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Episode 421: How to Start a Podcast and Stick With It, 8 Years Later
When I started this show 8 years ago, podcasting was still something people had to explain to their friends. Today it's mainstream. The global audience for podcasts has grown, and in the U.S. alone, more than half the population, roughly 158 million people, tune in every month.
The number of shows has exploded too. There are now over 4.5 million podcasts worldwide. But here's the number that matters most for today's episode: only about 10 to 15% of those shows are still actively publishing. Nearly half of all podcasts stop at 3 episodes or fewer, and industry researchers cite a "90/90 rule."…
The skinny
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