions.
• 29:40
  Uki was in digital marketing and who also is in the AI space and
• 29:46
  then who else? You know, not too many people,
• 29:49
  let's let's say maybe like 70 people.
• 29:51
  But sharp, you know, was nice to engage with.
• 29:56
  Yeah, it was nice to engage with everyone.
• 29:58
  So if you have an event, you know, physical, online,
• 30:02
  something like that, you're looking for great speakers.
• 30:04
  I'm always available. Some things to note, I do not do
• 30:08
  PowerPoints. I don't do slides.
• 30:10
  So if you're looking for speakers who prepare beautiful
• 30:13
  slides that don't call me because I don't do slides, I
• 30:16
  just don't. I keep it live and I keep it
• 30:21
  practical and I keep it, what's the word spontaneous?
• 30:25
  Now, now, now, now, now I get on stage or I take the screen,
• 30:30
  we're talking and we're solving very specific problems and I'm
• 30:33
  asking people in the audience questions and I'm getting their
• 30:36
  input and we're brainstorming solutions together.
• 30:40
  So if you're OK with that kind of approach, they sure call me
• 30:44
  for your events. But if you want beautiful
• 30:47
  PowerPoints and slides and stuff like that, I am not your guy.
• 30:52
  Although for one particular group they insisted and I had
• 30:55
  the PowerPoints made and I didn't use it.
• 30:57
  But to be honest, I felt like a fraud because like, what's the
• 30:59
  point of I got you the PowerPoint, I gave you the
• 31:02
  PowerPoint, you put up the PowerPoint, but I'm clearly not
• 31:05
  following through. I'm using the the the
• 31:08
  PowerPoint. So I felt like a fraud.
• 31:10
  And I just said, you know what? I'm just not going to do that
• 31:12
  again. If they want PowerPoint, I'll
• 31:14
  just say sorry, I beg Yeah, not to do PowerPoint.
• 31:18
  So yeah, for your events, I'm available.
• 31:20
  And that's the reason why I give my phone number at the beginning
• 31:22
  and at the end of every single episode.
• 31:24
  So if you'd love to connect with me, you have a question, you
• 31:27
  have comments, you have queries, Yes.
• 31:29
  You want to discuss collaborations or you want me
• 31:31
  for your event, whether live or online, then call, send me a
• 31:39
  text message or WhatsApp message on 08064662140.
• 31:46
  So thank you very much for your time everyone.
• 31:48
  I will catch you at another time.
• 31:52
  Oh, by the way, in case you have some noise in the background,
• 31:54
  I'm recording my podcast at home.
• 31:56
  Most of the times I record my podcast at home more on the go.
• 31:59
  So there's always interruptions in the background.
• 32:02
  So that's where that extra noise came from.
• 32:04
  Especially this is your first time listening to the podcast.
• 32:07
  But don't worry, I try to make sure that the things we
• 32:09
  discussed over here are top notch and are valuable and are
• 32:12
  practical. So even if you can hear chickens
• 32:15
  and cows in the background, or crying babies, or I don't know,
• 32:19
  even if the heavens are falling, you know, if the audio is
• 32:21
  crappy, don't worry. I can assure you the things we
• 32:23
  talk about won't be crappy. So I'll catch you next time.