Latest / Cookbook Love Podcast / Episode 421: How to Start a Podcast and Stick With It, 8 Years Later

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Episode 421: How to Start a Podcast and Stick With It, 8 Years Later · Cookbook Love Podcast

• 0:02
  Speaker: You are listening to the Cookbook Love Podcast with
• 0:04
  Speaker: Maggie Greene, episode number four twenty one.
• 0:10
  Speaker: Welcome to the cookbook Love
• 0:12
  Speaker: Podcast, a podcast that
• 0:14
  Speaker: celebrates cookbook readers,
• 0:16
  Speaker: buyers, collectors, writers, and
• 0:18
  Speaker: clubs.
• 0:19
  Speaker: And now your host, cookbook
• 0:21
  Speaker: author, culinary dietitian, and
• 0:23
  Speaker: cookbook writing coach, Maggie
• 0:24
  Speaker: Greene.
• 0:31
  Speaker: Hi, everybody.
• 0:32
  Speaker: Welcome back to another episode of the Cookbook Love Podcast.
• 0:35
  Speaker: How's everybody doing today?
• 0:37
  Speaker: Welcome to October.
• 0:38
  Speaker: I hope you are all doing well.
• 0:40
  Speaker: I am so excited to be here with today's show.
• 0:45
  Speaker: And for those of us that work in
• 0:48
  Speaker: food or do a lot of cooking or
• 0:50
  Speaker: baking, this is getting ready to
• 0:52
  Speaker: be the month where I think
• 0:55
  Speaker: everything starts to shift a
• 0:56
  Speaker: little bit with the Halloween
• 0:59
  Speaker: coming up.
• 1:00
  Speaker: Then we have Thanksgiving, the winter holidays, Christmas
• 1:04
  Speaker: cookie baking, food making, gift giving, and everything that
• 1:09
  Speaker: happens in December.
• 1:11
  Speaker: So I'm excited to be here to
• 1:13
  Speaker: talk a little bit about
• 1:15
  Speaker: podcasting and celebrating the
• 1:18
  Speaker: eighth year of the Cookbook Love
• 1:20
  Speaker: Podcast.
• 1:21
  Speaker: Currently on episode four hundred twenty one, as you know,
• 1:24
  Speaker: started with episode one, have released a podcast every week
• 1:29
  Speaker: for the past.
• 1:31
  Speaker: Well, I guess it's been over four hundred weeks.
• 1:35
  Speaker: And I think the only week I missed was the week that my
• 1:38
  Speaker: mother died back in February of twenty twenty three.
• 1:43
  Speaker: I have to say that when I
• 1:44
  Speaker: started this podcast, though,
• 1:46
  Speaker: eight years ago, podcasting was
• 1:48
  Speaker: still something that maybe you
• 1:50
  Speaker: had to explain to people what it
• 1:53
  Speaker: was that you went to an app on
• 1:56
  Speaker: your phone.
• 1:58
  Speaker: You downloaded or listened to an
• 2:01
  Speaker: audio show that somebody had
• 2:03
  Speaker: recorded, and now it's very
• 2:05
  Speaker: mainstream.
• 2:06
  Speaker: You don't have to explain to anybody what a podcast is.
• 2:09
  Speaker: And according to my research,
• 2:11
  Speaker: the global audience for podcasts
• 2:13
  Speaker: has grown from two hundred and
• 2:16
  Speaker: seventy four million listeners
• 2:18
  Speaker: in twenty nineteen to an
• 2:21
  Speaker: estimated six hundred and twenty
• 2:25
  Speaker: million listeners in twenty
• 2:26
  Speaker: twenty six.
• 2:27
  Speaker: So that's not quite tripled, but definitely more than doubled.
• 2:33
  Speaker: And in the US alone, they say more than half of the population
• 2:38
  Speaker: here in the US tunes into a podcast every month.
• 2:43
  Speaker: The other thing that's happened
• 2:45
  Speaker: is the number of shows that have
• 2:47
  Speaker: been recorded have exploded as
• 2:49
  Speaker: well.
• 2:50
  Speaker: They say that there are over
• 2:52
  Speaker: four point five million podcasts
• 2:54
  Speaker: worldwide.
• 2:56
  Speaker: But of the four point five million podcasts, only ten to
• 3:00
  Speaker: fifteen percent are still actively publishing shows.
• 3:06
  Speaker: Half of the podcasts stop at
• 3:08
  Speaker: three episodes, and some
• 3:10
  Speaker: industry experts talk about the
• 3:12
  Speaker: ninety ninety rule that ninety
• 3:15
  Speaker: percent of shows don't make it
• 3:16
  Speaker: past episode three, and of the
• 3:18
  Speaker: ones that do, ninety percent
• 3:21
  Speaker: don't make it past episode
• 3:23
  Speaker: twenty.
• 3:25
  Speaker: So if you are thinking about wanting to dive into a podcast
• 3:30
  Speaker: as a way to amplify your message or have some fun online talking
• 3:36
  Speaker: to people, a podcast might be the way you might want to go.
• 3:40
  Speaker: And if you make it to episode twenty one, you are doing more
• 3:43
  Speaker: than ninety percent of the ninety percent of people who
• 3:46
  Speaker: start a podcast.
• 3:48
  Speaker: And with being at episode for twenty one, I want to cover the
• 3:53
  Speaker: mechanics of a podcast.
• 3:54
  Speaker: I want to share with you some
• 3:56
  Speaker: things about the tech that I
• 3:57
  Speaker: use, the time that's involved,
• 4:00
  Speaker: the team that I use, and some a
• 4:04
  Speaker: little bit about the topics that
• 4:05
  Speaker: I pick.
• 4:06
  Speaker: And then I want to talk about what podcasting has meant to me
• 4:12
  Speaker: in terms of some trends that have come and gone, trials that
• 4:16
  Speaker: maybe I've had, um, treasures I've received from the podcast.
• 4:21
  Speaker: And then one takeaway at the end.
• 4:24
  Speaker: So this podcast, uh, um, this episode is for you if you want
• 4:31
  Speaker: to start a podcast, if you've been listening to the podcast.
• 4:34
  Speaker: And also I think it kind of
• 4:35
  Speaker: talks and speaks to many things
• 4:38
  Speaker: that you could start and stick
• 4:41
  Speaker: with, like maybe it's a YouTube
• 4:43
  Speaker: channel, maybe it's writing a
• 4:45
  Speaker: Substack newsletter, uh,
• 4:47
  Speaker: starting a podcast, something
• 4:50
  Speaker: Other than, um, just an email
• 4:54
  Speaker: list.
• 4:54
  Speaker: Okay.
• 4:57
  Speaker: Many people make their business off of a podcast.
• 5:01
  Speaker: Like the podcast is totally their income stream.
• 5:05
  Speaker: And in my business, the podcast is not an income stream.
• 5:10
  Speaker: It is a way to connect with people.
• 5:14
  Speaker: It's a way to share what I love.
• 5:17
  Speaker: It's a marketing channel.
