Community banks really need to get on the digital wallet train!
By 2027 half of all e-commerce transactions will go through digital wallets. Community banks need to get their own cards into a customer’s digital wallet before someone else does. It is critical to get your card in the top position in a customer’s digital wallet. Banks can offer several incentives for this, which include cash back, promotions, top-of-wallet rewards, and referral bonuses. It is also critical to understand who is leading the mobile wallet pack and what the regulatory landscape looks like. This episode reviewed an article from Banking Dive titled “Digital wallet use outpaces…
The skinny
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