• 5:19
  Speaker: Um, I do ultimately sometimes as a side effect, make money from
• 5:23
  Speaker: the podcast because of what I'm going to talk about in terms of
• 5:26
  Speaker: people that it attracts to the podcast, but I don't necessarily
• 5:30
  Speaker: sell ads and run my podcast as a business, but you definitely
• 5:33
  Speaker: could do that.
• 5:34
  Speaker: People do it all the time, just
• 5:35
  Speaker: like they have food blogs in
• 5:37
  Speaker: their food blog is their
• 5:38
  Speaker: business.
• 5:39
  Speaker: Um, my main business is my
• 5:42
  Speaker: practice, my coaching practice,
• 5:44
  Speaker: my coaching programs where I
• 5:46
  Speaker: help other Men and women get
• 5:50
  Speaker: their cookbooks written and
• 5:52
  Speaker: published everything from idea
• 5:54
  Speaker: to publication.
• 5:56
  Speaker: We have a show coming up that I
• 5:57
  Speaker: recorded just yesterday with a
• 5:59
  Speaker: woman that started with one of
• 6:01
  Speaker: my recipe writing courses, and
• 6:04
  Speaker: over the years has continued to
• 6:07
  Speaker: put one foot in front of the
• 6:08
  Speaker: other and finished with a
• 6:10
  Speaker: published cookbook just last
• 6:12
  Speaker: week.
• 6:13
  Speaker: So that's what I love to do.
• 6:16
  Speaker: And cookbooks are one of the
• 6:17
  Speaker: genres of books I love to read
• 6:19
  Speaker: and talk about, and this podcast
• 6:22
  Speaker: has been a big part of my
• 6:24
  Speaker: business, although not the
• 6:25
  Speaker: primary way that I'm earning
• 6:27
  Speaker: income.
• 6:29
  Speaker: Okay, so let's talk a little bit about the mechanics.
• 6:31
  Speaker: And I want to start with what's called the tech stack.
• 6:35
  Speaker: Many people wonder, like, what technology does Maggie have to
• 6:39
  Speaker: use to get this podcast on the air every week?
• 6:43
  Speaker: Uh, so the first thing is I have to record the show and I record
• 6:48
  Speaker: the show in one of two ways.
• 6:50
  Speaker: If I am recording a interview, I use Zoom.
• 6:55
  Speaker: And if I am recording a solo show, I use audacity.
• 7:00
  Speaker: Okay?
• 7:02
  Speaker: I save the recording, label it
• 7:06
  Speaker: for my team, and then upload it
• 7:09
  Speaker: to a Dropbox file for them to
• 7:11
  Speaker: take the recording and put it
• 7:12
  Speaker: into the final produced version
• 7:16
  Speaker: that you hear when you listen to
• 7:18
  Speaker: it.
• 7:20
  Speaker: Zoom or audacity.
• 7:21
  Speaker: Both do great in terms of recording the show.
• 7:26
  Speaker: Something I learned recently, though, is that my producer
• 7:29
  Speaker: likes to have interviews on two separate tracks, which means if
• 7:33
  Speaker: I'm talking to someone for the show, there's an interview track
• 7:39
  Speaker: that's a Maggie track, and there's an interview track for
• 7:41
  Speaker: the guest track, and then he can adjust the the volume, put them
• 7:46
  Speaker: together, put any background music in and it works great.
• 7:51
  Speaker: So I've always saved my interviews to my to my computer,
• 7:55
  Speaker: and then I upload it to, to him.
• 7:58
  Speaker: And that's worked out fine.
• 7:59
  Speaker: Well, a couple weeks ago, I decided that I wanted to start
• 8:02
  Speaker: using the cloud space on Zoom to record, not to record, but to
• 8:07
  Speaker: save the recordings.
• 8:08
  Speaker: Well, I didn't know this, but
• 8:10
  Speaker: when you save in Zoom in the
• 8:12
  Speaker: cloud, it does not save two
• 8:15
  Speaker: tracks.
• 8:16
  Speaker: It only saves one track, which
• 8:17
  Speaker: means there's just one recording
• 8:19
  Speaker: with both of us on that
• 8:21
  Speaker: recording.
• 8:22
  Speaker: Now, when you save it to your computer, you also have the one
• 8:26
  Speaker: where both of you are there.
• 8:27
  Speaker: But to do the best sort of
• 8:29
  Speaker: production, it's better to have
• 8:30
  Speaker: separate tracks.
• 8:31
  Speaker: According to what I've learned.
• 8:32
  Speaker: I don't know anything about
• 8:34
  Speaker: this, except that's just what
• 8:35
  Speaker: I've told.
• 8:35
  Speaker: So I kind of had to learn the hard way with one of my
• 8:37
  Speaker: interviews a couple of weeks ago that I saved to the zoom cloud.
• 8:41
  Speaker: There was only one track, So
• 8:43
  Speaker: I've gone back to saving it to
• 8:44
  Speaker: my computer.
• 8:45
  Speaker: And you see, sometimes you just
• 8:47
  Speaker: learn these things as you go
• 8:48
  Speaker: along.
• 8:49
  Speaker: Um, I use Upwork to find the
• 8:53
  Speaker: people who I work with on my
• 8:55
  Speaker: team.
• 8:56
  Speaker: Upwork is part of my tech stack, but I also use it to message the
• 9:00
  Speaker: people on my team if I need to.
• 9:01
  Speaker: And in talking to my producer, he told me that that for some
• 9:05
  Speaker: reason, Zoom had.
• 9:07
  Speaker: They don't record two tracks if you save it to the cloud.
• 9:10
  Speaker: So, um, I've just gone back to saving it on my computer, but
• 9:13
  Speaker: Zoom interviews works well.
• 9:15
  Speaker: I do have my camera on when I talk to people.
• 9:18
  Speaker: I think it's great for
• 9:19
  Speaker: connection during our
• 9:20
  Speaker: interviews.
• 9:21
  Speaker: Um, I don't release anything on video.
• 9:25
  Speaker: This is all just right now an audio podcast.
• 9:29
  Speaker: And, uh, it's been great to use
• 9:31
  Speaker: Zoom so that I can see people
• 9:33
  Speaker: talk to them because we have a
• 9:34
  Speaker: conversation before we start
• 9:35
  Speaker: recording.
• 9:36
  Speaker: We always have a conversation after we, uh, quit recording and
• 9:39
  Speaker: as we're wrapping up.
• 9:40
  Speaker: But it's really good just to
• 9:41
  Speaker: make the connection face to
• 9:42
  Speaker: face.
• 9:44
  Speaker: I also use Google Docs for writing my show notes and
• 9:47
  Speaker: sharing them with my VA.
• 9:49
  Speaker: It's called a virtual assistant.
• 9:51
  Speaker: I'll talk about her when I get
• 9:52
  Speaker: to the team, and then I also use
• 9:54
  Speaker: Google Sheets just to keep a
• 9:55
  Speaker: spreadsheet of all my podcast
• 9:57
  Speaker: episodes.
• 9:58
  Speaker: Very low, low, uh, low barrier to entry there and it's free.
• 10:04
  Speaker: Um, audacity, by the way, is free.
• 10:06
  Speaker: And of course I do pay for zoom.
• 10:07
  Speaker: Zoom is an expense in my business.
• 10:09
  Speaker: I think I pay around thirty seven dollars a month.
• 10:13
  Speaker: If I need the webinar capabilities, I'll bump that up.
• 10:16
  Speaker: But generally Zoom meetings and Zoom, um, just at that level
• 10:22
  Speaker: works out great for me.
• 10:24
  Speaker: The reason I pay for it is because if you don't pay for
• 10:26
  Speaker: Zoom, you use the free one.
• 10:28
  Speaker: You only get a certain number of minutes in the room.
• 10:30
  Speaker: And I don't want to have any trouble with number of minutes
• 10:32
  Speaker: in the room with the teaching that I do, or with the podcast
• 10:35
  Speaker: that I record.
• 10:37
  Speaker: Uh, the fourth part of my tech stack is Adobe Podcast.
• 10:41
  Speaker: Adobe has a new feature on their
• 10:44
  Speaker: platform where you can produce
• 10:46
  Speaker: transcripts.
• 10:47
  Speaker: I was paying for transcripts through descript.
• 10:51
  Speaker: I think I was paying about twenty dollars a month, but I
• 10:53
  Speaker: started to search around because I figured there had to be a way
• 10:56
  Speaker: that I could make transcripts of my podcasts, and not just the
• 11:00
  Speaker: transcripts, but something that produces the subtitles so that
• 11:03
  Speaker: when you look at the transcript, it actually marks the speaker or
• 11:08
  Speaker: just follows and tracks along with what I say.
• 11:11
  Speaker: That Adobe podcast is great.
• 11:13
  Speaker: I think at the free level, you can do two transcripts.
• 11:18
  Speaker: Uh, I think it's a day because I
• 11:20
  Speaker: do for a month and I don't
• 11:22
  Speaker: exceed what is required for, um,
• 11:26
  Speaker: keeping the free level on Adobe
• 11:27
  Speaker: podcast.
• 11:28
  Speaker: Now, if you recorded a daily
• 11:29
  Speaker: podcast or a couple times a
• 11:30
  Speaker: week, you might run into
• 11:31
  Speaker: trouble.
• 11:32
  Speaker: But I have enjoyed using Adobe
• 11:33
  Speaker: podcast since the very
• 11:35
  Speaker: beginning.
• 11:36
  Speaker: I've used libsyn.
• 11:38
  Speaker: Libsyn is a app or website piece of software.
• 11:45
  Speaker: I log into it and that's where I. They store all my podcasts.
• 11:50
  Speaker: The final version that has the
• 11:52
  Speaker: music and the graphics and the
• 11:54
  Speaker: show notes, the tags that I'm
• 11:58
  Speaker: going to use, meaning that it's,
• 11:59
  Speaker: you know, someone searches for
• 12:00
  Speaker: something, it's tagged a certain
• 12:02
  Speaker: way.
• 12:03
  Speaker: I've always used libsyn.
• 12:04
  Speaker: I started from the very beginning using libsyn.
• 12:07
  Speaker: There are other platforms for podcasts you can use, but I tend
• 12:12
  Speaker: to be a maximizer.
• 12:14
  Speaker: I stick with things once I start them.
• 12:16
  Speaker: Libsyn still works out great.
• 12:18
  Speaker: They add features that are, um, you know, trending things that
• 12:22
  Speaker: can make your show a little bit more modern if you want to.
• 12:25
  Speaker: So I've been happy with libsyn and I know how to use it and it
• 12:29
  Speaker: works out well for my podcast.
• 12:31
  Speaker: So libsyn is the, um, tech I use for that.
• 12:34
  Speaker: And I do pay an annual fee to use libsyn.
• 12:38
  Speaker: It's not terribly expensive.
• 12:39
  Speaker: It's just probably around twenty dollars a month.
• 12:43
  Speaker: I think if I pay annually, it's less than two hundred dollars.
• 12:46
  Speaker: But you have to have something
• 12:48
  Speaker: to upload your podcast to so
• 12:50
  Speaker: that when all the crawlers go
• 12:51
  Speaker: out from Spotify and iHeart and
• 12:55
  Speaker: YouTube and Apple Podcasts, that
• 12:58
  Speaker: it can pick up your recently
• 12:59
  Speaker: scheduled show.
• 13:01
  Speaker: And then I said, I used Upwork.
• 13:03
  Speaker: Upwork's, where I find people who are experts in their field
• 13:08
  Speaker: to help me with the show.
• 13:10
  Speaker: I found my producer, Scott, that way back in twenty eighteen.
• 13:13
  Speaker: He continues to do the production for my show.
• 13:16
  Speaker: Um, works out great and so have always been happy to search for
• 13:21
  Speaker: people that can do things for me and help me in my business in
• 13:25
  Speaker: ways that I'm not an expert.
• 13:27
  Speaker: Um, please don't try to do everything yourself.
• 13:31
  Speaker: I think that we can start that way and have a little bit of
• 13:35
  Speaker: self-sufficiency, but you will save yourself a ton of time,
• 13:38
  Speaker: which gives you an opportunity to make more money.
• 13:41
  Speaker: If you let other people do
• 13:42
  Speaker: things in your business that
• 13:44
  Speaker: they can do in half the time,
• 13:46
  Speaker: maybe even in less than half the
• 13:48
  Speaker: time.
• 13:49
  Speaker: Okay, so I was talking to a
• 13:52
  Speaker: guest the other day about
• 13:53
  Speaker: producing podcasts.
• 13:54
  Speaker: And, uh, I at first thought, well, maybe I'll produce my own,
• 13:58
  Speaker: but no, no one worth it.
• 13:59
  Speaker: I quickly found out I did not
• 14:02
  Speaker: want to spend my time producing
• 14:03
  Speaker: podcasts.
• 14:03
  Speaker: So Scott's been great.
• 14:05
  Speaker: And Scott, if you're listening, thank you so much for all the
• 14:07
  Speaker: work that you've done.
• 14:09
  Speaker: And, um, Upwork is the where I go to find people who know how
• 14:15
  Speaker: to do and use the software that I want used.
• 14:19
  Speaker: So, um, let me give you another
• 14:20
  Speaker: example I have for my email, I
• 14:22
  Speaker: use ActiveCampaign.
• 14:24
  Speaker: So if I ever needed someone that
• 14:25
  Speaker: was, could help me set up some
• 14:27
  Speaker: automations or things in my
• 14:29
  Speaker: email service Provider, I would
• 14:32
  Speaker: search for someone that was an
• 14:33
  Speaker: active campaign expert on
• 14:34
  Speaker: Upwork.
• 14:35
  Speaker: Um, there it's very specific what people know, what they're
• 14:39
  Speaker: able to help you with.
• 14:40
  Speaker: So, um, use Upwork if you are looking for someone to help you.
• 14:46
  Speaker: Of course, I use Canva for graphics.
• 14:48
  Speaker: Um, I pay the professional level of Canva.
• 14:53
  Speaker: I think it's twelve dollars a month to have that subscription.
• 14:57
  Speaker: You have access to more
• 14:58
  Speaker: graphics, more photos, um, some
• 15:00
  Speaker: more features.
• 15:02
  Speaker: I've always enjoyed Canva.
• 15:04
  Speaker: I use buffer to schedule my social media posts.
• 15:07
  Speaker: I can schedule to LinkedIn, Facebook, Instagram.
• 15:11
  Speaker: Um, and I think that this is something that I want you all to
• 15:14
  Speaker: know is you may not necessarily love hanging out on social
• 15:18
  Speaker: media, but you can post and promote things to social media.
• 15:22
  Speaker: You can have them scheduled and
• 15:24
  Speaker: you can interact with people or
• 15:26
  Speaker: know if you have a comment
• 15:28
  Speaker: through, uh, something like
• 15:30
  Speaker: buffer.
• 15:31
  Speaker: Um, again for my email that I send out to notify everyone of
• 15:35
  Speaker: new shows, I use active campaign, that's my email
• 15:37
  Speaker: service provider that I also use in my business.
• 15:40
  Speaker: I love active campaign and it's been great.
• 15:43
  Speaker: I know how to use it again.
• 15:45
  Speaker: I, um, have progressed to active campaign over the years that
• 15:50
  Speaker: I've been in business.
• 15:51
  Speaker: I think I started with something called Emma.
• 15:54
  Speaker: Gosh, that was many years ago.
• 15:56
  Speaker: And then I moved to MailChimp
• 15:58
  Speaker: and then I moved to active
• 15:59
  Speaker: Campaign.
• 16:00
  Speaker: And then I use acuity scheduling
• 16:02
  Speaker: for scheduling my podcast
• 16:04
  Speaker: interviews.
• 16:05
  Speaker: This is key.
• 16:06
  Speaker: If you are going to schedule people to be on your podcast, it
• 16:10
  Speaker: is just so much easier.
• 16:12
  Speaker: And it has such a professional look and feel when you schedule
• 16:16
  Speaker: someone, if you give them access to your calendar and you let
• 16:20
  Speaker: them pick the time that works for them, but on the back end of
• 16:24
  Speaker: it, you get to set up the hours that you're available for
• 16:28
  Speaker: whatever kind of appointment they are scheduling.
• 16:31
  Speaker: So you can, um, keep control of
• 16:35
  Speaker: your schedule, but you let them
• 16:37
  Speaker: have the ease of scheduling with
• 16:39
  Speaker: you.
• 16:40
  Speaker: I use this for client calls.
• 16:42
  Speaker: I use it for cookbook clarity conversations.
• 16:44
  Speaker: I use this for podcast interviews, any kind of schedule
• 16:49
  Speaker: that I that people need to get onto my calendar.
• 16:51
  Speaker: I always use acuity scheduling and I love it.
• 16:56
  Speaker: Now there's also Calendly and other things, but I think that's
• 16:58
  Speaker: the point of this tech stack.
• 17:00
  Speaker: There are tons of different types of tech out there, um,
• 17:04
  Speaker: different ways to record, different ways to keep
• 17:06
  Speaker: spreadsheets, different ways to get transcripts, different
• 17:10
  Speaker: podcast hosts, different graphics producers, different
• 17:14
  Speaker: scheduling for social media, different email service
• 17:17
  Speaker: providers and different, um, scheduling for like the
• 17:22
  Speaker: interviews, calendar scheduling, But I made a decision early on
• 17:27
  Speaker: in my business and in my podcasting that I was going to
• 17:30
  Speaker: pick something that worked well.
• 17:32
  Speaker: I was going to learn how to use
• 17:33
  Speaker: it, and I probably was going to
• 17:34
  Speaker: stick with it, barring any
• 17:36
  Speaker: unforeseen circumstance.
• 17:38
  Speaker: Um, it's better time management for me to not always be
• 17:42
  Speaker: switching software to not always feel like I have to explore and
• 17:46
  Speaker: try to find the newest thing.
• 17:49
  Speaker: So this tech stack has worked out great.
• 17:51
  Speaker: If you're thinking about starting a podcast, all of these
• 17:54
  Speaker: would definitely work for you.
• 17:56
  Speaker: I, the only thing I would say is for an email service provider,
• 17:59
  Speaker: if you're just starting, you probably can get an affordable
• 18:02
  Speaker: level at ActiveCampaign.
• 18:04
  Speaker: It's a little bit more of a advanced email service provider.
• 18:09
  Speaker: Um, there's also a customer service management customer
• 18:12
  Speaker: management side, which I don't use a lot, but I think if you're
• 18:15
  Speaker: in sales, people probably do.
• 18:17
  Speaker: Um, but there's also Flodesk.
• 18:20
  Speaker: There's also MailChimp, which might provide lower cost options
• 18:24
  Speaker: for email service providers if you're just getting started.
• 18:29
  Speaker: Okay.
• 18:29
  Speaker: The time involved.
• 18:31
  Speaker: Typically, every week I spend about two hours on the show.
• 18:36
  Speaker: It might not be working on the same show, but it's about two
• 18:40
  Speaker: hours a week.
• 18:41
  Speaker: So over the course of a month,
• 18:42
  Speaker: I'd say I spend eight to ten
• 18:44
  Speaker: hours at the most on the
• 18:45
  Speaker: podcast.
• 18:47
  Speaker: Um, for the pre show, I work on
• 18:49
  Speaker: scheduling appointments,
• 18:51
  Speaker: generating ideas, formulating
• 18:53
  Speaker: questions for my interviews,
• 18:55
  Speaker: setting up scripts or show
• 18:58
  Speaker: notes, information sheets for my
• 19:00
  Speaker: guests.
• 19:00
  Speaker: All that's done in the pre-show stage during the recording of
• 19:04
  Speaker: the show, it's literally just really recording the show.
• 19:07
  Speaker: My guests have been prepared
• 19:09
  Speaker: through an information sheet
• 19:10
  Speaker: that I send to them on Google
• 19:12
  Speaker: Docs.
• 19:12
  Speaker: Question preparation that I've sent to them ahead of time.
• 19:15
  Speaker: And we record the show after the shows are recorded, or if I'm
• 19:20
  Speaker: doing a solo show, I process the recordings for Scott.
• 19:25
  Speaker: I take care of any graphics.
• 19:27
  Speaker: I upload information to libsyn,
• 19:29
  Speaker: such as the show notes and the
• 19:30
  Speaker: tagging.
• 19:31
  Speaker: And then when the show is ready, I upload that and, um, schedule
• 19:37
  Speaker: it for the day that it's going to be released.
• 19:40
  Speaker: Generally, my shows are always
• 19:41
  Speaker: scheduled the day before so that
• 19:44
  Speaker: they're ready early in the
• 19:45
  Speaker: morning on Thursday, have an
• 19:47
  Speaker: international audience.
• 19:48
  Speaker: So those of you that listen
• 19:49
  Speaker: outside the US, you have access
• 19:51
  Speaker: to the show early in the
• 19:52
  Speaker: morning.
• 19:53
  Speaker: And then I schedule social media and the email for that day also.
• 19:57
  Speaker: So there's a lot of preparation
• 19:59
  Speaker: that goes into it, but I don't
• 20:02
  Speaker: tend to or enjoy working last
• 20:04
  Speaker: minute.
• 20:05
  Speaker: So I just have my schedule set up to take care of all of that,
• 20:08
  Speaker: um, ahead of time.
• 20:10
  Speaker: I've definitely gotten faster over the years.
• 20:13
  Speaker: I what now takes two hours total.
• 20:17
  Speaker: Could have possibly taken me me
• 20:18
  Speaker: three hours, maybe three and a
• 20:20
  Speaker: half.
• 20:20
  Speaker: When I first got started.
• 20:22
  Speaker: But I have templates for emails I send out.
• 20:25
  Speaker: I have templates for the show notes.
• 20:28
  Speaker: I have templates for the question preparation that I send
• 20:31
  Speaker: to my guests.
• 20:33
  Speaker: I have all my scheduling set up through acuity scheduling.
• 20:37
  Speaker: I know what I'm going to say.
• 20:38
  Speaker: I know how the show notes flow.
• 20:40
  Speaker: I know what I'm going to do.
• 20:42
  Speaker: Another kind of graphic that I need.
• 20:44
  Speaker: I just change the wording.
• 20:46
  Speaker: I know how to communicate with Scott.
• 20:48
  Speaker: He knows how to access the files.
• 20:50
  Speaker: I know how to use libsyn, so the time that I spend has actually
• 20:55
  Speaker: become less over time.
• 20:58
  Speaker: But I think it's a great two hours to spend.
• 21:01
  Speaker: Um, certainly something that has paid off and I'll talk about
• 21:05
  Speaker: that in the meaning of the show section in just a minute in
• 21:09
  Speaker: terms of topics.
• 21:10
  Speaker: Um, if I've had four hundred and
• 21:12
  Speaker: twenty shows, I've had four
• 21:13
  Speaker: hundred and twenty different
• 21:15
  Speaker: topics.
• 21:16
  Speaker: I have probably repeated or done
• 21:20
  Speaker: shows like where I repeated an
• 21:22
  Speaker: actual show maybe ten times, but
• 21:25
  Speaker: I've done everything from
• 21:26
  Speaker: talking to cookbook collectors,
• 21:28
  Speaker: talking to people who started
• 21:30
  Speaker: cookbook clubs.
• 21:32
  Speaker: We've talked about recipe writing.
• 21:34
  Speaker: We've talked about the inner
• 21:35
  Speaker: game or mindset of cookbook
• 21:37
  Speaker: writing.
• 21:38
  Speaker: We've talked about habits,
• 21:40
  Speaker: productivity, and consistency in
• 21:43
  Speaker: actual writing.
• 21:45
  Speaker: I've talked to industry pros such as agents, editors,
• 21:48
  Speaker: publicists, designers, and photographers talked about the
• 21:52
  Speaker: business of publishing everything from self-publishing
• 21:56
  Speaker: to hybrid publishing, pitching to publishers, building your
• 21:59
  Speaker: platform, marketing your books.
• 22:02
  Speaker: I've talked to dietitians and
• 22:03
  Speaker: health professionals who have
• 22:05
  Speaker: created books.
• 22:06
  Speaker: I've talked to bloggers who have created books.
• 22:09
  Speaker: I've talked about different
• 22:10
  Speaker: cuisines, different cultural
• 22:12
  Speaker: heritage.
• 22:13
  Speaker: Talk to people who've written food, memoirs, general cookbook,
• 22:17
  Speaker: culture Trends in History.
• 22:19
  Speaker: We've talked about that.
• 22:20
  Speaker: And then there have been books
• 22:21
  Speaker: that have been personal essays
• 22:23
  Speaker: or reflections that people have
• 22:25
  Speaker: written.
• 22:26
  Speaker: And the number one topic overall
• 22:28
  Speaker: that I had the most shows on,
• 22:31
  Speaker: and a lot of these were show
• 22:33
  Speaker: solo shows.
• 22:34
  Speaker: And this just kind of goes to show you the kinds of things
• 22:36
  Speaker: that really get me excited.
• 22:38
  Speaker: Is the inner game or mindset or the emotional side of cookbook
• 22:42
  Speaker: writing, dealing with fear, generating confidence,
• 22:46
  Speaker: overcoming myths and obstacles and roadblocks, and the reasons
• 22:51
  Speaker: why we write in the first place.
• 22:54
  Speaker: Um, I was kind of fascinated when I looked at all my topics,
• 22:58
  Speaker: and I added up the total for each of those categories that
• 23:01
  Speaker: the inner game or mindset was a topic that I really have enjoyed
• 23:06
  Speaker: talking about the most.
• 23:07
  Speaker: And I, I like to think that if I've enjoyed talking about it
• 23:11
  Speaker: and brought some passion and interest in that to the show
• 23:14
  Speaker: that many of you have also enjoyed hearing about it.
• 23:18
  Speaker: And, um, that's what happens when you have a podcast.
• 23:22
  Speaker: You do get to choose what you want to talk about.
• 23:24
  Speaker: The audience gets to decide if they want to listen.
• 23:27
  Speaker: I've learned a ton by talking about the inner game and the
• 23:30
  Speaker: mindset, and I think that it has informed this show, informed the
• 23:34
  Speaker: work that I do in my business, inform what I do in my cookbook
• 23:38
  Speaker: writing and in my, um, being an author and probably everything
• 23:42
  Speaker: else that I've ever had to do that is a, a long term
• 23:46
  Speaker: commitment to something.
• 23:48
  Speaker: Um, is the inner game and mindset that we bring to it.
• 23:53
  Speaker: All right.
• 23:53
  Speaker: So what about the meaning of the show?
• 23:56
  Speaker: Excuse me just a minute.
• 23:59
  Speaker: So the meaning is we're going to talk about the trends.
• 24:03
  Speaker: So over the past eight years quite a bit has changed in the
• 24:07
  Speaker: in the podcast space.
• 24:10
  Speaker: One big change is beaten video,
• 24:12
  Speaker: video and discovering video
• 24:16
  Speaker: According to Edison Research,
• 24:18
  Speaker: YouTube is now the most used
• 24:20
  Speaker: podcast platform.
• 24:22
  Speaker: Thirty three percent of weekly
• 24:25
  Speaker: U.S. podcast listeners use
• 24:27
  Speaker: YouTube, but Spotify has a
• 24:31
  Speaker: video, and YouTube also has
• 24:34
  Speaker: video making.
• 24:37
  Speaker: Apple share Apple podcasts.
• 24:40
  Speaker: That share of listeners has kind of shrunk over the years.
• 24:44
  Speaker: But iHeart leads the platform in terms of ad sales.
• 24:48
  Speaker: If you want to be someone who sells a lot of ads and generates
• 24:52
  Speaker: income from your show.
• 24:54
  Speaker: So the platform you build your
• 24:56
  Speaker: audience on may not be the one
• 24:59
  Speaker: that actually is growing over
• 25:01
  Speaker: time.
• 25:02
  Speaker: But what I like to do is put my
• 25:05
  Speaker: audio only podcast up on all
• 25:08
  Speaker: four channels.
• 25:09
  Speaker: I use YouTube, Spotify, Apple Podcasts, and iHeart, and my
• 25:15
  Speaker: show goes out on all of those different platforms, but I have
• 25:19
  Speaker: not switched over to video yet.
• 25:21
  Speaker: That's something that I've
• 25:23
  Speaker: thought about, and I haven't
• 25:25
  Speaker: made a final decision one way or
• 25:28
  Speaker: the other, but a lot of, um,
• 25:30
  Speaker: podcasts are consumed now on
• 25:32
  Speaker: video.
• 25:33
  Speaker: Um, Google podcasts has come and gone since I started.
• 25:37
  Speaker: Um, it's shut down the app.
• 25:39
  Speaker: Google shut down the app in twenty twenty four.
• 25:42
  Speaker: So that's kind of fascinating that Google podcasts came and
• 25:45
  Speaker: went, um, the catalog of podcasts is more crowded than it
• 25:52
  Speaker: used to be.
• 25:54
  Speaker: So Apple Podcasts went from five hundred and fifty thousand
• 25:59
  Speaker: podcasts in twenty eighteen to over three million now.
• 26:02
  Speaker: So standing out now takes a little bit more than just
• 26:07
  Speaker: starting a show.
• 26:09
  Speaker: If you stay long enough, you can
• 26:11
  Speaker: become one of the choices in a
• 26:13
  Speaker: crowded field.
• 26:14
  Speaker: Um, so just stick with it.
• 26:16
  Speaker: But know that there's a lot more people starting shows.
• 26:19
  Speaker: Ads have also changed podcasting.
• 26:22
  Speaker: Global ad spend is projected to reach twenty eight billion
• 26:27
  Speaker: dollars in twenty twenty six.
• 26:30
  Speaker: So for a lot of people,
• 26:31
  Speaker: podcasting isn't just a side
• 26:33
  Speaker: thing.
• 26:33
  Speaker: It's a business channel and there's real revenue behind it.
• 26:37
  Speaker: A lot of shows, I'm sure,
• 26:39
  Speaker: generate a ton of income from
• 26:40
  Speaker: ads.
• 26:41
  Speaker: I don't run any ads for anything generally, except I let other
• 26:46
  Speaker: people come on the show talk about their books.
• 26:48
  Speaker: That's sort of like a self promotion for them.
• 26:51
  Speaker: Um, I'm happy to provide the platform to do that.
• 26:53
  Speaker: And I also talk about my own programs, my own offers within
• 26:58
  Speaker: my own business.
• 26:59
  Speaker: So it's not that I don't promote anything or talk about anything.
• 27:03
  Speaker: I'm just not selling ads and I'm
• 27:05
  Speaker: offering my podcast for ad
• 27:06
  Speaker: space.
• 27:07
  Speaker: Um, AI has entered production.
• 27:10
  Speaker: There's tools for editing podcasts, transcriptions, show
• 27:13
  Speaker: notes to help the workflow.
• 27:16
  Speaker: Um, that category of work really
• 27:19
  Speaker: barely even existed back in
• 27:21
  Speaker: twenty eighteen when I started
• 27:23
  Speaker: this show.
• 27:24
  Speaker: But one thing I want you to know is that even though AI may seem
• 27:29
  Speaker: to make the barrier to starting lower, it does mean that somehow
• 27:36
  Speaker: because of AI, the noise maybe has gotten louder.
• 27:40
  Speaker: So if you want to start a
• 27:42
  Speaker: podcast, do not let this stop
• 27:45
  Speaker: you.
• 27:45
  Speaker: Just lean into your experience,
• 27:48
  Speaker: your story, your passion, your
• 27:50
  Speaker: expertise, what makes you
• 27:52
  Speaker: unique.
• 27:53
  Speaker: And that's one thing, of course, that we know an AI tool can
• 27:57
  Speaker: never replicate is human love and human interest in other
• 28:01
  Speaker: people and in sharing human stories about real things that
• 28:06
  Speaker: are taking place in the world.
• 28:08
  Speaker: And then I think the last thing is that global growth is
• 28:11
  Speaker: happening in podcasts.
• 28:13
  Speaker: Latin America, in particular,
• 28:14
  Speaker: the countries of Brazil and
• 28:16
  Speaker: Mexico, remain the fastest
• 28:18
  Speaker: growing regional podcast market
• 28:20
  Speaker: by listener volume in twenty
• 28:21
  Speaker: twenty six.
• 28:23
  Speaker: So that's good to know for
• 28:25
  Speaker: anyone that perhaps would have
• 28:27
  Speaker: an audience that is in Brazil or
• 28:30
  Speaker: Mexico.
• 28:31
  Speaker: So just keep that in mind as
• 28:34
  Speaker: you're looking for the people
• 28:35
  Speaker: who you want to listen to your
• 28:37
  Speaker: show.
• 28:40
  Speaker: All right.
• 28:40
  Speaker: So those are some of the trends.
• 28:42
  Speaker: Um, trials, what trials have I faced in doing my show?
• 28:47
  Speaker: I think the biggest trial for me personally was when my mother
• 28:52
  Speaker: was really sick.
• 28:54
  Speaker: And then when she passed away in twenty twenty three.
• 28:57
  Speaker: And this period of time really only lasted over the course of
• 29:00
  Speaker: about six months.
• 29:02
  Speaker: And I think what was happening
• 29:05
  Speaker: is I was spending time away from
• 29:08
  Speaker: the office.
• 29:10
  Speaker: And when you spend time away from the place where you
• 29:12
  Speaker: typically record your podcasts, it gets a little bit more
• 29:16
  Speaker: complicated to record podcasts.
• 29:18
  Speaker: I always generally record in the same place.
• 29:22
  Speaker: Even if I switch rooms in my house, it has a different sound.
• 29:26
  Speaker: Um, this room that I'm in now has furniture, there's carpets,
• 29:30
  Speaker: so it's nice and soft down here, so to speak.
• 29:34
  Speaker: If I were to move upstairs where
• 29:35
  Speaker: there's some wood furniture and
• 29:37
  Speaker: wood floors, you get more of an
• 29:39
  Speaker: echo.
• 29:39
  Speaker: So moving spaces for recording podcasts, even though it's
• 29:43
  Speaker: totally possible, it's just not as easy as it might sound.
• 29:48
  Speaker: And I did face that when my mom was sick.
• 29:51
  Speaker: I also faced that during Covid
• 29:53
  Speaker: when my husband was working from
• 29:55
  Speaker: home, and my two children who
• 29:56
  Speaker: were in college were going to
• 29:58
  Speaker: class.
• 29:59
  Speaker: Well, one was in high school
• 30:00
  Speaker: still and the other was in
• 30:01
  Speaker: college.
• 30:02
  Speaker: They were taking classes from here.
• 30:03
  Speaker: I remember a couple of times
• 30:05
  Speaker: recording in the car because I
• 30:08
  Speaker: needed quiet to record the
• 30:10
  Speaker: podcast.
• 30:10
  Speaker: So I think those were really the only trials I really, um, as you
• 30:16
  Speaker: can tell by the topics I read about, I really tried to and
• 30:20
  Speaker: don't let mindset or an obstacle be something that holds me back
• 30:24
  Speaker: from recording the show.
• 30:26
  Speaker: It is something I'm committed to doing, and I don't let a lot of
• 30:30
  Speaker: things stand in the way.
• 30:32
  Speaker: And a couple of weeks, I talked about the idea of setting
• 30:35
  Speaker: yourself up for a future that you're going to love.
• 30:39
  Speaker: And I'm getting ready to go out of town tomorrow.
• 30:43
  Speaker: And I could record the show that
• 30:44
  Speaker: I'm saying right now when I get
• 30:46
  Speaker: back.
• 30:46
  Speaker: But when I get back, I want to have this show recorded.
• 30:49
  Speaker: So I'm trying to get it recorded before I leave.
• 30:51
  Speaker: That's an example of what I'm talking about.
• 30:53
  Speaker: I'm really good about setting up my future self for a good day.
• 30:59
  Speaker: Based on the decisions that I make today.
• 31:01
  Speaker: So that's something that has served me well over the time and
• 31:05
  Speaker: hasn't led to a ton of trials in my podcasting journey.
• 31:10
  Speaker: So what about the treasures that I have received from this show?
• 31:14
  Speaker: Um, I'm going to categorize these in three areas.
• 31:17
  Speaker: First of all is partnerships.
• 31:21
  Speaker: I have met people that have led to business partnerships,
• 31:28
  Speaker: students, clients, even publishing opportunities,
• 31:34
  Speaker: business opportunities, all because of this show.
• 31:39
  Speaker: Either people hearing me talk or meeting me online.
• 31:43
  Speaker: I meet them and then I sometimes reach out to them and ask them
• 31:47
  Speaker: maybe if they want to teach or if they want to, um, talk about
• 31:51
  Speaker: something to my students.
• 31:53
  Speaker: And then I've had the same thing happen to me as well.
• 31:57
  Speaker: The other treasure is the people.
• 31:59
  Speaker: Of course.
• 32:00
  Speaker: The people are always the treasure.
• 32:02
  Speaker: I've met many guests that have
• 32:06
  Speaker: come on the show to talk about
• 32:07
  Speaker: their books.
• 32:08
  Speaker: I have met listeners of the show who have.
• 32:12
  Speaker: Some become students and some haven't.
• 32:15
  Speaker: I have been able to read and enjoy the books that all these
• 32:20
  Speaker: people write, and it's wonderful, amazing people.
• 32:24
  Speaker: A four hundred and twenty episodes.
• 32:26
  Speaker: I've probably I've had hundreds of people come on the show.
• 32:31
  Speaker: The.
• 32:31
  Speaker: The third treasure, then, is the platform that this provides for
• 32:34
  Speaker: those people to amplify their message and their voice, to get
• 32:39
  Speaker: the word out about their book.
• 32:42
  Speaker: I am very proud of the fact that
• 32:44
  Speaker: I open up this platform for
• 32:46
  Speaker: hybrid self and traditionally
• 32:48
  Speaker: published books to get the word
• 32:50
  Speaker: out.
• 32:51
  Speaker: I'm not just focused on Um, the big five publishers and the big
• 32:55
  Speaker: names on this show.
• 32:57
  Speaker: I really do think about the people I want to come on the
• 33:01
  Speaker: show that have a passion and an interest in being on the show to
• 33:05
  Speaker: talk about their book.
• 33:07
  Speaker: And, uh, it's interesting with Justin Allen on a couple of
• 33:11
  Speaker: weeks ago, you know, he's a self-published author and I
• 33:14
  Speaker: didn't know who he was because I didn't follow him online.
• 33:17
  Speaker: But in talking to him, I could just see he was so passionate
• 33:20
  Speaker: about his topic.
• 33:21
  Speaker: And I think it was the very same day he his show appeared here on
• 33:26
  Speaker: the podcast or the day after he was on the Today show.
• 33:31
  Speaker: So don't ever underestimate someone's ability based on the
• 33:37
  Speaker: way they publish their book.
• 33:40
  Speaker: So I have an open heart.
• 33:42
  Speaker: I have an open mind.
• 33:44
  Speaker: I love to talk to different
• 33:46
  Speaker: people, writing different types
• 33:48
  Speaker: of books about different sorts
• 33:50
  Speaker: of things.
• 33:50
  Speaker: And I'm thrilled to be able to provide this platform for them
• 33:54
  Speaker: to talk about their book and for me and, uh, have the opportunity
• 33:58
  Speaker: to meet them and share what we love about cookbooks.
• 34:02
  Speaker: And of course, you know, the fruit of that partnership,
• 34:05
  Speaker: students, clients, publishing opportunities, um, just broadens
• 34:09
  Speaker: the net of people that I know and have come in contact with.
• 34:13
  Speaker: And it's been absolutely wonderful.
• 34:16
  Speaker: And then the takeaway, there's really just one takeaway from
• 34:21
  Speaker: this show that I think we can apply to a lot of different
• 34:25
  Speaker: things that we do in our life.
• 34:27
  Speaker: And that is never bet against
• 34:31
  Speaker: the person who just keeps
• 34:33
  Speaker: showing up.
• 34:36
  Speaker: I have shown up on this show without receiving pats on the
• 34:40
  Speaker: back, so to speak.
• 34:42
  Speaker: I didn't have certainty from the
• 34:44
  Speaker: very beginning that it was going
• 34:45
  Speaker: to work.
• 34:46
  Speaker: I didn't always have a clear path for progress.
• 34:51
  Speaker: Even when it was hard.
• 34:53
  Speaker: When no one was listening.
• 34:55
  Speaker: When I wanted to do something else.
• 34:58
  Speaker: When I didn't feel like recording the show.
• 35:02
  Speaker: I showed up and recorded a show and scheduled it on libsyn to
• 35:07
  Speaker: come out to you.
• 35:09
  Speaker: So never, ever underestimate the
• 35:13
  Speaker: power of people who keep showing
• 35:16
  Speaker: up.
• 35:18
  Speaker: And that could be in anything they do.
• 35:21
  Speaker: Showing up to cook dinner night after night, showing up to work
• 35:26
  Speaker: day after day.
• 35:27
  Speaker: Showing up to a job year after year.
• 35:30
  Speaker: Showing up to a relationship month after month, year after
• 35:34
  Speaker: year, decade after decade.
• 35:36
  Speaker: Showing up for your children, showing up for your parents.
• 35:39
  Speaker: Showing up for people that you
• 35:40
  Speaker: care about, showing up in your
• 35:41
  Speaker: business.
• 35:42
  Speaker: Showing up when you say you're going to be there, showing up at
• 35:46
  Speaker: the time of the class that's supposed to start showing up for
• 35:49
  Speaker: a class you're taking, showing up for a class you're teaching.
• 35:52
  Speaker: Showing up.
• 35:55
  Speaker: Always showing up when you say you're going to show up and
• 35:59
  Speaker: never betting against the people who show up.
• 36:02
  Speaker: I have learned that lesson over and over and over again over the
• 36:07
  Speaker: past eight years.
• 36:09
  Speaker: The people who have come on the
• 36:10
  Speaker: show have shown up for their
• 36:12
  Speaker: interviews.
• 36:13
  Speaker: There have actually been some interviews that we scheduled,
• 36:16
  Speaker: but the guests could not get their act together to show up to
• 36:20
  Speaker: record it, and their PR agent would just say, Maggie, don't
• 36:24
  Speaker: worry about it.
• 36:25
  Speaker: I'm just as tired of them not
• 36:26
  Speaker: showing up as you are, so we
• 36:28
  Speaker: will just pretend that we never
• 36:30
  Speaker: had this episode scheduled and
• 36:33
  Speaker: that person never comes on the
• 36:34
  Speaker: show.
• 36:35
  Speaker: The people that have been on the
• 36:36
  Speaker: show, it's because they've shown
• 36:37
  Speaker: up.
• 36:38
  Speaker: I've had people back on the show because they've written more
• 36:41
  Speaker: than one book, and they have shown up on the podcast more
• 36:44
  Speaker: than one time.
• 36:46
  Speaker: Um, I have people show up that are listeners week after week.
• 36:50
  Speaker: I have people show up in my
• 36:51
  Speaker: email box that write messages to
• 36:53
  Speaker: me.
• 36:54
  Speaker: I have people who show up and start to publish books.
• 36:57
  Speaker: They start with an idea.
• 36:58
  Speaker: They finish their book.
• 37:00
  Speaker: It is truly the secret to everything.
• 37:04
  Speaker: If there is something that you want to do and you're willing to
• 37:09
  Speaker: get started without certainty, and the pats on the back and
• 37:13
  Speaker: showing up even when it's hard and you're willing to just keep
• 37:16
  Speaker: going and watch what happens, even when no one else is
• 37:20
  Speaker: watching or listening.
• 37:22
  Speaker: Um, I challenge you to be the person that shows up and you
• 37:26
  Speaker: will accomplish great things.
• 37:29
  Speaker: I have created an incredible body of work from this podcast,
• 37:34
  Speaker: and it hasn't been only through my own work.
• 37:38
  Speaker: I have Scott.
• 37:39
  Speaker: I have my VA, Eloisa.
• 37:41
  Speaker: I have all of the people who
• 37:43
  Speaker: created the tech stack, I have
• 37:46
  Speaker: my family.
• 37:47
  Speaker: I have my listeners.
• 37:49
  Speaker: I have the guests that have come on the show.
• 37:52
  Speaker: I have the ideas.
• 37:53
  Speaker: I have the wherewithal.
• 37:55
  Speaker: I have been willing to overcome the obstacles.
• 37:59
  Speaker: But the people really, at the
• 38:01
  Speaker: end of the day, are what have
• 38:02
  Speaker: totally made this show
• 38:04
  Speaker: worthwhile.
• 38:05
  Speaker: And that is in no small way, um, taking away from you, you, the
• 38:12
  Speaker: individual listener, whoever you are who is listening to me say
• 38:16
  Speaker: these words right now, this show would not be a show if people
• 38:20
  Speaker: didn't listen to it.
• 38:21
  Speaker: And, um, I want to thank you for the past eight years.
• 38:25
  Speaker: I want to thank you for all the things that you have, um,
• 38:29
  Speaker: returned to me.
• 38:30
  Speaker: I want to thank you for the people that are listening that
• 38:33
  Speaker: have never even done anything.
• 38:35
  Speaker: I hope you have enjoyed the show.
• 38:36
  Speaker: You've taken something from it.
• 38:38
  Speaker: You have learned from it.
• 38:40
  Speaker: And even if you've never written
• 38:41
  Speaker: a cookbook that maybe you have,
• 38:44
  Speaker: uh, bought a book from someone
• 38:46
  Speaker: that's been on the show and that
• 38:47
  Speaker: has been a fun addition to your
• 38:49
  Speaker: life because cookbooks are
• 38:50
  Speaker: designed to make our lives
• 38:52
  Speaker: better.
• 38:53
  Speaker: Nobody ever buys a cookbook to feel worse.
• 38:56
  Speaker: We want to maybe have some fun in the kitchen.
• 38:58
  Speaker: We maybe are in a change in our life.
• 39:00
  Speaker: Maybe we need to heal from a chronic disease, or we want to
• 39:03
  Speaker: learn something new.
• 39:05
  Speaker: Um, I think that cookbooks are the best genre of book because
• 39:10
  Speaker: they touch the top three things in our lives, our relationships,
• 39:15
  Speaker: our health, and our finances.
• 39:19
  Speaker: We have to eat and we have to spend money on food somehow, and
• 39:23
  Speaker: we can make some incredible meals at home, do some
• 39:26
  Speaker: incredible baking at home, share them with people that we love,
• 39:30
  Speaker: and cookbooks provide a way for that to happen.
• 39:33
  Speaker: And I'm just sitting here thinking about all the different
• 39:35
  Speaker: types of books that I have had on the show, everything from how
• 39:39
  Speaker: to make Belgian chocolates to, of course, cookie books.
• 39:43
  Speaker: I've got another cookie book in
• 39:44
  Speaker: the mail I'm going to be talking
• 39:45
  Speaker: about soon.
• 39:46
  Speaker: Um, to all the different types of cultural foods that I've
• 39:49
  Speaker: heard people talk about from Caribbean food, Mexican food,
• 39:53
  Speaker: um, food from the south, food from the Midwest.
• 39:55
  Speaker: It's been so much fun.
• 39:57
  Speaker: And I want to thank you all for the past eight years.
• 40:00
  Speaker: I will continue to show up.
• 40:02
  Speaker: I will continue to record a podcast every week.
• 40:06
  Speaker: I will continue to welcome people onto my show.
• 40:09
  Speaker: And as always, I hope you all
• 40:12
  Speaker: have a great day and keep loving
• 40:15
  Speaker: your cookbooks.
• 40:19
  Speaker: Thanks for listening to the Cookbook Love Podcast.
• 40:22
  Speaker: You can find out more information at w w w dot
• 40:25
  Speaker: cookbook dot co.